new science new solutions - nature's …...6 nervousness ends when the scary event is over. you...
TRANSCRIPT
NERVOUSNESS
NEW SCIENCENEW SOLUTIONS
Dr Matthew L Tripp PhD
Outline
2
bull Current Science and Research pertaining to
Nervousness
bull What is it
bull Brain Architecture and Chemistry
bull Rationale for Therapeutic Targets
bull Summary of Science Surrounding Ingredients
bull NSP New Research ndash Exclusive Formula
3
WebsterNERVOUSNESS
bull Having or showing feelings of being worried and afraid about what might happen
bull Often or easily becoming worried and afraid about what might happen
bull Highly excitable unnaturally or acutely uneasy or apprehensive
bull Synonymsbull Antsy edgy tense upset troubled
worried anxious
There is little clinical difference between nervousness and anxiety
bull Generally nervousness refers to fearful thoughts with basic physical symptoms
bull Nervousness is a natural emotional response to situations in which someones performance is formally or informally evaluated
bull An interviewbull A blind datebull Giving a speech
bull Unlike anxiety disorders nervousness (anxiousness) generally subsides as a person becomes more accustomed to a situation
There is little clinical difference between nervousness and anxiety
bull Excessive nervousness or nervousness about simple tasks is a form of anxiety
bull People who suffer from an anxiety disorder have intense feelings of nervousness dread and panic while doing simple mundane tasks
bull Anxiety disorders develop from a complex set of risk factors such as poor nutrition life events drug side effects and genetics These all can effect brain chemistry
6
Nervousness ends when the scary event is over You worry and fret over getting that call back about the job then the call comes through and you feel relieved or disappointed but you no longer feel nervous
Situational anxiety is a state of apprehension discomfort and anxiety precipitated by the experience of new or changed situations or events Situational anxiety is not abnormal it usually disappears as the person adjusts to the new experience
Anxiety Disorder is when the person feels a sickening sense of dread or terror almost every day It never goes awaymdashit just attaches itself to something new or it remains generalized or free floating
Nervousness
or Anxiety
Anxiety is an unpleasant
feelings of dread over
something unlikely to
happen such as the feeling
of imminent death and is
not considered to be a
normal reaction to a
perceived stressor
(Davison Gerald C (2008) Abnormal Psychology Toronto Veronica Visentin p 154)
NERVOUSNESS amp ANXIETY AFFLICTS
GROWING NUMBERS
9
Anxiety Disorders Association of Canada
Anxiety is the most common mental illness in Canada httpanxietycanadacaenglishpdfkirbypdfhttpwwwmooddisorderscanadacadocumentsConsumer20and20Family20SupportAnxiety20disorders_ENpdf
ldquothe 12 month prevalence for any anxiety disorder is over 12 and one in four Canadians (25) will have at least one anxiety disorder in their lifetimerdquo
10
Mechanisms ndash Low Seratonin Signaling
11
bull Amygdala (MRI activity)bull Anxiety disorders psychological disorders social phobias long term
memory emotional learning fear conditioning
bull Specifically the left amygdala has been linked to social anxiety obsessive and compulsive disorders and post traumatic stress as well as more broadlyto separation and general anxiety
bull Use of serotonin reuptake inhibitors (SSRI antidepressants)associated with increased size of the Amygdala
bull Serotonin is associated with a feeling of well being and happinessbull Low serotonin (5-hydroxytryptamine 5-HT) levels associated with
bull Abnormal emotionbull Hyperreactivity to stimulibull Nervousness amp Anxiety
What Causes Nervousness amp Anxiety
Simplified diagram of neural circuitry for anxiety
bull Threatening stimuli detected by thalamus hippocampus and cortexbull Information transmitted to the amygdala relayed and integrated in different nuclei bull The output is then transmitted from the amygdala to brain areas such as
cortexstriatum hypothalamus and brainstem initiating fearanxiety responses bull LA lateral amygdala BLA basolateral amygdala CeM central amygdala
LowSerotonin
Levels
Serotonin
13
Microanatomy
Serotonin is released into the space between neurons and diffuses over a relatively wide gap (gt20 microm) to activate 5-HT receptors located on the dendrites cell bodies and presynaptic terminals of adjacent neurons
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
15
Phosphodiesterase 4
and
cAMP
Mechanisms of Nervousness amp Anxiety
Levels of PDE4 subtypes in cingulate cortical tissue from non-psychiatric controls and individuals with MDD Tissues were processed and blotted for PDE4B-L (long form) (a) and PDE4D (b) as described in the Methods Samples (one from each group) that did not show bands with expected molecular weight were excluded from the final analysis There was a statistical trend toward elevation of PDE4B-L levels in the MDD group (t(28)=1905 p=00671) Significantly elevated PDE4D levels were seen in the MDD group (t(25)=2069 p=00491) Data are mean plusmn SD plt005 plt01
Humans with Major Depressive Disorder (MDD) have higher levels of PDE4
Pharmacol Biochem Behav 2011 May98(3)349Yuan P Tragon T Xia M Leclair CA Skoumbourdis AP Zheng W Thomas CJ Huang R Austin CP Chen G Guitart X
17
Phosphodiesterase 4 Inhibitors amp
Memory
Does forgetfulness make you nervous Anxious
18
Selective phosphodiesterase (PDE)-4 inhibitors a novel approach to treating memory deficitGhavami A Hirst WD Novak TJ
bull Several lines of evidence indicate that targeting PDE4 with selective inhibitors may offer novel strategies in the treatment of age-related memory impairment and Alzheimers disease
bull Preclinical studies indicate that PDE4 inhibitors can counteract deficits in long-term memory caused by pharmacological agents aging or overexpression of mutant forms of human amyloid precursor proteins
bull Targeting PDE4 with selective inhibitors may offer a novel therapy aimed at slowing progression prevention and eventually therapy of Alzheimers disease
Drugs R D 20067(2)63-71
bull Millions of people regularly obtain insufficient sleep
bull One of the major effects of sleep deprivation on the brain is to produce memory deficits
Studied Molecular MechanismsKTAs
1 Sleep deprivation selectively impaires cAMP and protein kinase A (PKA) signaling
2 Sleep deprivation increases the levels of phosphodiesterase 4 (PDE4)
Sleep deprivation increases PDE4 activity and gene expression in the hippocampus(a) PDE4 activity was significantly upregulated in hippocampi from SD mice compared with NSD mice (p=0039) (b) The PDE4 isoform PDE4A5 was significantly upregulated by sleep deprivation in the hippocampus (p=0033) A sample blot is shown with the nearest size markers indicated with arrows
Sleep Deprived
Sleep Deprived
PDE4Activity
PDE4Abundancy
Figure 4The PDE4 inhibitor rolipram rescues LTP and memory deficits caused by sleep deprivation(a) Rolipram (ROL) treatment rescued deficits in spaced 4-train LTP due to sleep deprivation (p=0003) (b) However rolipram showed no further enhancement of spaced 4-train LTP in NSD mice (p=10) The black bar in (a) and (b) represents the time of ROL treatment (c) Sleep deprivation significantly impaired context-specific memory (p=002) and treatment with rolipram rescued this deficit (p=00009) without affecting memory in non-sleep-deprived mice (p=099)Sleep deprivation impairs cAMP signaling in the hippocampusNature 2009 October 22461(7267)1122-1125
Sleep Deprived Mice Forget How to Get Through the Maze
Sleep Deprived Mice Given a PDE4 Inhibitor Restores Memory of the Maze
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
KTAThese findings demonstrate that brief sleep deprivation disrupts hippocampal function by interfering with cAMP signalling through increased PDE4 activity
bull Molecules that enhance cAMP signalling may provide a new therapeutic approach to counteract the cognitive effects of sleep deprivation
Natural Molecules
24
There is a Great Need for
New Safe Anti-Anxiety Therapeutics
without Side Effects
Natural Nutritional Support for Situational Nervousness
Sceletium tortuosumL-TheanineThiamineMagnesiumZinc
L-Theanine
bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667
1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function
(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing
Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state
of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan
p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)
BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood
METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans
RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake
The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake
KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults
Yoto et al Journal of Physiological Anthropology 2012 3128
PROFILE OF MOODS STATES
Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)
Yoto et al Journal of Physiological Anthropology 2012 3128
Nutritional Status and Anxiety amp Depression
1 Thiamine nutritional status and depressive symptoms are inversely associated among older
Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85
ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were
associated among older Chinese adultsrdquo
2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012
Dec 1141(1)79-85
ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc
magnesium and folate was associated with reduced odds ratio (OR) for major depression There
was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo
3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem
Res 2012 Mar145(3)286-90
ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and
depression in postgraduate students This study was conducted on 402 participants with a mean
age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we
found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this
study show that long-term intake of zinc may modulate symptoms of depressionrdquo
4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013
Mar151(3)324-9
The results of the study demonstrated an inverse relationship between magnesium intake and
depressive symptoms
29
Pharmacol Rep 2008 Sep-Oct60(5)588-9
Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl
bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects
bull Thus a search for better and safer agents is continuously in progress
bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties
bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants
bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models
bull Magnesium is active in stress-induced depression-like behavior models
bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium
31
Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes
Nutr Neurosci 2013 Apr 19
OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy
DESIGNbull Single-center randomized double-blind placebo-controlled
trial of zinc supplementation was conducted in patients with DSM-IV major depression
bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to
their selective serotonin reuptake inhibitor antidepressants for 12 weeks
bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12
RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)
Sceletium TortuosumMOA SERATONIN AND PDE4
35
It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of
Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
Safety
bull Patented standardized extract is self-affirmed GRAS
bull 300 years of documented history of safe use
bull Published
bull In vitro safety data
bull In vivo safety data
bull Human clinical safety data
Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African
Government in recognition of the producers Socially Responsible and
Environmentally sustainable practices
39
Sceletium Tortuosum
Extract
40
Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone
Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
5-HT Transporter
42
Sceletium tortuosum Extract Response Curves
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
SSRI
Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
PDE4 IC50 = 85 ugmL
PDE3 IC50 = 274 ugmL
Follow-up Study
Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1
1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa
bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task
bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose
bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced
bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat
Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli
45
The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract
Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa
Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator
Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders
Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS
VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)
Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking
placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks
Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains
cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side
effects
Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging
46
FORMULA SUMMARY
bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)
bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract
bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety
bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system
Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
48
Sceletium tortuosum is a Protein Kinase Inhibitor
49
S tortuosum
L-Theonine
Magnesium
Zinc
Thiamine
Formula 103
Formula 103 was 57 more potent than the same amount of S tortuosum alone
Formula 103
S tortuosum vs Formula 103
57
ldquoExclusive Formulardquo
Patent Filed
50
Is Nervousness and AnxiousnessAssociated with Other Conditions
51
Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study
OBJECTIVE
To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study
DESIGN
A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed
SETTING General community PARTICIPANTS A population-based sample of 2992
MAIN OUTCOME MEASURES
Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications
Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD
CONCLUSION
Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
Outline
2
bull Current Science and Research pertaining to
Nervousness
bull What is it
bull Brain Architecture and Chemistry
bull Rationale for Therapeutic Targets
bull Summary of Science Surrounding Ingredients
bull NSP New Research ndash Exclusive Formula
3
WebsterNERVOUSNESS
bull Having or showing feelings of being worried and afraid about what might happen
bull Often or easily becoming worried and afraid about what might happen
bull Highly excitable unnaturally or acutely uneasy or apprehensive
bull Synonymsbull Antsy edgy tense upset troubled
worried anxious
There is little clinical difference between nervousness and anxiety
bull Generally nervousness refers to fearful thoughts with basic physical symptoms
bull Nervousness is a natural emotional response to situations in which someones performance is formally or informally evaluated
bull An interviewbull A blind datebull Giving a speech
bull Unlike anxiety disorders nervousness (anxiousness) generally subsides as a person becomes more accustomed to a situation
There is little clinical difference between nervousness and anxiety
bull Excessive nervousness or nervousness about simple tasks is a form of anxiety
bull People who suffer from an anxiety disorder have intense feelings of nervousness dread and panic while doing simple mundane tasks
bull Anxiety disorders develop from a complex set of risk factors such as poor nutrition life events drug side effects and genetics These all can effect brain chemistry
6
Nervousness ends when the scary event is over You worry and fret over getting that call back about the job then the call comes through and you feel relieved or disappointed but you no longer feel nervous
Situational anxiety is a state of apprehension discomfort and anxiety precipitated by the experience of new or changed situations or events Situational anxiety is not abnormal it usually disappears as the person adjusts to the new experience
Anxiety Disorder is when the person feels a sickening sense of dread or terror almost every day It never goes awaymdashit just attaches itself to something new or it remains generalized or free floating
Nervousness
or Anxiety
Anxiety is an unpleasant
feelings of dread over
something unlikely to
happen such as the feeling
of imminent death and is
not considered to be a
normal reaction to a
perceived stressor
(Davison Gerald C (2008) Abnormal Psychology Toronto Veronica Visentin p 154)
NERVOUSNESS amp ANXIETY AFFLICTS
GROWING NUMBERS
9
Anxiety Disorders Association of Canada
Anxiety is the most common mental illness in Canada httpanxietycanadacaenglishpdfkirbypdfhttpwwwmooddisorderscanadacadocumentsConsumer20and20Family20SupportAnxiety20disorders_ENpdf
ldquothe 12 month prevalence for any anxiety disorder is over 12 and one in four Canadians (25) will have at least one anxiety disorder in their lifetimerdquo
10
Mechanisms ndash Low Seratonin Signaling
11
bull Amygdala (MRI activity)bull Anxiety disorders psychological disorders social phobias long term
memory emotional learning fear conditioning
bull Specifically the left amygdala has been linked to social anxiety obsessive and compulsive disorders and post traumatic stress as well as more broadlyto separation and general anxiety
bull Use of serotonin reuptake inhibitors (SSRI antidepressants)associated with increased size of the Amygdala
bull Serotonin is associated with a feeling of well being and happinessbull Low serotonin (5-hydroxytryptamine 5-HT) levels associated with
bull Abnormal emotionbull Hyperreactivity to stimulibull Nervousness amp Anxiety
What Causes Nervousness amp Anxiety
Simplified diagram of neural circuitry for anxiety
bull Threatening stimuli detected by thalamus hippocampus and cortexbull Information transmitted to the amygdala relayed and integrated in different nuclei bull The output is then transmitted from the amygdala to brain areas such as
cortexstriatum hypothalamus and brainstem initiating fearanxiety responses bull LA lateral amygdala BLA basolateral amygdala CeM central amygdala
LowSerotonin
Levels
Serotonin
13
Microanatomy
Serotonin is released into the space between neurons and diffuses over a relatively wide gap (gt20 microm) to activate 5-HT receptors located on the dendrites cell bodies and presynaptic terminals of adjacent neurons
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
15
Phosphodiesterase 4
and
cAMP
Mechanisms of Nervousness amp Anxiety
Levels of PDE4 subtypes in cingulate cortical tissue from non-psychiatric controls and individuals with MDD Tissues were processed and blotted for PDE4B-L (long form) (a) and PDE4D (b) as described in the Methods Samples (one from each group) that did not show bands with expected molecular weight were excluded from the final analysis There was a statistical trend toward elevation of PDE4B-L levels in the MDD group (t(28)=1905 p=00671) Significantly elevated PDE4D levels were seen in the MDD group (t(25)=2069 p=00491) Data are mean plusmn SD plt005 plt01
Humans with Major Depressive Disorder (MDD) have higher levels of PDE4
Pharmacol Biochem Behav 2011 May98(3)349Yuan P Tragon T Xia M Leclair CA Skoumbourdis AP Zheng W Thomas CJ Huang R Austin CP Chen G Guitart X
17
Phosphodiesterase 4 Inhibitors amp
Memory
Does forgetfulness make you nervous Anxious
18
Selective phosphodiesterase (PDE)-4 inhibitors a novel approach to treating memory deficitGhavami A Hirst WD Novak TJ
bull Several lines of evidence indicate that targeting PDE4 with selective inhibitors may offer novel strategies in the treatment of age-related memory impairment and Alzheimers disease
bull Preclinical studies indicate that PDE4 inhibitors can counteract deficits in long-term memory caused by pharmacological agents aging or overexpression of mutant forms of human amyloid precursor proteins
bull Targeting PDE4 with selective inhibitors may offer a novel therapy aimed at slowing progression prevention and eventually therapy of Alzheimers disease
Drugs R D 20067(2)63-71
bull Millions of people regularly obtain insufficient sleep
bull One of the major effects of sleep deprivation on the brain is to produce memory deficits
Studied Molecular MechanismsKTAs
1 Sleep deprivation selectively impaires cAMP and protein kinase A (PKA) signaling
2 Sleep deprivation increases the levels of phosphodiesterase 4 (PDE4)
Sleep deprivation increases PDE4 activity and gene expression in the hippocampus(a) PDE4 activity was significantly upregulated in hippocampi from SD mice compared with NSD mice (p=0039) (b) The PDE4 isoform PDE4A5 was significantly upregulated by sleep deprivation in the hippocampus (p=0033) A sample blot is shown with the nearest size markers indicated with arrows
Sleep Deprived
Sleep Deprived
PDE4Activity
PDE4Abundancy
Figure 4The PDE4 inhibitor rolipram rescues LTP and memory deficits caused by sleep deprivation(a) Rolipram (ROL) treatment rescued deficits in spaced 4-train LTP due to sleep deprivation (p=0003) (b) However rolipram showed no further enhancement of spaced 4-train LTP in NSD mice (p=10) The black bar in (a) and (b) represents the time of ROL treatment (c) Sleep deprivation significantly impaired context-specific memory (p=002) and treatment with rolipram rescued this deficit (p=00009) without affecting memory in non-sleep-deprived mice (p=099)Sleep deprivation impairs cAMP signaling in the hippocampusNature 2009 October 22461(7267)1122-1125
Sleep Deprived Mice Forget How to Get Through the Maze
Sleep Deprived Mice Given a PDE4 Inhibitor Restores Memory of the Maze
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
KTAThese findings demonstrate that brief sleep deprivation disrupts hippocampal function by interfering with cAMP signalling through increased PDE4 activity
bull Molecules that enhance cAMP signalling may provide a new therapeutic approach to counteract the cognitive effects of sleep deprivation
Natural Molecules
24
There is a Great Need for
New Safe Anti-Anxiety Therapeutics
without Side Effects
Natural Nutritional Support for Situational Nervousness
Sceletium tortuosumL-TheanineThiamineMagnesiumZinc
L-Theanine
bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667
1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function
(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing
Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state
of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan
p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)
BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood
METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans
RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake
The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake
KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults
Yoto et al Journal of Physiological Anthropology 2012 3128
PROFILE OF MOODS STATES
Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)
Yoto et al Journal of Physiological Anthropology 2012 3128
Nutritional Status and Anxiety amp Depression
1 Thiamine nutritional status and depressive symptoms are inversely associated among older
Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85
ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were
associated among older Chinese adultsrdquo
2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012
Dec 1141(1)79-85
ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc
magnesium and folate was associated with reduced odds ratio (OR) for major depression There
was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo
3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem
Res 2012 Mar145(3)286-90
ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and
depression in postgraduate students This study was conducted on 402 participants with a mean
age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we
found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this
study show that long-term intake of zinc may modulate symptoms of depressionrdquo
4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013
Mar151(3)324-9
The results of the study demonstrated an inverse relationship between magnesium intake and
depressive symptoms
29
Pharmacol Rep 2008 Sep-Oct60(5)588-9
Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl
bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects
bull Thus a search for better and safer agents is continuously in progress
bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties
bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants
bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models
bull Magnesium is active in stress-induced depression-like behavior models
bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium
31
Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes
Nutr Neurosci 2013 Apr 19
OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy
DESIGNbull Single-center randomized double-blind placebo-controlled
trial of zinc supplementation was conducted in patients with DSM-IV major depression
bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to
their selective serotonin reuptake inhibitor antidepressants for 12 weeks
bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12
RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)
Sceletium TortuosumMOA SERATONIN AND PDE4
35
It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of
Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
Safety
bull Patented standardized extract is self-affirmed GRAS
bull 300 years of documented history of safe use
bull Published
bull In vitro safety data
bull In vivo safety data
bull Human clinical safety data
Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African
Government in recognition of the producers Socially Responsible and
Environmentally sustainable practices
39
Sceletium Tortuosum
Extract
40
Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone
Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
5-HT Transporter
42
Sceletium tortuosum Extract Response Curves
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
SSRI
Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
PDE4 IC50 = 85 ugmL
PDE3 IC50 = 274 ugmL
Follow-up Study
Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1
1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa
bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task
bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose
bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced
bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat
Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli
45
The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract
Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa
Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator
Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders
Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS
VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)
Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking
placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks
Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains
cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side
effects
Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging
46
FORMULA SUMMARY
bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)
bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract
bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety
bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system
Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
48
Sceletium tortuosum is a Protein Kinase Inhibitor
49
S tortuosum
L-Theonine
Magnesium
Zinc
Thiamine
Formula 103
Formula 103 was 57 more potent than the same amount of S tortuosum alone
Formula 103
S tortuosum vs Formula 103
57
ldquoExclusive Formulardquo
Patent Filed
50
Is Nervousness and AnxiousnessAssociated with Other Conditions
51
Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study
OBJECTIVE
To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study
DESIGN
A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed
SETTING General community PARTICIPANTS A population-based sample of 2992
MAIN OUTCOME MEASURES
Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications
Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD
CONCLUSION
Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
3
WebsterNERVOUSNESS
bull Having or showing feelings of being worried and afraid about what might happen
bull Often or easily becoming worried and afraid about what might happen
bull Highly excitable unnaturally or acutely uneasy or apprehensive
bull Synonymsbull Antsy edgy tense upset troubled
worried anxious
There is little clinical difference between nervousness and anxiety
bull Generally nervousness refers to fearful thoughts with basic physical symptoms
bull Nervousness is a natural emotional response to situations in which someones performance is formally or informally evaluated
bull An interviewbull A blind datebull Giving a speech
bull Unlike anxiety disorders nervousness (anxiousness) generally subsides as a person becomes more accustomed to a situation
There is little clinical difference between nervousness and anxiety
bull Excessive nervousness or nervousness about simple tasks is a form of anxiety
bull People who suffer from an anxiety disorder have intense feelings of nervousness dread and panic while doing simple mundane tasks
bull Anxiety disorders develop from a complex set of risk factors such as poor nutrition life events drug side effects and genetics These all can effect brain chemistry
6
Nervousness ends when the scary event is over You worry and fret over getting that call back about the job then the call comes through and you feel relieved or disappointed but you no longer feel nervous
Situational anxiety is a state of apprehension discomfort and anxiety precipitated by the experience of new or changed situations or events Situational anxiety is not abnormal it usually disappears as the person adjusts to the new experience
Anxiety Disorder is when the person feels a sickening sense of dread or terror almost every day It never goes awaymdashit just attaches itself to something new or it remains generalized or free floating
Nervousness
or Anxiety
Anxiety is an unpleasant
feelings of dread over
something unlikely to
happen such as the feeling
of imminent death and is
not considered to be a
normal reaction to a
perceived stressor
(Davison Gerald C (2008) Abnormal Psychology Toronto Veronica Visentin p 154)
NERVOUSNESS amp ANXIETY AFFLICTS
GROWING NUMBERS
9
Anxiety Disorders Association of Canada
Anxiety is the most common mental illness in Canada httpanxietycanadacaenglishpdfkirbypdfhttpwwwmooddisorderscanadacadocumentsConsumer20and20Family20SupportAnxiety20disorders_ENpdf
ldquothe 12 month prevalence for any anxiety disorder is over 12 and one in four Canadians (25) will have at least one anxiety disorder in their lifetimerdquo
10
Mechanisms ndash Low Seratonin Signaling
11
bull Amygdala (MRI activity)bull Anxiety disorders psychological disorders social phobias long term
memory emotional learning fear conditioning
bull Specifically the left amygdala has been linked to social anxiety obsessive and compulsive disorders and post traumatic stress as well as more broadlyto separation and general anxiety
bull Use of serotonin reuptake inhibitors (SSRI antidepressants)associated with increased size of the Amygdala
bull Serotonin is associated with a feeling of well being and happinessbull Low serotonin (5-hydroxytryptamine 5-HT) levels associated with
bull Abnormal emotionbull Hyperreactivity to stimulibull Nervousness amp Anxiety
What Causes Nervousness amp Anxiety
Simplified diagram of neural circuitry for anxiety
bull Threatening stimuli detected by thalamus hippocampus and cortexbull Information transmitted to the amygdala relayed and integrated in different nuclei bull The output is then transmitted from the amygdala to brain areas such as
cortexstriatum hypothalamus and brainstem initiating fearanxiety responses bull LA lateral amygdala BLA basolateral amygdala CeM central amygdala
LowSerotonin
Levels
Serotonin
13
Microanatomy
Serotonin is released into the space between neurons and diffuses over a relatively wide gap (gt20 microm) to activate 5-HT receptors located on the dendrites cell bodies and presynaptic terminals of adjacent neurons
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
15
Phosphodiesterase 4
and
cAMP
Mechanisms of Nervousness amp Anxiety
Levels of PDE4 subtypes in cingulate cortical tissue from non-psychiatric controls and individuals with MDD Tissues were processed and blotted for PDE4B-L (long form) (a) and PDE4D (b) as described in the Methods Samples (one from each group) that did not show bands with expected molecular weight were excluded from the final analysis There was a statistical trend toward elevation of PDE4B-L levels in the MDD group (t(28)=1905 p=00671) Significantly elevated PDE4D levels were seen in the MDD group (t(25)=2069 p=00491) Data are mean plusmn SD plt005 plt01
Humans with Major Depressive Disorder (MDD) have higher levels of PDE4
Pharmacol Biochem Behav 2011 May98(3)349Yuan P Tragon T Xia M Leclair CA Skoumbourdis AP Zheng W Thomas CJ Huang R Austin CP Chen G Guitart X
17
Phosphodiesterase 4 Inhibitors amp
Memory
Does forgetfulness make you nervous Anxious
18
Selective phosphodiesterase (PDE)-4 inhibitors a novel approach to treating memory deficitGhavami A Hirst WD Novak TJ
bull Several lines of evidence indicate that targeting PDE4 with selective inhibitors may offer novel strategies in the treatment of age-related memory impairment and Alzheimers disease
bull Preclinical studies indicate that PDE4 inhibitors can counteract deficits in long-term memory caused by pharmacological agents aging or overexpression of mutant forms of human amyloid precursor proteins
bull Targeting PDE4 with selective inhibitors may offer a novel therapy aimed at slowing progression prevention and eventually therapy of Alzheimers disease
Drugs R D 20067(2)63-71
bull Millions of people regularly obtain insufficient sleep
bull One of the major effects of sleep deprivation on the brain is to produce memory deficits
Studied Molecular MechanismsKTAs
1 Sleep deprivation selectively impaires cAMP and protein kinase A (PKA) signaling
2 Sleep deprivation increases the levels of phosphodiesterase 4 (PDE4)
Sleep deprivation increases PDE4 activity and gene expression in the hippocampus(a) PDE4 activity was significantly upregulated in hippocampi from SD mice compared with NSD mice (p=0039) (b) The PDE4 isoform PDE4A5 was significantly upregulated by sleep deprivation in the hippocampus (p=0033) A sample blot is shown with the nearest size markers indicated with arrows
Sleep Deprived
Sleep Deprived
PDE4Activity
PDE4Abundancy
Figure 4The PDE4 inhibitor rolipram rescues LTP and memory deficits caused by sleep deprivation(a) Rolipram (ROL) treatment rescued deficits in spaced 4-train LTP due to sleep deprivation (p=0003) (b) However rolipram showed no further enhancement of spaced 4-train LTP in NSD mice (p=10) The black bar in (a) and (b) represents the time of ROL treatment (c) Sleep deprivation significantly impaired context-specific memory (p=002) and treatment with rolipram rescued this deficit (p=00009) without affecting memory in non-sleep-deprived mice (p=099)Sleep deprivation impairs cAMP signaling in the hippocampusNature 2009 October 22461(7267)1122-1125
Sleep Deprived Mice Forget How to Get Through the Maze
Sleep Deprived Mice Given a PDE4 Inhibitor Restores Memory of the Maze
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
KTAThese findings demonstrate that brief sleep deprivation disrupts hippocampal function by interfering with cAMP signalling through increased PDE4 activity
bull Molecules that enhance cAMP signalling may provide a new therapeutic approach to counteract the cognitive effects of sleep deprivation
Natural Molecules
24
There is a Great Need for
New Safe Anti-Anxiety Therapeutics
without Side Effects
Natural Nutritional Support for Situational Nervousness
Sceletium tortuosumL-TheanineThiamineMagnesiumZinc
L-Theanine
bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667
1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function
(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing
Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state
of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan
p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)
BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood
METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans
RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake
The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake
KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults
Yoto et al Journal of Physiological Anthropology 2012 3128
PROFILE OF MOODS STATES
Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)
Yoto et al Journal of Physiological Anthropology 2012 3128
Nutritional Status and Anxiety amp Depression
1 Thiamine nutritional status and depressive symptoms are inversely associated among older
Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85
ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were
associated among older Chinese adultsrdquo
2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012
Dec 1141(1)79-85
ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc
magnesium and folate was associated with reduced odds ratio (OR) for major depression There
was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo
3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem
Res 2012 Mar145(3)286-90
ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and
depression in postgraduate students This study was conducted on 402 participants with a mean
age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we
found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this
study show that long-term intake of zinc may modulate symptoms of depressionrdquo
4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013
Mar151(3)324-9
The results of the study demonstrated an inverse relationship between magnesium intake and
depressive symptoms
29
Pharmacol Rep 2008 Sep-Oct60(5)588-9
Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl
bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects
bull Thus a search for better and safer agents is continuously in progress
bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties
bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants
bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models
bull Magnesium is active in stress-induced depression-like behavior models
bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium
31
Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes
Nutr Neurosci 2013 Apr 19
OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy
DESIGNbull Single-center randomized double-blind placebo-controlled
trial of zinc supplementation was conducted in patients with DSM-IV major depression
bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to
their selective serotonin reuptake inhibitor antidepressants for 12 weeks
bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12
RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)
Sceletium TortuosumMOA SERATONIN AND PDE4
35
It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of
Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
Safety
bull Patented standardized extract is self-affirmed GRAS
bull 300 years of documented history of safe use
bull Published
bull In vitro safety data
bull In vivo safety data
bull Human clinical safety data
Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African
Government in recognition of the producers Socially Responsible and
Environmentally sustainable practices
39
Sceletium Tortuosum
Extract
40
Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone
Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
5-HT Transporter
42
Sceletium tortuosum Extract Response Curves
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
SSRI
Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
PDE4 IC50 = 85 ugmL
PDE3 IC50 = 274 ugmL
Follow-up Study
Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1
1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa
bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task
bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose
bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced
bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat
Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli
45
The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract
Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa
Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator
Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders
Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS
VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)
Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking
placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks
Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains
cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side
effects
Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging
46
FORMULA SUMMARY
bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)
bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract
bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety
bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system
Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
48
Sceletium tortuosum is a Protein Kinase Inhibitor
49
S tortuosum
L-Theonine
Magnesium
Zinc
Thiamine
Formula 103
Formula 103 was 57 more potent than the same amount of S tortuosum alone
Formula 103
S tortuosum vs Formula 103
57
ldquoExclusive Formulardquo
Patent Filed
50
Is Nervousness and AnxiousnessAssociated with Other Conditions
51
Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study
OBJECTIVE
To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study
DESIGN
A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed
SETTING General community PARTICIPANTS A population-based sample of 2992
MAIN OUTCOME MEASURES
Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications
Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD
CONCLUSION
Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
There is little clinical difference between nervousness and anxiety
bull Generally nervousness refers to fearful thoughts with basic physical symptoms
bull Nervousness is a natural emotional response to situations in which someones performance is formally or informally evaluated
bull An interviewbull A blind datebull Giving a speech
bull Unlike anxiety disorders nervousness (anxiousness) generally subsides as a person becomes more accustomed to a situation
There is little clinical difference between nervousness and anxiety
bull Excessive nervousness or nervousness about simple tasks is a form of anxiety
bull People who suffer from an anxiety disorder have intense feelings of nervousness dread and panic while doing simple mundane tasks
bull Anxiety disorders develop from a complex set of risk factors such as poor nutrition life events drug side effects and genetics These all can effect brain chemistry
6
Nervousness ends when the scary event is over You worry and fret over getting that call back about the job then the call comes through and you feel relieved or disappointed but you no longer feel nervous
Situational anxiety is a state of apprehension discomfort and anxiety precipitated by the experience of new or changed situations or events Situational anxiety is not abnormal it usually disappears as the person adjusts to the new experience
Anxiety Disorder is when the person feels a sickening sense of dread or terror almost every day It never goes awaymdashit just attaches itself to something new or it remains generalized or free floating
Nervousness
or Anxiety
Anxiety is an unpleasant
feelings of dread over
something unlikely to
happen such as the feeling
of imminent death and is
not considered to be a
normal reaction to a
perceived stressor
(Davison Gerald C (2008) Abnormal Psychology Toronto Veronica Visentin p 154)
NERVOUSNESS amp ANXIETY AFFLICTS
GROWING NUMBERS
9
Anxiety Disorders Association of Canada
Anxiety is the most common mental illness in Canada httpanxietycanadacaenglishpdfkirbypdfhttpwwwmooddisorderscanadacadocumentsConsumer20and20Family20SupportAnxiety20disorders_ENpdf
ldquothe 12 month prevalence for any anxiety disorder is over 12 and one in four Canadians (25) will have at least one anxiety disorder in their lifetimerdquo
10
Mechanisms ndash Low Seratonin Signaling
11
bull Amygdala (MRI activity)bull Anxiety disorders psychological disorders social phobias long term
memory emotional learning fear conditioning
bull Specifically the left amygdala has been linked to social anxiety obsessive and compulsive disorders and post traumatic stress as well as more broadlyto separation and general anxiety
bull Use of serotonin reuptake inhibitors (SSRI antidepressants)associated with increased size of the Amygdala
bull Serotonin is associated with a feeling of well being and happinessbull Low serotonin (5-hydroxytryptamine 5-HT) levels associated with
bull Abnormal emotionbull Hyperreactivity to stimulibull Nervousness amp Anxiety
What Causes Nervousness amp Anxiety
Simplified diagram of neural circuitry for anxiety
bull Threatening stimuli detected by thalamus hippocampus and cortexbull Information transmitted to the amygdala relayed and integrated in different nuclei bull The output is then transmitted from the amygdala to brain areas such as
cortexstriatum hypothalamus and brainstem initiating fearanxiety responses bull LA lateral amygdala BLA basolateral amygdala CeM central amygdala
LowSerotonin
Levels
Serotonin
13
Microanatomy
Serotonin is released into the space between neurons and diffuses over a relatively wide gap (gt20 microm) to activate 5-HT receptors located on the dendrites cell bodies and presynaptic terminals of adjacent neurons
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
15
Phosphodiesterase 4
and
cAMP
Mechanisms of Nervousness amp Anxiety
Levels of PDE4 subtypes in cingulate cortical tissue from non-psychiatric controls and individuals with MDD Tissues were processed and blotted for PDE4B-L (long form) (a) and PDE4D (b) as described in the Methods Samples (one from each group) that did not show bands with expected molecular weight were excluded from the final analysis There was a statistical trend toward elevation of PDE4B-L levels in the MDD group (t(28)=1905 p=00671) Significantly elevated PDE4D levels were seen in the MDD group (t(25)=2069 p=00491) Data are mean plusmn SD plt005 plt01
Humans with Major Depressive Disorder (MDD) have higher levels of PDE4
Pharmacol Biochem Behav 2011 May98(3)349Yuan P Tragon T Xia M Leclair CA Skoumbourdis AP Zheng W Thomas CJ Huang R Austin CP Chen G Guitart X
17
Phosphodiesterase 4 Inhibitors amp
Memory
Does forgetfulness make you nervous Anxious
18
Selective phosphodiesterase (PDE)-4 inhibitors a novel approach to treating memory deficitGhavami A Hirst WD Novak TJ
bull Several lines of evidence indicate that targeting PDE4 with selective inhibitors may offer novel strategies in the treatment of age-related memory impairment and Alzheimers disease
bull Preclinical studies indicate that PDE4 inhibitors can counteract deficits in long-term memory caused by pharmacological agents aging or overexpression of mutant forms of human amyloid precursor proteins
bull Targeting PDE4 with selective inhibitors may offer a novel therapy aimed at slowing progression prevention and eventually therapy of Alzheimers disease
Drugs R D 20067(2)63-71
bull Millions of people regularly obtain insufficient sleep
bull One of the major effects of sleep deprivation on the brain is to produce memory deficits
Studied Molecular MechanismsKTAs
1 Sleep deprivation selectively impaires cAMP and protein kinase A (PKA) signaling
2 Sleep deprivation increases the levels of phosphodiesterase 4 (PDE4)
Sleep deprivation increases PDE4 activity and gene expression in the hippocampus(a) PDE4 activity was significantly upregulated in hippocampi from SD mice compared with NSD mice (p=0039) (b) The PDE4 isoform PDE4A5 was significantly upregulated by sleep deprivation in the hippocampus (p=0033) A sample blot is shown with the nearest size markers indicated with arrows
Sleep Deprived
Sleep Deprived
PDE4Activity
PDE4Abundancy
Figure 4The PDE4 inhibitor rolipram rescues LTP and memory deficits caused by sleep deprivation(a) Rolipram (ROL) treatment rescued deficits in spaced 4-train LTP due to sleep deprivation (p=0003) (b) However rolipram showed no further enhancement of spaced 4-train LTP in NSD mice (p=10) The black bar in (a) and (b) represents the time of ROL treatment (c) Sleep deprivation significantly impaired context-specific memory (p=002) and treatment with rolipram rescued this deficit (p=00009) without affecting memory in non-sleep-deprived mice (p=099)Sleep deprivation impairs cAMP signaling in the hippocampusNature 2009 October 22461(7267)1122-1125
Sleep Deprived Mice Forget How to Get Through the Maze
Sleep Deprived Mice Given a PDE4 Inhibitor Restores Memory of the Maze
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
KTAThese findings demonstrate that brief sleep deprivation disrupts hippocampal function by interfering with cAMP signalling through increased PDE4 activity
bull Molecules that enhance cAMP signalling may provide a new therapeutic approach to counteract the cognitive effects of sleep deprivation
Natural Molecules
24
There is a Great Need for
New Safe Anti-Anxiety Therapeutics
without Side Effects
Natural Nutritional Support for Situational Nervousness
Sceletium tortuosumL-TheanineThiamineMagnesiumZinc
L-Theanine
bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667
1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function
(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing
Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state
of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan
p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)
BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood
METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans
RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake
The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake
KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults
Yoto et al Journal of Physiological Anthropology 2012 3128
PROFILE OF MOODS STATES
Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)
Yoto et al Journal of Physiological Anthropology 2012 3128
Nutritional Status and Anxiety amp Depression
1 Thiamine nutritional status and depressive symptoms are inversely associated among older
Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85
ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were
associated among older Chinese adultsrdquo
2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012
Dec 1141(1)79-85
ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc
magnesium and folate was associated with reduced odds ratio (OR) for major depression There
was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo
3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem
Res 2012 Mar145(3)286-90
ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and
depression in postgraduate students This study was conducted on 402 participants with a mean
age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we
found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this
study show that long-term intake of zinc may modulate symptoms of depressionrdquo
4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013
Mar151(3)324-9
The results of the study demonstrated an inverse relationship between magnesium intake and
depressive symptoms
29
Pharmacol Rep 2008 Sep-Oct60(5)588-9
Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl
bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects
bull Thus a search for better and safer agents is continuously in progress
bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties
bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants
bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models
bull Magnesium is active in stress-induced depression-like behavior models
bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium
31
Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes
Nutr Neurosci 2013 Apr 19
OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy
DESIGNbull Single-center randomized double-blind placebo-controlled
trial of zinc supplementation was conducted in patients with DSM-IV major depression
bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to
their selective serotonin reuptake inhibitor antidepressants for 12 weeks
bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12
RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)
Sceletium TortuosumMOA SERATONIN AND PDE4
35
It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of
Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
Safety
bull Patented standardized extract is self-affirmed GRAS
bull 300 years of documented history of safe use
bull Published
bull In vitro safety data
bull In vivo safety data
bull Human clinical safety data
Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African
Government in recognition of the producers Socially Responsible and
Environmentally sustainable practices
39
Sceletium Tortuosum
Extract
40
Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone
Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
5-HT Transporter
42
Sceletium tortuosum Extract Response Curves
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
SSRI
Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
PDE4 IC50 = 85 ugmL
PDE3 IC50 = 274 ugmL
Follow-up Study
Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1
1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa
bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task
bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose
bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced
bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat
Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli
45
The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract
Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa
Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator
Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders
Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS
VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)
Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking
placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks
Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains
cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side
effects
Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging
46
FORMULA SUMMARY
bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)
bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract
bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety
bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system
Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
48
Sceletium tortuosum is a Protein Kinase Inhibitor
49
S tortuosum
L-Theonine
Magnesium
Zinc
Thiamine
Formula 103
Formula 103 was 57 more potent than the same amount of S tortuosum alone
Formula 103
S tortuosum vs Formula 103
57
ldquoExclusive Formulardquo
Patent Filed
50
Is Nervousness and AnxiousnessAssociated with Other Conditions
51
Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study
OBJECTIVE
To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study
DESIGN
A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed
SETTING General community PARTICIPANTS A population-based sample of 2992
MAIN OUTCOME MEASURES
Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications
Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD
CONCLUSION
Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
There is little clinical difference between nervousness and anxiety
bull Excessive nervousness or nervousness about simple tasks is a form of anxiety
bull People who suffer from an anxiety disorder have intense feelings of nervousness dread and panic while doing simple mundane tasks
bull Anxiety disorders develop from a complex set of risk factors such as poor nutrition life events drug side effects and genetics These all can effect brain chemistry
6
Nervousness ends when the scary event is over You worry and fret over getting that call back about the job then the call comes through and you feel relieved or disappointed but you no longer feel nervous
Situational anxiety is a state of apprehension discomfort and anxiety precipitated by the experience of new or changed situations or events Situational anxiety is not abnormal it usually disappears as the person adjusts to the new experience
Anxiety Disorder is when the person feels a sickening sense of dread or terror almost every day It never goes awaymdashit just attaches itself to something new or it remains generalized or free floating
Nervousness
or Anxiety
Anxiety is an unpleasant
feelings of dread over
something unlikely to
happen such as the feeling
of imminent death and is
not considered to be a
normal reaction to a
perceived stressor
(Davison Gerald C (2008) Abnormal Psychology Toronto Veronica Visentin p 154)
NERVOUSNESS amp ANXIETY AFFLICTS
GROWING NUMBERS
9
Anxiety Disorders Association of Canada
Anxiety is the most common mental illness in Canada httpanxietycanadacaenglishpdfkirbypdfhttpwwwmooddisorderscanadacadocumentsConsumer20and20Family20SupportAnxiety20disorders_ENpdf
ldquothe 12 month prevalence for any anxiety disorder is over 12 and one in four Canadians (25) will have at least one anxiety disorder in their lifetimerdquo
10
Mechanisms ndash Low Seratonin Signaling
11
bull Amygdala (MRI activity)bull Anxiety disorders psychological disorders social phobias long term
memory emotional learning fear conditioning
bull Specifically the left amygdala has been linked to social anxiety obsessive and compulsive disorders and post traumatic stress as well as more broadlyto separation and general anxiety
bull Use of serotonin reuptake inhibitors (SSRI antidepressants)associated with increased size of the Amygdala
bull Serotonin is associated with a feeling of well being and happinessbull Low serotonin (5-hydroxytryptamine 5-HT) levels associated with
bull Abnormal emotionbull Hyperreactivity to stimulibull Nervousness amp Anxiety
What Causes Nervousness amp Anxiety
Simplified diagram of neural circuitry for anxiety
bull Threatening stimuli detected by thalamus hippocampus and cortexbull Information transmitted to the amygdala relayed and integrated in different nuclei bull The output is then transmitted from the amygdala to brain areas such as
cortexstriatum hypothalamus and brainstem initiating fearanxiety responses bull LA lateral amygdala BLA basolateral amygdala CeM central amygdala
LowSerotonin
Levels
Serotonin
13
Microanatomy
Serotonin is released into the space between neurons and diffuses over a relatively wide gap (gt20 microm) to activate 5-HT receptors located on the dendrites cell bodies and presynaptic terminals of adjacent neurons
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
15
Phosphodiesterase 4
and
cAMP
Mechanisms of Nervousness amp Anxiety
Levels of PDE4 subtypes in cingulate cortical tissue from non-psychiatric controls and individuals with MDD Tissues were processed and blotted for PDE4B-L (long form) (a) and PDE4D (b) as described in the Methods Samples (one from each group) that did not show bands with expected molecular weight were excluded from the final analysis There was a statistical trend toward elevation of PDE4B-L levels in the MDD group (t(28)=1905 p=00671) Significantly elevated PDE4D levels were seen in the MDD group (t(25)=2069 p=00491) Data are mean plusmn SD plt005 plt01
Humans with Major Depressive Disorder (MDD) have higher levels of PDE4
Pharmacol Biochem Behav 2011 May98(3)349Yuan P Tragon T Xia M Leclair CA Skoumbourdis AP Zheng W Thomas CJ Huang R Austin CP Chen G Guitart X
17
Phosphodiesterase 4 Inhibitors amp
Memory
Does forgetfulness make you nervous Anxious
18
Selective phosphodiesterase (PDE)-4 inhibitors a novel approach to treating memory deficitGhavami A Hirst WD Novak TJ
bull Several lines of evidence indicate that targeting PDE4 with selective inhibitors may offer novel strategies in the treatment of age-related memory impairment and Alzheimers disease
bull Preclinical studies indicate that PDE4 inhibitors can counteract deficits in long-term memory caused by pharmacological agents aging or overexpression of mutant forms of human amyloid precursor proteins
bull Targeting PDE4 with selective inhibitors may offer a novel therapy aimed at slowing progression prevention and eventually therapy of Alzheimers disease
Drugs R D 20067(2)63-71
bull Millions of people regularly obtain insufficient sleep
bull One of the major effects of sleep deprivation on the brain is to produce memory deficits
Studied Molecular MechanismsKTAs
1 Sleep deprivation selectively impaires cAMP and protein kinase A (PKA) signaling
2 Sleep deprivation increases the levels of phosphodiesterase 4 (PDE4)
Sleep deprivation increases PDE4 activity and gene expression in the hippocampus(a) PDE4 activity was significantly upregulated in hippocampi from SD mice compared with NSD mice (p=0039) (b) The PDE4 isoform PDE4A5 was significantly upregulated by sleep deprivation in the hippocampus (p=0033) A sample blot is shown with the nearest size markers indicated with arrows
Sleep Deprived
Sleep Deprived
PDE4Activity
PDE4Abundancy
Figure 4The PDE4 inhibitor rolipram rescues LTP and memory deficits caused by sleep deprivation(a) Rolipram (ROL) treatment rescued deficits in spaced 4-train LTP due to sleep deprivation (p=0003) (b) However rolipram showed no further enhancement of spaced 4-train LTP in NSD mice (p=10) The black bar in (a) and (b) represents the time of ROL treatment (c) Sleep deprivation significantly impaired context-specific memory (p=002) and treatment with rolipram rescued this deficit (p=00009) without affecting memory in non-sleep-deprived mice (p=099)Sleep deprivation impairs cAMP signaling in the hippocampusNature 2009 October 22461(7267)1122-1125
Sleep Deprived Mice Forget How to Get Through the Maze
Sleep Deprived Mice Given a PDE4 Inhibitor Restores Memory of the Maze
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
KTAThese findings demonstrate that brief sleep deprivation disrupts hippocampal function by interfering with cAMP signalling through increased PDE4 activity
bull Molecules that enhance cAMP signalling may provide a new therapeutic approach to counteract the cognitive effects of sleep deprivation
Natural Molecules
24
There is a Great Need for
New Safe Anti-Anxiety Therapeutics
without Side Effects
Natural Nutritional Support for Situational Nervousness
Sceletium tortuosumL-TheanineThiamineMagnesiumZinc
L-Theanine
bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667
1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function
(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing
Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state
of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan
p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)
BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood
METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans
RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake
The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake
KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults
Yoto et al Journal of Physiological Anthropology 2012 3128
PROFILE OF MOODS STATES
Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)
Yoto et al Journal of Physiological Anthropology 2012 3128
Nutritional Status and Anxiety amp Depression
1 Thiamine nutritional status and depressive symptoms are inversely associated among older
Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85
ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were
associated among older Chinese adultsrdquo
2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012
Dec 1141(1)79-85
ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc
magnesium and folate was associated with reduced odds ratio (OR) for major depression There
was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo
3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem
Res 2012 Mar145(3)286-90
ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and
depression in postgraduate students This study was conducted on 402 participants with a mean
age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we
found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this
study show that long-term intake of zinc may modulate symptoms of depressionrdquo
4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013
Mar151(3)324-9
The results of the study demonstrated an inverse relationship between magnesium intake and
depressive symptoms
29
Pharmacol Rep 2008 Sep-Oct60(5)588-9
Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl
bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects
bull Thus a search for better and safer agents is continuously in progress
bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties
bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants
bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models
bull Magnesium is active in stress-induced depression-like behavior models
bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium
31
Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes
Nutr Neurosci 2013 Apr 19
OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy
DESIGNbull Single-center randomized double-blind placebo-controlled
trial of zinc supplementation was conducted in patients with DSM-IV major depression
bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to
their selective serotonin reuptake inhibitor antidepressants for 12 weeks
bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12
RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)
Sceletium TortuosumMOA SERATONIN AND PDE4
35
It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of
Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
Safety
bull Patented standardized extract is self-affirmed GRAS
bull 300 years of documented history of safe use
bull Published
bull In vitro safety data
bull In vivo safety data
bull Human clinical safety data
Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African
Government in recognition of the producers Socially Responsible and
Environmentally sustainable practices
39
Sceletium Tortuosum
Extract
40
Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone
Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
5-HT Transporter
42
Sceletium tortuosum Extract Response Curves
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
SSRI
Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
PDE4 IC50 = 85 ugmL
PDE3 IC50 = 274 ugmL
Follow-up Study
Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1
1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa
bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task
bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose
bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced
bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat
Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli
45
The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract
Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa
Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator
Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders
Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS
VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)
Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking
placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks
Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains
cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side
effects
Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging
46
FORMULA SUMMARY
bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)
bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract
bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety
bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system
Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
48
Sceletium tortuosum is a Protein Kinase Inhibitor
49
S tortuosum
L-Theonine
Magnesium
Zinc
Thiamine
Formula 103
Formula 103 was 57 more potent than the same amount of S tortuosum alone
Formula 103
S tortuosum vs Formula 103
57
ldquoExclusive Formulardquo
Patent Filed
50
Is Nervousness and AnxiousnessAssociated with Other Conditions
51
Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study
OBJECTIVE
To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study
DESIGN
A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed
SETTING General community PARTICIPANTS A population-based sample of 2992
MAIN OUTCOME MEASURES
Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications
Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD
CONCLUSION
Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
6
Nervousness ends when the scary event is over You worry and fret over getting that call back about the job then the call comes through and you feel relieved or disappointed but you no longer feel nervous
Situational anxiety is a state of apprehension discomfort and anxiety precipitated by the experience of new or changed situations or events Situational anxiety is not abnormal it usually disappears as the person adjusts to the new experience
Anxiety Disorder is when the person feels a sickening sense of dread or terror almost every day It never goes awaymdashit just attaches itself to something new or it remains generalized or free floating
Nervousness
or Anxiety
Anxiety is an unpleasant
feelings of dread over
something unlikely to
happen such as the feeling
of imminent death and is
not considered to be a
normal reaction to a
perceived stressor
(Davison Gerald C (2008) Abnormal Psychology Toronto Veronica Visentin p 154)
NERVOUSNESS amp ANXIETY AFFLICTS
GROWING NUMBERS
9
Anxiety Disorders Association of Canada
Anxiety is the most common mental illness in Canada httpanxietycanadacaenglishpdfkirbypdfhttpwwwmooddisorderscanadacadocumentsConsumer20and20Family20SupportAnxiety20disorders_ENpdf
ldquothe 12 month prevalence for any anxiety disorder is over 12 and one in four Canadians (25) will have at least one anxiety disorder in their lifetimerdquo
10
Mechanisms ndash Low Seratonin Signaling
11
bull Amygdala (MRI activity)bull Anxiety disorders psychological disorders social phobias long term
memory emotional learning fear conditioning
bull Specifically the left amygdala has been linked to social anxiety obsessive and compulsive disorders and post traumatic stress as well as more broadlyto separation and general anxiety
bull Use of serotonin reuptake inhibitors (SSRI antidepressants)associated with increased size of the Amygdala
bull Serotonin is associated with a feeling of well being and happinessbull Low serotonin (5-hydroxytryptamine 5-HT) levels associated with
bull Abnormal emotionbull Hyperreactivity to stimulibull Nervousness amp Anxiety
What Causes Nervousness amp Anxiety
Simplified diagram of neural circuitry for anxiety
bull Threatening stimuli detected by thalamus hippocampus and cortexbull Information transmitted to the amygdala relayed and integrated in different nuclei bull The output is then transmitted from the amygdala to brain areas such as
cortexstriatum hypothalamus and brainstem initiating fearanxiety responses bull LA lateral amygdala BLA basolateral amygdala CeM central amygdala
LowSerotonin
Levels
Serotonin
13
Microanatomy
Serotonin is released into the space between neurons and diffuses over a relatively wide gap (gt20 microm) to activate 5-HT receptors located on the dendrites cell bodies and presynaptic terminals of adjacent neurons
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
15
Phosphodiesterase 4
and
cAMP
Mechanisms of Nervousness amp Anxiety
Levels of PDE4 subtypes in cingulate cortical tissue from non-psychiatric controls and individuals with MDD Tissues were processed and blotted for PDE4B-L (long form) (a) and PDE4D (b) as described in the Methods Samples (one from each group) that did not show bands with expected molecular weight were excluded from the final analysis There was a statistical trend toward elevation of PDE4B-L levels in the MDD group (t(28)=1905 p=00671) Significantly elevated PDE4D levels were seen in the MDD group (t(25)=2069 p=00491) Data are mean plusmn SD plt005 plt01
Humans with Major Depressive Disorder (MDD) have higher levels of PDE4
Pharmacol Biochem Behav 2011 May98(3)349Yuan P Tragon T Xia M Leclair CA Skoumbourdis AP Zheng W Thomas CJ Huang R Austin CP Chen G Guitart X
17
Phosphodiesterase 4 Inhibitors amp
Memory
Does forgetfulness make you nervous Anxious
18
Selective phosphodiesterase (PDE)-4 inhibitors a novel approach to treating memory deficitGhavami A Hirst WD Novak TJ
bull Several lines of evidence indicate that targeting PDE4 with selective inhibitors may offer novel strategies in the treatment of age-related memory impairment and Alzheimers disease
bull Preclinical studies indicate that PDE4 inhibitors can counteract deficits in long-term memory caused by pharmacological agents aging or overexpression of mutant forms of human amyloid precursor proteins
bull Targeting PDE4 with selective inhibitors may offer a novel therapy aimed at slowing progression prevention and eventually therapy of Alzheimers disease
Drugs R D 20067(2)63-71
bull Millions of people regularly obtain insufficient sleep
bull One of the major effects of sleep deprivation on the brain is to produce memory deficits
Studied Molecular MechanismsKTAs
1 Sleep deprivation selectively impaires cAMP and protein kinase A (PKA) signaling
2 Sleep deprivation increases the levels of phosphodiesterase 4 (PDE4)
Sleep deprivation increases PDE4 activity and gene expression in the hippocampus(a) PDE4 activity was significantly upregulated in hippocampi from SD mice compared with NSD mice (p=0039) (b) The PDE4 isoform PDE4A5 was significantly upregulated by sleep deprivation in the hippocampus (p=0033) A sample blot is shown with the nearest size markers indicated with arrows
Sleep Deprived
Sleep Deprived
PDE4Activity
PDE4Abundancy
Figure 4The PDE4 inhibitor rolipram rescues LTP and memory deficits caused by sleep deprivation(a) Rolipram (ROL) treatment rescued deficits in spaced 4-train LTP due to sleep deprivation (p=0003) (b) However rolipram showed no further enhancement of spaced 4-train LTP in NSD mice (p=10) The black bar in (a) and (b) represents the time of ROL treatment (c) Sleep deprivation significantly impaired context-specific memory (p=002) and treatment with rolipram rescued this deficit (p=00009) without affecting memory in non-sleep-deprived mice (p=099)Sleep deprivation impairs cAMP signaling in the hippocampusNature 2009 October 22461(7267)1122-1125
Sleep Deprived Mice Forget How to Get Through the Maze
Sleep Deprived Mice Given a PDE4 Inhibitor Restores Memory of the Maze
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
KTAThese findings demonstrate that brief sleep deprivation disrupts hippocampal function by interfering with cAMP signalling through increased PDE4 activity
bull Molecules that enhance cAMP signalling may provide a new therapeutic approach to counteract the cognitive effects of sleep deprivation
Natural Molecules
24
There is a Great Need for
New Safe Anti-Anxiety Therapeutics
without Side Effects
Natural Nutritional Support for Situational Nervousness
Sceletium tortuosumL-TheanineThiamineMagnesiumZinc
L-Theanine
bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667
1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function
(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing
Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state
of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan
p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)
BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood
METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans
RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake
The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake
KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults
Yoto et al Journal of Physiological Anthropology 2012 3128
PROFILE OF MOODS STATES
Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)
Yoto et al Journal of Physiological Anthropology 2012 3128
Nutritional Status and Anxiety amp Depression
1 Thiamine nutritional status and depressive symptoms are inversely associated among older
Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85
ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were
associated among older Chinese adultsrdquo
2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012
Dec 1141(1)79-85
ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc
magnesium and folate was associated with reduced odds ratio (OR) for major depression There
was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo
3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem
Res 2012 Mar145(3)286-90
ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and
depression in postgraduate students This study was conducted on 402 participants with a mean
age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we
found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this
study show that long-term intake of zinc may modulate symptoms of depressionrdquo
4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013
Mar151(3)324-9
The results of the study demonstrated an inverse relationship between magnesium intake and
depressive symptoms
29
Pharmacol Rep 2008 Sep-Oct60(5)588-9
Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl
bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects
bull Thus a search for better and safer agents is continuously in progress
bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties
bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants
bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models
bull Magnesium is active in stress-induced depression-like behavior models
bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium
31
Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes
Nutr Neurosci 2013 Apr 19
OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy
DESIGNbull Single-center randomized double-blind placebo-controlled
trial of zinc supplementation was conducted in patients with DSM-IV major depression
bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to
their selective serotonin reuptake inhibitor antidepressants for 12 weeks
bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12
RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)
Sceletium TortuosumMOA SERATONIN AND PDE4
35
It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of
Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
Safety
bull Patented standardized extract is self-affirmed GRAS
bull 300 years of documented history of safe use
bull Published
bull In vitro safety data
bull In vivo safety data
bull Human clinical safety data
Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African
Government in recognition of the producers Socially Responsible and
Environmentally sustainable practices
39
Sceletium Tortuosum
Extract
40
Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone
Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
5-HT Transporter
42
Sceletium tortuosum Extract Response Curves
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
SSRI
Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
PDE4 IC50 = 85 ugmL
PDE3 IC50 = 274 ugmL
Follow-up Study
Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1
1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa
bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task
bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose
bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced
bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat
Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli
45
The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract
Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa
Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator
Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders
Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS
VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)
Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking
placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks
Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains
cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side
effects
Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging
46
FORMULA SUMMARY
bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)
bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract
bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety
bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system
Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
48
Sceletium tortuosum is a Protein Kinase Inhibitor
49
S tortuosum
L-Theonine
Magnesium
Zinc
Thiamine
Formula 103
Formula 103 was 57 more potent than the same amount of S tortuosum alone
Formula 103
S tortuosum vs Formula 103
57
ldquoExclusive Formulardquo
Patent Filed
50
Is Nervousness and AnxiousnessAssociated with Other Conditions
51
Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study
OBJECTIVE
To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study
DESIGN
A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed
SETTING General community PARTICIPANTS A population-based sample of 2992
MAIN OUTCOME MEASURES
Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications
Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD
CONCLUSION
Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
Nervousness
or Anxiety
Anxiety is an unpleasant
feelings of dread over
something unlikely to
happen such as the feeling
of imminent death and is
not considered to be a
normal reaction to a
perceived stressor
(Davison Gerald C (2008) Abnormal Psychology Toronto Veronica Visentin p 154)
NERVOUSNESS amp ANXIETY AFFLICTS
GROWING NUMBERS
9
Anxiety Disorders Association of Canada
Anxiety is the most common mental illness in Canada httpanxietycanadacaenglishpdfkirbypdfhttpwwwmooddisorderscanadacadocumentsConsumer20and20Family20SupportAnxiety20disorders_ENpdf
ldquothe 12 month prevalence for any anxiety disorder is over 12 and one in four Canadians (25) will have at least one anxiety disorder in their lifetimerdquo
10
Mechanisms ndash Low Seratonin Signaling
11
bull Amygdala (MRI activity)bull Anxiety disorders psychological disorders social phobias long term
memory emotional learning fear conditioning
bull Specifically the left amygdala has been linked to social anxiety obsessive and compulsive disorders and post traumatic stress as well as more broadlyto separation and general anxiety
bull Use of serotonin reuptake inhibitors (SSRI antidepressants)associated with increased size of the Amygdala
bull Serotonin is associated with a feeling of well being and happinessbull Low serotonin (5-hydroxytryptamine 5-HT) levels associated with
bull Abnormal emotionbull Hyperreactivity to stimulibull Nervousness amp Anxiety
What Causes Nervousness amp Anxiety
Simplified diagram of neural circuitry for anxiety
bull Threatening stimuli detected by thalamus hippocampus and cortexbull Information transmitted to the amygdala relayed and integrated in different nuclei bull The output is then transmitted from the amygdala to brain areas such as
cortexstriatum hypothalamus and brainstem initiating fearanxiety responses bull LA lateral amygdala BLA basolateral amygdala CeM central amygdala
LowSerotonin
Levels
Serotonin
13
Microanatomy
Serotonin is released into the space between neurons and diffuses over a relatively wide gap (gt20 microm) to activate 5-HT receptors located on the dendrites cell bodies and presynaptic terminals of adjacent neurons
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
15
Phosphodiesterase 4
and
cAMP
Mechanisms of Nervousness amp Anxiety
Levels of PDE4 subtypes in cingulate cortical tissue from non-psychiatric controls and individuals with MDD Tissues were processed and blotted for PDE4B-L (long form) (a) and PDE4D (b) as described in the Methods Samples (one from each group) that did not show bands with expected molecular weight were excluded from the final analysis There was a statistical trend toward elevation of PDE4B-L levels in the MDD group (t(28)=1905 p=00671) Significantly elevated PDE4D levels were seen in the MDD group (t(25)=2069 p=00491) Data are mean plusmn SD plt005 plt01
Humans with Major Depressive Disorder (MDD) have higher levels of PDE4
Pharmacol Biochem Behav 2011 May98(3)349Yuan P Tragon T Xia M Leclair CA Skoumbourdis AP Zheng W Thomas CJ Huang R Austin CP Chen G Guitart X
17
Phosphodiesterase 4 Inhibitors amp
Memory
Does forgetfulness make you nervous Anxious
18
Selective phosphodiesterase (PDE)-4 inhibitors a novel approach to treating memory deficitGhavami A Hirst WD Novak TJ
bull Several lines of evidence indicate that targeting PDE4 with selective inhibitors may offer novel strategies in the treatment of age-related memory impairment and Alzheimers disease
bull Preclinical studies indicate that PDE4 inhibitors can counteract deficits in long-term memory caused by pharmacological agents aging or overexpression of mutant forms of human amyloid precursor proteins
bull Targeting PDE4 with selective inhibitors may offer a novel therapy aimed at slowing progression prevention and eventually therapy of Alzheimers disease
Drugs R D 20067(2)63-71
bull Millions of people regularly obtain insufficient sleep
bull One of the major effects of sleep deprivation on the brain is to produce memory deficits
Studied Molecular MechanismsKTAs
1 Sleep deprivation selectively impaires cAMP and protein kinase A (PKA) signaling
2 Sleep deprivation increases the levels of phosphodiesterase 4 (PDE4)
Sleep deprivation increases PDE4 activity and gene expression in the hippocampus(a) PDE4 activity was significantly upregulated in hippocampi from SD mice compared with NSD mice (p=0039) (b) The PDE4 isoform PDE4A5 was significantly upregulated by sleep deprivation in the hippocampus (p=0033) A sample blot is shown with the nearest size markers indicated with arrows
Sleep Deprived
Sleep Deprived
PDE4Activity
PDE4Abundancy
Figure 4The PDE4 inhibitor rolipram rescues LTP and memory deficits caused by sleep deprivation(a) Rolipram (ROL) treatment rescued deficits in spaced 4-train LTP due to sleep deprivation (p=0003) (b) However rolipram showed no further enhancement of spaced 4-train LTP in NSD mice (p=10) The black bar in (a) and (b) represents the time of ROL treatment (c) Sleep deprivation significantly impaired context-specific memory (p=002) and treatment with rolipram rescued this deficit (p=00009) without affecting memory in non-sleep-deprived mice (p=099)Sleep deprivation impairs cAMP signaling in the hippocampusNature 2009 October 22461(7267)1122-1125
Sleep Deprived Mice Forget How to Get Through the Maze
Sleep Deprived Mice Given a PDE4 Inhibitor Restores Memory of the Maze
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
KTAThese findings demonstrate that brief sleep deprivation disrupts hippocampal function by interfering with cAMP signalling through increased PDE4 activity
bull Molecules that enhance cAMP signalling may provide a new therapeutic approach to counteract the cognitive effects of sleep deprivation
Natural Molecules
24
There is a Great Need for
New Safe Anti-Anxiety Therapeutics
without Side Effects
Natural Nutritional Support for Situational Nervousness
Sceletium tortuosumL-TheanineThiamineMagnesiumZinc
L-Theanine
bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667
1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function
(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing
Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state
of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan
p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)
BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood
METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans
RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake
The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake
KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults
Yoto et al Journal of Physiological Anthropology 2012 3128
PROFILE OF MOODS STATES
Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)
Yoto et al Journal of Physiological Anthropology 2012 3128
Nutritional Status and Anxiety amp Depression
1 Thiamine nutritional status and depressive symptoms are inversely associated among older
Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85
ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were
associated among older Chinese adultsrdquo
2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012
Dec 1141(1)79-85
ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc
magnesium and folate was associated with reduced odds ratio (OR) for major depression There
was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo
3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem
Res 2012 Mar145(3)286-90
ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and
depression in postgraduate students This study was conducted on 402 participants with a mean
age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we
found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this
study show that long-term intake of zinc may modulate symptoms of depressionrdquo
4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013
Mar151(3)324-9
The results of the study demonstrated an inverse relationship between magnesium intake and
depressive symptoms
29
Pharmacol Rep 2008 Sep-Oct60(5)588-9
Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl
bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects
bull Thus a search for better and safer agents is continuously in progress
bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties
bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants
bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models
bull Magnesium is active in stress-induced depression-like behavior models
bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium
31
Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes
Nutr Neurosci 2013 Apr 19
OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy
DESIGNbull Single-center randomized double-blind placebo-controlled
trial of zinc supplementation was conducted in patients with DSM-IV major depression
bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to
their selective serotonin reuptake inhibitor antidepressants for 12 weeks
bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12
RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)
Sceletium TortuosumMOA SERATONIN AND PDE4
35
It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of
Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
Safety
bull Patented standardized extract is self-affirmed GRAS
bull 300 years of documented history of safe use
bull Published
bull In vitro safety data
bull In vivo safety data
bull Human clinical safety data
Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African
Government in recognition of the producers Socially Responsible and
Environmentally sustainable practices
39
Sceletium Tortuosum
Extract
40
Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone
Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
5-HT Transporter
42
Sceletium tortuosum Extract Response Curves
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
SSRI
Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
PDE4 IC50 = 85 ugmL
PDE3 IC50 = 274 ugmL
Follow-up Study
Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1
1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa
bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task
bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose
bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced
bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat
Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli
45
The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract
Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa
Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator
Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders
Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS
VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)
Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking
placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks
Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains
cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side
effects
Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging
46
FORMULA SUMMARY
bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)
bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract
bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety
bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system
Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
48
Sceletium tortuosum is a Protein Kinase Inhibitor
49
S tortuosum
L-Theonine
Magnesium
Zinc
Thiamine
Formula 103
Formula 103 was 57 more potent than the same amount of S tortuosum alone
Formula 103
S tortuosum vs Formula 103
57
ldquoExclusive Formulardquo
Patent Filed
50
Is Nervousness and AnxiousnessAssociated with Other Conditions
51
Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study
OBJECTIVE
To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study
DESIGN
A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed
SETTING General community PARTICIPANTS A population-based sample of 2992
MAIN OUTCOME MEASURES
Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications
Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD
CONCLUSION
Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
NERVOUSNESS amp ANXIETY AFFLICTS
GROWING NUMBERS
9
Anxiety Disorders Association of Canada
Anxiety is the most common mental illness in Canada httpanxietycanadacaenglishpdfkirbypdfhttpwwwmooddisorderscanadacadocumentsConsumer20and20Family20SupportAnxiety20disorders_ENpdf
ldquothe 12 month prevalence for any anxiety disorder is over 12 and one in four Canadians (25) will have at least one anxiety disorder in their lifetimerdquo
10
Mechanisms ndash Low Seratonin Signaling
11
bull Amygdala (MRI activity)bull Anxiety disorders psychological disorders social phobias long term
memory emotional learning fear conditioning
bull Specifically the left amygdala has been linked to social anxiety obsessive and compulsive disorders and post traumatic stress as well as more broadlyto separation and general anxiety
bull Use of serotonin reuptake inhibitors (SSRI antidepressants)associated with increased size of the Amygdala
bull Serotonin is associated with a feeling of well being and happinessbull Low serotonin (5-hydroxytryptamine 5-HT) levels associated with
bull Abnormal emotionbull Hyperreactivity to stimulibull Nervousness amp Anxiety
What Causes Nervousness amp Anxiety
Simplified diagram of neural circuitry for anxiety
bull Threatening stimuli detected by thalamus hippocampus and cortexbull Information transmitted to the amygdala relayed and integrated in different nuclei bull The output is then transmitted from the amygdala to brain areas such as
cortexstriatum hypothalamus and brainstem initiating fearanxiety responses bull LA lateral amygdala BLA basolateral amygdala CeM central amygdala
LowSerotonin
Levels
Serotonin
13
Microanatomy
Serotonin is released into the space between neurons and diffuses over a relatively wide gap (gt20 microm) to activate 5-HT receptors located on the dendrites cell bodies and presynaptic terminals of adjacent neurons
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
15
Phosphodiesterase 4
and
cAMP
Mechanisms of Nervousness amp Anxiety
Levels of PDE4 subtypes in cingulate cortical tissue from non-psychiatric controls and individuals with MDD Tissues were processed and blotted for PDE4B-L (long form) (a) and PDE4D (b) as described in the Methods Samples (one from each group) that did not show bands with expected molecular weight were excluded from the final analysis There was a statistical trend toward elevation of PDE4B-L levels in the MDD group (t(28)=1905 p=00671) Significantly elevated PDE4D levels were seen in the MDD group (t(25)=2069 p=00491) Data are mean plusmn SD plt005 plt01
Humans with Major Depressive Disorder (MDD) have higher levels of PDE4
Pharmacol Biochem Behav 2011 May98(3)349Yuan P Tragon T Xia M Leclair CA Skoumbourdis AP Zheng W Thomas CJ Huang R Austin CP Chen G Guitart X
17
Phosphodiesterase 4 Inhibitors amp
Memory
Does forgetfulness make you nervous Anxious
18
Selective phosphodiesterase (PDE)-4 inhibitors a novel approach to treating memory deficitGhavami A Hirst WD Novak TJ
bull Several lines of evidence indicate that targeting PDE4 with selective inhibitors may offer novel strategies in the treatment of age-related memory impairment and Alzheimers disease
bull Preclinical studies indicate that PDE4 inhibitors can counteract deficits in long-term memory caused by pharmacological agents aging or overexpression of mutant forms of human amyloid precursor proteins
bull Targeting PDE4 with selective inhibitors may offer a novel therapy aimed at slowing progression prevention and eventually therapy of Alzheimers disease
Drugs R D 20067(2)63-71
bull Millions of people regularly obtain insufficient sleep
bull One of the major effects of sleep deprivation on the brain is to produce memory deficits
Studied Molecular MechanismsKTAs
1 Sleep deprivation selectively impaires cAMP and protein kinase A (PKA) signaling
2 Sleep deprivation increases the levels of phosphodiesterase 4 (PDE4)
Sleep deprivation increases PDE4 activity and gene expression in the hippocampus(a) PDE4 activity was significantly upregulated in hippocampi from SD mice compared with NSD mice (p=0039) (b) The PDE4 isoform PDE4A5 was significantly upregulated by sleep deprivation in the hippocampus (p=0033) A sample blot is shown with the nearest size markers indicated with arrows
Sleep Deprived
Sleep Deprived
PDE4Activity
PDE4Abundancy
Figure 4The PDE4 inhibitor rolipram rescues LTP and memory deficits caused by sleep deprivation(a) Rolipram (ROL) treatment rescued deficits in spaced 4-train LTP due to sleep deprivation (p=0003) (b) However rolipram showed no further enhancement of spaced 4-train LTP in NSD mice (p=10) The black bar in (a) and (b) represents the time of ROL treatment (c) Sleep deprivation significantly impaired context-specific memory (p=002) and treatment with rolipram rescued this deficit (p=00009) without affecting memory in non-sleep-deprived mice (p=099)Sleep deprivation impairs cAMP signaling in the hippocampusNature 2009 October 22461(7267)1122-1125
Sleep Deprived Mice Forget How to Get Through the Maze
Sleep Deprived Mice Given a PDE4 Inhibitor Restores Memory of the Maze
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
KTAThese findings demonstrate that brief sleep deprivation disrupts hippocampal function by interfering with cAMP signalling through increased PDE4 activity
bull Molecules that enhance cAMP signalling may provide a new therapeutic approach to counteract the cognitive effects of sleep deprivation
Natural Molecules
24
There is a Great Need for
New Safe Anti-Anxiety Therapeutics
without Side Effects
Natural Nutritional Support for Situational Nervousness
Sceletium tortuosumL-TheanineThiamineMagnesiumZinc
L-Theanine
bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667
1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function
(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing
Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state
of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan
p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)
BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood
METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans
RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake
The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake
KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults
Yoto et al Journal of Physiological Anthropology 2012 3128
PROFILE OF MOODS STATES
Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)
Yoto et al Journal of Physiological Anthropology 2012 3128
Nutritional Status and Anxiety amp Depression
1 Thiamine nutritional status and depressive symptoms are inversely associated among older
Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85
ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were
associated among older Chinese adultsrdquo
2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012
Dec 1141(1)79-85
ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc
magnesium and folate was associated with reduced odds ratio (OR) for major depression There
was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo
3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem
Res 2012 Mar145(3)286-90
ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and
depression in postgraduate students This study was conducted on 402 participants with a mean
age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we
found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this
study show that long-term intake of zinc may modulate symptoms of depressionrdquo
4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013
Mar151(3)324-9
The results of the study demonstrated an inverse relationship between magnesium intake and
depressive symptoms
29
Pharmacol Rep 2008 Sep-Oct60(5)588-9
Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl
bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects
bull Thus a search for better and safer agents is continuously in progress
bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties
bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants
bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models
bull Magnesium is active in stress-induced depression-like behavior models
bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium
31
Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes
Nutr Neurosci 2013 Apr 19
OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy
DESIGNbull Single-center randomized double-blind placebo-controlled
trial of zinc supplementation was conducted in patients with DSM-IV major depression
bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to
their selective serotonin reuptake inhibitor antidepressants for 12 weeks
bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12
RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)
Sceletium TortuosumMOA SERATONIN AND PDE4
35
It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of
Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
Safety
bull Patented standardized extract is self-affirmed GRAS
bull 300 years of documented history of safe use
bull Published
bull In vitro safety data
bull In vivo safety data
bull Human clinical safety data
Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African
Government in recognition of the producers Socially Responsible and
Environmentally sustainable practices
39
Sceletium Tortuosum
Extract
40
Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone
Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
5-HT Transporter
42
Sceletium tortuosum Extract Response Curves
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
SSRI
Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
PDE4 IC50 = 85 ugmL
PDE3 IC50 = 274 ugmL
Follow-up Study
Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1
1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa
bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task
bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose
bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced
bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat
Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli
45
The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract
Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa
Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator
Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders
Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS
VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)
Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking
placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks
Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains
cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side
effects
Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging
46
FORMULA SUMMARY
bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)
bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract
bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety
bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system
Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
48
Sceletium tortuosum is a Protein Kinase Inhibitor
49
S tortuosum
L-Theonine
Magnesium
Zinc
Thiamine
Formula 103
Formula 103 was 57 more potent than the same amount of S tortuosum alone
Formula 103
S tortuosum vs Formula 103
57
ldquoExclusive Formulardquo
Patent Filed
50
Is Nervousness and AnxiousnessAssociated with Other Conditions
51
Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study
OBJECTIVE
To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study
DESIGN
A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed
SETTING General community PARTICIPANTS A population-based sample of 2992
MAIN OUTCOME MEASURES
Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications
Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD
CONCLUSION
Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
9
Anxiety Disorders Association of Canada
Anxiety is the most common mental illness in Canada httpanxietycanadacaenglishpdfkirbypdfhttpwwwmooddisorderscanadacadocumentsConsumer20and20Family20SupportAnxiety20disorders_ENpdf
ldquothe 12 month prevalence for any anxiety disorder is over 12 and one in four Canadians (25) will have at least one anxiety disorder in their lifetimerdquo
10
Mechanisms ndash Low Seratonin Signaling
11
bull Amygdala (MRI activity)bull Anxiety disorders psychological disorders social phobias long term
memory emotional learning fear conditioning
bull Specifically the left amygdala has been linked to social anxiety obsessive and compulsive disorders and post traumatic stress as well as more broadlyto separation and general anxiety
bull Use of serotonin reuptake inhibitors (SSRI antidepressants)associated with increased size of the Amygdala
bull Serotonin is associated with a feeling of well being and happinessbull Low serotonin (5-hydroxytryptamine 5-HT) levels associated with
bull Abnormal emotionbull Hyperreactivity to stimulibull Nervousness amp Anxiety
What Causes Nervousness amp Anxiety
Simplified diagram of neural circuitry for anxiety
bull Threatening stimuli detected by thalamus hippocampus and cortexbull Information transmitted to the amygdala relayed and integrated in different nuclei bull The output is then transmitted from the amygdala to brain areas such as
cortexstriatum hypothalamus and brainstem initiating fearanxiety responses bull LA lateral amygdala BLA basolateral amygdala CeM central amygdala
LowSerotonin
Levels
Serotonin
13
Microanatomy
Serotonin is released into the space between neurons and diffuses over a relatively wide gap (gt20 microm) to activate 5-HT receptors located on the dendrites cell bodies and presynaptic terminals of adjacent neurons
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
15
Phosphodiesterase 4
and
cAMP
Mechanisms of Nervousness amp Anxiety
Levels of PDE4 subtypes in cingulate cortical tissue from non-psychiatric controls and individuals with MDD Tissues were processed and blotted for PDE4B-L (long form) (a) and PDE4D (b) as described in the Methods Samples (one from each group) that did not show bands with expected molecular weight were excluded from the final analysis There was a statistical trend toward elevation of PDE4B-L levels in the MDD group (t(28)=1905 p=00671) Significantly elevated PDE4D levels were seen in the MDD group (t(25)=2069 p=00491) Data are mean plusmn SD plt005 plt01
Humans with Major Depressive Disorder (MDD) have higher levels of PDE4
Pharmacol Biochem Behav 2011 May98(3)349Yuan P Tragon T Xia M Leclair CA Skoumbourdis AP Zheng W Thomas CJ Huang R Austin CP Chen G Guitart X
17
Phosphodiesterase 4 Inhibitors amp
Memory
Does forgetfulness make you nervous Anxious
18
Selective phosphodiesterase (PDE)-4 inhibitors a novel approach to treating memory deficitGhavami A Hirst WD Novak TJ
bull Several lines of evidence indicate that targeting PDE4 with selective inhibitors may offer novel strategies in the treatment of age-related memory impairment and Alzheimers disease
bull Preclinical studies indicate that PDE4 inhibitors can counteract deficits in long-term memory caused by pharmacological agents aging or overexpression of mutant forms of human amyloid precursor proteins
bull Targeting PDE4 with selective inhibitors may offer a novel therapy aimed at slowing progression prevention and eventually therapy of Alzheimers disease
Drugs R D 20067(2)63-71
bull Millions of people regularly obtain insufficient sleep
bull One of the major effects of sleep deprivation on the brain is to produce memory deficits
Studied Molecular MechanismsKTAs
1 Sleep deprivation selectively impaires cAMP and protein kinase A (PKA) signaling
2 Sleep deprivation increases the levels of phosphodiesterase 4 (PDE4)
Sleep deprivation increases PDE4 activity and gene expression in the hippocampus(a) PDE4 activity was significantly upregulated in hippocampi from SD mice compared with NSD mice (p=0039) (b) The PDE4 isoform PDE4A5 was significantly upregulated by sleep deprivation in the hippocampus (p=0033) A sample blot is shown with the nearest size markers indicated with arrows
Sleep Deprived
Sleep Deprived
PDE4Activity
PDE4Abundancy
Figure 4The PDE4 inhibitor rolipram rescues LTP and memory deficits caused by sleep deprivation(a) Rolipram (ROL) treatment rescued deficits in spaced 4-train LTP due to sleep deprivation (p=0003) (b) However rolipram showed no further enhancement of spaced 4-train LTP in NSD mice (p=10) The black bar in (a) and (b) represents the time of ROL treatment (c) Sleep deprivation significantly impaired context-specific memory (p=002) and treatment with rolipram rescued this deficit (p=00009) without affecting memory in non-sleep-deprived mice (p=099)Sleep deprivation impairs cAMP signaling in the hippocampusNature 2009 October 22461(7267)1122-1125
Sleep Deprived Mice Forget How to Get Through the Maze
Sleep Deprived Mice Given a PDE4 Inhibitor Restores Memory of the Maze
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
KTAThese findings demonstrate that brief sleep deprivation disrupts hippocampal function by interfering with cAMP signalling through increased PDE4 activity
bull Molecules that enhance cAMP signalling may provide a new therapeutic approach to counteract the cognitive effects of sleep deprivation
Natural Molecules
24
There is a Great Need for
New Safe Anti-Anxiety Therapeutics
without Side Effects
Natural Nutritional Support for Situational Nervousness
Sceletium tortuosumL-TheanineThiamineMagnesiumZinc
L-Theanine
bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667
1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function
(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing
Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state
of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan
p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)
BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood
METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans
RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake
The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake
KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults
Yoto et al Journal of Physiological Anthropology 2012 3128
PROFILE OF MOODS STATES
Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)
Yoto et al Journal of Physiological Anthropology 2012 3128
Nutritional Status and Anxiety amp Depression
1 Thiamine nutritional status and depressive symptoms are inversely associated among older
Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85
ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were
associated among older Chinese adultsrdquo
2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012
Dec 1141(1)79-85
ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc
magnesium and folate was associated with reduced odds ratio (OR) for major depression There
was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo
3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem
Res 2012 Mar145(3)286-90
ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and
depression in postgraduate students This study was conducted on 402 participants with a mean
age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we
found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this
study show that long-term intake of zinc may modulate symptoms of depressionrdquo
4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013
Mar151(3)324-9
The results of the study demonstrated an inverse relationship between magnesium intake and
depressive symptoms
29
Pharmacol Rep 2008 Sep-Oct60(5)588-9
Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl
bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects
bull Thus a search for better and safer agents is continuously in progress
bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties
bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants
bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models
bull Magnesium is active in stress-induced depression-like behavior models
bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium
31
Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes
Nutr Neurosci 2013 Apr 19
OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy
DESIGNbull Single-center randomized double-blind placebo-controlled
trial of zinc supplementation was conducted in patients with DSM-IV major depression
bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to
their selective serotonin reuptake inhibitor antidepressants for 12 weeks
bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12
RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)
Sceletium TortuosumMOA SERATONIN AND PDE4
35
It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of
Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
Safety
bull Patented standardized extract is self-affirmed GRAS
bull 300 years of documented history of safe use
bull Published
bull In vitro safety data
bull In vivo safety data
bull Human clinical safety data
Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African
Government in recognition of the producers Socially Responsible and
Environmentally sustainable practices
39
Sceletium Tortuosum
Extract
40
Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone
Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
5-HT Transporter
42
Sceletium tortuosum Extract Response Curves
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
SSRI
Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
PDE4 IC50 = 85 ugmL
PDE3 IC50 = 274 ugmL
Follow-up Study
Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1
1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa
bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task
bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose
bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced
bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat
Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli
45
The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract
Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa
Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator
Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders
Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS
VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)
Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking
placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks
Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains
cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side
effects
Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging
46
FORMULA SUMMARY
bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)
bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract
bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety
bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system
Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
48
Sceletium tortuosum is a Protein Kinase Inhibitor
49
S tortuosum
L-Theonine
Magnesium
Zinc
Thiamine
Formula 103
Formula 103 was 57 more potent than the same amount of S tortuosum alone
Formula 103
S tortuosum vs Formula 103
57
ldquoExclusive Formulardquo
Patent Filed
50
Is Nervousness and AnxiousnessAssociated with Other Conditions
51
Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study
OBJECTIVE
To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study
DESIGN
A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed
SETTING General community PARTICIPANTS A population-based sample of 2992
MAIN OUTCOME MEASURES
Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications
Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD
CONCLUSION
Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
10
Mechanisms ndash Low Seratonin Signaling
11
bull Amygdala (MRI activity)bull Anxiety disorders psychological disorders social phobias long term
memory emotional learning fear conditioning
bull Specifically the left amygdala has been linked to social anxiety obsessive and compulsive disorders and post traumatic stress as well as more broadlyto separation and general anxiety
bull Use of serotonin reuptake inhibitors (SSRI antidepressants)associated with increased size of the Amygdala
bull Serotonin is associated with a feeling of well being and happinessbull Low serotonin (5-hydroxytryptamine 5-HT) levels associated with
bull Abnormal emotionbull Hyperreactivity to stimulibull Nervousness amp Anxiety
What Causes Nervousness amp Anxiety
Simplified diagram of neural circuitry for anxiety
bull Threatening stimuli detected by thalamus hippocampus and cortexbull Information transmitted to the amygdala relayed and integrated in different nuclei bull The output is then transmitted from the amygdala to brain areas such as
cortexstriatum hypothalamus and brainstem initiating fearanxiety responses bull LA lateral amygdala BLA basolateral amygdala CeM central amygdala
LowSerotonin
Levels
Serotonin
13
Microanatomy
Serotonin is released into the space between neurons and diffuses over a relatively wide gap (gt20 microm) to activate 5-HT receptors located on the dendrites cell bodies and presynaptic terminals of adjacent neurons
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
15
Phosphodiesterase 4
and
cAMP
Mechanisms of Nervousness amp Anxiety
Levels of PDE4 subtypes in cingulate cortical tissue from non-psychiatric controls and individuals with MDD Tissues were processed and blotted for PDE4B-L (long form) (a) and PDE4D (b) as described in the Methods Samples (one from each group) that did not show bands with expected molecular weight were excluded from the final analysis There was a statistical trend toward elevation of PDE4B-L levels in the MDD group (t(28)=1905 p=00671) Significantly elevated PDE4D levels were seen in the MDD group (t(25)=2069 p=00491) Data are mean plusmn SD plt005 plt01
Humans with Major Depressive Disorder (MDD) have higher levels of PDE4
Pharmacol Biochem Behav 2011 May98(3)349Yuan P Tragon T Xia M Leclair CA Skoumbourdis AP Zheng W Thomas CJ Huang R Austin CP Chen G Guitart X
17
Phosphodiesterase 4 Inhibitors amp
Memory
Does forgetfulness make you nervous Anxious
18
Selective phosphodiesterase (PDE)-4 inhibitors a novel approach to treating memory deficitGhavami A Hirst WD Novak TJ
bull Several lines of evidence indicate that targeting PDE4 with selective inhibitors may offer novel strategies in the treatment of age-related memory impairment and Alzheimers disease
bull Preclinical studies indicate that PDE4 inhibitors can counteract deficits in long-term memory caused by pharmacological agents aging or overexpression of mutant forms of human amyloid precursor proteins
bull Targeting PDE4 with selective inhibitors may offer a novel therapy aimed at slowing progression prevention and eventually therapy of Alzheimers disease
Drugs R D 20067(2)63-71
bull Millions of people regularly obtain insufficient sleep
bull One of the major effects of sleep deprivation on the brain is to produce memory deficits
Studied Molecular MechanismsKTAs
1 Sleep deprivation selectively impaires cAMP and protein kinase A (PKA) signaling
