new generation ip camera unique sales points

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New Generation IP Camera Unique Sales Points

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New Generation IP Camera Unique Sales Points. In 2006, First to Launch Embedded Video Analytics. In 2009, First to implement H.264 into Surveillance Cameras. In 2012, First to Launch Hybrid Camera. In 2012, Sony announced IPELA ENGINE. What is “IPELA ENGINE”?. - PowerPoint PPT Presentation

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Page 1: New Generation IP Camera Unique Sales Points

New Generation IP CameraUnique Sales Points

Page 2: New Generation IP Camera Unique Sales Points

In 2012, First to Launch Hybrid Camera

In 2006, First to Launch Embedded Video Analytics

In 2009, First to implement H.264 into Surveillance Cameras

In 2012, Sony announced IPELA ENGINE

Page 3: New Generation IP Camera Unique Sales Points

What is “IPELA ENGINE”?

Page 4: New Generation IP Camera Unique Sales Points

The “IPELA ENGINE” is the general term of Sony’s integrated signal processing system for high picture quality which combines the company’s unique signal processing and video analytics technologies.

IPELA Engine is a key technology for the next generation camera.

Page 5: New Generation IP Camera Unique Sales Points

Realizes the best ever picture quality by industry-first technologies

The Best Image Sensor

Sony proprietary image sensing technology

Sony proprietary image processing technology

The Best Signal Processing System

Face Detection

130dB @1920x1080Industry first

High Frame Rate XDNR

60fps @1920x1080 Excellent noise reduction

Industry first

Page 6: New Generation IP Camera Unique Sales Points

IPELA Engine won “Best CCTV Product 2012” Award

−DETEKTOR international award was announced on 19th Sep, 2012 at SKYDD exhibition (Security exhibition in Nordic)

−Sony IPELA Engine won the “Best CCTV Product 2012” award, which is the 1st prize of the CCTV category

Page 7: New Generation IP Camera Unique Sales Points

Movie

Page 8: New Generation IP Camera Unique Sales Points

Unique Sales Points

Sensitivity upMore than double of current generation

SD CardAll Form Factors

Support VBR/CBR

(Variable Bit Rate) / (Constant Bit Rate)

Page 9: New Generation IP Camera Unique Sales Points

V-Series

Current Product Line Up

X-Series

E-Series

DH210T

DH110T

CH110

DH210

DH110

PTZ

ER550

ER580

EP550

EP580RH124

RH164

CH210

Z-Series

CH240 CH280 DH240 DH240T DH280

CH140 CH180 DH140 DH140T DH180

CH220 CH260 DH220 DH220T DH260

CH120 CH160 DH120 DH120T DH160

ZM550

ZM551 ZR550 ZP550

ZB550

Page 10: New Generation IP Camera Unique Sales Points

V-SeriesX-Series

E-Series

DH210T

DH110T

CH110

DH210

DH110

PTZ

ER550

ER580

EP550

EP580RH124

RH164

CH210

Z-Series

CH240 CH280 DH240 DH240T DH280

CH140 CH180 DH140 DH140T DH180

CH220 CH260 DH220 DH220T DH260

CH120 CH160 DH120 DH120T DH160

ZM550

ZM551 ZR550 ZP550

ZB550

New Generation Product Line-up

New V-Series

VB600

VB630

VB600B VM601BVM600B

VM601VM600

VM631VM630

Page 11: New Generation IP Camera Unique Sales Points

New Generation Product Line-up

New V-Series

VB600

VB630

VB600B VM601BVM600B

VM601VM600

VM631VM630

60fps

60fps

30fps

60fps

60fps

30fps

60fps

60fps

30fps

Page 12: New Generation IP Camera Unique Sales Points

High Frame Rate

30fps (HD/Full HD)

Smooth video suitable for a casino, traffic surveillance, etc.

60fps (HD/Full HD)

Transportation

Page 13: New Generation IP Camera Unique Sales Points

High Frame Rate : SNC-CH140 example as 30fps

Sony ConfidentialDon’t Distribute This Slide

Page 14: New Generation IP Camera Unique Sales Points

High Frame Rate : SNC-VB600 example as 60fps

Sony ConfidentialDon’t Distribute This Slide

Page 15: New Generation IP Camera Unique Sales Points

View-DR

Multiple pictures for every frame are

taken. Using a high speed shutter and

the new CMOS Exmor sensor we

can take up to 120 pictures per

second A complex Wide Dynamic

Range algorithm

combines the images

Visibility Enhancer is then applied for further picture enhancements

Page 16: New Generation IP Camera Unique Sales Points

Visibility Enhancer and View-DR Off

SNC-CH140 Example

Page 17: New Generation IP Camera Unique Sales Points

Visibility Enhancer and View-DR On

SNC-CH140 Example

Page 18: New Generation IP Camera Unique Sales Points

DEPA Advanced

Motion Detection

Passing

Appearance

Disappearance

Existing

Capacity

Tamper alarm Motion Detection

Appearance

Left Object Detection

Face Detection

Tamper alarm

Passing

Current Generation New Generation

Removed Object Detection

VMF (Video Motion Filter)

