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73
NERVOUSNESS NEW SCIENCE NEW SOLUTIONS Dr. Matthew L. Tripp, PhD

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Page 1: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

NERVOUSNESS

NEW SCIENCENEW SOLUTIONS

Dr Matthew L Tripp PhD

Outline

2

bull Current Science and Research pertaining to

Nervousness

bull What is it

bull Brain Architecture and Chemistry

bull Rationale for Therapeutic Targets

bull Summary of Science Surrounding Ingredients

bull NSP New Research ndash Exclusive Formula

3

WebsterNERVOUSNESS

bull Having or showing feelings of being worried and afraid about what might happen

bull Often or easily becoming worried and afraid about what might happen

bull Highly excitable unnaturally or acutely uneasy or apprehensive

bull Synonymsbull Antsy edgy tense upset troubled

worried anxious

There is little clinical difference between nervousness and anxiety

bull Generally nervousness refers to fearful thoughts with basic physical symptoms

bull Nervousness is a natural emotional response to situations in which someones performance is formally or informally evaluated

bull An interviewbull A blind datebull Giving a speech

bull Unlike anxiety disorders nervousness (anxiousness) generally subsides as a person becomes more accustomed to a situation

There is little clinical difference between nervousness and anxiety

bull Excessive nervousness or nervousness about simple tasks is a form of anxiety

bull People who suffer from an anxiety disorder have intense feelings of nervousness dread and panic while doing simple mundane tasks

bull Anxiety disorders develop from a complex set of risk factors such as poor nutrition life events drug side effects and genetics These all can effect brain chemistry

6

Nervousness ends when the scary event is over You worry and fret over getting that call back about the job then the call comes through and you feel relieved or disappointed but you no longer feel nervous

Situational anxiety is a state of apprehension discomfort and anxiety precipitated by the experience of new or changed situations or events Situational anxiety is not abnormal it usually disappears as the person adjusts to the new experience

Anxiety Disorder is when the person feels a sickening sense of dread or terror almost every day It never goes awaymdashit just attaches itself to something new or it remains generalized or free floating

Nervousness

or Anxiety

Anxiety is an unpleasant

feelings of dread over

something unlikely to

happen such as the feeling

of imminent death and is

not considered to be a

normal reaction to a

perceived stressor

(Davison Gerald C (2008) Abnormal Psychology Toronto Veronica Visentin p 154)

NERVOUSNESS amp ANXIETY AFFLICTS

GROWING NUMBERS

9

Anxiety Disorders Association of Canada

Anxiety is the most common mental illness in Canada httpanxietycanadacaenglishpdfkirbypdfhttpwwwmooddisorderscanadacadocumentsConsumer20and20Family20SupportAnxiety20disorders_ENpdf

ldquothe 12 month prevalence for any anxiety disorder is over 12 and one in four Canadians (25) will have at least one anxiety disorder in their lifetimerdquo

10

Mechanisms ndash Low Seratonin Signaling

11

bull Amygdala (MRI activity)bull Anxiety disorders psychological disorders social phobias long term

memory emotional learning fear conditioning

bull Specifically the left amygdala has been linked to social anxiety obsessive and compulsive disorders and post traumatic stress as well as more broadlyto separation and general anxiety

bull Use of serotonin reuptake inhibitors (SSRI antidepressants)associated with increased size of the Amygdala

bull Serotonin is associated with a feeling of well being and happinessbull Low serotonin (5-hydroxytryptamine 5-HT) levels associated with

bull Abnormal emotionbull Hyperreactivity to stimulibull Nervousness amp Anxiety

What Causes Nervousness amp Anxiety

Simplified diagram of neural circuitry for anxiety

bull Threatening stimuli detected by thalamus hippocampus and cortexbull Information transmitted to the amygdala relayed and integrated in different nuclei bull The output is then transmitted from the amygdala to brain areas such as

cortexstriatum hypothalamus and brainstem initiating fearanxiety responses bull LA lateral amygdala BLA basolateral amygdala CeM central amygdala

LowSerotonin

Levels

Serotonin

13

Microanatomy

Serotonin is released into the space between neurons and diffuses over a relatively wide gap (gt20 microm) to activate 5-HT receptors located on the dendrites cell bodies and presynaptic terminals of adjacent neurons

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

15

Phosphodiesterase 4

and

cAMP

Mechanisms of Nervousness amp Anxiety

Levels of PDE4 subtypes in cingulate cortical tissue from non-psychiatric controls and individuals with MDD Tissues were processed and blotted for PDE4B-L (long form) (a) and PDE4D (b) as described in the Methods Samples (one from each group) that did not show bands with expected molecular weight were excluded from the final analysis There was a statistical trend toward elevation of PDE4B-L levels in the MDD group (t(28)=1905 p=00671) Significantly elevated PDE4D levels were seen in the MDD group (t(25)=2069 p=00491) Data are mean plusmn SD plt005 plt01

Humans with Major Depressive Disorder (MDD) have higher levels of PDE4

Pharmacol Biochem Behav 2011 May98(3)349Yuan P Tragon T Xia M Leclair CA Skoumbourdis AP Zheng W Thomas CJ Huang R Austin CP Chen G Guitart X

17

Phosphodiesterase 4 Inhibitors amp

Memory

Does forgetfulness make you nervous Anxious

18

Selective phosphodiesterase (PDE)-4 inhibitors a novel approach to treating memory deficitGhavami A Hirst WD Novak TJ

bull Several lines of evidence indicate that targeting PDE4 with selective inhibitors may offer novel strategies in the treatment of age-related memory impairment and Alzheimers disease

bull Preclinical studies indicate that PDE4 inhibitors can counteract deficits in long-term memory caused by pharmacological agents aging or overexpression of mutant forms of human amyloid precursor proteins

bull Targeting PDE4 with selective inhibitors may offer a novel therapy aimed at slowing progression prevention and eventually therapy of Alzheimers disease

Drugs R D 20067(2)63-71

bull Millions of people regularly obtain insufficient sleep

bull One of the major effects of sleep deprivation on the brain is to produce memory deficits

Studied Molecular MechanismsKTAs

1 Sleep deprivation selectively impaires cAMP and protein kinase A (PKA) signaling

2 Sleep deprivation increases the levels of phosphodiesterase 4 (PDE4)

Sleep deprivation increases PDE4 activity and gene expression in the hippocampus(a) PDE4 activity was significantly upregulated in hippocampi from SD mice compared with NSD mice (p=0039) (b) The PDE4 isoform PDE4A5 was significantly upregulated by sleep deprivation in the hippocampus (p=0033) A sample blot is shown with the nearest size markers indicated with arrows

Sleep Deprived

Sleep Deprived

PDE4Activity

PDE4Abundancy

Figure 4The PDE4 inhibitor rolipram rescues LTP and memory deficits caused by sleep deprivation(a) Rolipram (ROL) treatment rescued deficits in spaced 4-train LTP due to sleep deprivation (p=0003) (b) However rolipram showed no further enhancement of spaced 4-train LTP in NSD mice (p=10) The black bar in (a) and (b) represents the time of ROL treatment (c) Sleep deprivation significantly impaired context-specific memory (p=002) and treatment with rolipram rescued this deficit (p=00009) without affecting memory in non-sleep-deprived mice (p=099)Sleep deprivation impairs cAMP signaling in the hippocampusNature 2009 October 22461(7267)1122-1125

Sleep Deprived Mice Forget How to Get Through the Maze

Sleep Deprived Mice Given a PDE4 Inhibitor Restores Memory of the Maze

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

KTAThese findings demonstrate that brief sleep deprivation disrupts hippocampal function by interfering with cAMP signalling through increased PDE4 activity

bull Molecules that enhance cAMP signalling may provide a new therapeutic approach to counteract the cognitive effects of sleep deprivation

Natural Molecules

24

There is a Great Need for

New Safe Anti-Anxiety Therapeutics

without Side Effects

Natural Nutritional Support for Situational Nervousness

Sceletium tortuosumL-TheanineThiamineMagnesiumZinc

L-Theanine

bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667

1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function

(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing

Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state

of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan

p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)

BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood

METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans

RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake

The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake

KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults

Yoto et al Journal of Physiological Anthropology 2012 3128

PROFILE OF MOODS STATES

Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)

Yoto et al Journal of Physiological Anthropology 2012 3128

Nutritional Status and Anxiety amp Depression

1 Thiamine nutritional status and depressive symptoms are inversely associated among older

Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85

ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were

associated among older Chinese adultsrdquo

2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012

Dec 1141(1)79-85

ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc

magnesium and folate was associated with reduced odds ratio (OR) for major depression There

was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo

3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem

Res 2012 Mar145(3)286-90

ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and

depression in postgraduate students This study was conducted on 402 participants with a mean

age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we

found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this

study show that long-term intake of zinc may modulate symptoms of depressionrdquo

4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013

Mar151(3)324-9

The results of the study demonstrated an inverse relationship between magnesium intake and

depressive symptoms

29

Pharmacol Rep 2008 Sep-Oct60(5)588-9

Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl

bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects

bull Thus a search for better and safer agents is continuously in progress

bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties

bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants

bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models

bull Magnesium is active in stress-induced depression-like behavior models

bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium

31

Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes

Nutr Neurosci 2013 Apr 19

OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy

DESIGNbull Single-center randomized double-blind placebo-controlled

trial of zinc supplementation was conducted in patients with DSM-IV major depression

bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to

their selective serotonin reuptake inhibitor antidepressants for 12 weeks

bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12

RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)

Sceletium TortuosumMOA SERATONIN AND PDE4

35

It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of

Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

Safety

bull Patented standardized extract is self-affirmed GRAS

bull 300 years of documented history of safe use

bull Published

bull In vitro safety data

bull In vivo safety data

bull Human clinical safety data

Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African

Government in recognition of the producers Socially Responsible and

Environmentally sustainable practices

39

Sceletium Tortuosum

Extract

40

Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone

Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

5-HT Transporter

42

Sceletium tortuosum Extract Response Curves

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

SSRI

Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

PDE4 IC50 = 85 ugmL

PDE3 IC50 = 274 ugmL

Follow-up Study

Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1

1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa

bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task

bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose

bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced

bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat

Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli

45

The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract

Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa

Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator

Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders

Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS

VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)

Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking

placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks

Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains

cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side

effects

Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging

46

FORMULA SUMMARY

bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)

bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract

bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety

bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system

Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

48

Sceletium tortuosum is a Protein Kinase Inhibitor

49

S tortuosum

L-Theonine

Magnesium

Zinc

Thiamine

Formula 103

Formula 103 was 57 more potent than the same amount of S tortuosum alone

Formula 103

S tortuosum vs Formula 103

57

ldquoExclusive Formulardquo

Patent Filed

50

Is Nervousness and AnxiousnessAssociated with Other Conditions

51

Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study

OBJECTIVE

To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study

DESIGN

A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed

SETTING General community PARTICIPANTS A population-based sample of 2992

MAIN OUTCOME MEASURES

Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications

Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD

CONCLUSION

Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

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Zerenity Formula Results Since Launch

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Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

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Zerenity

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Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 2: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

Outline

2

bull Current Science and Research pertaining to

Nervousness

bull What is it

bull Brain Architecture and Chemistry

bull Rationale for Therapeutic Targets

bull Summary of Science Surrounding Ingredients

bull NSP New Research ndash Exclusive Formula

3

WebsterNERVOUSNESS

bull Having or showing feelings of being worried and afraid about what might happen

bull Often or easily becoming worried and afraid about what might happen

bull Highly excitable unnaturally or acutely uneasy or apprehensive

bull Synonymsbull Antsy edgy tense upset troubled

worried anxious

There is little clinical difference between nervousness and anxiety

bull Generally nervousness refers to fearful thoughts with basic physical symptoms

bull Nervousness is a natural emotional response to situations in which someones performance is formally or informally evaluated

bull An interviewbull A blind datebull Giving a speech

bull Unlike anxiety disorders nervousness (anxiousness) generally subsides as a person becomes more accustomed to a situation

There is little clinical difference between nervousness and anxiety

bull Excessive nervousness or nervousness about simple tasks is a form of anxiety

bull People who suffer from an anxiety disorder have intense feelings of nervousness dread and panic while doing simple mundane tasks

bull Anxiety disorders develop from a complex set of risk factors such as poor nutrition life events drug side effects and genetics These all can effect brain chemistry

6

Nervousness ends when the scary event is over You worry and fret over getting that call back about the job then the call comes through and you feel relieved or disappointed but you no longer feel nervous

Situational anxiety is a state of apprehension discomfort and anxiety precipitated by the experience of new or changed situations or events Situational anxiety is not abnormal it usually disappears as the person adjusts to the new experience

Anxiety Disorder is when the person feels a sickening sense of dread or terror almost every day It never goes awaymdashit just attaches itself to something new or it remains generalized or free floating

Nervousness

or Anxiety

Anxiety is an unpleasant

feelings of dread over

something unlikely to

happen such as the feeling

of imminent death and is

not considered to be a

normal reaction to a

perceived stressor

(Davison Gerald C (2008) Abnormal Psychology Toronto Veronica Visentin p 154)

NERVOUSNESS amp ANXIETY AFFLICTS

GROWING NUMBERS

9

Anxiety Disorders Association of Canada

Anxiety is the most common mental illness in Canada httpanxietycanadacaenglishpdfkirbypdfhttpwwwmooddisorderscanadacadocumentsConsumer20and20Family20SupportAnxiety20disorders_ENpdf

ldquothe 12 month prevalence for any anxiety disorder is over 12 and one in four Canadians (25) will have at least one anxiety disorder in their lifetimerdquo

10

Mechanisms ndash Low Seratonin Signaling

11

bull Amygdala (MRI activity)bull Anxiety disorders psychological disorders social phobias long term

memory emotional learning fear conditioning

bull Specifically the left amygdala has been linked to social anxiety obsessive and compulsive disorders and post traumatic stress as well as more broadlyto separation and general anxiety

bull Use of serotonin reuptake inhibitors (SSRI antidepressants)associated with increased size of the Amygdala

bull Serotonin is associated with a feeling of well being and happinessbull Low serotonin (5-hydroxytryptamine 5-HT) levels associated with

bull Abnormal emotionbull Hyperreactivity to stimulibull Nervousness amp Anxiety

What Causes Nervousness amp Anxiety

Simplified diagram of neural circuitry for anxiety

bull Threatening stimuli detected by thalamus hippocampus and cortexbull Information transmitted to the amygdala relayed and integrated in different nuclei bull The output is then transmitted from the amygdala to brain areas such as

cortexstriatum hypothalamus and brainstem initiating fearanxiety responses bull LA lateral amygdala BLA basolateral amygdala CeM central amygdala

LowSerotonin

Levels

Serotonin

13

Microanatomy

Serotonin is released into the space between neurons and diffuses over a relatively wide gap (gt20 microm) to activate 5-HT receptors located on the dendrites cell bodies and presynaptic terminals of adjacent neurons

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

15

Phosphodiesterase 4

and

cAMP

Mechanisms of Nervousness amp Anxiety

Levels of PDE4 subtypes in cingulate cortical tissue from non-psychiatric controls and individuals with MDD Tissues were processed and blotted for PDE4B-L (long form) (a) and PDE4D (b) as described in the Methods Samples (one from each group) that did not show bands with expected molecular weight were excluded from the final analysis There was a statistical trend toward elevation of PDE4B-L levels in the MDD group (t(28)=1905 p=00671) Significantly elevated PDE4D levels were seen in the MDD group (t(25)=2069 p=00491) Data are mean plusmn SD plt005 plt01

Humans with Major Depressive Disorder (MDD) have higher levels of PDE4

Pharmacol Biochem Behav 2011 May98(3)349Yuan P Tragon T Xia M Leclair CA Skoumbourdis AP Zheng W Thomas CJ Huang R Austin CP Chen G Guitart X