2 Sleep deprivation increases the levels of phosphodiesterase 4 (PDE4)
Sleep deprivation increases PDE4 activity and gene expression in the hippocampus(a) PDE4 activity was significantly upregulated in hippocampi from SD mice compared with NSD mice (p=0039) (b) The PDE4 isoform PDE4A5 was significantly upregulated by sleep deprivation in the hippocampus (p=0033) A sample blot is shown with the nearest size markers indicated with arrows
Sleep Deprived
Sleep Deprived
PDE4Activity
PDE4Abundancy
Figure 4The PDE4 inhibitor rolipram rescues LTP and memory deficits caused by sleep deprivation(a) Rolipram (ROL) treatment rescued deficits in spaced 4-train LTP due to sleep deprivation (p=0003) (b) However rolipram showed no further enhancement of spaced 4-train LTP in NSD mice (p=10) The black bar in (a) and (b) represents the time of ROL treatment (c) Sleep deprivation significantly impaired context-specific memory (p=002) and treatment with rolipram rescued this deficit (p=00009) without affecting memory in non-sleep-deprived mice (p=099)Sleep deprivation impairs cAMP signaling in the hippocampusNature 2009 October 22461(7267)1122-1125
Sleep Deprived Mice Forget How to Get Through the Maze
Sleep Deprived Mice Given a PDE4 Inhibitor Restores Memory of the Maze
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
KTAThese findings demonstrate that brief sleep deprivation disrupts hippocampal function by interfering with cAMP signalling through increased PDE4 activity
bull Molecules that enhance cAMP signalling may provide a new therapeutic approach to counteract the cognitive effects of sleep deprivation
Natural Molecules
24
There is a Great Need for
New Safe Anti-Anxiety Therapeutics
without Side Effects
Natural Nutritional Support for Situational Nervousness
Sceletium tortuosumL-TheanineThiamineMagnesiumZinc
L-Theanine
bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667
1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function
(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing
Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state
of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan
p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)
BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood
METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans
RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake
The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake
KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults
Yoto et al Journal of Physiological Anthropology 2012 3128
PROFILE OF MOODS STATES
Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)
Yoto et al Journal of Physiological Anthropology 2012 3128
Nutritional Status and Anxiety amp Depression
1 Thiamine nutritional status and depressive symptoms are inversely associated among older
Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85
ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were
associated among older Chinese adultsrdquo
2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012
Dec 1141(1)79-85
ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc
magnesium and folate was associated with reduced odds ratio (OR) for major depression There
was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo
3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem
Res 2012 Mar145(3)286-90
ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and
depression in postgraduate students This study was conducted on 402 participants with a mean
age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we
found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this
study show that long-term intake of zinc may modulate symptoms of depressionrdquo
4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013
Mar151(3)324-9
The results of the study demonstrated an inverse relationship between magnesium intake and
depressive symptoms
29
Pharmacol Rep 2008 Sep-Oct60(5)588-9
Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl
bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects
bull Thus a search for better and safer agents is continuously in progress
bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties
bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants
bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models
bull Magnesium is active in stress-induced depression-like behavior models
bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium
31
Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes
Nutr Neurosci 2013 Apr 19
OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy
DESIGNbull Single-center randomized double-blind placebo-controlled
trial of zinc supplementation was conducted in patients with DSM-IV major depression
bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to
their selective serotonin reuptake inhibitor antidepressants for 12 weeks
bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12
RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)
Sceletium TortuosumMOA SERATONIN AND PDE4
35
It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of
Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
Safety
bull Patented standardized extract is self-affirmed GRAS
bull 300 years of documented history of safe use
bull Published
bull In vitro safety data
bull In vivo safety data
bull Human clinical safety data
Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African
Government in recognition of the producers Socially Responsible and
Environmentally sustainable practices
39
Sceletium Tortuosum
Extract
40
Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone
Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
5-HT Transporter
42
Sceletium tortuosum Extract Response Curves
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
SSRI
Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
PDE4 IC50 = 85 ugmL
PDE3 IC50 = 274 ugmL
Follow-up Study
Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1
1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa
bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task
bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose
bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced
bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat
Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli
45
The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract
Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa
Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator
Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders
Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS
VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)
Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking
placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks
Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains
cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side
effects
Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging
46
FORMULA SUMMARY
bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)
bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract
bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety
bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system
Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
48
Sceletium tortuosum is a Protein Kinase Inhibitor
49
S tortuosum
L-Theonine
Magnesium
Zinc
Thiamine
Formula 103
Formula 103 was 57 more potent than the same amount of S tortuosum alone
Formula 103
S tortuosum vs Formula 103
57
ldquoExclusive Formulardquo
Patent Filed
50
Is Nervousness and AnxiousnessAssociated with Other Conditions
51
Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study
OBJECTIVE
To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study
DESIGN
A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed
SETTING General community PARTICIPANTS A population-based sample of 2992
MAIN OUTCOME MEASURES
Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications
Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD
CONCLUSION
Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
Mechanisms ndash Low Seratonin Signaling
11
bull Amygdala (MRI activity)bull Anxiety disorders psychological disorders social phobias long term
memory emotional learning fear conditioning
bull Specifically the left amygdala has been linked to social anxiety obsessive and compulsive disorders and post traumatic stress as well as more broadlyto separation and general anxiety
bull Use of serotonin reuptake inhibitors (SSRI antidepressants)associated with increased size of the Amygdala
bull Serotonin is associated with a feeling of well being and happinessbull Low serotonin (5-hydroxytryptamine 5-HT) levels associated with
bull Abnormal emotionbull Hyperreactivity to stimulibull Nervousness amp Anxiety
What Causes Nervousness amp Anxiety
Simplified diagram of neural circuitry for anxiety
bull Threatening stimuli detected by thalamus hippocampus and cortexbull Information transmitted to the amygdala relayed and integrated in different nuclei bull The output is then transmitted from the amygdala to brain areas such as
cortexstriatum hypothalamus and brainstem initiating fearanxiety responses bull LA lateral amygdala BLA basolateral amygdala CeM central amygdala
LowSerotonin
Levels
Serotonin
13
Microanatomy
Serotonin is released into the space between neurons and diffuses over a relatively wide gap (gt20 microm) to activate 5-HT receptors located on the dendrites cell bodies and presynaptic terminals of adjacent neurons
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
15
Phosphodiesterase 4
and
cAMP
Mechanisms of Nervousness amp Anxiety
Levels of PDE4 subtypes in cingulate cortical tissue from non-psychiatric controls and individuals with MDD Tissues were processed and blotted for PDE4B-L (long form) (a) and PDE4D (b) as described in the Methods Samples (one from each group) that did not show bands with expected molecular weight were excluded from the final analysis There was a statistical trend toward elevation of PDE4B-L levels in the MDD group (t(28)=1905 p=00671) Significantly elevated PDE4D levels were seen in the MDD group (t(25)=2069 p=00491) Data are mean plusmn SD plt005 plt01
Humans with Major Depressive Disorder (MDD) have higher levels of PDE4
Pharmacol Biochem Behav 2011 May98(3)349Yuan P Tragon T Xia M Leclair CA Skoumbourdis AP Zheng W Thomas CJ Huang R Austin CP Chen G Guitart X
17
Phosphodiesterase 4 Inhibitors amp
Memory
Does forgetfulness make you nervous Anxious
18
Selective phosphodiesterase (PDE)-4 inhibitors a novel approach to treating memory deficitGhavami A Hirst WD Novak TJ
bull Several lines of evidence indicate that targeting PDE4 with selective inhibitors may offer novel strategies in the treatment of age-related memory impairment and Alzheimers disease
bull Preclinical studies indicate that PDE4 inhibitors can counteract deficits in long-term memory caused by pharmacological agents aging or overexpression of mutant forms of human amyloid precursor proteins
bull Targeting PDE4 with selective inhibitors may offer a novel therapy aimed at slowing progression prevention and eventually therapy of Alzheimers disease
Drugs R D 20067(2)63-71
bull Millions of people regularly obtain insufficient sleep
bull One of the major effects of sleep deprivation on the brain is to produce memory deficits
Studied Molecular MechanismsKTAs
1 Sleep deprivation selectively impaires cAMP and protein kinase A (PKA) signaling
2 Sleep deprivation increases the levels of phosphodiesterase 4 (PDE4)
Sleep deprivation increases PDE4 activity and gene expression in the hippocampus(a) PDE4 activity was significantly upregulated in hippocampi from SD mice compared with NSD mice (p=0039) (b) The PDE4 isoform PDE4A5 was significantly upregulated by sleep deprivation in the hippocampus (p=0033) A sample blot is shown with the nearest size markers indicated with arrows
Sleep Deprived
Sleep Deprived
PDE4Activity
PDE4Abundancy
Figure 4The PDE4 inhibitor rolipram rescues LTP and memory deficits caused by sleep deprivation(a) Rolipram (ROL) treatment rescued deficits in spaced 4-train LTP due to sleep deprivation (p=0003) (b) However rolipram showed no further enhancement of spaced 4-train LTP in NSD mice (p=10) The black bar in (a) and (b) represents the time of ROL treatment (c) Sleep deprivation significantly impaired context-specific memory (p=002) and treatment with rolipram rescued this deficit (p=00009) without affecting memory in non-sleep-deprived mice (p=099)Sleep deprivation impairs cAMP signaling in the hippocampusNature 2009 October 22461(7267)1122-1125
Sleep Deprived Mice Forget How to Get Through the Maze
Sleep Deprived Mice Given a PDE4 Inhibitor Restores Memory of the Maze
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
KTAThese findings demonstrate that brief sleep deprivation disrupts hippocampal function by interfering with cAMP signalling through increased PDE4 activity
bull Molecules that enhance cAMP signalling may provide a new therapeutic approach to counteract the cognitive effects of sleep deprivation
Natural Molecules
24
There is a Great Need for
New Safe Anti-Anxiety Therapeutics
without Side Effects
Natural Nutritional Support for Situational Nervousness
Sceletium tortuosumL-TheanineThiamineMagnesiumZinc
L-Theanine
bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667
1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function
(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing
Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state
of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan
p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)
BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood
METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans
RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake
The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake
KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults
Yoto et al Journal of Physiological Anthropology 2012 3128
PROFILE OF MOODS STATES
Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)
Yoto et al Journal of Physiological Anthropology 2012 3128
Nutritional Status and Anxiety amp Depression
1 Thiamine nutritional status and depressive symptoms are inversely associated among older
Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85
ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were
associated among older Chinese adultsrdquo
2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012
Dec 1141(1)79-85
ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc
magnesium and folate was associated with reduced odds ratio (OR) for major depression There
was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo
3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem
Res 2012 Mar145(3)286-90
ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and
depression in postgraduate students This study was conducted on 402 participants with a mean
age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we
found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this
study show that long-term intake of zinc may modulate symptoms of depressionrdquo
4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013
Mar151(3)324-9
The results of the study demonstrated an inverse relationship between magnesium intake and
depressive symptoms
29
Pharmacol Rep 2008 Sep-Oct60(5)588-9
Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl
bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects
bull Thus a search for better and safer agents is continuously in progress
bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties
bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants
bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models
bull Magnesium is active in stress-induced depression-like behavior models
bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium
31
Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes
Nutr Neurosci 2013 Apr 19
OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy
DESIGNbull Single-center randomized double-blind placebo-controlled
trial of zinc supplementation was conducted in patients with DSM-IV major depression
bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to
their selective serotonin reuptake inhibitor antidepressants for 12 weeks
bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12
RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)
Sceletium TortuosumMOA SERATONIN AND PDE4
35
It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of
Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
Safety
bull Patented standardized extract is self-affirmed GRAS
bull 300 years of documented history of safe use
bull Published
bull In vitro safety data
bull In vivo safety data
bull Human clinical safety data
Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African
Government in recognition of the producers Socially Responsible and
Environmentally sustainable practices
39
Sceletium Tortuosum
Extract
40
Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone
Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
5-HT Transporter
42
Sceletium tortuosum Extract Response Curves
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
SSRI
Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
PDE4 IC50 = 85 ugmL
PDE3 IC50 = 274 ugmL
Follow-up Study
Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1
1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa
bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task
bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose
bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced
bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat
Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli
45
The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract
Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa
Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator
Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders
Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS
VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)
Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking
placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks
Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains
cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side
effects
Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging
46
FORMULA SUMMARY
bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)
bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract
bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety
bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system
Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
48
Sceletium tortuosum is a Protein Kinase Inhibitor
49
S tortuosum
L-Theonine
Magnesium
Zinc
Thiamine
Formula 103
Formula 103 was 57 more potent than the same amount of S tortuosum alone
Formula 103
S tortuosum vs Formula 103
57
ldquoExclusive Formulardquo
Patent Filed
50
Is Nervousness and AnxiousnessAssociated with Other Conditions
51
Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study
OBJECTIVE
To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study
DESIGN
A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed
SETTING General community PARTICIPANTS A population-based sample of 2992
MAIN OUTCOME MEASURES
Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications
Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD
CONCLUSION
Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
Simplified diagram of neural circuitry for anxiety
bull Threatening stimuli detected by thalamus hippocampus and cortexbull Information transmitted to the amygdala relayed and integrated in different nuclei bull The output is then transmitted from the amygdala to brain areas such as
cortexstriatum hypothalamus and brainstem initiating fearanxiety responses bull LA lateral amygdala BLA basolateral amygdala CeM central amygdala
LowSerotonin
Levels
Serotonin
13
Microanatomy
Serotonin is released into the space between neurons and diffuses over a relatively wide gap (gt20 microm) to activate 5-HT receptors located on the dendrites cell bodies and presynaptic terminals of adjacent neurons
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
15
Phosphodiesterase 4
and
cAMP
Mechanisms of Nervousness amp Anxiety
Levels of PDE4 subtypes in cingulate cortical tissue from non-psychiatric controls and individuals with MDD Tissues were processed and blotted for PDE4B-L (long form) (a) and PDE4D (b) as described in the Methods Samples (one from each group) that did not show bands with expected molecular weight were excluded from the final analysis There was a statistical trend toward elevation of PDE4B-L levels in the MDD group (t(28)=1905 p=00671) Significantly elevated PDE4D levels were seen in the MDD group (t(25)=2069 p=00491) Data are mean plusmn SD plt005 plt01
Humans with Major Depressive Disorder (MDD) have higher levels of PDE4
Pharmacol Biochem Behav 2011 May98(3)349Yuan P Tragon T Xia M Leclair CA Skoumbourdis AP Zheng W Thomas CJ Huang R Austin CP Chen G Guitart X
17
Phosphodiesterase 4 Inhibitors amp
Memory
Does forgetfulness make you nervous Anxious
18
Selective phosphodiesterase (PDE)-4 inhibitors a novel approach to treating memory deficitGhavami A Hirst WD Novak TJ
bull Several lines of evidence indicate that targeting PDE4 with selective inhibitors may offer novel strategies in the treatment of age-related memory impairment and Alzheimers disease
bull Preclinical studies indicate that PDE4 inhibitors can counteract deficits in long-term memory caused by pharmacological agents aging or overexpression of mutant forms of human amyloid precursor proteins
bull Targeting PDE4 with selective inhibitors may offer a novel therapy aimed at slowing progression prevention and eventually therapy of Alzheimers disease
Drugs R D 20067(2)63-71
bull Millions of people regularly obtain insufficient sleep
bull One of the major effects of sleep deprivation on the brain is to produce memory deficits
Studied Molecular MechanismsKTAs
1 Sleep deprivation selectively impaires cAMP and protein kinase A (PKA) signaling
2 Sleep deprivation increases the levels of phosphodiesterase 4 (PDE4)
Sleep deprivation increases PDE4 activity and gene expression in the hippocampus(a) PDE4 activity was significantly upregulated in hippocampi from SD mice compared with NSD mice (p=0039) (b) The PDE4 isoform PDE4A5 was significantly upregulated by sleep deprivation in the hippocampus (p=0033) A sample blot is shown with the nearest size markers indicated with arrows
Sleep Deprived
Sleep Deprived
PDE4Activity
PDE4Abundancy
Figure 4The PDE4 inhibitor rolipram rescues LTP and memory deficits caused by sleep deprivation(a) Rolipram (ROL) treatment rescued deficits in spaced 4-train LTP due to sleep deprivation (p=0003) (b) However rolipram showed no further enhancement of spaced 4-train LTP in NSD mice (p=10) The black bar in (a) and (b) represents the time of ROL treatment (c) Sleep deprivation significantly impaired context-specific memory (p=002) and treatment with rolipram rescued this deficit (p=00009) without affecting memory in non-sleep-deprived mice (p=099)Sleep deprivation impairs cAMP signaling in the hippocampusNature 2009 October 22461(7267)1122-1125
Sleep Deprived Mice Forget How to Get Through the Maze
Sleep Deprived Mice Given a PDE4 Inhibitor Restores Memory of the Maze
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
KTAThese findings demonstrate that brief sleep deprivation disrupts hippocampal function by interfering with cAMP signalling through increased PDE4 activity
bull Molecules that enhance cAMP signalling may provide a new therapeutic approach to counteract the cognitive effects of sleep deprivation
Natural Molecules
24
There is a Great Need for
New Safe Anti-Anxiety Therapeutics
without Side Effects
Natural Nutritional Support for Situational Nervousness
Sceletium tortuosumL-TheanineThiamineMagnesiumZinc
L-Theanine
bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667
1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function
(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing
Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state
of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan
p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)
BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood
METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans
RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake
The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake
KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults
Yoto et al Journal of Physiological Anthropology 2012 3128
PROFILE OF MOODS STATES
Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)
Yoto et al Journal of Physiological Anthropology 2012 3128
Nutritional Status and Anxiety amp Depression
1 Thiamine nutritional status and depressive symptoms are inversely associated among older
Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85
ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were
associated among older Chinese adultsrdquo
2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012
Dec 1141(1)79-85
ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc
magnesium and folate was associated with reduced odds ratio (OR) for major depression There
was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo
3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem
Res 2012 Mar145(3)286-90
ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and
depression in postgraduate students This study was conducted on 402 participants with a mean
age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we
found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this
study show that long-term intake of zinc may modulate symptoms of depressionrdquo
4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013
Mar151(3)324-9
The results of the study demonstrated an inverse relationship between magnesium intake and
depressive symptoms
29
Pharmacol Rep 2008 Sep-Oct60(5)588-9
Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl
bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects
bull Thus a search for better and safer agents is continuously in progress
bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties
bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants
bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models
bull Magnesium is active in stress-induced depression-like behavior models
bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium
31
Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes
Nutr Neurosci 2013 Apr 19
OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy
DESIGNbull Single-center randomized double-blind placebo-controlled
trial of zinc supplementation was conducted in patients with DSM-IV major depression
bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to
their selective serotonin reuptake inhibitor antidepressants for 12 weeks
bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12
RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)
Sceletium TortuosumMOA SERATONIN AND PDE4
35
It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of
Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
Safety
bull Patented standardized extract is self-affirmed GRAS
bull 300 years of documented history of safe use
bull Published
bull In vitro safety data
bull In vivo safety data
bull Human clinical safety data
Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African
Government in recognition of the producers Socially Responsible and
Environmentally sustainable practices
39
Sceletium Tortuosum
Extract
40
Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone
Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
5-HT Transporter
42
Sceletium tortuosum Extract Response Curves
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
SSRI
Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
PDE4 IC50 = 85 ugmL
PDE3 IC50 = 274 ugmL
Follow-up Study
Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1
1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa
bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task
bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose
bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced
bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat
Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli
45
The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract
Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa
Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator
Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders
Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS
VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)
Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking
placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks
Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains
cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side
effects
Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging
46
FORMULA SUMMARY
bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)
bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract
bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety
bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system
Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
48
Sceletium tortuosum is a Protein Kinase Inhibitor
49
S tortuosum
L-Theonine
Magnesium
Zinc
Thiamine
Formula 103
Formula 103 was 57 more potent than the same amount of S tortuosum alone
Formula 103
S tortuosum vs Formula 103
57
ldquoExclusive Formulardquo
Patent Filed
50
Is Nervousness and AnxiousnessAssociated with Other Conditions
51
Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study
OBJECTIVE
To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study
DESIGN
A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed
SETTING General community PARTICIPANTS A population-based sample of 2992
MAIN OUTCOME MEASURES
Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications
Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD
CONCLUSION
Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
Serotonin
13
Microanatomy
Serotonin is released into the space between neurons and diffuses over a relatively wide gap (gt20 microm) to activate 5-HT receptors located on the dendrites cell bodies and presynaptic terminals of adjacent neurons
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
15
Phosphodiesterase 4
and
cAMP
Mechanisms of Nervousness amp Anxiety
Levels of PDE4 subtypes in cingulate cortical tissue from non-psychiatric controls and individuals with MDD Tissues were processed and blotted for PDE4B-L (long form) (a) and PDE4D (b) as described in the Methods Samples (one from each group) that did not show bands with expected molecular weight were excluded from the final analysis There was a statistical trend toward elevation of PDE4B-L levels in the MDD group (t(28)=1905 p=00671) Significantly elevated PDE4D levels were seen in the MDD group (t(25)=2069 p=00491) Data are mean plusmn SD plt005 plt01
Humans with Major Depressive Disorder (MDD) have higher levels of PDE4
Pharmacol Biochem Behav 2011 May98(3)349Yuan P Tragon T Xia M Leclair CA Skoumbourdis AP Zheng W Thomas CJ Huang R Austin CP Chen G Guitart X
17
Phosphodiesterase 4 Inhibitors amp
Memory
Does forgetfulness make you nervous Anxious
18
Selective phosphodiesterase (PDE)-4 inhibitors a novel approach to treating memory deficitGhavami A Hirst WD Novak TJ
bull Several lines of evidence indicate that targeting PDE4 with selective inhibitors may offer novel strategies in the treatment of age-related memory impairment and Alzheimers disease
bull Preclinical studies indicate that PDE4 inhibitors can counteract deficits in long-term memory caused by pharmacological agents aging or overexpression of mutant forms of human amyloid precursor proteins
bull Targeting PDE4 with selective inhibitors may offer a novel therapy aimed at slowing progression prevention and eventually therapy of Alzheimers disease
Drugs R D 20067(2)63-71
bull Millions of people regularly obtain insufficient sleep
bull One of the major effects of sleep deprivation on the brain is to produce memory deficits
Studied Molecular MechanismsKTAs
1 Sleep deprivation selectively impaires cAMP and protein kinase A (PKA) signaling
2 Sleep deprivation increases the levels of phosphodiesterase 4 (PDE4)
Sleep deprivation increases PDE4 activity and gene expression in the hippocampus(a) PDE4 activity was significantly upregulated in hippocampi from SD mice compared with NSD mice (p=0039) (b) The PDE4 isoform PDE4A5 was significantly upregulated by sleep deprivation in the hippocampus (p=0033) A sample blot is shown with the nearest size markers indicated with arrows
Sleep Deprived
Sleep Deprived
PDE4Activity
PDE4Abundancy
Figure 4The PDE4 inhibitor rolipram rescues LTP and memory deficits caused by sleep deprivation(a) Rolipram (ROL) treatment rescued deficits in spaced 4-train LTP due to sleep deprivation (p=0003) (b) However rolipram showed no further enhancement of spaced 4-train LTP in NSD mice (p=10) The black bar in (a) and (b) represents the time of ROL treatment (c) Sleep deprivation significantly impaired context-specific memory (p=002) and treatment with rolipram rescued this deficit (p=00009) without affecting memory in non-sleep-deprived mice (p=099)Sleep deprivation impairs cAMP signaling in the hippocampusNature 2009 October 22461(7267)1122-1125
Sleep Deprived Mice Forget How to Get Through the Maze
Sleep Deprived Mice Given a PDE4 Inhibitor Restores Memory of the Maze
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
KTAThese findings demonstrate that brief sleep deprivation disrupts hippocampal function by interfering with cAMP signalling through increased PDE4 activity
bull Molecules that enhance cAMP signalling may provide a new therapeutic approach to counteract the cognitive effects of sleep deprivation
Natural Molecules
24
There is a Great Need for
New Safe Anti-Anxiety Therapeutics
without Side Effects
Natural Nutritional Support for Situational Nervousness
Sceletium tortuosumL-TheanineThiamineMagnesiumZinc
L-Theanine
bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667
1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function
(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing
Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state
of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan
p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)
BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood
METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans
RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake
The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake
KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults
Yoto et al Journal of Physiological Anthropology 2012 3128
PROFILE OF MOODS STATES
Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)
Yoto et al Journal of Physiological Anthropology 2012 3128
Nutritional Status and Anxiety amp Depression
1 Thiamine nutritional status and depressive symptoms are inversely associated among older
Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85
ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were
associated among older Chinese adultsrdquo
2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012
Dec 1141(1)79-85
ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc
magnesium and folate was associated with reduced odds ratio (OR) for major depression There
was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo
3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem
Res 2012 Mar145(3)286-90
ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and
depression in postgraduate students This study was conducted on 402 participants with a mean
age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we
found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this
study show that long-term intake of zinc may modulate symptoms of depressionrdquo
4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013
Mar151(3)324-9
The results of the study demonstrated an inverse relationship between magnesium intake and
depressive symptoms
29
Pharmacol Rep 2008 Sep-Oct60(5)588-9
Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl
bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects
bull Thus a search for better and safer agents is continuously in progress
bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties
bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants
bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models
bull Magnesium is active in stress-induced depression-like behavior models
bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium
31
Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes
Nutr Neurosci 2013 Apr 19
OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy
DESIGNbull Single-center randomized double-blind placebo-controlled
trial of zinc supplementation was conducted in patients with DSM-IV major depression
bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to
their selective serotonin reuptake inhibitor antidepressants for 12 weeks
bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12
RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)
Sceletium TortuosumMOA SERATONIN AND PDE4
35
It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of
Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
Safety
bull Patented standardized extract is self-affirmed GRAS
bull 300 years of documented history of safe use
bull Published
bull In vitro safety data
bull In vivo safety data
bull Human clinical safety data
Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African
Government in recognition of the producers Socially Responsible and
Environmentally sustainable practices
39
Sceletium Tortuosum
Extract
40
Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone
Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
5-HT Transporter
42
Sceletium tortuosum Extract Response Curves
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
SSRI
Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
PDE4 IC50 = 85 ugmL
PDE3 IC50 = 274 ugmL
Follow-up Study
Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1
1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa
bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task
bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose
bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced
bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat
Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli
45
The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract
Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa
Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator
Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders
Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS
VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)
Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking
placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks
Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains
cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side
effects
Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging
46
FORMULA SUMMARY
bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)
bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract
bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety
bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system
Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
48
Sceletium tortuosum is a Protein Kinase Inhibitor
49
S tortuosum
L-Theonine
Magnesium
Zinc
Thiamine
Formula 103
Formula 103 was 57 more potent than the same amount of S tortuosum alone
Formula 103
S tortuosum vs Formula 103
57
ldquoExclusive Formulardquo
Patent Filed
50
Is Nervousness and AnxiousnessAssociated with Other Conditions
51
Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study
OBJECTIVE
To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study
DESIGN
A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed
SETTING General community PARTICIPANTS A population-based sample of 2992
MAIN OUTCOME MEASURES
Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications
Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD
CONCLUSION
Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
15
Phosphodiesterase 4
and
cAMP
Mechanisms of Nervousness amp Anxiety
