Cnfidential MarketingXLerator !

B2B(SocialMedia)Marke1ng:TrendsandBestPrac-ces

@NaThomson NataschaThomson CEO,Marke-ngXLerator

Cnfidential MarketingXLerator

TheNext60Minutes

•  TrendsinB2BSocialMediaMarke-ng•  BestPrac-ces•  Discussion(s)

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InboundMarke1ng&SEO

Cnfidential MarketingXLerator5Source:DanielleHerzberg,Hubspot

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“95%ofU.S.Internetbrowsingpopula5onaccessessearchengineseachmonth.

Theymakeanaverageof37searchenginevisits

perpersonpermonth.”

Source:Compete

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BuyerCycle:Present“Consumer’sDecisionJourney”

Source:RobinGrant:Thepurchasefunnelisnomore;viaMcKinsey.

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“Youneedtodevelopwaysforpeopletotalkaboutyourproduct,

sothatwordofmouth(WOM)works.”

~McKinseyGlobalMarke5ng&SalesPrac5ce

Source:RobinGrant:Thepurchasefunnelisnomore.

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Cnfidential MarketingXLerator10Source:Al-meter–2014StateofDigitalTransforma-on

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SocialSellingvs.Marke1ng

SalesProfessionalscanusesocialmediato1.   Researchprospectsandleveragecontext2.  Iden-fyandconnectwithrelevantinfluencers3.  EstablishthemselvesastrustedexpertsMarke1ngProfessionalscanusesocialmediato1....

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Thereareover200factorsGoogleconsidersfortheirsearchranking

•  MakeYourWebSiteEasytoCrawlbySearchEngines•  MakeyourWebSiteMobile-Friendly&Mobile-Responsive

•  IndexYourApp(s)

15Source:Hubspot.

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MobileSearch&Apps

•  64%ofAmericanAdultsownsmartphones•  Smartphoneusersspend89%oftheirmobilemedia-meusingmobileapps

•  SinceSept.2015,Appleindexesboththeweb&allappsavailableintheiTunesstore

Source:PewResearchCenter:USSmartphoneusein2015.

Cnfidential MarketingXLerator Source:SearchEngineLand. 17

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IfYouhaveanApp,GetItIndexed

18Source:SearchEngineLand.

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TheCyberSecurityChallenge

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1.  Haveunique&complexpasswords–  Tools:1Password,LastPass,KeePass

2.  Don’tsharepasswordsbetweenteammembers–  Tools:Hootsuite,Sprinklr

3.  Don’tstorepasswordsinbrowser/clearhistory4.  Changepasswordatleastevery6months5.  Don’tclickoneveryURL

–  Tools:Zer0Fox,LookingglassScout

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NataschaThomsonNaThomson@Marke-ngXLerator.com@NaThomson+1(925)519-8111

Over15yearsofB2Bmarke1ngexperienceinGlobal2000andstartupcompanies.CustomersincludeSAP,EMC&Polycom.

Get25%offwithpromocodeADD12:

hnp://www.happyabout.com/42rules/b2bsocialmediamarke-ng.php