17

Phosphodiesterase 4 Inhibitors amp

Memory

Does forgetfulness make you nervous Anxious

18

Selective phosphodiesterase (PDE)-4 inhibitors a novel approach to treating memory deficitGhavami A Hirst WD Novak TJ

bull Several lines of evidence indicate that targeting PDE4 with selective inhibitors may offer novel strategies in the treatment of age-related memory impairment and Alzheimers disease

bull Preclinical studies indicate that PDE4 inhibitors can counteract deficits in long-term memory caused by pharmacological agents aging or overexpression of mutant forms of human amyloid precursor proteins

bull Targeting PDE4 with selective inhibitors may offer a novel therapy aimed at slowing progression prevention and eventually therapy of Alzheimers disease

Drugs R D 20067(2)63-71

bull Millions of people regularly obtain insufficient sleep

bull One of the major effects of sleep deprivation on the brain is to produce memory deficits

Studied Molecular MechanismsKTAs

1 Sleep deprivation selectively impaires cAMP and protein kinase A (PKA) signaling

2 Sleep deprivation increases the levels of phosphodiesterase 4 (PDE4)

Sleep deprivation increases PDE4 activity and gene expression in the hippocampus(a) PDE4 activity was significantly upregulated in hippocampi from SD mice compared with NSD mice (p=0039) (b) The PDE4 isoform PDE4A5 was significantly upregulated by sleep deprivation in the hippocampus (p=0033) A sample blot is shown with the nearest size markers indicated with arrows

Sleep Deprived

Sleep Deprived

PDE4Activity

PDE4Abundancy

Figure 4The PDE4 inhibitor rolipram rescues LTP and memory deficits caused by sleep deprivation(a) Rolipram (ROL) treatment rescued deficits in spaced 4-train LTP due to sleep deprivation (p=0003) (b) However rolipram showed no further enhancement of spaced 4-train LTP in NSD mice (p=10) The black bar in (a) and (b) represents the time of ROL treatment (c) Sleep deprivation significantly impaired context-specific memory (p=002) and treatment with rolipram rescued this deficit (p=00009) without affecting memory in non-sleep-deprived mice (p=099)Sleep deprivation impairs cAMP signaling in the hippocampusNature 2009 October 22461(7267)1122-1125

Sleep Deprived Mice Forget How to Get Through the Maze

Sleep Deprived Mice Given a PDE4 Inhibitor Restores Memory of the Maze

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

KTAThese findings demonstrate that brief sleep deprivation disrupts hippocampal function by interfering with cAMP signalling through increased PDE4 activity

bull Molecules that enhance cAMP signalling may provide a new therapeutic approach to counteract the cognitive effects of sleep deprivation

Natural Molecules

24

There is a Great Need for

New Safe Anti-Anxiety Therapeutics

without Side Effects

Natural Nutritional Support for Situational Nervousness

Sceletium tortuosumL-TheanineThiamineMagnesiumZinc

L-Theanine

bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667

1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function

(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing

Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state

of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan

p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)

BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood

METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans

RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake

The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake

KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults

Yoto et al Journal of Physiological Anthropology 2012 3128

PROFILE OF MOODS STATES

Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)

Yoto et al Journal of Physiological Anthropology 2012 3128

Nutritional Status and Anxiety amp Depression

1 Thiamine nutritional status and depressive symptoms are inversely associated among older

Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85

ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were

associated among older Chinese adultsrdquo

2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012

Dec 1141(1)79-85

ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc

magnesium and folate was associated with reduced odds ratio (OR) for major depression There

was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo

3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem

Res 2012 Mar145(3)286-90

ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and

depression in postgraduate students This study was conducted on 402 participants with a mean

age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we

found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this

study show that long-term intake of zinc may modulate symptoms of depressionrdquo

4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013

Mar151(3)324-9

The results of the study demonstrated an inverse relationship between magnesium intake and

depressive symptoms

29

Pharmacol Rep 2008 Sep-Oct60(5)588-9

Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl

bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects

bull Thus a search for better and safer agents is continuously in progress

bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties

bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants

bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models

bull Magnesium is active in stress-induced depression-like behavior models

bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium

31

Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes

Nutr Neurosci 2013 Apr 19

OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy

DESIGNbull Single-center randomized double-blind placebo-controlled

trial of zinc supplementation was conducted in patients with DSM-IV major depression

bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to

their selective serotonin reuptake inhibitor antidepressants for 12 weeks

bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12

RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)

Sceletium TortuosumMOA SERATONIN AND PDE4

35

It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of

Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

Safety

bull Patented standardized extract is self-affirmed GRAS

bull 300 years of documented history of safe use

bull Published

bull In vitro safety data

bull In vivo safety data

bull Human clinical safety data

Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African

Government in recognition of the producers Socially Responsible and

Environmentally sustainable practices

39

Sceletium Tortuosum

Extract

40

Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone

Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

5-HT Transporter

42

Sceletium tortuosum Extract Response Curves

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

SSRI

Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

PDE4 IC50 = 85 ugmL

PDE3 IC50 = 274 ugmL

Follow-up Study

Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1

1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa

bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task

bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose

bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced

bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat

Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli

45

The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract

Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa

Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator

Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders

Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS

VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)

Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking

placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks

Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains

cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side

effects

Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging

46

FORMULA SUMMARY

bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)

bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract

bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety

bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system

Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

48

Sceletium tortuosum is a Protein Kinase Inhibitor

49

S tortuosum

L-Theonine

Magnesium

Zinc

Thiamine

Formula 103

Formula 103 was 57 more potent than the same amount of S tortuosum alone

Formula 103

S tortuosum vs Formula 103

57

ldquoExclusive Formulardquo

Patent Filed

50

Is Nervousness and AnxiousnessAssociated with Other Conditions

51

Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study

OBJECTIVE

To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study

DESIGN

A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed

SETTING General community PARTICIPANTS A population-based sample of 2992

MAIN OUTCOME MEASURES

Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications

Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD

CONCLUSION

Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

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cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

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Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 3: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

3

WebsterNERVOUSNESS

bull Having or showing feelings of being worried and afraid about what might happen

bull Often or easily becoming worried and afraid about what might happen

bull Highly excitable unnaturally or acutely uneasy or apprehensive

bull Synonymsbull Antsy edgy tense upset troubled

worried anxious

There is little clinical difference between nervousness and anxiety

bull Generally nervousness refers to fearful thoughts with basic physical symptoms

bull Nervousness is a natural emotional response to situations in which someones performance is formally or informally evaluated

bull An interviewbull A blind datebull Giving a speech

bull Unlike anxiety disorders nervousness (anxiousness) generally subsides as a person becomes more accustomed to a situation

There is little clinical difference between nervousness and anxiety

bull Excessive nervousness or nervousness about simple tasks is a form of anxiety

bull People who suffer from an anxiety disorder have intense feelings of nervousness dread and panic while doing simple mundane tasks

bull Anxiety disorders develop from a complex set of risk factors such as poor nutrition life events drug side effects and genetics These all can effect brain chemistry

6

Nervousness ends when the scary event is over You worry and fret over getting that call back about the job then the call comes through and you feel relieved or disappointed but you no longer feel nervous

Situational anxiety is a state of apprehension discomfort and anxiety precipitated by the experience of new or changed situations or events Situational anxiety is not abnormal it usually disappears as the person adjusts to the new experience

Anxiety Disorder is when the person feels a sickening sense of dread or terror almost every day It never goes awaymdashit just attaches itself to something new or it remains generalized or free floating

Nervousness

or Anxiety

Anxiety is an unpleasant

feelings of dread over

something unlikely to

happen such as the feeling

of imminent death and is

not considered to be a

normal reaction to a

perceived stressor

(Davison Gerald C (2008) Abnormal Psychology Toronto Veronica Visentin p 154)

NERVOUSNESS amp ANXIETY AFFLICTS

GROWING NUMBERS

9

Anxiety Disorders Association of Canada

Anxiety is the most common mental illness in Canada httpanxietycanadacaenglishpdfkirbypdfhttpwwwmooddisorderscanadacadocumentsConsumer20and20Family20SupportAnxiety20disorders_ENpdf

ldquothe 12 month prevalence for any anxiety disorder is over 12 and one in four Canadians (25) will have at least one anxiety disorder in their lifetimerdquo