Page 19: New Generation IP Camera Unique Sales Points

−Technology from Sony in Cameras and Encoders−Designed to maximise noise reduction−Designed to minimize motion blur under low illumination

XDNR (eXcellent Dynamic Noise Reduction)

Clear

Smooth Edges

Reduction of Noise

Blurry

Reduction of Noise

Noisy

Page 20: New Generation IP Camera Unique Sales Points

−Applies 3D noise reduction to static object dynamically

−Applies 2D noise reduction to moving object

−Combination of 2D and 3D noise reduction algorithm

XDNR (eXcellent Dynamic Noise Reduction)

XDNR OnXDNR Off

Page 21: New Generation IP Camera Unique Sales Points

High Sensitivity: New Exmor CMOS and XDNR

Sensitivity more than doubled thanks to new 1/3 type Exmor CMOS sensor and XDNR(View-DR off)

Comparison under low light with a spot light

SNS-CH140 SNC-VB600

Page 22: New Generation IP Camera Unique Sales Points

High Sensitivity: New Exmor CMOS and XDNR

SNS-CH140 SNC-VB600

Sony ConfidentialDon’t Distribute This Slide

(View-DR on)

Page 23: New Generation IP Camera Unique Sales Points

Generally - Main profile is more efficient than base line by 15% to 20%. - High profile is more efficient than main profile.

H.264: High Profile/Main Profile

H.264 (Base Line)

MPEG4

JPEG

H.264 (Base Line)

H.264 (High Profile)

H.264 (Main Profile)

JPEG

H.264 (Base Line)

JPEG

H.264 (Main Profile)

Current Generation New Generation Company A

Page 24: New Generation IP Camera Unique Sales Points

Audio: AAC 48Khz/16Khz

Note: Sound effect functions such as echo canceller cannot be used with AAC (48Khz)

G.711

G.726

G.711

AAC (48Khz)

AAC (16Khz)

G.726

G.711

G.726

AAC (8Khz)

AAC (16Khz)

Current Generation New Generation Company A

Support AAC for clear sound.

Page 25: New Generation IP Camera Unique Sales Points

VBR (Variable Bit Rate) /CBR (Constant Bit Rate)

Maintain good image quality by supporting VBR.

CBR

VBR

CBR

VBR

CBR

Current Generation New Generation Company A

Sony’s CBR mode works much better than Company A’s CBR mode.

Page 26: New Generation IP Camera Unique Sales Points

VBR/CBR: What is VBR/CBR mode?

Mode Pros and ConsVBR (Variable Bit Rate) Image quality is always

stable regardless scene.Bit rate is variable by scene.

Pros: Image quality is stable.Cons: Required storage varies by scene – hard to calculate.

CBR (Constant Bit Rate) Bit rate is always stable. Image quality is variable by scene.

Pros: Required storage is predictable – easy to calculate.Cons: Image quality varies by scene.

Page 27: New Generation IP Camera Unique Sales Points

VBR/CBR : Sony vs. Company A

8Mbps

VBR 8Mbps CBR 4Mbps CBR 4Mbps “Frame Rate” prioritized

SNC-CH240Company A

Page 28: New Generation IP Camera Unique Sales Points

Edge Storage: Supported by Mini Dome

Note: SD/SDHC/SDXC cards are available up to 128GB.*SDXC card needs to be formatted in FAT32.

Indoor Box Indoor Box

Indoor Vandal Resistant Mini Dome

Mini Dome

CF Card SD Card

Current Generation New Generation

Page 29: New Generation IP Camera Unique Sales Points

Two easy ways of focusing

− Easy focus button on back of camera Reduce installation time

− Focus adjustment via web browser De-focused images can even be fixed remotely without going to site.

Easy Focus

Push to Focus

Push to Focus

Page 30: New Generation IP Camera Unique Sales Points

−Auto Focus

−3.0x Optical Zoom

Easy Zoom

Push to Focus

Zoom and Focus

Page 31: New Generation IP Camera Unique Sales Points

Other Features

1st streaming for monitoring

2nd streaming for recording

3nd streaming for mobile monitoring

−Image Stabilizer

−Polygonal Privacy Masking

−Triple Streaming

Page 32: New Generation IP Camera Unique Sales Points