New Media Applied:New Media Applied:Using Video and Mobile Using Video and Mobile

Technology to Convey Your Technology to Convey Your MessageMessage

Communications

The National Democratic Institute

• Introductions• Ground rules• Ice breaker exercise

INTRODUCTIONS/INTRODUCTIONS/GROUND RULESGROUND RULES

NEW MEDIA OBJECTIVESNEW MEDIA OBJECTIVES

• Understand basics of video and mobile advocacy

• Practice shooting and editing videos

TOPICSTOPICS• Filming and editing basics• Using video to convey messages• Getting your video message out• Mobile advocacy tools

KEY TERMSKEY TERMS• New media• Footage• Advocacy• Crowd sourcing• Crowd mapping• Other terms?

USING A CAMERAUSING A CAMERA

FILMING TIPSFILMING TIPS• Steady the camera• Sound quality• Lighting

Photo: NDI

EDITINGEDITING• Use simple tools to edit

KEEP LEARNING! KEEP LEARNING!

USE VIDEO TO DELIVER USE VIDEO TO DELIVER YOUR MESSAGEYOUR MESSAGE

• What is your message?• Who is your

audience?• What

language?

VIDEO MESSAGE VIDEO MESSAGE PRINCIPLESPRINCIPLES

Videos should be:• Short• Simple• Fluid• Interesting

Practice makes perfect!

USE YOUR VOICEUSE YOUR VOICE

•Engage existing social networks•Blogs•Video streaming sites

EXAMPLESEXAMPLES

Interviews Campaign tools Awareness raising Advocacy

Photo: www.iknowpolitics.com

EXERCISE:EXERCISE:INCORPORATING SOCIAL INCORPORATING SOCIAL MEDIA INTO CAMPAIGNSMEDIA INTO CAMPAIGNS

• Define campaign objective(s)• Identify target audience• Determine role of social media• Identify potential challenges• Measure success

MOBILEMOBILE ADVOCACY TOOLSADVOCACY TOOLS

• Take photos• Create audio• Create video• Reporting/crowd mapping

Photo: Sanja Gjenero for rgbstock.com

MOBILE ADVOCACY TOOLSMOBILE ADVOCACY TOOLS

EXERCISE: EXERCISE: VIDEO PRACTICEVIDEO PRACTICE

• Outline film content• Shoot film• Edit

Photo: www.pixabay.com

• Video Advocacy Toolkit • Protecting Safety and Security Online• Guide on Making Internet Videos• Using Mobile Phones in Advocacy Campaigns • Quick ‘N Easy Guide to Online Advocacy

ADDITIONAL RESOURCESADDITIONAL RESOURCES

NEW MEDIA NEW MEDIA REVIEWREVIEW

Develop message Identify target audience Practice filming and editing skills Use mobile phone Get the message out!