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TRANSCRIPT
New Channels = New B2B Challenges: Connecting with Consumers in an
Omnichannel World
Omnichannel Webinar Series
Part Two: Nordstrom Case Study
Best Practices
© GXS
Today’s Speakers
Melanie Nuce Director of Retail Industry Marketing
GXS
Melanie Nuce
Monitors and measures industry trends to define GXS’ vision and
strategy for both the retail and consumer products verticals
Serves as retail thought leader at industry conferences, global and
national standards meetings, and through her blog and speaking
engagements
Holds an B.A., Professional Studies, Marketing at Bethany University
Based in Denver, Colorado, she is an avid traveler and short distance
runner. Her two loves are her 3-year old Boxer, Pretzel, and her son
who is Lance Corporal in the U.S. Marine Corps
Debbie Nyquist EDI/MFT
Nordstrom
Debbie Nyquist
IT technical lead for the partner exchange department at Nordstrom
Responsible for the technical side of EDI and all managed file transfer
activity
Has been with Nordstrom 21 years and has been instrumental in
developing the EDI program at Nordstrom
Currently participates in the GS1 X12 Requirements group and the
VICS Image and Attributes Committee
Based in Seattle, Washington, she is the proud mother of a daughter
attending Washington State University to become a veterinarian and a
son who is an aspiring actor in his sophomore year of high school
In her spare time she is perfecting the art of pie-making by trying to
achieve the perfect crust
New Channels = New B2B Challenges: Connecting with Consumers in an
Omnichannel World
Omnichannel Webinar Series
Part Two: Nordstrom Case Study
Best Practices
On Black Friday, e-commerce
sales topped $1 billion for the
first time (source: comScore)
1/3 of online shopping on
Black Friday occurred via
smartphone or tablet (source: ChannelAdvisor)
Total retail spending over
Black Friday weekend topped
$59 billion (source: National Retail Federation)
Holiday sales predicted
to rise 4.1% (source: National Retail Federation)
Online holiday sales
expected to grow 16.8% (source: eMarketer)
Online sales on Black
Friday up 20.7% (source: IBM Digital Analytics Benchmark)
Shoppers planning to make
an online purchase has
nearly doubled to 21% (source: eMarketer)
© GXS
Nordstrom Overview
• A leading fashion specialty retailer offering compelling clothing, shoes and accessories for men, women and children
• In business since 1901, serves customers in 44 countries and 31 states – 117 full-line stores
– 119 Nordstrom Rack locations
– 2 Jeffrey boutiques
– 1 clearance store
– Nordstrom.com
– Private sale subsidiary, HauteLook
– NYC treasure&bond (100% of profits to charities benefiting children in NYC)
• Key hallmarks of Nordstrom include: – Relentless focus on customer service
– Free shipping and free returns
– Mobile shopping
FASHION CHANGES. SHOPPING CHANGES.
OUR COMMITMENT TO HAPPY CUSTOMERS DOESN’T.
© GXS
Questions?
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Thank You for Your Participation! For More Information…
Contact GXS • Web: www.gxs.eu
• Email: [email protected]
• Phone: +44 (0)1932 776047
• Twitter: @GXS
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