new product development 1. objectives what are the various stages of the product development...
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New Product Development 3TRANSCRIPT
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New Product DevelopmentNew Product Development
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Objectives
What are the various stages of the product development process?
What does concurrent engineering mean? To understand the focus of new product
development and the use of IT to shorten time to market
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New Product Development
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New Product Development “IT IS NOT THE STRONGEST AND THE MOST
INTELLIGENT, WHO WILL SURVIVE,
BUT THE ONES MOST RESPONSIVE TO CHANGE, WHO WILL SURVIVE”
- Charles Darwin
Hence change thru NEW PRODUCT DEVELOPMENT is a must for survival and growth
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Life Cycles of Products or Services
Time
Incubation
Growth
Maturity
Saturation
Decline
Dem
and
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Some Innovations in Indian auto industry…Examples of new product development
Scorpio , Victor-TVS, Pulsar –Bajaj Thunderbird – Royal Enfield
Techniques usedConcurrent EngineeringTarget CostingCommon platforms
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Cheap car from China …………
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An Effective Design Process
Matches product/service characteristics with customer needs
Meets customer requirements in simplest, most cost-effective manner
Reduces time to market Minimizes revisions
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Stages In The Design Process
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Product Development ProcessSequential Decision Points
No
Productfeasible?Productfeasible?
IdeaGeneration
FeasibilityStudy
PreliminaryDesign
ProcessPlanning
Yes
DesignOK?
DesignOK?
CostPlanning
PrototypeDevelopment
& Testing
PrototypeOK?
PrototypeOK?
CommercialProduction
Final Design & Manfg.
Specifications
Yes
Yes
No
No
Concept GenerationConcept GenerationDesignDesign
DevelopmentDevelopment
ProductionProduction
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Technologies for Product
Design/Development
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Computer Aided Design and Engineering (CAD/CAM/CAE)
Computer Aided Design (CAD) Assists Designers inProduct/component design and layoutDisplay, rotation of product image on screenDevelopment of detailed specification for manufacturingComputer Aided Manufacturing.Numerically controlled Machines (CNC)Computer Aided Engineering (CAE) Assists
Designers & Engineers in:Selecting components and materials for productsPerforming engineering analysis, i.e. mathematical model
analysis and performance simulation Rapid prototyping
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TOOLSCAD CAM CAE PLM
Unigraphics UNIGRAPHICS LS DYNA 3D ImanCATIA CATIA NASTRAN TeamCenterIDEAS IDEAS ADAMS Windchill
PRO ENGINEER EUCLID IDEAS Matrix OneEUCLID HYPERMESH ENOVIA
AUTOCAD ANSA SAP-PLMSOLID WORKS OPTRIS EIGNER PLM
CADDS5ALIAS
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Product Structure Management
CAD Software
Part
Engg BOM(Basic Model) Planning BOM Manufg. BOM
Link to Options Variant BOM
TC PROBLEMREPORT
Change Management Processes
BOM IN ERP
Teamcenter Enterprise - Product Structure Manager
CAD Teamcenter Enterprise Interface
Enterprise PLM Application- Options and Variants
ERP Interface
Search on Part AttributesRe-usability
Manage VariantsManagement of Plant and
Model Effectivity
TC Engineering Change Request
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Product Data Management(PDM)
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The Enterprise View of PDM-ERP
Functionality
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STRATEGY- New Products 3M dictates that 30% of revenues will come from new 3M dictates that 30% of revenues will come from new
products every yearproducts every year British Airways refreshes its services classes every five yearsBritish Airways refreshes its services classes every five years Gillette brings out about 20 products each yearGillette brings out about 20 products each year Reva’s new product banking on the environmentally Reva’s new product banking on the environmentally
conscious and cost saving aspectsconscious and cost saving aspects Hindustan Unilever has targeted the cost conscious Hindustan Unilever has targeted the cost conscious
consumer with Pure IT consumer with Pure IT
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Future of shopping ….
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Stakeholders
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Case Study
GE – The case of the Rotary Compressor
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Issues and Challenges Controlling part proliferation through
standardisation, modular design and product platforming for mass customisation
Reduce time to market by using IT Interphasing the design process with the
production process
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Key Takeaways Product development process consists of a
structured set of activities including concept generation, design, development and production
Concurrent engineering is an approach to build a cross-functional team of professionals cutting across various departments and suppliers to accelerate the new product development process
Indian companies are using IT to reduce the time to market
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