10

Mechanisms ndash Low Seratonin Signaling

11

bull Amygdala (MRI activity)bull Anxiety disorders psychological disorders social phobias long term

memory emotional learning fear conditioning

bull Specifically the left amygdala has been linked to social anxiety obsessive and compulsive disorders and post traumatic stress as well as more broadlyto separation and general anxiety

bull Use of serotonin reuptake inhibitors (SSRI antidepressants)associated with increased size of the Amygdala

bull Serotonin is associated with a feeling of well being and happinessbull Low serotonin (5-hydroxytryptamine 5-HT) levels associated with

bull Abnormal emotionbull Hyperreactivity to stimulibull Nervousness amp Anxiety

What Causes Nervousness amp Anxiety

Simplified diagram of neural circuitry for anxiety

bull Threatening stimuli detected by thalamus hippocampus and cortexbull Information transmitted to the amygdala relayed and integrated in different nuclei bull The output is then transmitted from the amygdala to brain areas such as

cortexstriatum hypothalamus and brainstem initiating fearanxiety responses bull LA lateral amygdala BLA basolateral amygdala CeM central amygdala

LowSerotonin

Levels

Serotonin

13

Microanatomy

Serotonin is released into the space between neurons and diffuses over a relatively wide gap (gt20 microm) to activate 5-HT receptors located on the dendrites cell bodies and presynaptic terminals of adjacent neurons

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

15

Phosphodiesterase 4

and

cAMP

Mechanisms of Nervousness amp Anxiety

Levels of PDE4 subtypes in cingulate cortical tissue from non-psychiatric controls and individuals with MDD Tissues were processed and blotted for PDE4B-L (long form) (a) and PDE4D (b) as described in the Methods Samples (one from each group) that did not show bands with expected molecular weight were excluded from the final analysis There was a statistical trend toward elevation of PDE4B-L levels in the MDD group (t(28)=1905 p=00671) Significantly elevated PDE4D levels were seen in the MDD group (t(25)=2069 p=00491) Data are mean plusmn SD plt005 plt01

Humans with Major Depressive Disorder (MDD) have higher levels of PDE4

Pharmacol Biochem Behav 2011 May98(3)349Yuan P Tragon T Xia M Leclair CA Skoumbourdis AP Zheng W Thomas CJ Huang R Austin CP Chen G Guitart X

17

Phosphodiesterase 4 Inhibitors amp

Memory

Does forgetfulness make you nervous Anxious

18

Selective phosphodiesterase (PDE)-4 inhibitors a novel approach to treating memory deficitGhavami A Hirst WD Novak TJ

bull Several lines of evidence indicate that targeting PDE4 with selective inhibitors may offer novel strategies in the treatment of age-related memory impairment and Alzheimers disease

bull Preclinical studies indicate that PDE4 inhibitors can counteract deficits in long-term memory caused by pharmacological agents aging or overexpression of mutant forms of human amyloid precursor proteins

bull Targeting PDE4 with selective inhibitors may offer a novel therapy aimed at slowing progression prevention and eventually therapy of Alzheimers disease

Drugs R D 20067(2)63-71

bull Millions of people regularly obtain insufficient sleep

bull One of the major effects of sleep deprivation on the brain is to produce memory deficits

Studied Molecular MechanismsKTAs

1 Sleep deprivation selectively impaires cAMP and protein kinase A (PKA) signaling

2 Sleep deprivation increases the levels of phosphodiesterase 4 (PDE4)

Sleep deprivation increases PDE4 activity and gene expression in the hippocampus(a) PDE4 activity was significantly upregulated in hippocampi from SD mice compared with NSD mice (p=0039) (b) The PDE4 isoform PDE4A5 was significantly upregulated by sleep deprivation in the hippocampus (p=0033) A sample blot is shown with the nearest size markers indicated with arrows

Sleep Deprived

Sleep Deprived

PDE4Activity

PDE4Abundancy

Figure 4The PDE4 inhibitor rolipram rescues LTP and memory deficits caused by sleep deprivation(a) Rolipram (ROL) treatment rescued deficits in spaced 4-train LTP due to sleep deprivation (p=0003) (b) However rolipram showed no further enhancement of spaced 4-train LTP in NSD mice (p=10) The black bar in (a) and (b) represents the time of ROL treatment (c) Sleep deprivation significantly impaired context-specific memory (p=002) and treatment with rolipram rescued this deficit (p=00009) without affecting memory in non-sleep-deprived mice (p=099)Sleep deprivation impairs cAMP signaling in the hippocampusNature 2009 October 22461(7267)1122-1125

Sleep Deprived Mice Forget How to Get Through the Maze

Sleep Deprived Mice Given a PDE4 Inhibitor Restores Memory of the Maze

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

KTAThese findings demonstrate that brief sleep deprivation disrupts hippocampal function by interfering with cAMP signalling through increased PDE4 activity

bull Molecules that enhance cAMP signalling may provide a new therapeutic approach to counteract the cognitive effects of sleep deprivation

Natural Molecules

24

There is a Great Need for

New Safe Anti-Anxiety Therapeutics

without Side Effects

Natural Nutritional Support for Situational Nervousness

Sceletium tortuosumL-TheanineThiamineMagnesiumZinc

L-Theanine

bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667

1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function

(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing

Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state

of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan

p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)

BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood

METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans

RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake

The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake

KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults

Yoto et al Journal of Physiological Anthropology 2012 3128

PROFILE OF MOODS STATES

Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)

Yoto et al Journal of Physiological Anthropology 2012 3128

Nutritional Status and Anxiety amp Depression

1 Thiamine nutritional status and depressive symptoms are inversely associated among older

Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85

ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were

associated among older Chinese adultsrdquo

2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012

Dec 1141(1)79-85

ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc

magnesium and folate was associated with reduced odds ratio (OR) for major depression There

was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo

3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem

Res 2012 Mar145(3)286-90

ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and

depression in postgraduate students This study was conducted on 402 participants with a mean

age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we

found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this

study show that long-term intake of zinc may modulate symptoms of depressionrdquo

4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013

Mar151(3)324-9

The results of the study demonstrated an inverse relationship between magnesium intake and

depressive symptoms

29

Pharmacol Rep 2008 Sep-Oct60(5)588-9

Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl

bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects

bull Thus a search for better and safer agents is continuously in progress

bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties

bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants

bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models

bull Magnesium is active in stress-induced depression-like behavior models

bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium

31

Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes

Nutr Neurosci 2013 Apr 19

OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy

DESIGNbull Single-center randomized double-blind placebo-controlled

trial of zinc supplementation was conducted in patients with DSM-IV major depression

bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to

their selective serotonin reuptake inhibitor antidepressants for 12 weeks

bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12

RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)

Sceletium TortuosumMOA SERATONIN AND PDE4

35

It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of

Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

Safety

bull Patented standardized extract is self-affirmed GRAS

bull 300 years of documented history of safe use

bull Published

bull In vitro safety data

bull In vivo safety data

bull Human clinical safety data

Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African

Government in recognition of the producers Socially Responsible and

Environmentally sustainable practices

39

Sceletium Tortuosum

Extract

40

Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone

Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

5-HT Transporter

42

Sceletium tortuosum Extract Response Curves

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

SSRI

Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

PDE4 IC50 = 85 ugmL

PDE3 IC50 = 274 ugmL

Follow-up Study

Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1

1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa

bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task

bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose

bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced

bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat

Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli

45

The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract

Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa

Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator

Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders

Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS

VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)

Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking

placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks

Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains

cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side

effects

Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging

46

FORMULA SUMMARY

bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)

bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract

bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety

bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system

Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

48

Sceletium tortuosum is a Protein Kinase Inhibitor

49

S tortuosum

L-Theonine

Magnesium

Zinc

Thiamine

Formula 103

Formula 103 was 57 more potent than the same amount of S tortuosum alone

Formula 103

S tortuosum vs Formula 103

57

ldquoExclusive Formulardquo

Patent Filed

50

Is Nervousness and AnxiousnessAssociated with Other Conditions

51

Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study

OBJECTIVE

To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study

DESIGN

A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed

SETTING General community PARTICIPANTS A population-based sample of 2992

MAIN OUTCOME MEASURES

Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications

Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD

CONCLUSION

Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 4: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

