new internship program project
TRANSCRIPT
Chattanooga Human Resources
Training & Development
Total Rewards
Communication
Employee Relations Our People
Facilities &Tools
2016 Intern Recruiting Strategy
November 17, 2015
Chattanooga Human Resources
MissionTo develop a recruiting strategy for interns in 2016. The data collected and or presented includes:
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Goal
With the above data I have developed a recruiting strategy for intern recruiting for 2016.
Where most of our interns are recruited from.
What Universities give us the best run for our money.
Chattanooga Human Resources
Our Current Internship Strategy
The Internship Program at Volkswagen Group of America (VWGoA) targets students and recent graduates who have long term employment potential at VWGoA. The purpose of an internship from a student perspective is to acquire practical real world experience.
The Internship Program gives students an opportunity to apply skills learned in the classroom, and it allows them to gain an understanding of specific facets of our organization. For VWGoA, the Internship Program creates a talent pool for potential future entry level positions.
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Chattanooga Human Resources
National - University Ranking
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Chattanooga Human Resources
Local - University Ranking in Tennessee:
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Chattanooga Human Resources
Top Six Universities
22
23
48
7
66
Tennessee Technological Uni-versityThe University of Tennessee - KnoxvilleUniversity of Tennesee at Chat-tanoogaChattanooga State Community CollegeGeorgia Institute of TechnologySouthern Adventist University
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* Note: 174 Total Local Interns
Chattanooga Human Resources
Top Six Universities in Percentage
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13%
14%
28%
4%
3%
3%
35%Tennessee Technological Uni-versityThe University of Tennessee - KnoxvilleUniversity of Tennesee at Chat-tanoogaChattanooga State Community CollegeGeorgia Institute of TechnologySouthern Adventist UniversityOther
Chattanooga Human Resources Page 8
Total Demographic Findings for 340 Interns
68%32%
Chattanooga Human Resources
Total Demographic Findings for 340 Interns
African-American
Caucasian
Hispanic
Asian or Pacific Islander
Two or More Races
Native Hawain or Other Pacific Islander
Native American/Alaskan
0 50 100 150 200 250 30018
276
17
15
12
1
1
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# in total
Chattanooga Human Resources
Total Demographic Findings for Full Time VW Employees
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0
5
10
15
20
25
30
35
40
18 18 19
14
2017
7
32
1619 20 19
16
24
2018
Female Minority Target Female Target Minority
Chattanooga Human Resources Page 11
Intern Programs
Business EngineeringLogistics IT Safety
25%
62 %
62 %
8%
4%
1%
Chattanooga Human Resources Page 12
Career Fair RecruitingTop University: University of Tennessee at Chattanooga:
February 3, 2016 – Spring Career Day
University of Tennessee at Knoxville:
February 16-17, 2016 – Engineering Expo & Interview Day
Tennessee Tech University:
February 23 - 25, 2016 – Engineering Fair
March 29, 2016 – Spring Fair Day
Chattanooga Human Resources
Points of Discussion - Strategy
Top University: University of Tennessee at Chattanooga
Recruiting: Mostly Engineering Students
Strategy: Explore more career fairs outside of our scope to pull a large diverse population of interns.
Creative Recruiting: Job casting, online communities, statistics and social media recruiting
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Chattanooga Human Resources
Colleges to RecruitHistorically Black Colleges• Tennessee State University – Nashville, TN• Fisk University – Nashville, TN• North Carolina Central University – Durham, NC
All Women Colleges• Spelman Colleges – Atlanta, GA • Mary Baldwin College – Staunton, VA
Tribal Colleges• Haskell Indian Nations University – Lawrence, KS
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Chattanooga Human Resources
Proposed Creative Recruiting• Video - https://www.youtube.com/watch?v=6lpAbF7GKFgUsing non-traditional recruiting media is a chance for Volkswagen to convey something about our corporate culture to jobseekers. Our Volkswagen group has recruiting videos but why doesn’t Volkswagen Chattanooga?• Online communities, as opposed to all-inclusive job boards,
is another good place to target your recruitment process at a specific demographic.
• Statistics in regards to how many interns get higher as full time employees.
• Hashtags in a social media posts can get the word out about an open position more quickly than posting on job sites. Instead of having to advertise on job sites, companies are able to reach a wider audience.
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#VWInternships #TheVWway
#VWRecruiting#Jobs
Chattanooga Human Resources
"Too many companies focus on industry experience when they recruit... We can teach people about finance and other areas of business. We can't teach passion, urgency and a willingness to go the extra mile"
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