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New Mobile Training Category Advances How Large Companies Educate, Inform and Evaluate Mobile Employees 1
PRODUCED BY
Robert GuadalupeSVP of Sales and [email protected]
Lauren TaubesDirector of Business [email protected]
Website:www.multimediaplus.com
New Mobile Training Category Advances How Large Companies Educate,
Inform and Evaluate Mobile Employees
And Represents the Future of Professional Development
L&D content should advance to an app for mobile enterprise tablets that can leverage the sophisticated digital power and on-the-go communications required by today’s increasingly mobile workforce.
A new, interactive, tablet-based Mobile Associate Communication Category - mACP - has emerged to improve how companies educate, inform and evaluate their most powerful and expensive asset:
organizations with hundreds even millions of associates - mostly working remotely - can establish, update and simultaneously transmit KPI-driven training and communications content….
just a few clicks. Field and corporate managers and administrators can enhance productivity by publishing content - including videos (even in low bandwidth!), PDFs, JPGs
tablet, then monitor interaction results. Consider the span of control
regional leaders maintain ownership of their teams’ engagement and progress!
Both the mACP category and INCITE app solution
large companies can train and communicate with a dispersed,
tablet-equipped workforce.
manufacturing and healthcare to government, education, transportation, hospitality and beyond, mobile is “the next major
training and developing remote talent across the enterprise.
the force behind the new mACP category, and reveals the power of INCITE1, the next-gen corporate
New Mobile Training Category Advances How Large Companies Educate, Inform and Evaluate Mobile Employees 2
training and communications app which sparked this new segment.
“App-based training tools especially are suited to regulated products and industries such as
Strategies. “By reducing the cost barrier, companies can give every associate access to
app-based training will see improvements in time-to-market, compliance and sales.”
80% of the World’s 3 Billion WorkersDo Not Sit at a Desk“Top SaaS investors have been saying for nearly a year that the next billion-dollar market opportunities
for people who don’t sit behind a desk,” reported TechCrunch2, a technology news site. “Something like 80% of the 3 billion people in the world who work do not sit behind a desk,” the media site stated, in an October 2015 posting3
based on an interview with Byron Deeter, a partner
entrepreneurial investment. Deeter specializes in the mobile enterprise app segment.
“will be every bit as exciting as we’ve seen on the cloud and SaaS side,” Deeter told TechCrunch. “Mobile enterprise is a huge focus for us going forward because of the growth of the market. We think a huge
at tablets and phones as their primary interface.”
apps “will be every bit as exciting as we’ve seen on the cloud and SaaS side…Mobile
enterprise is a huge focus for us going forward because of the growth of the market. We think
landscape will look at tablets and phones as their primary interface.”
Byron Deeter, Bessemer Venture Partners, In a TechCrunch Article
Mobile Apps for Improving Workplace Productivity Are Just EmergingKevin Spain is the general partner with Emergence Capital Partners, an enterprise cloud venture
Mobile Enterprise Trends 20154,” Spain shared that “mobile
tremendous opportunities for enterprise-focused entrepreneurs. We estimate that mobile enterprise will ultimately represent an annual revenue opportunity for entrepreneurs of at least $100 billion.”
enterprise, according to Spain, were summarized in the following presentation slide:
Slide Credit: Emergence Capital Partners
Note that “enterprise spending on mobility-related technologies is expected to more than double over
New Mobile Training Category Advances How Large Companies Educate, Inform and Evaluate Mobile Employees 3
“Mobile represents the next major technology
opportunities.”Kevin Spain, Emergence Capital Partners,
In a “Mobile Enterprise” Slide Presentation
Among his presentation summary points, Spain revealed that:
1. mobile initiatives
2. In response, a growing number of entrepreneurs are developing mobile enterprise applications that help both desk workers and non-desk workers become more productive.
3. We are in the early innings of the mobile
opportunity in mobile enterprise applications is over $100 billion annually.
Tablet Growth in the Enterprise SegmentCompanies are increasing their tablet purchases, reported J.P. Gownder, a VP and principal analyst for Forrester Research, in an article published in Forbes5. “Our forecast shows that enterprise tablets are growing as a percentage of the market, from 6% in 2010 to 20% by 2018.”
several factors, Gownder noted in the article. Among them:
1. “New scenarios employ tablets,” he stated. “Not all workers are desk-bound, and tablets
drivers. Retail sales associates. Car-return specialists at the car rental companies. Menus at restaurants. Field technicians. Growth in these and other scenarios expands the addressable
2. “Workers demand tablets,” Gownder reported. “Workers themselves say they value tablets, with over half of information workers using one at least weekly for work. And many companies now co-opt the energy of consumerization — the inclination that drives workers to bring their own tablets to work — by providing company-owned devices.“
It Was Time for a ReinventionAs you now can surmise, a void has existed between discrete, traditional LMS/L&D courses, though valuable, and app-based, KPI-driven training and communications tools that provide continuous and measurable interactions across the enterprise.
of employees that work remotely but still require constant communications on-the-go.
While most LMS/L&D solutions have been impactful and worthwhile, a survey report from Bersin by Deloitte, a part of Deloitte Consulting LLP, titled “Reimagining L&D Capabilities to Drive Continuous Learning6,” asserted that transformations in work, technology and access to information mean that L&D departments “need to reinvent themselves.” Changes in the way workers learn and how work is done “have rendered many traditional learning methods…outdated,” the report claimed.
professionals said they were having trouble getting
professionals do not lack talent as instructional designers, but do need to “think about the overall business challenges that their organizations are trying to address.”