There is little clinical difference between nervousness and anxiety

bull Generally nervousness refers to fearful thoughts with basic physical symptoms

bull Nervousness is a natural emotional response to situations in which someones performance is formally or informally evaluated

bull An interviewbull A blind datebull Giving a speech

bull Unlike anxiety disorders nervousness (anxiousness) generally subsides as a person becomes more accustomed to a situation

There is little clinical difference between nervousness and anxiety

bull Excessive nervousness or nervousness about simple tasks is a form of anxiety

bull People who suffer from an anxiety disorder have intense feelings of nervousness dread and panic while doing simple mundane tasks

bull Anxiety disorders develop from a complex set of risk factors such as poor nutrition life events drug side effects and genetics These all can effect brain chemistry

6

Nervousness ends when the scary event is over You worry and fret over getting that call back about the job then the call comes through and you feel relieved or disappointed but you no longer feel nervous

Situational anxiety is a state of apprehension discomfort and anxiety precipitated by the experience of new or changed situations or events Situational anxiety is not abnormal it usually disappears as the person adjusts to the new experience

Anxiety Disorder is when the person feels a sickening sense of dread or terror almost every day It never goes awaymdashit just attaches itself to something new or it remains generalized or free floating

Nervousness

or Anxiety

Anxiety is an unpleasant

feelings of dread over

something unlikely to

happen such as the feeling

of imminent death and is

not considered to be a

normal reaction to a

perceived stressor

(Davison Gerald C (2008) Abnormal Psychology Toronto Veronica Visentin p 154)

NERVOUSNESS amp ANXIETY AFFLICTS

GROWING NUMBERS

9

Anxiety Disorders Association of Canada

Anxiety is the most common mental illness in Canada httpanxietycanadacaenglishpdfkirbypdfhttpwwwmooddisorderscanadacadocumentsConsumer20and20Family20SupportAnxiety20disorders_ENpdf

ldquothe 12 month prevalence for any anxiety disorder is over 12 and one in four Canadians (25) will have at least one anxiety disorder in their lifetimerdquo

10

Mechanisms ndash Low Seratonin Signaling

11

bull Amygdala (MRI activity)bull Anxiety disorders psychological disorders social phobias long term

memory emotional learning fear conditioning

bull Specifically the left amygdala has been linked to social anxiety obsessive and compulsive disorders and post traumatic stress as well as more broadlyto separation and general anxiety

bull Use of serotonin reuptake inhibitors (SSRI antidepressants)associated with increased size of the Amygdala

bull Serotonin is associated with a feeling of well being and happinessbull Low serotonin (5-hydroxytryptamine 5-HT) levels associated with

bull Abnormal emotionbull Hyperreactivity to stimulibull Nervousness amp Anxiety

What Causes Nervousness amp Anxiety

Simplified diagram of neural circuitry for anxiety

bull Threatening stimuli detected by thalamus hippocampus and cortexbull Information transmitted to the amygdala relayed and integrated in different nuclei bull The output is then transmitted from the amygdala to brain areas such as

cortexstriatum hypothalamus and brainstem initiating fearanxiety responses bull LA lateral amygdala BLA basolateral amygdala CeM central amygdala

LowSerotonin

Levels

Serotonin

13

Microanatomy

Serotonin is released into the space between neurons and diffuses over a relatively wide gap (gt20 microm) to activate 5-HT receptors located on the dendrites cell bodies and presynaptic terminals of adjacent neurons

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

15

Phosphodiesterase 4

and

cAMP

Mechanisms of Nervousness amp Anxiety

Levels of PDE4 subtypes in cingulate cortical tissue from non-psychiatric controls and individuals with MDD Tissues were processed and blotted for PDE4B-L (long form) (a) and PDE4D (b) as described in the Methods Samples (one from each group) that did not show bands with expected molecular weight were excluded from the final analysis There was a statistical trend toward elevation of PDE4B-L levels in the MDD group (t(28)=1905 p=00671) Significantly elevated PDE4D levels were seen in the MDD group (t(25)=2069 p=00491) Data are mean plusmn SD plt005 plt01

Humans with Major Depressive Disorder (MDD) have higher levels of PDE4

Pharmacol Biochem Behav 2011 May98(3)349Yuan P Tragon T Xia M Leclair CA Skoumbourdis AP Zheng W Thomas CJ Huang R Austin CP Chen G Guitart X

17

Phosphodiesterase 4 Inhibitors amp

Memory

Does forgetfulness make you nervous Anxious

18

Selective phosphodiesterase (PDE)-4 inhibitors a novel approach to treating memory deficitGhavami A Hirst WD Novak TJ

bull Several lines of evidence indicate that targeting PDE4 with selective inhibitors may offer novel strategies in the treatment of age-related memory impairment and Alzheimers disease

bull Preclinical studies indicate that PDE4 inhibitors can counteract deficits in long-term memory caused by pharmacological agents aging or overexpression of mutant forms of human amyloid precursor proteins

bull Targeting PDE4 with selective inhibitors may offer a novel therapy aimed at slowing progression prevention and eventually therapy of Alzheimers disease

Drugs R D 20067(2)63-71

bull Millions of people regularly obtain insufficient sleep

bull One of the major effects of sleep deprivation on the brain is to produce memory deficits

Studied Molecular MechanismsKTAs

1 Sleep deprivation selectively impaires cAMP and protein kinase A (PKA) signaling

2 Sleep deprivation increases the levels of phosphodiesterase 4 (PDE4)

Sleep deprivation increases PDE4 activity and gene expression in the hippocampus(a) PDE4 activity was significantly upregulated in hippocampi from SD mice compared with NSD mice (p=0039) (b) The PDE4 isoform PDE4A5 was significantly upregulated by sleep deprivation in the hippocampus (p=0033) A sample blot is shown with the nearest size markers indicated with arrows

Sleep Deprived

Sleep Deprived

PDE4Activity

PDE4Abundancy

Figure 4The PDE4 inhibitor rolipram rescues LTP and memory deficits caused by sleep deprivation(a) Rolipram (ROL) treatment rescued deficits in spaced 4-train LTP due to sleep deprivation (p=0003) (b) However rolipram showed no further enhancement of spaced 4-train LTP in NSD mice (p=10) The black bar in (a) and (b) represents the time of ROL treatment (c) Sleep deprivation significantly impaired context-specific memory (p=002) and treatment with rolipram rescued this deficit (p=00009) without affecting memory in non-sleep-deprived mice (p=099)Sleep deprivation impairs cAMP signaling in the hippocampusNature 2009 October 22461(7267)1122-1125

Sleep Deprived Mice Forget How to Get Through the Maze

Sleep Deprived Mice Given a PDE4 Inhibitor Restores Memory of the Maze

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

KTAThese findings demonstrate that brief sleep deprivation disrupts hippocampal function by interfering with cAMP signalling through increased PDE4 activity

bull Molecules that enhance cAMP signalling may provide a new therapeutic approach to counteract the cognitive effects of sleep deprivation

Natural Molecules

24

There is a Great Need for

New Safe Anti-Anxiety Therapeutics

without Side Effects

Natural Nutritional Support for Situational Nervousness

Sceletium tortuosumL-TheanineThiamineMagnesiumZinc

L-Theanine

bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667

1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function

(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing

Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state

of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan

p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)

BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood

METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans

RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake

The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake

KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults

Yoto et al Journal of Physiological Anthropology 2012 3128

PROFILE OF MOODS STATES

Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)

Yoto et al Journal of Physiological Anthropology 2012 3128

Nutritional Status and Anxiety amp Depression

1 Thiamine nutritional status and depressive symptoms are inversely associated among older

Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85

ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were

associated among older Chinese adultsrdquo

2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012

Dec 1141(1)79-85

ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc

magnesium and folate was associated with reduced odds ratio (OR) for major depression There

was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo

3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem

Res 2012 Mar145(3)286-90

ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and

depression in postgraduate students This study was conducted on 402 participants with a mean

age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we

found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this

study show that long-term intake of zinc may modulate symptoms of depressionrdquo