Levels of PDE4 subtypes in cingulate cortical tissue from non-psychiatric controls and individuals with MDD Tissues were processed and blotted for PDE4B-L (long form) (a) and PDE4D (b) as described in the Methods Samples (one from each group) that did not show bands with expected molecular weight were excluded from the final analysis There was a statistical trend toward elevation of PDE4B-L levels in the MDD group (t(28)=1905 p=00671) Significantly elevated PDE4D levels were seen in the MDD group (t(25)=2069 p=00491) Data are mean plusmn SD plt005 plt01
Humans with Major Depressive Disorder (MDD) have higher levels of PDE4
Pharmacol Biochem Behav 2011 May98(3)349Yuan P Tragon T Xia M Leclair CA Skoumbourdis AP Zheng W Thomas CJ Huang R Austin CP Chen G Guitart X
17
Phosphodiesterase 4 Inhibitors amp
Memory
Does forgetfulness make you nervous Anxious
18
Selective phosphodiesterase (PDE)-4 inhibitors a novel approach to treating memory deficitGhavami A Hirst WD Novak TJ
bull Several lines of evidence indicate that targeting PDE4 with selective inhibitors may offer novel strategies in the treatment of age-related memory impairment and Alzheimers disease
bull Preclinical studies indicate that PDE4 inhibitors can counteract deficits in long-term memory caused by pharmacological agents aging or overexpression of mutant forms of human amyloid precursor proteins
bull Targeting PDE4 with selective inhibitors may offer a novel therapy aimed at slowing progression prevention and eventually therapy of Alzheimers disease
Drugs R D 20067(2)63-71
bull Millions of people regularly obtain insufficient sleep
bull One of the major effects of sleep deprivation on the brain is to produce memory deficits
Studied Molecular MechanismsKTAs
1 Sleep deprivation selectively impaires cAMP and protein kinase A (PKA) signaling
2 Sleep deprivation increases the levels of phosphodiesterase 4 (PDE4)
Sleep deprivation increases PDE4 activity and gene expression in the hippocampus(a) PDE4 activity was significantly upregulated in hippocampi from SD mice compared with NSD mice (p=0039) (b) The PDE4 isoform PDE4A5 was significantly upregulated by sleep deprivation in the hippocampus (p=0033) A sample blot is shown with the nearest size markers indicated with arrows
Sleep Deprived
Sleep Deprived
PDE4Activity
PDE4Abundancy
Figure 4The PDE4 inhibitor rolipram rescues LTP and memory deficits caused by sleep deprivation(a) Rolipram (ROL) treatment rescued deficits in spaced 4-train LTP due to sleep deprivation (p=0003) (b) However rolipram showed no further enhancement of spaced 4-train LTP in NSD mice (p=10) The black bar in (a) and (b) represents the time of ROL treatment (c) Sleep deprivation significantly impaired context-specific memory (p=002) and treatment with rolipram rescued this deficit (p=00009) without affecting memory in non-sleep-deprived mice (p=099)Sleep deprivation impairs cAMP signaling in the hippocampusNature 2009 October 22461(7267)1122-1125
Sleep Deprived Mice Forget How to Get Through the Maze
Sleep Deprived Mice Given a PDE4 Inhibitor Restores Memory of the Maze
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
KTAThese findings demonstrate that brief sleep deprivation disrupts hippocampal function by interfering with cAMP signalling through increased PDE4 activity
bull Molecules that enhance cAMP signalling may provide a new therapeutic approach to counteract the cognitive effects of sleep deprivation
Natural Molecules
24
There is a Great Need for
New Safe Anti-Anxiety Therapeutics
without Side Effects
Natural Nutritional Support for Situational Nervousness
Sceletium tortuosumL-TheanineThiamineMagnesiumZinc
L-Theanine
bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667
1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function
(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing
Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state
of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan
p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)
BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood
METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans
RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake
The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake
KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults
Yoto et al Journal of Physiological Anthropology 2012 3128
PROFILE OF MOODS STATES
Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)
Yoto et al Journal of Physiological Anthropology 2012 3128
Nutritional Status and Anxiety amp Depression
1 Thiamine nutritional status and depressive symptoms are inversely associated among older
Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85
ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were
associated among older Chinese adultsrdquo
2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012
Dec 1141(1)79-85
ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc
magnesium and folate was associated with reduced odds ratio (OR) for major depression There
was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo
3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem
Res 2012 Mar145(3)286-90
ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and
depression in postgraduate students This study was conducted on 402 participants with a mean
age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we
found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this
study show that long-term intake of zinc may modulate symptoms of depressionrdquo
4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013
Mar151(3)324-9
The results of the study demonstrated an inverse relationship between magnesium intake and
depressive symptoms
29
Pharmacol Rep 2008 Sep-Oct60(5)588-9
Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl
bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects
bull Thus a search for better and safer agents is continuously in progress
bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties
bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants
bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models
bull Magnesium is active in stress-induced depression-like behavior models
bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium
31
Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes
Nutr Neurosci 2013 Apr 19
OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy
DESIGNbull Single-center randomized double-blind placebo-controlled
trial of zinc supplementation was conducted in patients with DSM-IV major depression
bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to
their selective serotonin reuptake inhibitor antidepressants for 12 weeks
bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12
RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)
Sceletium TortuosumMOA SERATONIN AND PDE4
35
It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of
Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
Safety
bull Patented standardized extract is self-affirmed GRAS
bull 300 years of documented history of safe use
bull Published
bull In vitro safety data
bull In vivo safety data
bull Human clinical safety data
Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African
Government in recognition of the producers Socially Responsible and
Environmentally sustainable practices
39
Sceletium Tortuosum
Extract
40
Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone
Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
5-HT Transporter
42
Sceletium tortuosum Extract Response Curves
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
SSRI
Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
PDE4 IC50 = 85 ugmL
PDE3 IC50 = 274 ugmL
Follow-up Study
Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1
1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa
bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task
bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose
bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced
bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat
Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli
45
The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract
Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa
Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator
Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders
Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS
VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)
Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking
placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks
Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains
cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side
effects
Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging
46
FORMULA SUMMARY
bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)
bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract
bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety
bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system
Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
48
Sceletium tortuosum is a Protein Kinase Inhibitor
49
S tortuosum
L-Theonine
Magnesium
Zinc
Thiamine
Formula 103
Formula 103 was 57 more potent than the same amount of S tortuosum alone
Formula 103
S tortuosum vs Formula 103
57
ldquoExclusive Formulardquo
Patent Filed
50
Is Nervousness and AnxiousnessAssociated with Other Conditions
51
Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study
OBJECTIVE
To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study
DESIGN
A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed
SETTING General community PARTICIPANTS A population-based sample of 2992
MAIN OUTCOME MEASURES
Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications
Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD
CONCLUSION
Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
15
Phosphodiesterase 4
and
cAMP
Mechanisms of Nervousness amp Anxiety
Levels of PDE4 subtypes in cingulate cortical tissue from non-psychiatric controls and individuals with MDD Tissues were processed and blotted for PDE4B-L (long form) (a) and PDE4D (b) as described in the Methods Samples (one from each group) that did not show bands with expected molecular weight were excluded from the final analysis There was a statistical trend toward elevation of PDE4B-L levels in the MDD group (t(28)=1905 p=00671) Significantly elevated PDE4D levels were seen in the MDD group (t(25)=2069 p=00491) Data are mean plusmn SD plt005 plt01
Humans with Major Depressive Disorder (MDD) have higher levels of PDE4
Pharmacol Biochem Behav 2011 May98(3)349Yuan P Tragon T Xia M Leclair CA Skoumbourdis AP Zheng W Thomas CJ Huang R Austin CP Chen G Guitart X
17
Phosphodiesterase 4 Inhibitors amp
Memory
Does forgetfulness make you nervous Anxious
18
Selective phosphodiesterase (PDE)-4 inhibitors a novel approach to treating memory deficitGhavami A Hirst WD Novak TJ
bull Several lines of evidence indicate that targeting PDE4 with selective inhibitors may offer novel strategies in the treatment of age-related memory impairment and Alzheimers disease
bull Preclinical studies indicate that PDE4 inhibitors can counteract deficits in long-term memory caused by pharmacological agents aging or overexpression of mutant forms of human amyloid precursor proteins
bull Targeting PDE4 with selective inhibitors may offer a novel therapy aimed at slowing progression prevention and eventually therapy of Alzheimers disease
Drugs R D 20067(2)63-71
bull Millions of people regularly obtain insufficient sleep
bull One of the major effects of sleep deprivation on the brain is to produce memory deficits
Studied Molecular MechanismsKTAs
1 Sleep deprivation selectively impaires cAMP and protein kinase A (PKA) signaling
2 Sleep deprivation increases the levels of phosphodiesterase 4 (PDE4)
Sleep deprivation increases PDE4 activity and gene expression in the hippocampus(a) PDE4 activity was significantly upregulated in hippocampi from SD mice compared with NSD mice (p=0039) (b) The PDE4 isoform PDE4A5 was significantly upregulated by sleep deprivation in the hippocampus (p=0033) A sample blot is shown with the nearest size markers indicated with arrows
Sleep Deprived
Sleep Deprived
PDE4Activity
PDE4Abundancy
Figure 4The PDE4 inhibitor rolipram rescues LTP and memory deficits caused by sleep deprivation(a) Rolipram (ROL) treatment rescued deficits in spaced 4-train LTP due to sleep deprivation (p=0003) (b) However rolipram showed no further enhancement of spaced 4-train LTP in NSD mice (p=10) The black bar in (a) and (b) represents the time of ROL treatment (c) Sleep deprivation significantly impaired context-specific memory (p=002) and treatment with rolipram rescued this deficit (p=00009) without affecting memory in non-sleep-deprived mice (p=099)Sleep deprivation impairs cAMP signaling in the hippocampusNature 2009 October 22461(7267)1122-1125
Sleep Deprived Mice Forget How to Get Through the Maze
Sleep Deprived Mice Given a PDE4 Inhibitor Restores Memory of the Maze
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
KTAThese findings demonstrate that brief sleep deprivation disrupts hippocampal function by interfering with cAMP signalling through increased PDE4 activity
bull Molecules that enhance cAMP signalling may provide a new therapeutic approach to counteract the cognitive effects of sleep deprivation
Natural Molecules
24
There is a Great Need for
New Safe Anti-Anxiety Therapeutics
without Side Effects
Natural Nutritional Support for Situational Nervousness
Sceletium tortuosumL-TheanineThiamineMagnesiumZinc
L-Theanine
bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667
1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function
(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing
Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state
of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan
p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)
BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood
METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans
RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake
The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake
KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults
Yoto et al Journal of Physiological Anthropology 2012 3128
PROFILE OF MOODS STATES
Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)
Yoto et al Journal of Physiological Anthropology 2012 3128
Nutritional Status and Anxiety amp Depression
1 Thiamine nutritional status and depressive symptoms are inversely associated among older
Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85
ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were
associated among older Chinese adultsrdquo
2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012
Dec 1141(1)79-85
ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc
magnesium and folate was associated with reduced odds ratio (OR) for major depression There
was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo
3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem
Res 2012 Mar145(3)286-90
ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and
depression in postgraduate students This study was conducted on 402 participants with a mean
age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we
found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this
study show that long-term intake of zinc may modulate symptoms of depressionrdquo
4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013
Mar151(3)324-9
The results of the study demonstrated an inverse relationship between magnesium intake and
depressive symptoms
29
Pharmacol Rep 2008 Sep-Oct60(5)588-9
Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl
bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects
bull Thus a search for better and safer agents is continuously in progress
bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties
bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants
bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models
bull Magnesium is active in stress-induced depression-like behavior models
bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium
31
Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes
Nutr Neurosci 2013 Apr 19
OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy
DESIGNbull Single-center randomized double-blind placebo-controlled
trial of zinc supplementation was conducted in patients with DSM-IV major depression
bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to
their selective serotonin reuptake inhibitor antidepressants for 12 weeks
bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12
RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)
Sceletium TortuosumMOA SERATONIN AND PDE4
35
It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of
Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
Safety
bull Patented standardized extract is self-affirmed GRAS
bull 300 years of documented history of safe use
bull Published
bull In vitro safety data
bull In vivo safety data
bull Human clinical safety data
Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African
Government in recognition of the producers Socially Responsible and
Environmentally sustainable practices
39
Sceletium Tortuosum
Extract
40
Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone
Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
5-HT Transporter
42
Sceletium tortuosum Extract Response Curves
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
SSRI
Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
PDE4 IC50 = 85 ugmL
PDE3 IC50 = 274 ugmL
Follow-up Study
Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1
1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa
bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task
bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose
bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced
bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat
Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli
45
The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract
Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa
Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator
Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders
Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS
VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)
Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking
placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks
Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains
cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side
effects
Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging
46
FORMULA SUMMARY
bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)
bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract
bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety
bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system
Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
48
Sceletium tortuosum is a Protein Kinase Inhibitor
49
S tortuosum
L-Theonine
Magnesium
Zinc
Thiamine
Formula 103
Formula 103 was 57 more potent than the same amount of S tortuosum alone
Formula 103
S tortuosum vs Formula 103
57
ldquoExclusive Formulardquo
Patent Filed
50
Is Nervousness and AnxiousnessAssociated with Other Conditions
51
Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study
OBJECTIVE
To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study
DESIGN
A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed
SETTING General community PARTICIPANTS A population-based sample of 2992
MAIN OUTCOME MEASURES
Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications
Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD
CONCLUSION
Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
Levels of PDE4 subtypes in cingulate cortical tissue from non-psychiatric controls and individuals with MDD Tissues were processed and blotted for PDE4B-L (long form) (a) and PDE4D (b) as described in the Methods Samples (one from each group) that did not show bands with expected molecular weight were excluded from the final analysis There was a statistical trend toward elevation of PDE4B-L levels in the MDD group (t(28)=1905 p=00671) Significantly elevated PDE4D levels were seen in the MDD group (t(25)=2069 p=00491) Data are mean plusmn SD plt005 plt01
Humans with Major Depressive Disorder (MDD) have higher levels of PDE4
Pharmacol Biochem Behav 2011 May98(3)349Yuan P Tragon T Xia M Leclair CA Skoumbourdis AP Zheng W Thomas CJ Huang R Austin CP Chen G Guitart X
17
Phosphodiesterase 4 Inhibitors amp
Memory
Does forgetfulness make you nervous Anxious
18
Selective phosphodiesterase (PDE)-4 inhibitors a novel approach to treating memory deficitGhavami A Hirst WD Novak TJ
bull Several lines of evidence indicate that targeting PDE4 with selective inhibitors may offer novel strategies in the treatment of age-related memory impairment and Alzheimers disease
bull Preclinical studies indicate that PDE4 inhibitors can counteract deficits in long-term memory caused by pharmacological agents aging or overexpression of mutant forms of human amyloid precursor proteins
bull Targeting PDE4 with selective inhibitors may offer a novel therapy aimed at slowing progression prevention and eventually therapy of Alzheimers disease
Drugs R D 20067(2)63-71
bull Millions of people regularly obtain insufficient sleep
bull One of the major effects of sleep deprivation on the brain is to produce memory deficits
Studied Molecular MechanismsKTAs
1 Sleep deprivation selectively impaires cAMP and protein kinase A (PKA) signaling
2 Sleep deprivation increases the levels of phosphodiesterase 4 (PDE4)
Sleep deprivation increases PDE4 activity and gene expression in the hippocampus(a) PDE4 activity was significantly upregulated in hippocampi from SD mice compared with NSD mice (p=0039) (b) The PDE4 isoform PDE4A5 was significantly upregulated by sleep deprivation in the hippocampus (p=0033) A sample blot is shown with the nearest size markers indicated with arrows
Sleep Deprived
Sleep Deprived
PDE4Activity
PDE4Abundancy
Figure 4The PDE4 inhibitor rolipram rescues LTP and memory deficits caused by sleep deprivation(a) Rolipram (ROL) treatment rescued deficits in spaced 4-train LTP due to sleep deprivation (p=0003) (b) However rolipram showed no further enhancement of spaced 4-train LTP in NSD mice (p=10) The black bar in (a) and (b) represents the time of ROL treatment (c) Sleep deprivation significantly impaired context-specific memory (p=002) and treatment with rolipram rescued this deficit (p=00009) without affecting memory in non-sleep-deprived mice (p=099)Sleep deprivation impairs cAMP signaling in the hippocampusNature 2009 October 22461(7267)1122-1125
Sleep Deprived Mice Forget How to Get Through the Maze
Sleep Deprived Mice Given a PDE4 Inhibitor Restores Memory of the Maze
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
KTAThese findings demonstrate that brief sleep deprivation disrupts hippocampal function by interfering with cAMP signalling through increased PDE4 activity
bull Molecules that enhance cAMP signalling may provide a new therapeutic approach to counteract the cognitive effects of sleep deprivation
Natural Molecules
24
There is a Great Need for
New Safe Anti-Anxiety Therapeutics
without Side Effects
Natural Nutritional Support for Situational Nervousness
Sceletium tortuosumL-TheanineThiamineMagnesiumZinc
L-Theanine
bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667
1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function
(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing
Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state
of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan
p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)
BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood
METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans
RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake
The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake
KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults
Yoto et al Journal of Physiological Anthropology 2012 3128
PROFILE OF MOODS STATES
Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)
Yoto et al Journal of Physiological Anthropology 2012 3128
Nutritional Status and Anxiety amp Depression
1 Thiamine nutritional status and depressive symptoms are inversely associated among older
Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85
ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were
associated among older Chinese adultsrdquo
2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012
Dec 1141(1)79-85
ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc
magnesium and folate was associated with reduced odds ratio (OR) for major depression There
was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo
3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem
Res 2012 Mar145(3)286-90
ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and
depression in postgraduate students This study was conducted on 402 participants with a mean
age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we
found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this
study show that long-term intake of zinc may modulate symptoms of depressionrdquo
4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013
Mar151(3)324-9
The results of the study demonstrated an inverse relationship between magnesium intake and
depressive symptoms
29
Pharmacol Rep 2008 Sep-Oct60(5)588-9
Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl
bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects
bull Thus a search for better and safer agents is continuously in progress
bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties
bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants
bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models
bull Magnesium is active in stress-induced depression-like behavior models
bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium
31
Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes
Nutr Neurosci 2013 Apr 19
OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy
DESIGNbull Single-center randomized double-blind placebo-controlled
trial of zinc supplementation was conducted in patients with DSM-IV major depression
bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to
their selective serotonin reuptake inhibitor antidepressants for 12 weeks
bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12
RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)
Sceletium TortuosumMOA SERATONIN AND PDE4
35
It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of
Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
Safety
bull Patented standardized extract is self-affirmed GRAS
bull 300 years of documented history of safe use
bull Published
bull In vitro safety data
bull In vivo safety data
bull Human clinical safety data
Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African
Government in recognition of the producers Socially Responsible and
Environmentally sustainable practices
39
Sceletium Tortuosum
Extract
40
Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone
Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
5-HT Transporter
42
Sceletium tortuosum Extract Response Curves
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
SSRI
Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
PDE4 IC50 = 85 ugmL
PDE3 IC50 = 274 ugmL
Follow-up Study
Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1
1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa
bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task
bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose
bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced
bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat
Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli
45
The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract
Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa
Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator
Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders
Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS
VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)
Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking
placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks
Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains
cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side
effects
Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging
46
FORMULA SUMMARY
bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)
bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract
bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety
bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system
Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
48
Sceletium tortuosum is a Protein Kinase Inhibitor
49
S tortuosum
L-Theonine
Magnesium
Zinc
Thiamine
Formula 103
Formula 103 was 57 more potent than the same amount of S tortuosum alone
Formula 103
S tortuosum vs Formula 103
57
ldquoExclusive Formulardquo
Patent Filed
50
Is Nervousness and AnxiousnessAssociated with Other Conditions
51
Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study
OBJECTIVE
To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study
DESIGN
A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed
SETTING General community PARTICIPANTS A population-based sample of 2992
MAIN OUTCOME MEASURES
Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications
Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD
CONCLUSION
Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
17
Phosphodiesterase 4 Inhibitors amp
Memory
Does forgetfulness make you nervous Anxious
18
Selective phosphodiesterase (PDE)-4 inhibitors a novel approach to treating memory deficitGhavami A Hirst WD Novak TJ
bull Several lines of evidence indicate that targeting PDE4 with selective inhibitors may offer novel strategies in the treatment of age-related memory impairment and Alzheimers disease
bull Preclinical studies indicate that PDE4 inhibitors can counteract deficits in long-term memory caused by pharmacological agents aging or overexpression of mutant forms of human amyloid precursor proteins
bull Targeting PDE4 with selective inhibitors may offer a novel therapy aimed at slowing progression prevention and eventually therapy of Alzheimers disease
Drugs R D 20067(2)63-71
bull Millions of people regularly obtain insufficient sleep
bull One of the major effects of sleep deprivation on the brain is to produce memory deficits
Studied Molecular MechanismsKTAs
1 Sleep deprivation selectively impaires cAMP and protein kinase A (PKA) signaling
2 Sleep deprivation increases the levels of phosphodiesterase 4 (PDE4)
Sleep deprivation increases PDE4 activity and gene expression in the hippocampus(a) PDE4 activity was significantly upregulated in hippocampi from SD mice compared with NSD mice (p=0039) (b) The PDE4 isoform PDE4A5 was significantly upregulated by sleep deprivation in the hippocampus (p=0033) A sample blot is shown with the nearest size markers indicated with arrows
Sleep Deprived
Sleep Deprived
PDE4Activity
PDE4Abundancy
Figure 4The PDE4 inhibitor rolipram rescues LTP and memory deficits caused by sleep deprivation(a) Rolipram (ROL) treatment rescued deficits in spaced 4-train LTP due to sleep deprivation (p=0003) (b) However rolipram showed no further enhancement of spaced 4-train LTP in NSD mice (p=10) The black bar in (a) and (b) represents the time of ROL treatment (c) Sleep deprivation significantly impaired context-specific memory (p=002) and treatment with rolipram rescued this deficit (p=00009) without affecting memory in non-sleep-deprived mice (p=099)Sleep deprivation impairs cAMP signaling in the hippocampusNature 2009 October 22461(7267)1122-1125
Sleep Deprived Mice Forget How to Get Through the Maze
Sleep Deprived Mice Given a PDE4 Inhibitor Restores Memory of the Maze
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
KTAThese findings demonstrate that brief sleep deprivation disrupts hippocampal function by interfering with cAMP signalling through increased PDE4 activity
bull Molecules that enhance cAMP signalling may provide a new therapeutic approach to counteract the cognitive effects of sleep deprivation
Natural Molecules
24
There is a Great Need for
New Safe Anti-Anxiety Therapeutics
without Side Effects
Natural Nutritional Support for Situational Nervousness
Sceletium tortuosumL-TheanineThiamineMagnesiumZinc
L-Theanine
bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667
1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function
(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing
Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state
of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan
p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)
BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood
METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans
RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake
The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake
KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults
Yoto et al Journal of Physiological Anthropology 2012 3128
PROFILE OF MOODS STATES
Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)
Yoto et al Journal of Physiological Anthropology 2012 3128
Nutritional Status and Anxiety amp Depression
1 Thiamine nutritional status and depressive symptoms are inversely associated among older
Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85
ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were
associated among older Chinese adultsrdquo
2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012
Dec 1141(1)79-85
ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc
magnesium and folate was associated with reduced odds ratio (OR) for major depression There
was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo
3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem
Res 2012 Mar145(3)286-90
ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and
depression in postgraduate students This study was conducted on 402 participants with a mean
age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we
found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this
study show that long-term intake of zinc may modulate symptoms of depressionrdquo
4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013
Mar151(3)324-9
The results of the study demonstrated an inverse relationship between magnesium intake and
depressive symptoms
29
Pharmacol Rep 2008 Sep-Oct60(5)588-9
Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl
bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects
bull Thus a search for better and safer agents is continuously in progress
bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties
bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants
bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models
bull Magnesium is active in stress-induced depression-like behavior models
bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium
31
Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes
Nutr Neurosci 2013 Apr 19
OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy
DESIGNbull Single-center randomized double-blind placebo-controlled
trial of zinc supplementation was conducted in patients with DSM-IV major depression
bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to
their selective serotonin reuptake inhibitor antidepressants for 12 weeks
bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12
RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)
Sceletium TortuosumMOA SERATONIN AND PDE4
35
It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of
Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
Safety
bull Patented standardized extract is self-affirmed GRAS
bull 300 years of documented history of safe use
bull Published
bull In vitro safety data
bull In vivo safety data
bull Human clinical safety data
Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African
Government in recognition of the producers Socially Responsible and
Environmentally sustainable practices
39
Sceletium Tortuosum
Extract
40
Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone
Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
5-HT Transporter
42
Sceletium tortuosum Extract Response Curves
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
SSRI
Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
PDE4 IC50 = 85 ugmL
PDE3 IC50 = 274 ugmL
Follow-up Study
Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1
1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa
bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task
bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose
bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced
bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat
Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli
45
The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract
Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa
Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator
Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders
Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS
VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)
Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking
placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks
Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains
cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side
effects
Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging
46
FORMULA SUMMARY
bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)
bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract
bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety
bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system
Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
48
Sceletium tortuosum is a Protein Kinase Inhibitor
49
S tortuosum
L-Theonine
Magnesium
Zinc
Thiamine
Formula 103
Formula 103 was 57 more potent than the same amount of S tortuosum alone
Formula 103
S tortuosum vs Formula 103
57
ldquoExclusive Formulardquo
Patent Filed
50
Is Nervousness and AnxiousnessAssociated with Other Conditions
51
Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study
OBJECTIVE
To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study
DESIGN
A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed
SETTING General community PARTICIPANTS A population-based sample of 2992
MAIN OUTCOME MEASURES
Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications
Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD
CONCLUSION
Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
18
Selective phosphodiesterase (PDE)-4 inhibitors a novel approach to treating memory deficitGhavami A Hirst WD Novak TJ
bull Several lines of evidence indicate that targeting PDE4 with selective inhibitors may offer novel strategies in the treatment of age-related memory impairment and Alzheimers disease
bull Preclinical studies indicate that PDE4 inhibitors can counteract deficits in long-term memory caused by pharmacological agents aging or overexpression of mutant forms of human amyloid precursor proteins
bull Targeting PDE4 with selective inhibitors may offer a novel therapy aimed at slowing progression prevention and eventually therapy of Alzheimers disease
Drugs R D 20067(2)63-71
bull Millions of people regularly obtain insufficient sleep
bull One of the major effects of sleep deprivation on the brain is to produce memory deficits
Studied Molecular MechanismsKTAs
1 Sleep deprivation selectively impaires cAMP and protein kinase A (PKA) signaling
2 Sleep deprivation increases the levels of phosphodiesterase 4 (PDE4)
Sleep deprivation increases PDE4 activity and gene expression in the hippocampus(a) PDE4 activity was significantly upregulated in hippocampi from SD mice compared with NSD mice (p=0039) (b) The PDE4 isoform PDE4A5 was significantly upregulated by sleep deprivation in the hippocampus (p=0033) A sample blot is shown with the nearest size markers indicated with arrows
Sleep Deprived
Sleep Deprived
PDE4Activity
PDE4Abundancy
Figure 4The PDE4 inhibitor rolipram rescues LTP and memory deficits caused by sleep deprivation(a) Rolipram (ROL) treatment rescued deficits in spaced 4-train LTP due to sleep deprivation (p=0003) (b) However rolipram showed no further enhancement of spaced 4-train LTP in NSD mice (p=10) The black bar in (a) and (b) represents the time of ROL treatment (c) Sleep deprivation significantly impaired context-specific memory (p=002) and treatment with rolipram rescued this deficit (p=00009) without affecting memory in non-sleep-deprived mice (p=099)Sleep deprivation impairs cAMP signaling in the hippocampusNature 2009 October 22461(7267)1122-1125
