new business model for the future of broadcasting
DESCRIPTION
2014 Korean Society of Broadcast Engineers Autumn Conference,Speaker, Sang-il ParkTRANSCRIPT
Sangil Park 1
New Business Model for the Future of Broadcasting
2014. 11. 7.
서울과학기술대학교
전자IT미디어공학과
박상일
Sangil Park 2
FROM CONVERGENCETO DIVERGENCE
How are the businesses making their turning point
in a multi-platform environment ?
Sangil Park 3
Traditional Business Prospect for IT industryConverging IT devices can get you a real money?
Sangil Park 4
SmartTVDo we really need to watch pay TV channel with SmartTV?
Sangil Park 5
NETFLIXVS HULUWhy netflix and hulu are consumed in many ways?
Sangil Park 6
HULU+
How hulu provides tons of videos for free?
Sangil Park 7
NEW SERVICE MODELNETFLIX:Drone to home
Sangil Park 8
WhyAmazon provides these contents at low price ?
AMAZON = On line book-store ?
Sangil Park 9
The Product Business Model is Broken
Sangil Park 10
TRADITIONAL BUSINESS VALUE CHAINValue added flows in one way and it means the price goes up.
Supply Manufacture Assemble Retail
+Value
added
+Value
added
+Value
added
Sangil Park 11
BUSINESS VALUE CHAIN in TRANSITION- If we reduce business stages in the Platform environment
we can reduce costs.
Supply Manufacture Assemble Retail
In Transition
Sangil Park 12
BUSINESS VALUE CHAIN in TRANSITION- If we reduce business stages in the Platform environment
we can reduce costs.
Supply Manufacture Assemble Retail
In Transition
Sangil Park 13
VALUE CHAIN in a Multi-PLATFORM ERA- In the Platform, a growing business can be good to
everyone through two sided market
Supply(or Retail)
Retail
(or Supply)
PLATFORMSupply
(or Retail)Retail
(or Supply)
... ...
Sangil Park 14
BUSINESS MARKET CHANGE
Sangil Park 15
What did we learn from Alibaba ?
Sangil Park 16
iTunes: get music onto iPod
SAP: execute ERP systems
Facebook: connect related people
Smart grid: capture power source and route
Nike Fuel: enhance your exercise experiences
TO BE A PLATFORM BUSINESSThe business system must provide :
Service on Demand, 3rd party access and governance
Sangil Park 17
Platforms have opennessBut should not easy others to follow
Sangil Park 18
Platforms have diversity.Functional similarity makes a variety of platforms
Can Barbie Doll be a platform?
Sangil Park 19
Can Barbie Doll be a platform?
- The Oxford Handbook of Innovation Management
by Annabel Gawer , Michael Cusumano
Sangil Park 20
BUSINESS VALUE CHAIN in Coffee
Anything can be a Platform
Roasting COFFEE Customer
Green-been Purchase
Coffee Farm
www.RoastingBarn.com
Packaging
Sangil Park 21
NEW SERVICE MODELS- Uber taxi
Sangil Park 22
AirBnB
Sangil Park 23
NEW SERVICE MODELSOculus Rift
Sangil Park 24
NEW SERVICE MODELS- SOCAR Car sharing
Sangil Park 25
ALL THINGS DIVERGEDwhile platforms have tied together
Sangil Park 26
FREE(will be)
(or soon)
Question to us:
Content is the KING, is it ?
Internet (Network)
Devices
Time
Contents
Sangil Park 27
DIVERGENCE ERAIf we provide our contents FREE,then, how can we get real money ?
?
Sangil Park 28
Thank you
This Slide is Free,
as well as
Everything will be FREE.
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