4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013

Mar151(3)324-9

The results of the study demonstrated an inverse relationship between magnesium intake and

depressive symptoms

29

Pharmacol Rep 2008 Sep-Oct60(5)588-9

Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl

bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects

bull Thus a search for better and safer agents is continuously in progress

bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties

bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants

bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models

bull Magnesium is active in stress-induced depression-like behavior models

bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium

31

Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes

Nutr Neurosci 2013 Apr 19

OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy

DESIGNbull Single-center randomized double-blind placebo-controlled

trial of zinc supplementation was conducted in patients with DSM-IV major depression

bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to

their selective serotonin reuptake inhibitor antidepressants for 12 weeks

bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12

RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)

Sceletium TortuosumMOA SERATONIN AND PDE4

35

It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of

Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

Safety

bull Patented standardized extract is self-affirmed GRAS

bull 300 years of documented history of safe use

bull Published

bull In vitro safety data

bull In vivo safety data

bull Human clinical safety data

Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African

Government in recognition of the producers Socially Responsible and

Environmentally sustainable practices

39

Sceletium Tortuosum

Extract

40

Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone

Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

5-HT Transporter

42

Sceletium tortuosum Extract Response Curves

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

SSRI

Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

PDE4 IC50 = 85 ugmL

PDE3 IC50 = 274 ugmL

Follow-up Study

Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1

1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa

bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task

bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose

bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced

bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat

Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli

45

The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract

Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa

Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator

Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders

Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS

VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)

Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking

placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks

Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains

cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side

effects

Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging

46

FORMULA SUMMARY

bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)

bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract

bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety

bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system

Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

48

Sceletium tortuosum is a Protein Kinase Inhibitor

49

S tortuosum

L-Theonine

Magnesium

Zinc

Thiamine

Formula 103

Formula 103 was 57 more potent than the same amount of S tortuosum alone

Formula 103

S tortuosum vs Formula 103

57

ldquoExclusive Formulardquo

Patent Filed

50

Is Nervousness and AnxiousnessAssociated with Other Conditions

51

Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study

OBJECTIVE

To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study

DESIGN

A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed

SETTING General community PARTICIPANTS A population-based sample of 2992

MAIN OUTCOME MEASURES

Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications

Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD

CONCLUSION

Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 5: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

There is little clinical difference between nervousness and anxiety

bull Excessive nervousness or nervousness about simple tasks is a form of anxiety

bull People who suffer from an anxiety disorder have intense feelings of nervousness dread and panic while doing simple mundane tasks

bull Anxiety disorders develop from a complex set of risk factors such as poor nutrition life events drug side effects and genetics These all can effect brain chemistry

6

Nervousness ends when the scary event is over You worry and fret over getting that call back about the job then the call comes through and you feel relieved or disappointed but you no longer feel nervous

Situational anxiety is a state of apprehension discomfort and anxiety precipitated by the experience of new or changed situations or events Situational anxiety is not abnormal it usually disappears as the person adjusts to the new experience

Anxiety Disorder is when the person feels a sickening sense of dread or terror almost every day It never goes awaymdashit just attaches itself to something new or it remains generalized or free floating

Nervousness

or Anxiety

Anxiety is an unpleasant

feelings of dread over

something unlikely to

happen such as the feeling

of imminent death and is

not considered to be a

normal reaction to a

perceived stressor

(Davison Gerald C (2008) Abnormal Psychology Toronto Veronica Visentin p 154)

NERVOUSNESS amp ANXIETY AFFLICTS

GROWING NUMBERS

9

Anxiety Disorders Association of Canada

Anxiety is the most common mental illness in Canada httpanxietycanadacaenglishpdfkirbypdfhttpwwwmooddisorderscanadacadocumentsConsumer20and20Family20SupportAnxiety20disorders_ENpdf

ldquothe 12 month prevalence for any anxiety disorder is over 12 and one in four Canadians (25) will have at least one anxiety disorder in their lifetimerdquo

10

Mechanisms ndash Low Seratonin Signaling

11

bull Amygdala (MRI activity)bull Anxiety disorders psychological disorders social phobias long term

memory emotional learning fear conditioning

bull Specifically the left amygdala has been linked to social anxiety obsessive and compulsive disorders and post traumatic stress as well as more broadlyto separation and general anxiety

bull Use of serotonin reuptake inhibitors (SSRI antidepressants)associated with increased size of the Amygdala

bull Serotonin is associated with a feeling of well being and happinessbull Low serotonin (5-hydroxytryptamine 5-HT) levels associated with

bull Abnormal emotionbull Hyperreactivity to stimulibull Nervousness amp Anxiety

What Causes Nervousness amp Anxiety

Simplified diagram of neural circuitry for anxiety

bull Threatening stimuli detected by thalamus hippocampus and cortexbull Information transmitted to the amygdala relayed and integrated in different nuclei bull The output is then transmitted from the amygdala to brain areas such as

cortexstriatum hypothalamus and brainstem initiating fearanxiety responses bull LA lateral amygdala BLA basolateral amygdala CeM central amygdala

LowSerotonin

Levels

Serotonin

13

Microanatomy

Serotonin is released into the space between neurons and diffuses over a relatively wide gap (gt20 microm) to activate 5-HT receptors located on the dendrites cell bodies and presynaptic terminals of adjacent neurons

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

15

Phosphodiesterase 4

and

cAMP

Mechanisms of Nervousness amp Anxiety

Levels of PDE4 subtypes in cingulate cortical tissue from non-psychiatric controls and individuals with MDD Tissues were processed and blotted for PDE4B-L (long form) (a) and PDE4D (b) as described in the Methods Samples (one from each group) that did not show bands with expected molecular weight were excluded from the final analysis There was a statistical trend toward elevation of PDE4B-L levels in the MDD group (t(28)=1905 p=00671) Significantly elevated PDE4D levels were seen in the MDD group (t(25)=2069 p=00491) Data are mean plusmn SD plt005 plt01

Humans with Major Depressive Disorder (MDD) have higher levels of PDE4

Pharmacol Biochem Behav 2011 May98(3)349Yuan P Tragon T Xia M Leclair CA Skoumbourdis AP Zheng W Thomas CJ Huang R Austin CP Chen G Guitart X

17

Phosphodiesterase 4 Inhibitors amp

Memory

Does forgetfulness make you nervous Anxious

18

Selective phosphodiesterase (PDE)-4 inhibitors a novel approach to treating memory deficitGhavami A Hirst WD Novak TJ

bull Several lines of evidence indicate that targeting PDE4 with selective inhibitors may offer novel strategies in the treatment of age-related memory impairment and Alzheimers disease

bull Preclinical studies indicate that PDE4 inhibitors can counteract deficits in long-term memory caused by pharmacological agents aging or overexpression of mutant forms of human amyloid precursor proteins

bull Targeting PDE4 with selective inhibitors may offer a novel therapy aimed at slowing progression prevention and eventually therapy of Alzheimers disease

Drugs R D 20067(2)63-71

bull Millions of people regularly obtain insufficient sleep

bull One of the major effects of sleep deprivation on the brain is to produce memory deficits

Studied Molecular MechanismsKTAs

1 Sleep deprivation selectively impaires cAMP and protein kinase A (PKA) signaling

2 Sleep deprivation increases the levels of phosphodiesterase 4 (PDE4)

Sleep deprivation increases PDE4 activity and gene expression in the hippocampus(a) PDE4 activity was significantly upregulated in hippocampi from SD mice compared with NSD mice (p=0039) (b) The PDE4 isoform PDE4A5 was significantly upregulated by sleep deprivation in the hippocampus (p=0033) A sample blot is shown with the nearest size markers indicated with arrows

Sleep Deprived

Sleep Deprived

PDE4Activity

PDE4Abundancy

Figure 4The PDE4 inhibitor rolipram rescues LTP and memory deficits caused by sleep deprivation(a) Rolipram (ROL) treatment rescued deficits in spaced 4-train LTP due to sleep deprivation (p=0003) (b) However rolipram showed no further enhancement of spaced 4-train LTP in NSD mice (p=10) The black bar in (a) and (b) represents the time of ROL treatment (c) Sleep deprivation significantly impaired context-specific memory (p=002) and treatment with rolipram rescued this deficit (p=00009) without affecting memory in non-sleep-deprived mice (p=099)Sleep deprivation impairs cAMP signaling in the hippocampusNature 2009 October 22461(7267)1122-1125

