new economies of innovation
DESCRIPTION
Presentation for LIFT Marseille on June 19th 2009.TRANSCRIPT
![Page 1: New economies of innovation](https://reader034.vdocuments.net/reader034/viewer/2022052619/5559263fd8b42a88038b54c9/html5/thumbnails/1.jpg)
The new economy of innovation How thinking small got big
LIFT Marseille Vendredi 19 Juillet 2009
Alexandra Deschamps-Sonsino
CEO & Co-Founder of Tinker.it!
![Page 2: New economies of innovation](https://reader034.vdocuments.net/reader034/viewer/2022052619/5559263fd8b42a88038b54c9/html5/thumbnails/2.jpg)
Tinker.it!
Design studio in London & Milan
Physical computing
Interactive products & installations
www.tinker.it
![Page 3: New economies of innovation](https://reader034.vdocuments.net/reader034/viewer/2022052619/5559263fd8b42a88038b54c9/html5/thumbnails/3.jpg)
Massimo Banzi
CTO of Tinker.it!
Co-Founder of
the Arduino platform
www.arduino.cc
![Page 4: New economies of innovation](https://reader034.vdocuments.net/reader034/viewer/2022052619/5559263fd8b42a88038b54c9/html5/thumbnails/4.jpg)
Results: 1,520,000 for Arduino (0.07 seconds)
![Page 5: New economies of innovation](https://reader034.vdocuments.net/reader034/viewer/2022052619/5559263fd8b42a88038b54c9/html5/thumbnails/5.jpg)
Arduino
Cheap & open-source platform
to learn electronics
Sold around the world (60k units)
Developed in 2005 in Italy
www.arduino.cc
![Page 6: New economies of innovation](https://reader034.vdocuments.net/reader034/viewer/2022052619/5559263fd8b42a88038b54c9/html5/thumbnails/6.jpg)
Day 1Breadboard, components, mess
Project by Andy Huntington
![Page 7: New economies of innovation](https://reader034.vdocuments.net/reader034/viewer/2022052619/5559263fd8b42a88038b54c9/html5/thumbnails/7.jpg)
Day 50Fit for purpose
Project by Shawn Bonkowski & Mike Albers
![Page 8: New economies of innovation](https://reader034.vdocuments.net/reader034/viewer/2022052619/5559263fd8b42a88038b54c9/html5/thumbnails/8.jpg)
Track your cat with RFID CaTaLog http://www.nermal.org/
![Page 9: New economies of innovation](https://reader034.vdocuments.net/reader034/viewer/2022052619/5559263fd8b42a88038b54c9/html5/thumbnails/9.jpg)
Track if your plants need watering CaTaLog http://www.nermal.org/
![Page 10: New economies of innovation](https://reader034.vdocuments.net/reader034/viewer/2022052619/5559263fd8b42a88038b54c9/html5/thumbnails/10.jpg)
Tell the world your baby is kicking Kickbee
![Page 11: New economies of innovation](https://reader034.vdocuments.net/reader034/viewer/2022052619/5559263fd8b42a88038b54c9/html5/thumbnails/11.jpg)
Check how much energy you use Ambient Orb & Current Cost meter hack, Nick O’Leary
![Page 12: New economies of innovation](https://reader034.vdocuments.net/reader034/viewer/2022052619/5559263fd8b42a88038b54c9/html5/thumbnails/12.jpg)
The Arduino ecology
Other platforms (x)uino
Education
Publications
![Page 13: New economies of innovation](https://reader034.vdocuments.net/reader034/viewer/2022052619/5559263fd8b42a88038b54c9/html5/thumbnails/13.jpg)
A new conversation...
Public engagement
New applications of technology
New ways of doing r&d
New scales of innovation
![Page 14: New economies of innovation](https://reader034.vdocuments.net/reader034/viewer/2022052619/5559263fd8b42a88038b54c9/html5/thumbnails/14.jpg)
The situation
Acme Corporation®
![Page 15: New economies of innovation](https://reader034.vdocuments.net/reader034/viewer/2022052619/5559263fd8b42a88038b54c9/html5/thumbnails/15.jpg)
We should
make
A x 1>>
Let me ask
the design
department>>
Let’s have
a meeting
Ok send the
specs to the
engineering
department.
Hmm, that’s
not really what
we asked for
Let’s email
them a
document
Let’s get this
prototyped with
the CNC machine
That just cost
€10K
Let’s have
a meeting
& establish
requirements
>> >>
>> >>
![Page 16: New economies of innovation](https://reader034.vdocuments.net/reader034/viewer/2022052619/5559263fd8b42a88038b54c9/html5/thumbnails/16.jpg)
The situation
John Doe // Michel Dupont
![Page 17: New economies of innovation](https://reader034.vdocuments.net/reader034/viewer/2022052619/5559263fd8b42a88038b54c9/html5/thumbnails/17.jpg)
I want
to make
A x 1>>
Let me Google
that for you >>I spend
some €
I make a
prototype
I post it on
my blog
Make blog
links to it
http://makezine.com/
10 people
want to buy itNow what?
I link to
it on Twitter>> >>
>> >>
![Page 18: New economies of innovation](https://reader034.vdocuments.net/reader034/viewer/2022052619/5559263fd8b42a88038b54c9/html5/thumbnails/18.jpg)
New manufacturing models?
Less than 1K units is hard
Conversations are difficult
From prototype to production-ready
![Page 19: New economies of innovation](https://reader034.vdocuments.net/reader034/viewer/2022052619/5559263fd8b42a88038b54c9/html5/thumbnails/19.jpg)
New production models?
FabLabs
Techshop
RepRap
Makerbot
Former industrial nations?
![Page 20: New economies of innovation](https://reader034.vdocuments.net/reader034/viewer/2022052619/5559263fd8b42a88038b54c9/html5/thumbnails/20.jpg)
New product challenges?
Designer / Engineer relations
New product design visions
New product design professionals
![Page 21: New economies of innovation](https://reader034.vdocuments.net/reader034/viewer/2022052619/5559263fd8b42a88038b54c9/html5/thumbnails/21.jpg)
New financial models?
We’re in a recession
Beyond banks, angels & VC?
Smaller yet global audiences
![Page 22: New economies of innovation](https://reader034.vdocuments.net/reader034/viewer/2022052619/5559263fd8b42a88038b54c9/html5/thumbnails/22.jpg)
Sustainability challenges
Small production is still production.
Electronics in everything!
Responsible design is hard
![Page 23: New economies of innovation](https://reader034.vdocuments.net/reader034/viewer/2022052619/5559263fd8b42a88038b54c9/html5/thumbnails/23.jpg)
New models of ownership
Open source
Troubleshooting & support
History & Legacy
![Page 24: New economies of innovation](https://reader034.vdocuments.net/reader034/viewer/2022052619/5559263fd8b42a88038b54c9/html5/thumbnails/24.jpg)
New market expectations
Managing demand and supply
Beyond the geek community
New language
![Page 25: New economies of innovation](https://reader034.vdocuments.net/reader034/viewer/2022052619/5559263fd8b42a88038b54c9/html5/thumbnails/25.jpg)
The point
Rethinking how innovation happens
Supporting small businesses
Shared innovation models
Funding for small projects
Reboot local production
![Page 26: New economies of innovation](https://reader034.vdocuments.net/reader034/viewer/2022052619/5559263fd8b42a88038b54c9/html5/thumbnails/26.jpg)
Merci à LIFT!
LIFT Marseille 2009
Alexandra Deschamps-Sonsino
twitter.com/tinker_it
www.tinker.itwww.tinker.it/now