new! hp rdx system with 2 cartridge bundle

© 2009 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice

Solutions for Small Business Data Protection

NEW! HP RDX System with 2 Cartridge Bundle

Lost civilizationLost civilization──Angkor Angkor WatWat

Don’t let your data become lost!


Throughout time, major civilizations have become LOST. They have completely disappeared or disbanded and moved on—their past becoming a mystery.

Don’t let this happen to you!

Presentation Outline

• Product Overview• Route To Market• Customer Needs & Segment• Competition & Unique HP Value• Product Positioning• Market Potential• Compatibility• Warranty• Additional Resources• Backup

NEW! HP RDX System with 2 Cartridge Bundle

• The easy way to protect business data• Low total cost for protecting business data• Simple and secure way to store backups

off-site for complete data protection• Comes with 2 disk cartridges!

Protect your small businessNo IT Wizardry Required!Complete file and operating

systemprotection can be up and running

in lessthan 5 minutes! RDX offers a more robust and ruggedized backup

solutionthan a regular external hard drive.

The HP RDX System with 2 Cartridge Bundle

The HP RDX System with 2 Cartridge Bundle includes:

• HP RDX Disk Drive (External Version Only)• HP RDX Continuous Data Protection Software• HP Utility Software• Power Cord• Additional HP RDX Disk Cartridge

Choose 500 GB, 320 GB or 160 GB

The HP RDX System with 2 Cartridge Bundle

CARTRIDGE FEATURES• 160 GB, 320 GB & 500 GB ruggedized, removable disk cartridges• Up to 108 GB/hour transfer rate, random access file retrieval• Portable, durable and shockproof (to 1 meter drop)• Long usage life cartridges – 5,000 load/unload insertions

(minimum)• Drag-and-drop backup capability• Hands-free HP RDX Continuous Data Protection Software

included w/HP StorageWorks RDX Removable Disk Backup Bundles

• Compatible with other leading CDP/ISV software applications

RDX 2 CARTRIDGE BUNDLESNew, two cartridge bundles available on May 1,

2009

500 GB, 320 GB and 160 GB

New 2 Cartridge Bundles

SKU PRODUCT NAME List Price

1st Tier Buy Price

Q2042AA HP RDX500 System with 2 Cartridge Bundle

$1,668.09 $967.49


$1,203.78 $698.19


$714.47 $414.39

MEDIA COMPATIBILITY

All HP RDX Removable Disk Backup Systems are backwards and forward compatible with All currently available HP RDX removable disk cartridges.

HP RDX Continuous Data Protection Software provides complete protection

Simple, hands free and complete server or workstation backup protection for your small businesses• 2 disk cartridges– 1 for backup and 1 for off-site protection against a site disaster

• Hands free backup – Manages the entire backup process so you don’t have to • Fully automated – No setup, no configurations, no scheduling, no buttons• Continuous data protection – When you change a file, it’s backed up

automatically • File deduplication – Increases the storage capacity of your HP RDX Removable

Disk Cartridges• Seamless cartridge rotation and archiving – As easy as swapping HP RDX

Removable Disk Cartridges• Simple file recovery – Use Windows Explorer for drag-and-drop file/folder

recovery• Complete backup – Protects all the data on your system, as well as the system

itself• Bare metal recovery – Quickly recover your entire system in case of disaster• Deep Windows integration – Windows Explorer is the only user interface required

Route To Market

• RDX Bundles Fall Under HP’s 7A Storage Supplies Product Line− All associated sales will flow into existing Storage Supplies

Programs− Ex: Storage Success, Storage Advantage, etc.

• Product Is Open To All Storage Supplies Partners− All CSPs, Supplies Wholesalers and Resellers will have access− No contractual changes or addendums required

• U.S. Only Product− These bundles are a U.S. product only at launch

• Goal− The goal is to increase RDX penetration by

opening the solution up to our supplies partners as

well as to further penetrate the SMB market

Lost civilization─Rome

Small business data protection needs

• A Simple, Easy Way To Implement Backup Solution− Limited time, knowledge, experience or desire

to dedicate to backup• Fast Backup and Restore Process

− Optimize application availability and staff productivity

• Affordable Cost Of Ownership− Low acquisition costs and low ongoing media and

upgrade costs• Removability and Portability

− On-site backup data can be removed, stored and rotated off-site in an easy, safe and secure way

• Reliability and Archivability− Reliable long term data retention to comply with

internal or government regulations• Easy Scalability

− Easy to expand as storage needs growLost civilization─Minoan

Why an HP RDX Removable Disk Backup System and cartridge?