Sleep Deprived Mice Forget How to Get Through the Maze

Sleep Deprived Mice Given a PDE4 Inhibitor Restores Memory of the Maze

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

KTAThese findings demonstrate that brief sleep deprivation disrupts hippocampal function by interfering with cAMP signalling through increased PDE4 activity

bull Molecules that enhance cAMP signalling may provide a new therapeutic approach to counteract the cognitive effects of sleep deprivation

Natural Molecules

24

There is a Great Need for

New Safe Anti-Anxiety Therapeutics

without Side Effects

Natural Nutritional Support for Situational Nervousness

Sceletium tortuosumL-TheanineThiamineMagnesiumZinc

L-Theanine

bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667

1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function

(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing

Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state

of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan

p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)

BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood

METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans

RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake

The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake

KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults

Yoto et al Journal of Physiological Anthropology 2012 3128

PROFILE OF MOODS STATES

Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)

Yoto et al Journal of Physiological Anthropology 2012 3128

Nutritional Status and Anxiety amp Depression

1 Thiamine nutritional status and depressive symptoms are inversely associated among older

Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85

ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were

associated among older Chinese adultsrdquo

2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012

Dec 1141(1)79-85

ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc

magnesium and folate was associated with reduced odds ratio (OR) for major depression There

was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo

3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem

Res 2012 Mar145(3)286-90

ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and

depression in postgraduate students This study was conducted on 402 participants with a mean

age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we

found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this

study show that long-term intake of zinc may modulate symptoms of depressionrdquo

4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013

Mar151(3)324-9

The results of the study demonstrated an inverse relationship between magnesium intake and

depressive symptoms

29

Pharmacol Rep 2008 Sep-Oct60(5)588-9

Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl

bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects

bull Thus a search for better and safer agents is continuously in progress

bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties

bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants

bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models

bull Magnesium is active in stress-induced depression-like behavior models

bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium

31

Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes

Nutr Neurosci 2013 Apr 19

OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy

DESIGNbull Single-center randomized double-blind placebo-controlled

trial of zinc supplementation was conducted in patients with DSM-IV major depression

bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to

their selective serotonin reuptake inhibitor antidepressants for 12 weeks

bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12

RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)

Sceletium TortuosumMOA SERATONIN AND PDE4

35

It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of

Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

Safety

bull Patented standardized extract is self-affirmed GRAS

bull 300 years of documented history of safe use

bull Published

bull In vitro safety data

bull In vivo safety data

bull Human clinical safety data

Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African

Government in recognition of the producers Socially Responsible and

Environmentally sustainable practices

39

Sceletium Tortuosum

Extract

40

Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone

Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

5-HT Transporter

42

Sceletium tortuosum Extract Response Curves

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

SSRI

Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

PDE4 IC50 = 85 ugmL

PDE3 IC50 = 274 ugmL

Follow-up Study

Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1

1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa

bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task

bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose

bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced

bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat

Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli

45

The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract

Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa

Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator

Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders

Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS

VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)

Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking

placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks

Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains

cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side

effects

Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging

46

FORMULA SUMMARY

bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)

bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract

bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety

bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system

Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

48

Sceletium tortuosum is a Protein Kinase Inhibitor

49

S tortuosum

L-Theonine

Magnesium

Zinc

Thiamine

Formula 103

Formula 103 was 57 more potent than the same amount of S tortuosum alone

Formula 103

S tortuosum vs Formula 103

57

ldquoExclusive Formulardquo

Patent Filed

50

Is Nervousness and AnxiousnessAssociated with Other Conditions

51

Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study

OBJECTIVE

To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study

DESIGN

A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed

SETTING General community PARTICIPANTS A population-based sample of 2992

MAIN OUTCOME MEASURES

Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications

Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD

CONCLUSION

Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 6: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

6

Nervousness ends when the scary event is over You worry and fret over getting that call back about the job then the call comes through and you feel relieved or disappointed but you no longer feel nervous

Situational anxiety is a state of apprehension discomfort and anxiety precipitated by the experience of new or changed situations or events Situational anxiety is not abnormal it usually disappears as the person adjusts to the new experience

Anxiety Disorder is when the person feels a sickening sense of dread or terror almost every day It never goes awaymdashit just attaches itself to something new or it remains generalized or free floating

Nervousness

or Anxiety

Anxiety is an unpleasant

feelings of dread over

something unlikely to

happen such as the feeling

of imminent death and is

not considered to be a

normal reaction to a

perceived stressor

(Davison Gerald C (2008) Abnormal Psychology Toronto Veronica Visentin p 154)

NERVOUSNESS amp ANXIETY AFFLICTS

GROWING NUMBERS

9

Anxiety Disorders Association of Canada

Anxiety is the most common mental illness in Canada httpanxietycanadacaenglishpdfkirbypdfhttpwwwmooddisorderscanadacadocumentsConsumer20and20Family20SupportAnxiety20disorders_ENpdf

ldquothe 12 month prevalence for any anxiety disorder is over 12 and one in four Canadians (25) will have at least one anxiety disorder in their lifetimerdquo

10

Mechanisms ndash Low Seratonin Signaling

11

bull Amygdala (MRI activity)bull Anxiety disorders psychological disorders social phobias long term

memory emotional learning fear conditioning

bull Specifically the left amygdala has been linked to social anxiety obsessive and compulsive disorders and post traumatic stress as well as more broadlyto separation and general anxiety

bull Use of serotonin reuptake inhibitors (SSRI antidepressants)associated with increased size of the Amygdala

bull Serotonin is associated with a feeling of well being and happinessbull Low serotonin (5-hydroxytryptamine 5-HT) levels associated with

bull Abnormal emotionbull Hyperreactivity to stimulibull Nervousness amp Anxiety

What Causes Nervousness amp Anxiety

Simplified diagram of neural circuitry for anxiety

bull Threatening stimuli detected by thalamus hippocampus and cortexbull Information transmitted to the amygdala relayed and integrated in different nuclei bull The output is then transmitted from the amygdala to brain areas such as

cortexstriatum hypothalamus and brainstem initiating fearanxiety responses bull LA lateral amygdala BLA basolateral amygdala CeM central amygdala

LowSerotonin

Levels

Serotonin

13

Microanatomy

Serotonin is released into the space between neurons and diffuses over a relatively wide gap (gt20 microm) to activate 5-HT receptors located on the dendrites cell bodies and presynaptic terminals of adjacent neurons

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

15

Phosphodiesterase 4

and

cAMP

Mechanisms of Nervousness amp Anxiety

Levels of PDE4 subtypes in cingulate cortical tissue from non-psychiatric controls and individuals with MDD Tissues were processed and blotted for PDE4B-L (long form) (a) and PDE4D (b) as described in the Methods Samples (one from each group) that did not show bands with expected molecular weight were excluded from the final analysis There was a statistical trend toward elevation of PDE4B-L levels in the MDD group (t(28)=1905 p=00671) Significantly elevated PDE4D levels were seen in the MDD group (t(25)=2069 p=00491) Data are mean plusmn SD plt005 plt01

Humans with Major Depressive Disorder (MDD) have higher levels of PDE4

Pharmacol Biochem Behav 2011 May98(3)349Yuan P Tragon T Xia M Leclair CA Skoumbourdis AP Zheng W Thomas CJ Huang R Austin CP Chen G Guitart X

17

Phosphodiesterase 4 Inhibitors amp

Memory

Does forgetfulness make you nervous Anxious

18

Selective phosphodiesterase (PDE)-4 inhibitors a novel approach to treating memory deficitGhavami A Hirst WD Novak TJ

bull Several lines of evidence indicate that targeting PDE4 with selective inhibitors may offer novel strategies in the treatment of age-related memory impairment and Alzheimers disease

bull Preclinical studies indicate that PDE4 inhibitors can counteract deficits in long-term memory caused by pharmacological agents aging or overexpression of mutant forms of human amyloid precursor proteins

bull Targeting PDE4 with selective inhibitors may offer a novel therapy aimed at slowing progression prevention and eventually therapy of Alzheimers disease

