New Insights into the Correlation Between CSR and Brand Strength

Cynthia Figge Co-founder

CSRHUB

!"#$%&'()*+'$(&+,$+*"$-,.."/0+(,&$1"+#""&$-23$0&4$1.0&4$2+."&)+*$15$-5&+*(0$6())"$-77$8$-,96,:&4".;$-23<:=$8$>?72$

1.0&4$2+."&)+*@-23$-,.."/0+(,&$(&$!"#!$

-,.."/0+(,&$1"+#""&$12%$0&4$$#!$-23$60A+,.'$!"#$%&'() *+,!"#$%&'()

*#"-."/&-$)!&''$/"#0&-)

>BC/,5""'$ #12343456)7829:;)<)*2=8:>! "#$%!

!?@A84B2:3?4)<),848C:B! "#$&!

.3D81B3:>)<)/2E?1)'35;:B! "#$'!

>&D(.,&B"&+$ $4D31?4@84:)F?93G>)<)'8A?1:345! "#$&!

>&".)5$8$-/(B0+"$-*0&)"$ "%"&$

3"',:.A"$E0&0)"B"&+$ "%"'$

-,BB:&(+5$ F1?HIG:) "#$(!

-,BB:&(+5$F"D$8$G*(/0&+*.,C5$ "%##$

<:B0&$3()*+'$8$2:CC/5$-*0(&$ "%""$

H,D".&0&A"$ /82H81B;3A)$:;3GB) "#$(!

1,0.4$ "%#"$

I.0&'C0."&A5$8$3"C,.+(&)$ "%"($

1.0&4$2+."&)+*@-23$-,.."/0+(,&$.?IE98H$(&$!"#!$$

"#$)!

"#"*!

"#$+!

"#$"!"#$$!

"#)%!

%BC/(A0+(,&'$

•! F""C$/(&J$="+#""&$':'+0(&0=(/(+5K-23$0&4$=.0&4$D0/:"$A,&L.B"4$

•! -/"0.$:C#0.4$+.0M"A+,.5$N,.$':'+0(&0=(/(+5$37%$

•! 3"O:(."'$':'+0(&0=(/(+5$C".N,.B0&A"$0&4$+#,9#05$A,BB:&(A0+(,&$

•! >BC/,5""$"&)0)"B"&+$0&4$4"D"/,CB"&+$A.:A(0/$

•! F.(D"$':'+0(&0=(/(+5$'+.0+")5$#(+*$40+0$

G/"0'"$D('(+P$

JJJK!*'7IEKG?@) JJJKE124HC424G8KG?@)

A5&+*(0QA'.*:=RA,B$$

-5&+*(0$6())"$