Complete data protection for a small business wherever you start from• Currently using CDs or DVDs when…

− Optical storage capacity not keeping pace with storage growth and shortening backup and restore windows

− More robust removable media is needed

• Currently using external USB drives when…

− Lack of removability is providing insufficient protection versus on-site disasters

− Lack of robustness is providing insufficient protection for backup data taken off-site

• For organizations just starting operations, when…− A cost-effective removable data protection solution for a workstation(s) or a

single server is needed− Backup must be simple, affordable and removable

Lost City of Atlantis

Who needs the HP RDX Removable Disk Backup System?

DEMOGRAPHICS CHALLENGES• Small business• Single site • Mix of business owner(s),

support staff, administration assistants

• Workstation(s) or single entry level server

• Currently use no or only rudimentary (optical/external USB) backup

• Direct attach backup environment

• No dedicated backup resource in-house

• Limited IT budget available for data protection

• Backup/restore of critical data takes too long as storage capacity increases

• Storage capacity growing every year

• Business critical data not protected against all types of data loss, including on-site system/site destruction or natural disaster

• Requirement to comply with government regulations for data retention/integrity

RDX Competition

• Dell

- Not a channel friendly solution as Dell’s offering is sold direct

- Software offering is not as robust as HP’s

• Tandberg

- HP has a much stronger channel presence:

- more robust channel programs & sales support

- HP has more channel resources

• Imation

- Imation has very limited market share in this space

- HP has a much stronger software offering

- HP has a larger channel breadth:

- Apollo and Odyssey products have seen very weak sales

• IBM

- Recently entered the RDX market

HP RDX Continuous Data Protection Software Competitive Comparison

Feature HP Dell Tandberg

Imation IBM

Continuous Data Protection (CDP) software included

X X

File Based Data Deduplication X X

Bare Metal Restore X X X X X

Seamless Cartridge Rotation & Archiving

X X

Backup Status Updates X X

64 bit application compatibility X

Key Benefits of HP RDX

• The HP RDX Removable Disk Cartridge & Backup System provide the following benefits over other RHDD solutions:− HP RDX Continuous Data Protection Software offered free with Backup System

• continuous hands-free data and system protection

− LED Cartridge Status Indicator

− Higher disk cartridge capacities than most competitors

− Higher mean time between failures (MTBF) than most competitors

− Better drop and thermal resistance protection than other EHD solutions

− More rugged than other external disk solutions

− Better total customer experience

• ease of doing business, support, total portfolio

− HP Brand: recognition & quality

HP StorageWorks Removable Media Backup Product Portfolio Positioning

New!

HP StorageWorks RDX Removable Disk Backup System HP StorageWorks Tape Drives

For small businesses For small, medium and enterprise businesses

Currently has no/rudimentary backup procedures in place

Existing tape user and/or backup sophisticated SMB or Enterprise

Needs an entry level backup and data transfer solution that is easy to use, affordable and secure.

Needs to protect existing tape media investment and benefit from the low total cost of ownership and proven reliability they’ve come to expect from HP tape

Simple/low cost 2 to 3 cartridge backup rotation model

Best practice media rotation schemes, cost effective/durable archiving to meet regulatory requirements

HP StorageWorks RDX Removable Disk Backup System portfolio – 640 GB end of 2009

Speed GB/hour (compressed)

6 100 25 50 20012

25GB

100GB

50GB

200GB

400GB

Capacity

(com

pre

ssed)

900GB

400 +

PER

FOR

MA

NC

E

RDX 160 USB

RDX 320 USB

RDX 500 USB

Market Trends Demand for Removable Hard Disk Drives (RHDD) forecasted to grow at 76% CAGR from 2007-2012