Sleep Deprived Mice Forget How to Get Through the Maze
Sleep Deprived Mice Given a PDE4 Inhibitor Restores Memory of the Maze
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
KTAThese findings demonstrate that brief sleep deprivation disrupts hippocampal function by interfering with cAMP signalling through increased PDE4 activity
bull Molecules that enhance cAMP signalling may provide a new therapeutic approach to counteract the cognitive effects of sleep deprivation
Natural Molecules
24
There is a Great Need for
New Safe Anti-Anxiety Therapeutics
without Side Effects
Natural Nutritional Support for Situational Nervousness
Sceletium tortuosumL-TheanineThiamineMagnesiumZinc
L-Theanine
bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667
1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function
(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing
Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state
of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan
p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)
BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood
METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans
RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake
The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake
KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults
Yoto et al Journal of Physiological Anthropology 2012 3128
PROFILE OF MOODS STATES
Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)
Yoto et al Journal of Physiological Anthropology 2012 3128
Nutritional Status and Anxiety amp Depression
1 Thiamine nutritional status and depressive symptoms are inversely associated among older
Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85
ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were
associated among older Chinese adultsrdquo
2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012
Dec 1141(1)79-85
ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc
magnesium and folate was associated with reduced odds ratio (OR) for major depression There
was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo
3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem
Res 2012 Mar145(3)286-90
ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and
depression in postgraduate students This study was conducted on 402 participants with a mean
age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we
found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this
study show that long-term intake of zinc may modulate symptoms of depressionrdquo
4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013
Mar151(3)324-9
The results of the study demonstrated an inverse relationship between magnesium intake and
depressive symptoms
29
Pharmacol Rep 2008 Sep-Oct60(5)588-9
Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl
bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects
bull Thus a search for better and safer agents is continuously in progress
bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties
bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants
bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models
bull Magnesium is active in stress-induced depression-like behavior models
bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium
31
Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes
Nutr Neurosci 2013 Apr 19
OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy
DESIGNbull Single-center randomized double-blind placebo-controlled
trial of zinc supplementation was conducted in patients with DSM-IV major depression
bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to
their selective serotonin reuptake inhibitor antidepressants for 12 weeks
bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12
RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)
Sceletium TortuosumMOA SERATONIN AND PDE4
35
It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of
Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
Safety
bull Patented standardized extract is self-affirmed GRAS
bull 300 years of documented history of safe use
bull Published
bull In vitro safety data
bull In vivo safety data
bull Human clinical safety data
Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African
Government in recognition of the producers Socially Responsible and
Environmentally sustainable practices
39
Sceletium Tortuosum
Extract
40
Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone
Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
5-HT Transporter
42
Sceletium tortuosum Extract Response Curves
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
SSRI
Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
PDE4 IC50 = 85 ugmL
PDE3 IC50 = 274 ugmL
Follow-up Study
Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1
1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa
bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task
bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose
bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced
bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat
Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli
45
The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract
Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa
Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator
Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders
Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS
VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)
Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking
placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks
Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains
cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side
effects
Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging
46
FORMULA SUMMARY
bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)
bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract
bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety
bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system
Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
48
Sceletium tortuosum is a Protein Kinase Inhibitor
49
S tortuosum
L-Theonine
Magnesium
Zinc
Thiamine
Formula 103
Formula 103 was 57 more potent than the same amount of S tortuosum alone
Formula 103
S tortuosum vs Formula 103
57
ldquoExclusive Formulardquo
Patent Filed
50
Is Nervousness and AnxiousnessAssociated with Other Conditions
51
Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study
OBJECTIVE
To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study
DESIGN
A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed
SETTING General community PARTICIPANTS A population-based sample of 2992
MAIN OUTCOME MEASURES
Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications
Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD
CONCLUSION
Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
bull Millions of people regularly obtain insufficient sleep
bull One of the major effects of sleep deprivation on the brain is to produce memory deficits
Studied Molecular MechanismsKTAs
1 Sleep deprivation selectively impaires cAMP and protein kinase A (PKA) signaling
2 Sleep deprivation increases the levels of phosphodiesterase 4 (PDE4)
Sleep deprivation increases PDE4 activity and gene expression in the hippocampus(a) PDE4 activity was significantly upregulated in hippocampi from SD mice compared with NSD mice (p=0039) (b) The PDE4 isoform PDE4A5 was significantly upregulated by sleep deprivation in the hippocampus (p=0033) A sample blot is shown with the nearest size markers indicated with arrows
Sleep Deprived
Sleep Deprived
PDE4Activity
PDE4Abundancy
Figure 4The PDE4 inhibitor rolipram rescues LTP and memory deficits caused by sleep deprivation(a) Rolipram (ROL) treatment rescued deficits in spaced 4-train LTP due to sleep deprivation (p=0003) (b) However rolipram showed no further enhancement of spaced 4-train LTP in NSD mice (p=10) The black bar in (a) and (b) represents the time of ROL treatment (c) Sleep deprivation significantly impaired context-specific memory (p=002) and treatment with rolipram rescued this deficit (p=00009) without affecting memory in non-sleep-deprived mice (p=099)Sleep deprivation impairs cAMP signaling in the hippocampusNature 2009 October 22461(7267)1122-1125
Sleep Deprived Mice Forget How to Get Through the Maze
Sleep Deprived Mice Given a PDE4 Inhibitor Restores Memory of the Maze
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
KTAThese findings demonstrate that brief sleep deprivation disrupts hippocampal function by interfering with cAMP signalling through increased PDE4 activity
bull Molecules that enhance cAMP signalling may provide a new therapeutic approach to counteract the cognitive effects of sleep deprivation
Natural Molecules
24
There is a Great Need for
New Safe Anti-Anxiety Therapeutics
without Side Effects
Natural Nutritional Support for Situational Nervousness
Sceletium tortuosumL-TheanineThiamineMagnesiumZinc
L-Theanine
bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667
1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function
(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing
Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state
of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan
p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)
BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood
METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans
RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake
The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake
KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults
Yoto et al Journal of Physiological Anthropology 2012 3128
PROFILE OF MOODS STATES
Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)
Yoto et al Journal of Physiological Anthropology 2012 3128
Nutritional Status and Anxiety amp Depression
1 Thiamine nutritional status and depressive symptoms are inversely associated among older
Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85
ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were
associated among older Chinese adultsrdquo
2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012
Dec 1141(1)79-85
ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc
magnesium and folate was associated with reduced odds ratio (OR) for major depression There
was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo
3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem
Res 2012 Mar145(3)286-90
ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and
depression in postgraduate students This study was conducted on 402 participants with a mean
age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we
found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this
study show that long-term intake of zinc may modulate symptoms of depressionrdquo
4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013
Mar151(3)324-9
The results of the study demonstrated an inverse relationship between magnesium intake and
depressive symptoms
29
Pharmacol Rep 2008 Sep-Oct60(5)588-9
Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl
bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects
bull Thus a search for better and safer agents is continuously in progress
bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties
bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants
bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models
bull Magnesium is active in stress-induced depression-like behavior models
bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium
31
Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes
Nutr Neurosci 2013 Apr 19
OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy
DESIGNbull Single-center randomized double-blind placebo-controlled
trial of zinc supplementation was conducted in patients with DSM-IV major depression
bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to
their selective serotonin reuptake inhibitor antidepressants for 12 weeks
bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12
RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)
Sceletium TortuosumMOA SERATONIN AND PDE4
35
It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of
Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
Safety
bull Patented standardized extract is self-affirmed GRAS
bull 300 years of documented history of safe use
bull Published
bull In vitro safety data
bull In vivo safety data
bull Human clinical safety data
Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African
Government in recognition of the producers Socially Responsible and
Environmentally sustainable practices
39
Sceletium Tortuosum
Extract
40
Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone
Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
5-HT Transporter
42
Sceletium tortuosum Extract Response Curves
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
SSRI
Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
PDE4 IC50 = 85 ugmL
PDE3 IC50 = 274 ugmL
Follow-up Study
Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1
1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa
bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task
bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose
bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced
bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat
Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli
45
The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract
Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa
Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator
Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders
Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS
VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)
Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking
placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks
Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains
cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side
effects
Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging
46
FORMULA SUMMARY
bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)
bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract
bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety
bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system
Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
48
Sceletium tortuosum is a Protein Kinase Inhibitor
49
S tortuosum
L-Theonine
Magnesium
Zinc
Thiamine
Formula 103
Formula 103 was 57 more potent than the same amount of S tortuosum alone
Formula 103
S tortuosum vs Formula 103
57
ldquoExclusive Formulardquo
Patent Filed
50
Is Nervousness and AnxiousnessAssociated with Other Conditions
51
Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study
OBJECTIVE
To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study
DESIGN
A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed
SETTING General community PARTICIPANTS A population-based sample of 2992
MAIN OUTCOME MEASURES
Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications
Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD
CONCLUSION
Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
Sleep deprivation increases PDE4 activity and gene expression in the hippocampus(a) PDE4 activity was significantly upregulated in hippocampi from SD mice compared with NSD mice (p=0039) (b) The PDE4 isoform PDE4A5 was significantly upregulated by sleep deprivation in the hippocampus (p=0033) A sample blot is shown with the nearest size markers indicated with arrows
Sleep Deprived
Sleep Deprived
PDE4Activity
PDE4Abundancy
Figure 4The PDE4 inhibitor rolipram rescues LTP and memory deficits caused by sleep deprivation(a) Rolipram (ROL) treatment rescued deficits in spaced 4-train LTP due to sleep deprivation (p=0003) (b) However rolipram showed no further enhancement of spaced 4-train LTP in NSD mice (p=10) The black bar in (a) and (b) represents the time of ROL treatment (c) Sleep deprivation significantly impaired context-specific memory (p=002) and treatment with rolipram rescued this deficit (p=00009) without affecting memory in non-sleep-deprived mice (p=099)Sleep deprivation impairs cAMP signaling in the hippocampusNature 2009 October 22461(7267)1122-1125
Sleep Deprived Mice Forget How to Get Through the Maze
Sleep Deprived Mice Given a PDE4 Inhibitor Restores Memory of the Maze
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
KTAThese findings demonstrate that brief sleep deprivation disrupts hippocampal function by interfering with cAMP signalling through increased PDE4 activity
bull Molecules that enhance cAMP signalling may provide a new therapeutic approach to counteract the cognitive effects of sleep deprivation
Natural Molecules
24
There is a Great Need for
New Safe Anti-Anxiety Therapeutics
without Side Effects
Natural Nutritional Support for Situational Nervousness
Sceletium tortuosumL-TheanineThiamineMagnesiumZinc
L-Theanine
bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667
1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function
(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing
Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state
of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan
p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)
BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood
METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans
RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake
The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake
KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults
Yoto et al Journal of Physiological Anthropology 2012 3128
PROFILE OF MOODS STATES
Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)
Yoto et al Journal of Physiological Anthropology 2012 3128
Nutritional Status and Anxiety amp Depression
1 Thiamine nutritional status and depressive symptoms are inversely associated among older
Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85
ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were
associated among older Chinese adultsrdquo
2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012
Dec 1141(1)79-85
ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc
magnesium and folate was associated with reduced odds ratio (OR) for major depression There
was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo
3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem
Res 2012 Mar145(3)286-90
ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and
depression in postgraduate students This study was conducted on 402 participants with a mean
age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we
found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this
study show that long-term intake of zinc may modulate symptoms of depressionrdquo
4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013
Mar151(3)324-9
The results of the study demonstrated an inverse relationship between magnesium intake and
depressive symptoms
29
Pharmacol Rep 2008 Sep-Oct60(5)588-9
Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl
bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects
bull Thus a search for better and safer agents is continuously in progress
bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties
bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants
bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models
bull Magnesium is active in stress-induced depression-like behavior models
bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium
31
Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes
Nutr Neurosci 2013 Apr 19
OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy
DESIGNbull Single-center randomized double-blind placebo-controlled
trial of zinc supplementation was conducted in patients with DSM-IV major depression
bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to
their selective serotonin reuptake inhibitor antidepressants for 12 weeks
bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12
RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)
Sceletium TortuosumMOA SERATONIN AND PDE4
35
It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of
Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
Safety
bull Patented standardized extract is self-affirmed GRAS
bull 300 years of documented history of safe use
bull Published
bull In vitro safety data
bull In vivo safety data
bull Human clinical safety data
Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African
Government in recognition of the producers Socially Responsible and
Environmentally sustainable practices
39
Sceletium Tortuosum
Extract
40
Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone
Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
5-HT Transporter
42
Sceletium tortuosum Extract Response Curves
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
SSRI
Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
PDE4 IC50 = 85 ugmL
PDE3 IC50 = 274 ugmL
Follow-up Study
Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1
1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa
bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task
bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose
bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced
bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat
Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli
45
The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract
Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa
Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator
Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders
Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS
VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)
Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking
placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks
Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains
cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side
effects
Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging
46
FORMULA SUMMARY
bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)
bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract
bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety
bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system
Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
48
Sceletium tortuosum is a Protein Kinase Inhibitor
49
S tortuosum
L-Theonine
Magnesium
Zinc
Thiamine
Formula 103
Formula 103 was 57 more potent than the same amount of S tortuosum alone
Formula 103
S tortuosum vs Formula 103
57
ldquoExclusive Formulardquo
Patent Filed
50
Is Nervousness and AnxiousnessAssociated with Other Conditions
51
Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study
OBJECTIVE
To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study
DESIGN
A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed
SETTING General community PARTICIPANTS A population-based sample of 2992
MAIN OUTCOME MEASURES
Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications
Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD
CONCLUSION
Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
Figure 4The PDE4 inhibitor rolipram rescues LTP and memory deficits caused by sleep deprivation(a) Rolipram (ROL) treatment rescued deficits in spaced 4-train LTP due to sleep deprivation (p=0003) (b) However rolipram showed no further enhancement of spaced 4-train LTP in NSD mice (p=10) The black bar in (a) and (b) represents the time of ROL treatment (c) Sleep deprivation significantly impaired context-specific memory (p=002) and treatment with rolipram rescued this deficit (p=00009) without affecting memory in non-sleep-deprived mice (p=099)Sleep deprivation impairs cAMP signaling in the hippocampusNature 2009 October 22461(7267)1122-1125
Sleep Deprived Mice Forget How to Get Through the Maze
Sleep Deprived Mice Given a PDE4 Inhibitor Restores Memory of the Maze
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
KTAThese findings demonstrate that brief sleep deprivation disrupts hippocampal function by interfering with cAMP signalling through increased PDE4 activity
bull Molecules that enhance cAMP signalling may provide a new therapeutic approach to counteract the cognitive effects of sleep deprivation
Natural Molecules
24
There is a Great Need for
New Safe Anti-Anxiety Therapeutics
without Side Effects
Natural Nutritional Support for Situational Nervousness
Sceletium tortuosumL-TheanineThiamineMagnesiumZinc
L-Theanine
bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667
1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function
(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing
Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state
of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan
p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)
BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood
METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans
RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake
The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake
KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults
Yoto et al Journal of Physiological Anthropology 2012 3128
PROFILE OF MOODS STATES
Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)
Yoto et al Journal of Physiological Anthropology 2012 3128
Nutritional Status and Anxiety amp Depression
1 Thiamine nutritional status and depressive symptoms are inversely associated among older
Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85
ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were
associated among older Chinese adultsrdquo
2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012
Dec 1141(1)79-85
ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc
magnesium and folate was associated with reduced odds ratio (OR) for major depression There
was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo
3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem
Res 2012 Mar145(3)286-90
ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and
depression in postgraduate students This study was conducted on 402 participants with a mean
age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we
found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this
study show that long-term intake of zinc may modulate symptoms of depressionrdquo
4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013
Mar151(3)324-9
The results of the study demonstrated an inverse relationship between magnesium intake and
depressive symptoms
29
Pharmacol Rep 2008 Sep-Oct60(5)588-9
Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl
bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects
bull Thus a search for better and safer agents is continuously in progress
bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties
bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants
bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models
bull Magnesium is active in stress-induced depression-like behavior models
bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium
31
Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes
Nutr Neurosci 2013 Apr 19
OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy
DESIGNbull Single-center randomized double-blind placebo-controlled
trial of zinc supplementation was conducted in patients with DSM-IV major depression
bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to
their selective serotonin reuptake inhibitor antidepressants for 12 weeks
bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12
RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)
Sceletium TortuosumMOA SERATONIN AND PDE4
35
It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of
Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
Safety
bull Patented standardized extract is self-affirmed GRAS
bull 300 years of documented history of safe use
bull Published
bull In vitro safety data
bull In vivo safety data
bull Human clinical safety data
Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African
Government in recognition of the producers Socially Responsible and
Environmentally sustainable practices
39
Sceletium Tortuosum
Extract
40
Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone
Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
5-HT Transporter
42
Sceletium tortuosum Extract Response Curves
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
SSRI
Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
PDE4 IC50 = 85 ugmL
PDE3 IC50 = 274 ugmL
Follow-up Study
Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1
1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa
bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task
bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose
bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced
bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat
Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli
45
The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract
Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa
Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator
Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders
Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS
VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)
Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking
placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks
Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains
cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side
effects
Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging
46
FORMULA SUMMARY
bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)
bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract
bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety
bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system
Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
48
Sceletium tortuosum is a Protein Kinase Inhibitor
49
S tortuosum
L-Theonine
Magnesium
Zinc
Thiamine
Formula 103
Formula 103 was 57 more potent than the same amount of S tortuosum alone
Formula 103
S tortuosum vs Formula 103
57
ldquoExclusive Formulardquo
Patent Filed
50
Is Nervousness and AnxiousnessAssociated with Other Conditions
51
Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study
OBJECTIVE
To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study
DESIGN
A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed
SETTING General community PARTICIPANTS A population-based sample of 2992
MAIN OUTCOME MEASURES
Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications
Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD
CONCLUSION
Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
KTAThese findings demonstrate that brief sleep deprivation disrupts hippocampal function by interfering with cAMP signalling through increased PDE4 activity
bull Molecules that enhance cAMP signalling may provide a new therapeutic approach to counteract the cognitive effects of sleep deprivation
Natural Molecules
24
There is a Great Need for
New Safe Anti-Anxiety Therapeutics
without Side Effects
Natural Nutritional Support for Situational Nervousness
Sceletium tortuosumL-TheanineThiamineMagnesiumZinc
L-Theanine
bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667
1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function
(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing
Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state
of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan
p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)
BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood
METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans
RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake
The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake
KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults
Yoto et al Journal of Physiological Anthropology 2012 3128
PROFILE OF MOODS STATES
Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)
Yoto et al Journal of Physiological Anthropology 2012 3128
Nutritional Status and Anxiety amp Depression
1 Thiamine nutritional status and depressive symptoms are inversely associated among older
Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85
ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were
associated among older Chinese adultsrdquo
2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012
Dec 1141(1)79-85
ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc
magnesium and folate was associated with reduced odds ratio (OR) for major depression There
was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo
3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem
Res 2012 Mar145(3)286-90
ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and
depression in postgraduate students This study was conducted on 402 participants with a mean
age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we
found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this
study show that long-term intake of zinc may modulate symptoms of depressionrdquo
4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013
Mar151(3)324-9
The results of the study demonstrated an inverse relationship between magnesium intake and
depressive symptoms
29
Pharmacol Rep 2008 Sep-Oct60(5)588-9
Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl
bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects
bull Thus a search for better and safer agents is continuously in progress
bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties
bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants
bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models
bull Magnesium is active in stress-induced depression-like behavior models
bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium
31
Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes
Nutr Neurosci 2013 Apr 19
OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy
DESIGNbull Single-center randomized double-blind placebo-controlled
trial of zinc supplementation was conducted in patients with DSM-IV major depression
bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to
their selective serotonin reuptake inhibitor antidepressants for 12 weeks
bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12
RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)
Sceletium TortuosumMOA SERATONIN AND PDE4
35
It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of
Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
Safety
bull Patented standardized extract is self-affirmed GRAS
bull 300 years of documented history of safe use
bull Published
bull In vitro safety data
bull In vivo safety data
bull Human clinical safety data
Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African
Government in recognition of the producers Socially Responsible and
Environmentally sustainable practices
39
Sceletium Tortuosum
Extract
40
Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone
Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
5-HT Transporter
42
Sceletium tortuosum Extract Response Curves
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
SSRI
Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
PDE4 IC50 = 85 ugmL
PDE3 IC50 = 274 ugmL
Follow-up Study
Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1
1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa
bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task
bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose
bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced
bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat
Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli
45
The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract
Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa
Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator
Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders
Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS
VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)
Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking
placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks
Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains
cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side
effects
Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging
46
FORMULA SUMMARY
bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)
bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract
bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety
bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system
Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
48
Sceletium tortuosum is a Protein Kinase Inhibitor
49
S tortuosum
L-Theonine
Magnesium
Zinc
Thiamine
Formula 103
Formula 103 was 57 more potent than the same amount of S tortuosum alone
Formula 103
S tortuosum vs Formula 103
57
ldquoExclusive Formulardquo
Patent Filed
50
Is Nervousness and AnxiousnessAssociated with Other Conditions
51
Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study
OBJECTIVE
To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study
DESIGN
A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed
SETTING General community PARTICIPANTS A population-based sample of 2992
MAIN OUTCOME MEASURES
Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications
Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD
CONCLUSION
Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
KTAThese findings demonstrate that brief sleep deprivation disrupts hippocampal function by interfering with cAMP signalling through increased PDE4 activity
bull Molecules that enhance cAMP signalling may provide a new therapeutic approach to counteract the cognitive effects of sleep deprivation
Natural Molecules
24
There is a Great Need for
New Safe Anti-Anxiety Therapeutics
without Side Effects
Natural Nutritional Support for Situational Nervousness
Sceletium tortuosumL-TheanineThiamineMagnesiumZinc
L-Theanine
bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667
1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function
(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing
Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state
of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan
p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)
BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood
METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans
RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake
The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake
KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults
Yoto et al Journal of Physiological Anthropology 2012 3128
PROFILE OF MOODS STATES
Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)
Yoto et al Journal of Physiological Anthropology 2012 3128
Nutritional Status and Anxiety amp Depression
1 Thiamine nutritional status and depressive symptoms are inversely associated among older
Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85
ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were
associated among older Chinese adultsrdquo
2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012
Dec 1141(1)79-85
ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc
magnesium and folate was associated with reduced odds ratio (OR) for major depression There
was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo
3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem
Res 2012 Mar145(3)286-90
ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and
depression in postgraduate students This study was conducted on 402 participants with a mean
age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we
found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this
study show that long-term intake of zinc may modulate symptoms of depressionrdquo
4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013
Mar151(3)324-9
The results of the study demonstrated an inverse relationship between magnesium intake and
depressive symptoms
29
Pharmacol Rep 2008 Sep-Oct60(5)588-9
Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl
bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects
bull Thus a search for better and safer agents is continuously in progress
bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties
bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants
bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models
bull Magnesium is active in stress-induced depression-like behavior models
bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium
31
Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes
Nutr Neurosci 2013 Apr 19
OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy
DESIGNbull Single-center randomized double-blind placebo-controlled
trial of zinc supplementation was conducted in patients with DSM-IV major depression
bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to
their selective serotonin reuptake inhibitor antidepressants for 12 weeks
bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12
RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)
Sceletium TortuosumMOA SERATONIN AND PDE4
35
It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of
Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
Safety
bull Patented standardized extract is self-affirmed GRAS
bull 300 years of documented history of safe use
bull Published
bull In vitro safety data
bull In vivo safety data
bull Human clinical safety data
Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African
Government in recognition of the producers Socially Responsible and
Environmentally sustainable practices
39
Sceletium Tortuosum
Extract
40
Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone
Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
5-HT Transporter
42
Sceletium tortuosum Extract Response Curves
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
SSRI
Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
PDE4 IC50 = 85 ugmL
PDE3 IC50 = 274 ugmL
Follow-up Study
Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1
1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa
bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task
bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose
bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced
bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat
Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli
45
The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract
Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa
Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator
Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders
Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS
VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)
Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking
placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks
Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains
cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side
effects
Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging
46
FORMULA SUMMARY
bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)
bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract
bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety
bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system
Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
48
Sceletium tortuosum is a Protein Kinase Inhibitor
49
S tortuosum
L-Theonine
Magnesium
Zinc
Thiamine
Formula 103
Formula 103 was 57 more potent than the same amount of S tortuosum alone
Formula 103
S tortuosum vs Formula 103
57
ldquoExclusive Formulardquo
Patent Filed
50
Is Nervousness and AnxiousnessAssociated with Other Conditions
51
Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study
OBJECTIVE
To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study
DESIGN
A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed
SETTING General community PARTICIPANTS A population-based sample of 2992
MAIN OUTCOME MEASURES
Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications
Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD
CONCLUSION
Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
24
There is a Great Need for
New Safe Anti-Anxiety Therapeutics
without Side Effects
Natural Nutritional Support for Situational Nervousness
Sceletium tortuosumL-TheanineThiamineMagnesiumZinc
L-Theanine
bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667
1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function
(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing
Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state
of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan
p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)
BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood
METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans
RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake
The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake
KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults
Yoto et al Journal of Physiological Anthropology 2012 3128
PROFILE OF MOODS STATES
Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)
Yoto et al Journal of Physiological Anthropology 2012 3128
Nutritional Status and Anxiety amp Depression
1 Thiamine nutritional status and depressive symptoms are inversely associated among older
Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85
ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were
associated among older Chinese adultsrdquo
2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012
Dec 1141(1)79-85
ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc
magnesium and folate was associated with reduced odds ratio (OR) for major depression There
was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo
3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem
Res 2012 Mar145(3)286-90
ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and
depression in postgraduate students This study was conducted on 402 participants with a mean
age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we
found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this
study show that long-term intake of zinc may modulate symptoms of depressionrdquo
4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013
Mar151(3)324-9
The results of the study demonstrated an inverse relationship between magnesium intake and
depressive symptoms
29
Pharmacol Rep 2008 Sep-Oct60(5)588-9
Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl
bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects
bull Thus a search for better and safer agents is continuously in progress
bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties
bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants
bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models
bull Magnesium is active in stress-induced depression-like behavior models
bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium
31
Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes
Nutr Neurosci 2013 Apr 19
OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy
DESIGNbull Single-center randomized double-blind placebo-controlled
trial of zinc supplementation was conducted in patients with DSM-IV major depression
bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to
their selective serotonin reuptake inhibitor antidepressants for 12 weeks
bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12
RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)
Sceletium TortuosumMOA SERATONIN AND PDE4
35
It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of
Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
Safety
bull Patented standardized extract is self-affirmed GRAS
bull 300 years of documented history of safe use
bull Published
bull In vitro safety data
bull In vivo safety data
bull Human clinical safety data
Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African
Government in recognition of the producers Socially Responsible and
Environmentally sustainable practices
39
Sceletium Tortuosum
Extract
40
Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone
Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
5-HT Transporter
42
Sceletium tortuosum Extract Response Curves
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
SSRI
Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
PDE4 IC50 = 85 ugmL
PDE3 IC50 = 274 ugmL
Follow-up Study
Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1
1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa
bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task
bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose
bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced
bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat
Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli
45
The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract
Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa
Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator
Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders
Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS
VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)
Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking
placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks
Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains
cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side
effects
Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging
46
FORMULA SUMMARY
bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)
bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract
bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety
bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system
Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
48
Sceletium tortuosum is a Protein Kinase Inhibitor
49
S tortuosum
L-Theonine
Magnesium
Zinc
Thiamine
Formula 103
Formula 103 was 57 more potent than the same amount of S tortuosum alone
Formula 103
S tortuosum vs Formula 103
57
ldquoExclusive Formulardquo
Patent Filed
50
Is Nervousness and AnxiousnessAssociated with Other Conditions
51
Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study
OBJECTIVE
To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study
DESIGN
A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed
SETTING General community PARTICIPANTS A population-based sample of 2992
MAIN OUTCOME MEASURES
Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications
Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD
CONCLUSION
Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
L-Theanine
bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667
1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function
(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing
Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state
of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan
p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)
BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood
METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans
RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake
The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake
KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults
Yoto et al Journal of Physiological Anthropology 2012 3128
PROFILE OF MOODS STATES
Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)
Yoto et al Journal of Physiological Anthropology 2012 3128
Nutritional Status and Anxiety amp Depression
1 Thiamine nutritional status and depressive symptoms are inversely associated among older
Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85
ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were
associated among older Chinese adultsrdquo
2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012
Dec 1141(1)79-85
ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc
magnesium and folate was associated with reduced odds ratio (OR) for major depression There
was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo
3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem
Res 2012 Mar145(3)286-90
ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and
depression in postgraduate students This study was conducted on 402 participants with a mean
age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we
found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this
study show that long-term intake of zinc may modulate symptoms of depressionrdquo
4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013
Mar151(3)324-9
The results of the study demonstrated an inverse relationship between magnesium intake and
depressive symptoms
29
Pharmacol Rep 2008 Sep-Oct60(5)588-9
Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl
bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects
bull Thus a search for better and safer agents is continuously in progress
bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties
bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants
bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models
bull Magnesium is active in stress-induced depression-like behavior models
bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium
31
Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes
Nutr Neurosci 2013 Apr 19
OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy
DESIGNbull Single-center randomized double-blind placebo-controlled
trial of zinc supplementation was conducted in patients with DSM-IV major depression
bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to
their selective serotonin reuptake inhibitor antidepressants for 12 weeks
bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12
RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)
Sceletium TortuosumMOA SERATONIN AND PDE4
35
It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of
Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
Safety
bull Patented standardized extract is self-affirmed GRAS
bull 300 years of documented history of safe use
bull Published
bull In vitro safety data
bull In vivo safety data
bull Human clinical safety data
Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African
Government in recognition of the producers Socially Responsible and
Environmentally sustainable practices
39
Sceletium Tortuosum
Extract
40
Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone
Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
5-HT Transporter
42
Sceletium tortuosum Extract Response Curves
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
SSRI
Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
PDE4 IC50 = 85 ugmL
PDE3 IC50 = 274 ugmL
Follow-up Study
Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1
1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa
bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task
bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose
bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced
bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat
Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli
45
The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract
Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa
Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator
Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders
Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS
VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)
Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking
placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks
Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains
cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side
effects
Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging
46
FORMULA SUMMARY
bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)
bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract
bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety
bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system
Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
48
Sceletium tortuosum is a Protein Kinase Inhibitor
49
S tortuosum
L-Theonine
Magnesium
Zinc
Thiamine
Formula 103
Formula 103 was 57 more potent than the same amount of S tortuosum alone
Formula 103
S tortuosum vs Formula 103
57
ldquoExclusive Formulardquo
Patent Filed
50
Is Nervousness and AnxiousnessAssociated with Other Conditions
51
Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study
OBJECTIVE
To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study
DESIGN
A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed
SETTING General community PARTICIPANTS A population-based sample of 2992
MAIN OUTCOME MEASURES
Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications
Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD
CONCLUSION
Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood
METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans
RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake
The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake
KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults
Yoto et al Journal of Physiological Anthropology 2012 3128
PROFILE OF MOODS STATES
Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)
Yoto et al Journal of Physiological Anthropology 2012 3128
Nutritional Status and Anxiety amp Depression
1 Thiamine nutritional status and depressive symptoms are inversely associated among older
Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85
ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were
associated among older Chinese adultsrdquo
2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012
Dec 1141(1)79-85
ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc
magnesium and folate was associated with reduced odds ratio (OR) for major depression There
was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo
3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem
Res 2012 Mar145(3)286-90
ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and
depression in postgraduate students This study was conducted on 402 participants with a mean
age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we
found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this
study show that long-term intake of zinc may modulate symptoms of depressionrdquo
4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013
Mar151(3)324-9
The results of the study demonstrated an inverse relationship between magnesium intake and
depressive symptoms
29
Pharmacol Rep 2008 Sep-Oct60(5)588-9
Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl
bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects
bull Thus a search for better and safer agents is continuously in progress
bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties
bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants
bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models
bull Magnesium is active in stress-induced depression-like behavior models
bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium
31
Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes
Nutr Neurosci 2013 Apr 19
OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy
DESIGNbull Single-center randomized double-blind placebo-controlled
trial of zinc supplementation was conducted in patients with DSM-IV major depression
bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to
their selective serotonin reuptake inhibitor antidepressants for 12 weeks
bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12
RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)
Sceletium TortuosumMOA SERATONIN AND PDE4
35
It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of
Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
Safety
bull Patented standardized extract is self-affirmed GRAS
bull 300 years of documented history of safe use
bull Published
bull In vitro safety data
bull In vivo safety data
bull Human clinical safety data
Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African
Government in recognition of the producers Socially Responsible and
Environmentally sustainable practices
39
Sceletium Tortuosum
Extract
40
Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone
Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
5-HT Transporter
42
Sceletium tortuosum Extract Response Curves
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
SSRI
Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
PDE4 IC50 = 85 ugmL
PDE3 IC50 = 274 ugmL
Follow-up Study
Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1
1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa
bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task
bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose
bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced
bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat
Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli
45
The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract
Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa
Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator
Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders
Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS
VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)
Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking
placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks
Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains
cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side
effects
Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging
46
FORMULA SUMMARY
bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)
bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract
bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety
bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system
Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
48
Sceletium tortuosum is a Protein Kinase Inhibitor
49
S tortuosum
L-Theonine
Magnesium
Zinc
Thiamine
Formula 103
Formula 103 was 57 more potent than the same amount of S tortuosum alone
Formula 103
S tortuosum vs Formula 103
57
ldquoExclusive Formulardquo
Patent Filed
50
Is Nervousness and AnxiousnessAssociated with Other Conditions
51
Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study
OBJECTIVE
To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study
DESIGN
A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed
SETTING General community PARTICIPANTS A population-based sample of 2992
MAIN OUTCOME MEASURES
Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications
Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD
CONCLUSION
Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
Yoto et al Journal of Physiological Anthropology 2012 3128
PROFILE OF MOODS STATES
Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)
Yoto et al Journal of Physiological Anthropology 2012 3128
Nutritional Status and Anxiety amp Depression
1 Thiamine nutritional status and depressive symptoms are inversely associated among older
Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85
ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were
associated among older Chinese adultsrdquo
2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012
Dec 1141(1)79-85
ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc
magnesium and folate was associated with reduced odds ratio (OR) for major depression There
was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo
3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem
Res 2012 Mar145(3)286-90
ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and
depression in postgraduate students This study was conducted on 402 participants with a mean
age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we
found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this
study show that long-term intake of zinc may modulate symptoms of depressionrdquo
4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013
Mar151(3)324-9
The results of the study demonstrated an inverse relationship between magnesium intake and
depressive symptoms
29
Pharmacol Rep 2008 Sep-Oct60(5)588-9
Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl
bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects
bull Thus a search for better and safer agents is continuously in progress
bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties
bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants
bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models
bull Magnesium is active in stress-induced depression-like behavior models
bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium
31
Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes
Nutr Neurosci 2013 Apr 19
OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy
DESIGNbull Single-center randomized double-blind placebo-controlled
trial of zinc supplementation was conducted in patients with DSM-IV major depression
bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to
their selective serotonin reuptake inhibitor antidepressants for 12 weeks
bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12
RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)
Sceletium TortuosumMOA SERATONIN AND PDE4
35
It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of
Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
Safety
bull Patented standardized extract is self-affirmed GRAS
bull 300 years of documented history of safe use
bull Published
bull In vitro safety data
bull In vivo safety data
bull Human clinical safety data
Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African
Government in recognition of the producers Socially Responsible and
Environmentally sustainable practices
39
Sceletium Tortuosum
Extract
40
Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone
Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
5-HT Transporter
42
Sceletium tortuosum Extract Response Curves
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
SSRI
Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
PDE4 IC50 = 85 ugmL
PDE3 IC50 = 274 ugmL
Follow-up Study
Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1
1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa
bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task
bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose
bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced
bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat
Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli
45
The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract
Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa
Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator
Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders
Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS
VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)
Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking
placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks
Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains
cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side
effects
Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging
46
FORMULA SUMMARY
bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)
bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract
bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety
bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system
Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
48
Sceletium tortuosum is a Protein Kinase Inhibitor
49
S tortuosum
L-Theonine
Magnesium
Zinc
Thiamine
Formula 103
Formula 103 was 57 more potent than the same amount of S tortuosum alone
Formula 103
S tortuosum vs Formula 103
57
ldquoExclusive Formulardquo
Patent Filed
50
Is Nervousness and AnxiousnessAssociated with Other Conditions
51
Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study
OBJECTIVE
To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study
DESIGN
A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed
SETTING General community PARTICIPANTS A population-based sample of 2992
MAIN OUTCOME MEASURES
Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications
Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD
CONCLUSION
Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
PROFILE OF MOODS STATES
Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)
Yoto et al Journal of Physiological Anthropology 2012 3128
Nutritional Status and Anxiety amp Depression
1 Thiamine nutritional status and depressive symptoms are inversely associated among older
Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85
ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were
associated among older Chinese adultsrdquo
2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012
Dec 1141(1)79-85
ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc
magnesium and folate was associated with reduced odds ratio (OR) for major depression There
was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo
3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem
Res 2012 Mar145(3)286-90
ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and
depression in postgraduate students This study was conducted on 402 participants with a mean
age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we
found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this
study show that long-term intake of zinc may modulate symptoms of depressionrdquo
4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013
Mar151(3)324-9
The results of the study demonstrated an inverse relationship between magnesium intake and
depressive symptoms
29
Pharmacol Rep 2008 Sep-Oct60(5)588-9
Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl
bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects
bull Thus a search for better and safer agents is continuously in progress
bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties
bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants
bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models
bull Magnesium is active in stress-induced depression-like behavior models
bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium
31
Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes
Nutr Neurosci 2013 Apr 19
OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy
DESIGNbull Single-center randomized double-blind placebo-controlled
trial of zinc supplementation was conducted in patients with DSM-IV major depression
bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to
their selective serotonin reuptake inhibitor antidepressants for 12 weeks
bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12
RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)
Sceletium TortuosumMOA SERATONIN AND PDE4
35
It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of
Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
Safety
bull Patented standardized extract is self-affirmed GRAS
bull 300 years of documented history of safe use
bull Published
bull In vitro safety data
bull In vivo safety data
bull Human clinical safety data
Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African
Government in recognition of the producers Socially Responsible and
Environmentally sustainable practices
39
Sceletium Tortuosum
Extract
40
Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone
Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
5-HT Transporter
42
Sceletium tortuosum Extract Response Curves
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
SSRI
Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
PDE4 IC50 = 85 ugmL
PDE3 IC50 = 274 ugmL
Follow-up Study
Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1
1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa
bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task
bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose
bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced
bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat
Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli
45
The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract
Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa
Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator
Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders
Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS
VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)
Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking
placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks
Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains
cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side
effects
Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging
46
FORMULA SUMMARY
bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)
bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract
bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety
bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system
Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
48
Sceletium tortuosum is a Protein Kinase Inhibitor
49
S tortuosum
L-Theonine
Magnesium
Zinc
Thiamine
Formula 103
Formula 103 was 57 more potent than the same amount of S tortuosum alone
Formula 103
S tortuosum vs Formula 103
57
ldquoExclusive Formulardquo
Patent Filed
50
Is Nervousness and AnxiousnessAssociated with Other Conditions
51
Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study
OBJECTIVE
To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study
DESIGN
A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed
SETTING General community PARTICIPANTS A population-based sample of 2992
MAIN OUTCOME MEASURES
Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications
Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD
CONCLUSION
Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
Nutritional Status and Anxiety amp Depression
1 Thiamine nutritional status and depressive symptoms are inversely associated among older
Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85
ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were
associated among older Chinese adultsrdquo
2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012
Dec 1141(1)79-85
ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc
magnesium and folate was associated with reduced odds ratio (OR) for major depression There
was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo
3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem
Res 2012 Mar145(3)286-90
ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and
depression in postgraduate students This study was conducted on 402 participants with a mean
age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we
found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this
study show that long-term intake of zinc may modulate symptoms of depressionrdquo
4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013
Mar151(3)324-9
The results of the study demonstrated an inverse relationship between magnesium intake and
depressive symptoms
29
Pharmacol Rep 2008 Sep-Oct60(5)588-9
Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl
bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects
bull Thus a search for better and safer agents is continuously in progress
bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties
bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants
bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models
bull Magnesium is active in stress-induced depression-like behavior models
bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium
31
Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes
Nutr Neurosci 2013 Apr 19
OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy
DESIGNbull Single-center randomized double-blind placebo-controlled
trial of zinc supplementation was conducted in patients with DSM-IV major depression
bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to
their selective serotonin reuptake inhibitor antidepressants for 12 weeks
bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12
RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)
Sceletium TortuosumMOA SERATONIN AND PDE4
35
It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of
Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
Safety
bull Patented standardized extract is self-affirmed GRAS
bull 300 years of documented history of safe use
bull Published
bull In vitro safety data
bull In vivo safety data
bull Human clinical safety data
Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African
Government in recognition of the producers Socially Responsible and
Environmentally sustainable practices
39
Sceletium Tortuosum
Extract
40
Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone
Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
5-HT Transporter
42
Sceletium tortuosum Extract Response Curves
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
SSRI
Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
PDE4 IC50 = 85 ugmL
PDE3 IC50 = 274 ugmL
Follow-up Study
Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1
1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa
bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task
bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose
bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced
bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat
Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli
45
The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract
Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa
Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator
Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders
Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS
VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)
Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking
placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks
Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains
cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side
effects
Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging
46
FORMULA SUMMARY
bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)
bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract
bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety
bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system
Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
48
Sceletium tortuosum is a Protein Kinase Inhibitor
49
S tortuosum
L-Theonine
Magnesium
Zinc
Thiamine
Formula 103
Formula 103 was 57 more potent than the same amount of S tortuosum alone
Formula 103
S tortuosum vs Formula 103
57
ldquoExclusive Formulardquo
Patent Filed
50
Is Nervousness and AnxiousnessAssociated with Other Conditions
51
Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study
OBJECTIVE
To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study
DESIGN
A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed
SETTING General community PARTICIPANTS A population-based sample of 2992
MAIN OUTCOME MEASURES
Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications
Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD
CONCLUSION
Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
Pharmacol Rep 2008 Sep-Oct60(5)588-9
Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl
bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects
bull Thus a search for better and safer agents is continuously in progress
bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties
bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants
bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models
bull Magnesium is active in stress-induced depression-like behavior models
bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium
31
Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes
Nutr Neurosci 2013 Apr 19
OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy
DESIGNbull Single-center randomized double-blind placebo-controlled
trial of zinc supplementation was conducted in patients with DSM-IV major depression
bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to
their selective serotonin reuptake inhibitor antidepressants for 12 weeks
bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12
RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)
Sceletium TortuosumMOA SERATONIN AND PDE4
35
It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of
Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
Safety
bull Patented standardized extract is self-affirmed GRAS
bull 300 years of documented history of safe use
bull Published
bull In vitro safety data
bull In vivo safety data
bull Human clinical safety data
Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African
Government in recognition of the producers Socially Responsible and
Environmentally sustainable practices
39
Sceletium Tortuosum
Extract
40
Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone
Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
5-HT Transporter
42
Sceletium tortuosum Extract Response Curves
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
SSRI
Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
PDE4 IC50 = 85 ugmL
PDE3 IC50 = 274 ugmL
Follow-up Study
Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1
1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa
bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task
bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose
bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced
bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat
Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli
45
The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract
Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa
Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator
Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders
Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS
VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)
Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking
placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks
Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains
cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side
effects
Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging
46
FORMULA SUMMARY
bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)
bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract
bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety
bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system
Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
48
Sceletium tortuosum is a Protein Kinase Inhibitor
49
S tortuosum
L-Theonine
Magnesium
Zinc
Thiamine
Formula 103
Formula 103 was 57 more potent than the same amount of S tortuosum alone
Formula 103
S tortuosum vs Formula 103
57
ldquoExclusive Formulardquo
Patent Filed
50
Is Nervousness and AnxiousnessAssociated with Other Conditions
51
Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study
OBJECTIVE
To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study
DESIGN
A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed
SETTING General community PARTICIPANTS A population-based sample of 2992
MAIN OUTCOME MEASURES
Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications
Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD
CONCLUSION
Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
31
Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes
Nutr Neurosci 2013 Apr 19
OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy
DESIGNbull Single-center randomized double-blind placebo-controlled
trial of zinc supplementation was conducted in patients with DSM-IV major depression
bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to
their selective serotonin reuptake inhibitor antidepressants for 12 weeks
bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12
RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)
Sceletium TortuosumMOA SERATONIN AND PDE4
35
It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of
Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
Safety
bull Patented standardized extract is self-affirmed GRAS
bull 300 years of documented history of safe use
bull Published
bull In vitro safety data
bull In vivo safety data
bull Human clinical safety data
Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African
Government in recognition of the producers Socially Responsible and
Environmentally sustainable practices
39
Sceletium Tortuosum
Extract
40
Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone
Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
5-HT Transporter
42
Sceletium tortuosum Extract Response Curves
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
SSRI
Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
PDE4 IC50 = 85 ugmL
PDE3 IC50 = 274 ugmL
Follow-up Study
Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1
1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa
bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task
bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose
bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced
bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat
Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli
45
The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract
Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa
Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator
Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders
Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS
VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)
Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking
placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks
Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains
cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side
effects
Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging
46
FORMULA SUMMARY
bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)
bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract
bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety
bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system
Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
48
Sceletium tortuosum is a Protein Kinase Inhibitor
49
S tortuosum
L-Theonine
Magnesium
Zinc
Thiamine
Formula 103
Formula 103 was 57 more potent than the same amount of S tortuosum alone
Formula 103
S tortuosum vs Formula 103
57
ldquoExclusive Formulardquo
Patent Filed
50
Is Nervousness and AnxiousnessAssociated with Other Conditions
51
Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study
OBJECTIVE
To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study
DESIGN
A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed
SETTING General community PARTICIPANTS A population-based sample of 2992
MAIN OUTCOME MEASURES
Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications
Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD
CONCLUSION
Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
Sceletium TortuosumMOA SERATONIN AND PDE4
35
It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of
Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
Safety
bull Patented standardized extract is self-affirmed GRAS
bull 300 years of documented history of safe use
bull Published
bull In vitro safety data
bull In vivo safety data
bull Human clinical safety data
Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African
Government in recognition of the producers Socially Responsible and
Environmentally sustainable practices
39
Sceletium Tortuosum
Extract
40
Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone
Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
5-HT Transporter
42
Sceletium tortuosum Extract Response Curves
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
SSRI
Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
PDE4 IC50 = 85 ugmL
PDE3 IC50 = 274 ugmL
Follow-up Study
Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1
1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa
bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task
bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose
bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced
bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat
Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli
45
The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract
Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa
Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator
Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders
Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS
VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)
Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking
placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks
Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains
cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side
effects
Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging
46
FORMULA SUMMARY
bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)
bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract
bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety
bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system
Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
48
Sceletium tortuosum is a Protein Kinase Inhibitor
49
S tortuosum
L-Theonine
Magnesium
Zinc
Thiamine
Formula 103
Formula 103 was 57 more potent than the same amount of S tortuosum alone
Formula 103
S tortuosum vs Formula 103
57
ldquoExclusive Formulardquo
Patent Filed
50
Is Nervousness and AnxiousnessAssociated with Other Conditions
51
Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study
OBJECTIVE
To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study
DESIGN
A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed
SETTING General community PARTICIPANTS A population-based sample of 2992
MAIN OUTCOME MEASURES
Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications
Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD
CONCLUSION
Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
35
It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of
Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
Safety
bull Patented standardized extract is self-affirmed GRAS
bull 300 years of documented history of safe use
bull Published
bull In vitro safety data
bull In vivo safety data
bull Human clinical safety data
Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African
Government in recognition of the producers Socially Responsible and
Environmentally sustainable practices
39
Sceletium Tortuosum
Extract
40
Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone
Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
5-HT Transporter
42
Sceletium tortuosum Extract Response Curves
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
SSRI
Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
PDE4 IC50 = 85 ugmL
PDE3 IC50 = 274 ugmL
Follow-up Study
Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1
1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa
bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task
bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose
bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced
bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat
Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli
45
The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract
Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa
Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator
Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders
Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS
VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)
Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking
placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks
Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains
cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side
effects
Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging
46
FORMULA SUMMARY
bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)
bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract
bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety
bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system
Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
48
Sceletium tortuosum is a Protein Kinase Inhibitor
49
S tortuosum
L-Theonine
Magnesium
Zinc
Thiamine
Formula 103
Formula 103 was 57 more potent than the same amount of S tortuosum alone
Formula 103
S tortuosum vs Formula 103
57
ldquoExclusive Formulardquo
Patent Filed
50
Is Nervousness and AnxiousnessAssociated with Other Conditions
51
Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study
OBJECTIVE
To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study
DESIGN
A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed
SETTING General community PARTICIPANTS A population-based sample of 2992
MAIN OUTCOME MEASURES
Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications
Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD
CONCLUSION
Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
Safety
bull Patented standardized extract is self-affirmed GRAS
bull 300 years of documented history of safe use
bull Published
bull In vitro safety data
bull In vivo safety data
bull Human clinical safety data
Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African
Government in recognition of the producers Socially Responsible and
Environmentally sustainable practices
39
Sceletium Tortuosum
Extract
40
Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone
Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
5-HT Transporter
42
Sceletium tortuosum Extract Response Curves
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
SSRI
Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
PDE4 IC50 = 85 ugmL
PDE3 IC50 = 274 ugmL
Follow-up Study
Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1
1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa
bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task
bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose
bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced
bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat
Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli
45
The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract
Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa
Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator
Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders
Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS
VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)
Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking
placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks
Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains
cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side
effects
Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging
46
FORMULA SUMMARY
bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)
bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract
bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety
bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system
Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
48
Sceletium tortuosum is a Protein Kinase Inhibitor
49
S tortuosum
L-Theonine
Magnesium
Zinc
Thiamine
Formula 103
Formula 103 was 57 more potent than the same amount of S tortuosum alone
Formula 103
S tortuosum vs Formula 103
57
ldquoExclusive Formulardquo
Patent Filed
50
Is Nervousness and AnxiousnessAssociated with Other Conditions
51
Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study
OBJECTIVE
To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study
DESIGN
A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed
SETTING General community PARTICIPANTS A population-based sample of 2992
MAIN OUTCOME MEASURES
Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications
Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD
CONCLUSION
Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
Safety
bull Patented standardized extract is self-affirmed GRAS
bull 300 years of documented history of safe use
bull Published
bull In vitro safety data
bull In vivo safety data
bull Human clinical safety data
Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African
Government in recognition of the producers Socially Responsible and
Environmentally sustainable practices
39
Sceletium Tortuosum
Extract
40
Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone
Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
5-HT Transporter
42
Sceletium tortuosum Extract Response Curves
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
SSRI
Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
PDE4 IC50 = 85 ugmL
PDE3 IC50 = 274 ugmL
Follow-up Study
Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1
1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa
bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task
bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose
bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced
bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat
Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli
45
The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract
Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa
Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator
Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders
Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS
VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)
Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking
placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks
Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains
cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side
effects
Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging
46
FORMULA SUMMARY
bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)
bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract
bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety
bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system
Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
48
Sceletium tortuosum is a Protein Kinase Inhibitor
49
S tortuosum
L-Theonine
Magnesium
Zinc
Thiamine
Formula 103
Formula 103 was 57 more potent than the same amount of S tortuosum alone
Formula 103
S tortuosum vs Formula 103
57
ldquoExclusive Formulardquo
Patent Filed
50
Is Nervousness and AnxiousnessAssociated with Other Conditions
51
Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study
OBJECTIVE
To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study
DESIGN
A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed
SETTING General community PARTICIPANTS A population-based sample of 2992
MAIN OUTCOME MEASURES
Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications
Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD
CONCLUSION
Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
40
Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone
Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
5-HT Transporter
42
Sceletium tortuosum Extract Response Curves
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
SSRI
Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
PDE4 IC50 = 85 ugmL
PDE3 IC50 = 274 ugmL
Follow-up Study
Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1
1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa
bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task
bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose
bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced
bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat
Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli
45
The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract
Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa
Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator
Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders
Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS
VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)
Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking
placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks
Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains
cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side
effects
Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging
46
FORMULA SUMMARY
bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)
bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract
bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety
bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system
Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
48
Sceletium tortuosum is a Protein Kinase Inhibitor
49
S tortuosum
L-Theonine
Magnesium
Zinc
Thiamine
Formula 103
Formula 103 was 57 more potent than the same amount of S tortuosum alone
Formula 103
S tortuosum vs Formula 103
57
ldquoExclusive Formulardquo
Patent Filed
50
Is Nervousness and AnxiousnessAssociated with Other Conditions
51
Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study
OBJECTIVE
To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study
DESIGN
A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed
SETTING General community PARTICIPANTS A population-based sample of 2992
MAIN OUTCOME MEASURES
Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications
Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD
CONCLUSION
Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
5-HT Transporter
42
Sceletium tortuosum Extract Response Curves
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
SSRI
Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
PDE4 IC50 = 85 ugmL
PDE3 IC50 = 274 ugmL
Follow-up Study
Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1
1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa
bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task
bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose
bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced
bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat
Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli
45
The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract
Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa
Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator
Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders
Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS
VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)
Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking
placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks
Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains
cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side
effects
Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging
46
FORMULA SUMMARY
bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)
bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract
bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety
bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system
Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
48
Sceletium tortuosum is a Protein Kinase Inhibitor
49
S tortuosum
L-Theonine
Magnesium
Zinc
Thiamine
Formula 103
Formula 103 was 57 more potent than the same amount of S tortuosum alone
Formula 103
S tortuosum vs Formula 103
57
ldquoExclusive Formulardquo
Patent Filed
50
Is Nervousness and AnxiousnessAssociated with Other Conditions
51
Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study
OBJECTIVE
To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study
DESIGN
A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed
SETTING General community PARTICIPANTS A population-based sample of 2992
MAIN OUTCOME MEASURES
Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications
Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD
CONCLUSION
Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
42
Sceletium tortuosum Extract Response Curves
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
SSRI
Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
PDE4 IC50 = 85 ugmL
PDE3 IC50 = 274 ugmL
Follow-up Study
Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1
1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa
bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task
bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose
bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced
bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat
Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli
45
The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract
Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa
Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator
Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders
Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS
VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)
Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking
placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks
Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains
cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side
effects
Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging
46
FORMULA SUMMARY
bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)
bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract
bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety
bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system
Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
48
Sceletium tortuosum is a Protein Kinase Inhibitor
49
S tortuosum
L-Theonine
Magnesium
Zinc
Thiamine
Formula 103
Formula 103 was 57 more potent than the same amount of S tortuosum alone
Formula 103
S tortuosum vs Formula 103
57
ldquoExclusive Formulardquo
Patent Filed
50
Is Nervousness and AnxiousnessAssociated with Other Conditions
51
Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study
OBJECTIVE
To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study
DESIGN
A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed
SETTING General community PARTICIPANTS A population-based sample of 2992
MAIN OUTCOME MEASURES
Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications
Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD
CONCLUSION
Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases
AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129
PDE4 IC50 = 85 ugmL
PDE3 IC50 = 274 ugmL
Follow-up Study
Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1
1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa
bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task
bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose
bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced
bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat
Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli
45
The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract
Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa
Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator
Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders
Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS
VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)
Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking
placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks
Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains
cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side
effects
Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging
46
FORMULA SUMMARY
bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)
bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract
bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety
bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system
Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
48
Sceletium tortuosum is a Protein Kinase Inhibitor
49
S tortuosum
L-Theonine
Magnesium
Zinc
Thiamine
Formula 103
Formula 103 was 57 more potent than the same amount of S tortuosum alone
Formula 103
S tortuosum vs Formula 103
57
ldquoExclusive Formulardquo
Patent Filed
50
Is Nervousness and AnxiousnessAssociated with Other Conditions
51
Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study
OBJECTIVE
To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study
DESIGN
A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed
SETTING General community PARTICIPANTS A population-based sample of 2992
MAIN OUTCOME MEASURES
Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications
Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD
CONCLUSION
Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1
1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa
bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task
bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose
bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced
bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat
Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli
45
The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract
Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa
Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator
Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders
Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS
VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)
Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking
placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks
Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains
cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side
effects
Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging
46
FORMULA SUMMARY
bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)
bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract
bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety
bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system
Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
48
Sceletium tortuosum is a Protein Kinase Inhibitor
49
S tortuosum
L-Theonine
Magnesium
Zinc
Thiamine
Formula 103
Formula 103 was 57 more potent than the same amount of S tortuosum alone
Formula 103
S tortuosum vs Formula 103
57
ldquoExclusive Formulardquo
Patent Filed
50
Is Nervousness and AnxiousnessAssociated with Other Conditions
51
Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study
OBJECTIVE
To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study
DESIGN
A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed
SETTING General community PARTICIPANTS A population-based sample of 2992
MAIN OUTCOME MEASURES
Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications
Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD
CONCLUSION
Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
45
The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract
Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa
Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator
Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders
Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS
VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)
Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking
placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks
Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains
cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side
effects
Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging
46
FORMULA SUMMARY
bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)
bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract
bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety
bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system
Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
48
Sceletium tortuosum is a Protein Kinase Inhibitor
49
S tortuosum
L-Theonine
Magnesium
Zinc
Thiamine
Formula 103
Formula 103 was 57 more potent than the same amount of S tortuosum alone
Formula 103
S tortuosum vs Formula 103
57
ldquoExclusive Formulardquo
Patent Filed
50
Is Nervousness and AnxiousnessAssociated with Other Conditions
51
Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study
OBJECTIVE
To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study
DESIGN
A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed
SETTING General community PARTICIPANTS A population-based sample of 2992
MAIN OUTCOME MEASURES
Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications
Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD
CONCLUSION
Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
46
FORMULA SUMMARY
bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)
bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract
bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety
bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system
Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
48
Sceletium tortuosum is a Protein Kinase Inhibitor
49
S tortuosum
L-Theonine
Magnesium
Zinc
Thiamine
Formula 103
Formula 103 was 57 more potent than the same amount of S tortuosum alone
Formula 103
S tortuosum vs Formula 103
57
ldquoExclusive Formulardquo
Patent Filed
50
Is Nervousness and AnxiousnessAssociated with Other Conditions
51
Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study
OBJECTIVE
To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study
DESIGN
A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed
SETTING General community PARTICIPANTS A population-based sample of 2992
MAIN OUTCOME MEASURES
Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications
Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD
CONCLUSION
Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
Phosphodiesterase
SSRI
xx x
xPhosphodiesterase
Inhibitors
cAMP
GSK3 ACTIVE GSK3 INACTIVE
48
Sceletium tortuosum is a Protein Kinase Inhibitor
49
S tortuosum
L-Theonine
Magnesium
Zinc
Thiamine
Formula 103
Formula 103 was 57 more potent than the same amount of S tortuosum alone
Formula 103
S tortuosum vs Formula 103
57
ldquoExclusive Formulardquo
Patent Filed
50
Is Nervousness and AnxiousnessAssociated with Other Conditions
51
Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study
OBJECTIVE
To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study
DESIGN
A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed
SETTING General community PARTICIPANTS A population-based sample of 2992
MAIN OUTCOME MEASURES
Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications
Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD
CONCLUSION
Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
48
Sceletium tortuosum is a Protein Kinase Inhibitor
49
S tortuosum
L-Theonine
Magnesium
Zinc
Thiamine
Formula 103
Formula 103 was 57 more potent than the same amount of S tortuosum alone
Formula 103
S tortuosum vs Formula 103
57
ldquoExclusive Formulardquo
Patent Filed
50
Is Nervousness and AnxiousnessAssociated with Other Conditions
51
Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study
OBJECTIVE
To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study
DESIGN
A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed
SETTING General community PARTICIPANTS A population-based sample of 2992
MAIN OUTCOME MEASURES
Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications
Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD
CONCLUSION
Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
49
S tortuosum
L-Theonine
Magnesium
Zinc
Thiamine
Formula 103
Formula 103 was 57 more potent than the same amount of S tortuosum alone
Formula 103
S tortuosum vs Formula 103
57
ldquoExclusive Formulardquo
Patent Filed
50
Is Nervousness and AnxiousnessAssociated with Other Conditions
51
Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study
OBJECTIVE
To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study
DESIGN
A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed
SETTING General community PARTICIPANTS A population-based sample of 2992
MAIN OUTCOME MEASURES
Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications
Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD
CONCLUSION
Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
50
Is Nervousness and AnxiousnessAssociated with Other Conditions
51
Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study
OBJECTIVE
To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study
DESIGN
A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed
SETTING General community PARTICIPANTS A population-based sample of 2992
MAIN OUTCOME MEASURES
Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications
Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD
CONCLUSION
Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
51
Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study
OBJECTIVE
To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study
DESIGN
A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed
SETTING General community PARTICIPANTS A population-based sample of 2992
MAIN OUTCOME MEASURES
Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications
Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD
CONCLUSION
Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
52
Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC
BACKGROUND AND PURPOSE
bull Higher levels of anxiety are associated with increased risk for coronary heart disease
bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population
Participants n = 6019
CONCLUSIONSbull Higher anxiety symptom levels were
associated prospectively with increased risk for incident stroke independent of other risk factors including depression
Stroke 2013 Dec 19
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
53
Natural Nutritional Support for Nervousness
There is a Great Need for
New Calming Therapeutics
without Side Effects
Zerenitytrade
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
54
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
Zerenitytrade - We have a winner
Survey Summary
bull Nearly 90 felt a
positive effect
bull Over 60 felt a
benefit within an hour
bull 9 out of 10 would
recommend to a
friend
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
Zerenity Formula Results Since Launch
56
0 5 10 15 20 25 30 35 40 45 50
Did not feel a benefit
Within several days
Within 12 hours
Within 3 hours
Within 1 hour
Within 30 minutes
Immediately
How quickly did you notice a benefit from this product
83 felt a benefit within one hour
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
57
Zerenity Formula Results Since Launch
How effective was the product in helping to relieve your anxiety symptoms
All respondents felt some degree of effectiveness
0 10 20 30 40 50 60 70 80 90
Not at all Effective
Somewhat Effective
Effective
Very Effective
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
58
How likely are you to purchase this product again
90 will definitely purchase Zerenity again
0 10 20 30 40 50 60 70 80 90 100
Undecided
Definitely will not purchase
Probably will not purchase
Probably will purchase
Definitely will purchase
Zerenity Formula Results Since Launch
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
59
Would you recommend this product to a friend
97 would recommend to a friend
Zerenity Formula Results Since Launch
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
ldquoFor over seven years Ive been having emotional stress and anxiety
after the sudden death of our daughter whod just delivered her
second child We are raising her children in our fifties I am
stressed and have anxiety on a daily basis The worst part of my
day is when Im multitasking after school with homework dinner and
evening routine My ND gave me samples of the Formula 103 and it
immediately helped me maintain CALM every afternoon Im taking
it at lunchtime now for a month now and have noticed good results
Im not having irritability feelings of being overwhelmed or losing my
temper This has helped me decompressrdquo
ndash Susan H
60
What People Are Saying about Our
Zerenity Formula
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
ldquoI was feeling stressed and anxious at work due to deadlines (not enough
time to get it done unless I worked late or on weekends which I did not
want to do because I was feeling burned out) I work as a registered nurse
- Director of a home health agency I took one capsule on several days and
realized that after about 30 minutes to one hour I didnt have that feeling
anymore of being overwhelmedrdquo
ndash Teresa G
ldquoWhen I take this product within a very short period of time I feel like I am
wrapped in a cozy blanket I am a worrier and this product turns that right
offrdquo
ndash Lahni D
61
What People Are Saying about Our
Zerenity Formula
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo
ndash Elizabeth H
ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo
ndash Kerri M
62
What People Are Saying about Our
Zerenity Formula
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
Your Questions Answered
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
Are there any
Contraindications
Interactions or
Precautions with Zerenity
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
Does Zerenity contain any
GMOs gluten dairy corn
or allergenic
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
Is Zerenity safe for use
with children and young
adults
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
How long does it take
Zerenity to start working
after taking it
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
Does Zerenity
cause sleepiness
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
Can Zerenity
be taken daily
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
Is there anyone who
should not take
Zerenity
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
Any recommendations on
dosage amounts of
Zerenity
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
Zerenitytrade
72
Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products
Nutritional Support for Situational Nervousness
LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY
The End
Dr Matthew L Tripp PhD
The End
Dr Matthew L Tripp PhD