new product development. maximize your product strategy
DESCRIPTION
What is online Digital Marketing in our days? • Social marketing; • Mobile Marketing; • Network marketing; • Video Presentation; • Reputation Management; Glabex helps to implement all techniques of digital marketing. It is an essential and sophisticated tool for your business. Maximizing Productivity Strategy Productivity of New Product Benefits of New product sales/R&D, Implementation of New Product Filtering out weak projects from your portfolio Leaves highly valued projects in your portfolio Estimates resource requirements Prepare effective “go forward” plan The whole New Product Development Process, from idea to launch breaks down into several stages Each stage is proceeded by gate or go/kill decision point Senior management can meet with your team, and decide whether the project should proceed Highlights the strengths of your company Focus on estimating poor projects early in the process Make expectations clear to them Companies which use Stage-Gate strategy Microsoft Procter&Gamble Siemens Hewett-Packard General Motors NextGen Strategy Lean: All non-value-added items are removed Scalable: Multiple versions depending on project type Adaptable: Spiral development is one way of development within the changing data In stage-gate activities and stage can overlap, proceeding the principle of simultaneous execution: within waiting for the completion of a previous step; perfect information before moving ahead Stage-Gate is more than strategy or process. It is more like a culture that fosters new and designed behaviors. Success in product innovation requires many behavior changes, such as disciplined deliberate, fact-based and transparent decision making.TRANSCRIPT
*New Product Development study
*New Product Development Strategies
*Maximizing Productivity Strategy
*Productivity of New Product
*Benefits of New product sales/R&D, Implementation of New Product
*Filtering out weak projects from your portfolio
*Leaves highly valued projects in your portfolio
*Estimates resource requirements
*Prepare effective “go forward” plan
* The whole New Product Development Process
*breaks down into
several stages
*each stage is
proceeded by gate
or go/kill decision
point
* Companies which use Stage-Gate strategy
*Microsoft
*Procter&Gamble
*Siemens
*Hewett-Packard
*General Motors
*NextGen Strategy
*Lean: All non-value-added items are removed
*Scalable: Multiple versions depending on project type
*Adaptable: Spiral development is one way of
development within the changing data
* The key element of Sage Gate Strategy
*Managing stage-gate activities to prevent stage overlapping;
*Introducing the principle of simultaneous execution: within waiting for the completion of a previous step; perfect information before moving ahead
* Stage-Gate is more than strategy or process
It is more like a culture that fosters new and designed behaviors
*Designed behaviors include
*disciplined deliberation,
* fact-based and transparent decision making
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