Docking Station Unit Shipment Forecast

0

100,000

200,000

300,000

400,000

500,000

600,000

2007 2008 2009 2010 2011 2012

Uni

t shi

pmen

ts

0%

20%

40%

60%

80%

100%

120%

140%

Y/Y

unit

grow

th %

IDC

IDC

Removable Disk Cartridge Unit Forecast

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

2007 2008 2009 2010 2011 2012

Uni

t shi

pmen

ts

0%

25%

50%

75%

100%

125%

150%

175%

200%

225%

Y/Y

unit

grow

th %

IDC

IDC

Source: IDC Worldwide Removable Hard Disk Drive 2008-2012 Forecast and Analysis – January 2008

Lost civilization─Mayan

Key Growth Drivers

Market Trends (continued)Demand for Removable Hard Disk Drives (RHDD) forecasted to grow at 76% CAGR from 2007-2012

Docking Station and Removable Disk Cartridge

Revenue Forecast

$0

$100

$200

$300

$400

$500

$600

2007 2008 2009 2010 2011 2012

In millions

0%

25%

50%

75%

100%

125%

150%

175%

200%

Y/Y

reve

nue

grow

th %

IDC

IDC

Source: IDC Worldwide Removable Hard Disk Drive 2008-2012 Forecast and Analysis – January 2008

• Micro/small business customer demand for simple, affordable, robust removable disk backup

• Widespread OEM server adoption of RHDD solutions

• RDX becomes RHDD standard

• Continuing declines in mobile 2.5 inch HDD ASPs

• Steady 2.5 inch HDD capacity increases

Key Growth Drivers


Hardware Compatibility and Support

SKU PRODUCT NAME




HP RDX System with 2 Cartridge Bundle

• The HP RDX System with 2 Cartridge Bundle is backwards and forward compatible with all current HP RDX Disk cartridges

• HP Proliant Servers: DL100, DL300, DL500, ML100, ML300 & ML500 Series• HP Workstations: xw4000, xw6000, xw8000, xw9000 Series• Open Connect Systems Using: External USB adapters

Operating system support

*Support for RDX Firmware Upgrade Utility not included for Linux

• Windows Vista (x86,x64)• Windows XP (x86)• Windows Server 2003 (x86,x64)• Windows Server 2008 (x86,x64)• RedHat 4 (x86,x64)*• SUSE 9/10 (x86,x64)*• Novell 1/2

Lost civilization─The Megalith Builders

ISV Support

• Backup applications supportedat launch: *

− HP RDX Continuous Data Protection Software

− HP Data Protector Express Software

− HP Data Protector Software

− Symantec Backup Exec

− CA ARCServe

− Yosemite Backup

− Native NT/Windows Server Backup

− Native TAR, CPIO

Visit the HP compatibility website for future updates at www.hp.com/go/connect

* Support dependent on operating system


http://www.hp.com/go/connect

Warranty and services included with the product

• Hewlett-Packard provides a 1 year, next-day, parts exchange, limited warranty for the HP RDX Removable Disk Cartridge, plus 9x5 phone support for the duration of the warranty.

• For more information about the HP RDX Removable Disk Cartridge limited warranty, visit:http://h20000.www2.hp.com/bizsupport/techsupport/document.jsp?objectid=c01423593

• For more information about HP’s Global Limited Warranty and Technical Support, visit: ftp://ftp.compaq.com/pub/products/storageworks/warranty/EN_321708-008.pdf Lost civilization─Minoan

Additional Information

• WORLDWIDE:

− www.hp.com/go/rdx

• For HP RDX Removable Disk Backup System information

− www.hp.com/go/storagemedia

• For HP RDX Removable Disk Cartridge information

− www.hp.com/go/connect

• For hardware and software compatibility AMERICAS REGION:

– www.suppliesinfo.com Don’t let your data become lost! To learn more, visit:

– www.lostwithouthpstoragemedia.com

Lost civilization─Angkor Wat


Product support & compatibility

The HP StorageWorks RDX Removable Disk Backup System USB Rack-Mount Kit

• Provides a space-efficient way to rack-mount the HP RDX Removable Disk Backup System − Provides high capacity of storage in 1U of rack space

• Up to 2 TB of compressed capacity using two HP RDX Removable Disk Backup Systems

− Fit up to 2 half-height RDX Removable Disk Backup Systems in a single 1U enclosure