Emergence Capital sees three areas of growth for mobile, according to another slide in Spain’s
1. Desk Extension: Continued growth of “horizontal” mobile apps, many focused on productivity improvements.
2. Deskless Enterprise: Expanding use of mobile apps for non-desk workers, with a focus on key verticals such as healthcare,
concurred that “non-desk workers represent 80% of the global workforce.”
3. Global Mobile: Adoption of mobile enterprise applications in emerging markets
apps used in these markets.
New Mobile Training Category Advances How Large Companies Educate, Inform and Evaluate Mobile Employees 4
L&D professionals do not lack talent as instructional designers, but do need to “think
about the overall business challenges that their organizations are trying to address.”
Bersin by Deloitte
• Because business is moving at speeds never before seen, organizations need to consistently upgrade their workers’ skills - not yearly or month but continuously.
• Continuous learning must be enabled in order to be sure workers have the skills and ability to move the business forward.
• L&D departments dedicated to delivering
money and human resources may need to be reallocated.
• Six out of 10 executives surveyed described their companies as “weak” at using modern tools such as mobile, and advanced media such as video and simulations.
• L&D functions must align with the business in order to help it deliver the business strategy - to understand what the needs are and incorporate learning into a culture that addresses those needs.
Since the Bersin report was published (March 2015), several dynamic, best-in-class training solutions have surfaced. However, although several of these initiatives have embraced video learning, they
true power of app-based technology has not been developed…. until now.
and Developing Talent
new Mobile Associate Communications Platform category for training and developing talent in a multitude of verticals. Both the mACP category and
development and mobile enterprise communications, and represent the future of talent development.
Although several LMS/L&D initiatives have embraced video learning, they were not
power of app-based technology has not been developed…. until now.
• Is sophisticated, highly branded, private broadcast network with instant-on, non-streaming video.
• Incorporates a self-publishing interface. • Allows granular targeting of workers.•
as corporate. • • Delivers instant, internal global broadcasting from an
iPad or desktop.
• A simple dashboard interface that brings to the forefront the most important and urgent information that associates need to know.
• A Badge reward system that embodies client brands and motivates associates.
• and provide access to a highly-focused group of users based on title, region, completion rates and more.
• A drag-and-drop interface, which creates an easy-to-use private broadcast network.
• Powerful tools for self-publishing video, .PDFs, .JPGs, slideshows, etc.
• Single sign-on for direct access to associate data.• Social media link-out, making associates aware of
posts and updates. • Development and support from a well- established
service training expert and Apple Business Solution Provider.
New Mobile Training Category Advances How Large Companies Educate, Inform and Evaluate Mobile Employees 5
INCITE is vigorously optimized for mobile deployment and clearly demonstrates how video training and communications can be executed accurately, intelligently, successfully, individually, interestingly, instantly and measurably across an enterprise.
INCITE works as a private broadcast network between managers and associates to deliver information and analytics via a dashboard interface. It is delivered on a highly secure, PCI-compliant SaaS-based platform.
INCITE is vigorously optimized for mobile deployment and clearly demonstrates how video training and communications can be
executed accurately, intelligently, successfully, individually, interestingly, instantly and
measurably across an enterprise.
content including videos, PDFs, JPGs and HTML5
Imagine a video of your CEO or VP of Operations discussing new features from your competition, or new procedures, that you provide to all employees in just minutes, with full tracking of who received the video - and who watched it.
INCITE’s training and communications content is automatically and seamlessly distributed to employees based on geographic location and function. A highly branded - not merely a logo in the corner - experiential interface resonates with associates and allows them to engage in relevant
while driving business goals.
instant-on video content cannot be obtained from any other knowledge service provider.
solution to empower employees while creating an all-encompassing tool for managers and executives,” said David Harouche, founder, CEO and CTO of Multimedia Plus.
INCITE’s patented, app-based, non-streaming training video modules - they are instant-on, like a light switch, since the content resides in the app, not a network - bring instant training and communications
based, instant-on video content cannot be obtained from any other knowledge service provider.
Smooth, high-quality video and large multimedia
encounter myriad bandwidths as they move from location to location. As well, upgrading bandwidth
costs, especially in a decentralized company.
INCITE’s real-time metrics are so targeted to the district, employee and question levels that
metrics to change their compensation models.
As employees equipped with INCITE undertake brief quizzes on the 2-minute training modules, hierarchical real-time reporting - down to the
leading indicators to drive performance, impact KPIs, reward successes and identify improvement areas. In fact, INCITE’s real-time metrics are so targeted to the district, employee and question levels
change their compensation models.
Ready to Advance How You Develop and Interact With Remote Employees?In summary, the new mACP category of employee communications and app-based INCITE knowledge
• Evaluating and boosting the core competencies crucial to the success of remote, dispersed associates
• Moving your company forward in continually developing your mobile workforce
• Training a mobile workforce at scale
Do these capabilities coincide with your corporate talent development training goals? If so, please contact Multimedia Plus at [email protected] or 212-982-3229 for more information about
New Mobile Training Category Advances How Large Companies Educate, Inform and Evaluate Mobile Employees 6
advancing your approach to educating, informing and evaluating your most expensive and powerful asset - your employees.
FOOTNOTES:
1 http://www.multimediaplus.com/#video
2 http://techcrunch.com/
3 http://techcrunch.com/2015/10/26/bessemers-byron-deeter-talks-mobile-enterprise-apps-tens-of-billions-of-dollars-to-be-created/
4 http://www.slideshare.net/EmergenceCapital/mobile-enterprise-trends-2015-emergence-capital
5 http://www.forbes.com/sites/forrester/2015/07/13/global-tablet-forecast-consumer-is-volatile-but-business-tablets-are-resilient/#7f983556c4626