− Ideal for high-density servers with limited bays

• Installs quickly and easily− No tools required for installation

− Uses sliding universal rails that fit all current HP racks

− Provides a top access door and removable slide-out drive trays for easier access to removable hard disk drives while the enclosure remains in the rack

• Delivers a flexible, scalable rack-mount solution− Allows for drive upgrades when you need additional capacity or want to

migrate to new generations of RDX removable hard disk drive technology

New

Recommended services

To increase ROI and product uptime and reduce the cost of ownership, Hewlett Packard recommends:• 3 years Next Business Day hardware support

−Guards against downtime, which reduces productivity and profitability

−Eases budget planning with fixed-cost support that includes parts and labor

−Direct access to proven technical and problem-solving expertise

−Improve the productivity of system managers and operators

−Enjoy consistent service coverage across geographically dispersed sites

HP Care Pack Services

HP CARE PACK SERVICES ARE SOLD BY HP AND HP AUTHORIZED ENTERPRISE AND COMMERCIAL RESELLERS. SERVICES FOR CUSTOMERS PURCHASING VIA DIRECT AND ENTERPRISE RESELLERS ARE QUOTED USING HP ORDER CONFIGURATION TOOLS.

Key for HP Care Pack Service availability:

E = Service available for customers purchasing direct and via enterprise resellers

C = Service available for customers purchasing via commercial resellers

N/A = Service not applicableHP CARE PACK SERVICES DEPLOYMENT AND PER-EVENT SERVICES AVAILABILITY

HP Installation N/A

HP Installation and Startup N/A

HP Implementation N/A

HP Care Pack Services

HP Care Pack Availability Services 1 yr 3 yr 4 yr 5 yr

HP Next Business Day Hardware Support

N/A E/C N/A N/A

Availability services

Product Number

Product Description Support Band

UJ763E HW, “3-year”, “NBD”, “9x5”, “parts exchange” 9KZ

Enterprise & Commercial Purchased Care Packs

HP Services Global Footprint

• 65,000 professionals• 5,000 storage professionals• 160 countries• 105 response and operations centers for

24x7 support

TokyoSeoul

HongKong

Singapore

Melbourne

Montreal

BuenosAires

SaoPaulo

CaracasMexicoCity

Mt. View

DallasAtlanta

Johannesburg

DubaiTel Aviv

Istanbul

StockholmWinnersh

Madrid

Vienna

Athens

MoscowPrague

WarsawBudapest

Bristol

Milan

Dusseldorf

TokyoSeoul

HongKong

Singapore

Melbourne

Montreal

BuenosAires

SaoPaulo

CaracasMexicoCity

Mt. View

DallasAtlanta

Johannesburg

DubaiTel Aviv

Istanbul

StockholmWinnersh

Madrid

Vienna

Athens

MoscowPrague

WarsawBudapest

Bristol

Milan

Dusseldorf

• Largest team of Brocade-certified engineers

• 80 customer education centers• 15 SAP/HP competency centers• Global knowledge management system• Worldwide network of services partners

What customers tell us they value most about our services• Knowledge of

environment• Experienced

professionals• Fast response time • Sensitivity to business

needs and pressures• Problem avoidance• Single point of contact• Integrated support for

storage, servers and networks

Maximum uptime with minimal risk

Lost civilization─Angkor Wat

For more information about HP Care Pack Services• For more information about global limited warranty and

technical support, visit: ftp://ftp.compaq.com/pub/products/storageworks/warranty/EN_321708-008.pdf

• Additional information about HP Care Pack Service features and benefits is available at: http://www.hp.com/hps/carepack/services/

• For more information about Deployment and Per Event Services for HP Storage, visit:http://www.hp.com/hps/storage/

• To find HP Care Pack Services available via HP authorized commercial resellers, visit: http://h30125.www3.hp.com/csn/salesmktg/elfpack/elf_nonlkup_ctrylang.asp?code=ELNL

33

HP StorageWorks RDX Removable Disk Backup System models

SKU PRODUCT NAME

AJ934A HP StorageWorks RDX500 Internal Removable Disk Backup System

AJ935A HP StorageWorks RDX500 External Removable Disk Backup System





new! hp rdx system with 2 cartridge bundle

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