Drugs R D 20067(2)63-71

bull Millions of people regularly obtain insufficient sleep

bull One of the major effects of sleep deprivation on the brain is to produce memory deficits

Studied Molecular MechanismsKTAs

1 Sleep deprivation selectively impaires cAMP and protein kinase A (PKA) signaling

2 Sleep deprivation increases the levels of phosphodiesterase 4 (PDE4)

Sleep deprivation increases PDE4 activity and gene expression in the hippocampus(a) PDE4 activity was significantly upregulated in hippocampi from SD mice compared with NSD mice (p=0039) (b) The PDE4 isoform PDE4A5 was significantly upregulated by sleep deprivation in the hippocampus (p=0033) A sample blot is shown with the nearest size markers indicated with arrows

Sleep Deprived

Sleep Deprived

PDE4Activity

PDE4Abundancy

Figure 4The PDE4 inhibitor rolipram rescues LTP and memory deficits caused by sleep deprivation(a) Rolipram (ROL) treatment rescued deficits in spaced 4-train LTP due to sleep deprivation (p=0003) (b) However rolipram showed no further enhancement of spaced 4-train LTP in NSD mice (p=10) The black bar in (a) and (b) represents the time of ROL treatment (c) Sleep deprivation significantly impaired context-specific memory (p=002) and treatment with rolipram rescued this deficit (p=00009) without affecting memory in non-sleep-deprived mice (p=099)Sleep deprivation impairs cAMP signaling in the hippocampusNature 2009 October 22461(7267)1122-1125

Sleep Deprived Mice Forget How to Get Through the Maze

Sleep Deprived Mice Given a PDE4 Inhibitor Restores Memory of the Maze

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

KTAThese findings demonstrate that brief sleep deprivation disrupts hippocampal function by interfering with cAMP signalling through increased PDE4 activity

bull Molecules that enhance cAMP signalling may provide a new therapeutic approach to counteract the cognitive effects of sleep deprivation

Natural Molecules

24

There is a Great Need for

New Safe Anti-Anxiety Therapeutics

without Side Effects

Natural Nutritional Support for Situational Nervousness

Sceletium tortuosumL-TheanineThiamineMagnesiumZinc

L-Theanine

bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667

1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function

(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing

Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state

of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan

p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)

BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood

METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans

RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake

The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake

KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults

Yoto et al Journal of Physiological Anthropology 2012 3128

PROFILE OF MOODS STATES

Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)

Yoto et al Journal of Physiological Anthropology 2012 3128

Nutritional Status and Anxiety amp Depression

1 Thiamine nutritional status and depressive symptoms are inversely associated among older

Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85

ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were

associated among older Chinese adultsrdquo

2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012

Dec 1141(1)79-85

ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc

magnesium and folate was associated with reduced odds ratio (OR) for major depression There

was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo

3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem

Res 2012 Mar145(3)286-90

ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and

depression in postgraduate students This study was conducted on 402 participants with a mean

age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we

found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this

study show that long-term intake of zinc may modulate symptoms of depressionrdquo

4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013

Mar151(3)324-9

The results of the study demonstrated an inverse relationship between magnesium intake and

depressive symptoms

29

Pharmacol Rep 2008 Sep-Oct60(5)588-9

Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl

bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects

bull Thus a search for better and safer agents is continuously in progress

bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties

bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants

bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models

bull Magnesium is active in stress-induced depression-like behavior models

bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium

31

Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes

Nutr Neurosci 2013 Apr 19

OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy

DESIGNbull Single-center randomized double-blind placebo-controlled

trial of zinc supplementation was conducted in patients with DSM-IV major depression

bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to

their selective serotonin reuptake inhibitor antidepressants for 12 weeks

bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12

RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)

Sceletium TortuosumMOA SERATONIN AND PDE4

35

It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of

Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

Safety

bull Patented standardized extract is self-affirmed GRAS

bull 300 years of documented history of safe use

bull Published

bull In vitro safety data

bull In vivo safety data

bull Human clinical safety data

Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African

Government in recognition of the producers Socially Responsible and

Environmentally sustainable practices

39

Sceletium Tortuosum

Extract

40

Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone

Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

5-HT Transporter

42

Sceletium tortuosum Extract Response Curves

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

SSRI

Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

PDE4 IC50 = 85 ugmL

PDE3 IC50 = 274 ugmL

Follow-up Study

Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1

1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa

bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task

bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose

bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced

bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat

Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli

45

The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract

Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa

Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator

Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders

Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS

VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)

Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking

placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks

Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains

cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side

effects

Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging

46

FORMULA SUMMARY

bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)

bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract

bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety

bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system

Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

48

Sceletium tortuosum is a Protein Kinase Inhibitor

49

S tortuosum

L-Theonine

Magnesium

Zinc

Thiamine

Formula 103

Formula 103 was 57 more potent than the same amount of S tortuosum alone

Formula 103

S tortuosum vs Formula 103

57

ldquoExclusive Formulardquo

Patent Filed

50

Is Nervousness and AnxiousnessAssociated with Other Conditions

51

Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study

OBJECTIVE

To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study

DESIGN

A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed

SETTING General community PARTICIPANTS A population-based sample of 2992

MAIN OUTCOME MEASURES

Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications

Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD

CONCLUSION

Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 7: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

Nervousness

or Anxiety

Anxiety is an unpleasant

feelings of dread over

something unlikely to

happen such as the feeling

of imminent death and is

not considered to be a

normal reaction to a

perceived stressor

(Davison Gerald C (2008) Abnormal Psychology Toronto Veronica Visentin p 154)

NERVOUSNESS amp ANXIETY AFFLICTS

GROWING NUMBERS

9

Anxiety Disorders Association of Canada

Anxiety is the most common mental illness in Canada httpanxietycanadacaenglishpdfkirbypdfhttpwwwmooddisorderscanadacadocumentsConsumer20and20Family20SupportAnxiety20disorders_ENpdf

ldquothe 12 month prevalence for any anxiety disorder is over 12 and one in four Canadians (25) will have at least one anxiety disorder in their lifetimerdquo

10

Mechanisms ndash Low Seratonin Signaling

11

bull Amygdala (MRI activity)bull Anxiety disorders psychological disorders social phobias long term

memory emotional learning fear conditioning

bull Specifically the left amygdala has been linked to social anxiety obsessive and compulsive disorders and post traumatic stress as well as more broadlyto separation and general anxiety

bull Use of serotonin reuptake inhibitors (SSRI antidepressants)associated with increased size of the Amygdala

bull Serotonin is associated with a feeling of well being and happinessbull Low serotonin (5-hydroxytryptamine 5-HT) levels associated with

bull Abnormal emotionbull Hyperreactivity to stimulibull Nervousness amp Anxiety

What Causes Nervousness amp Anxiety

Simplified diagram of neural circuitry for anxiety

bull Threatening stimuli detected by thalamus hippocampus and cortexbull Information transmitted to the amygdala relayed and integrated in different nuclei bull The output is then transmitted from the amygdala to brain areas such as

cortexstriatum hypothalamus and brainstem initiating fearanxiety responses bull LA lateral amygdala BLA basolateral amygdala CeM central amygdala

LowSerotonin

Levels

Serotonin

13

Microanatomy

Serotonin is released into the space between neurons and diffuses over a relatively wide gap (gt20 microm) to activate 5-HT receptors located on the dendrites cell bodies and presynaptic terminals of adjacent neurons

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

15

Phosphodiesterase 4

and

cAMP

Mechanisms of Nervousness amp Anxiety

Levels of PDE4 subtypes in cingulate cortical tissue from non-psychiatric controls and individuals with MDD Tissues were processed and blotted for PDE4B-L (long form) (a) and PDE4D (b) as described in the Methods Samples (one from each group) that did not show bands with expected molecular weight were excluded from the final analysis There was a statistical trend toward elevation of PDE4B-L levels in the MDD group (t(28)=1905 p=00671) Significantly elevated PDE4D levels were seen in the MDD group (t(25)=2069 p=00491) Data are mean plusmn SD plt005 plt01

Humans with Major Depressive Disorder (MDD) have higher levels of PDE4

Pharmacol Biochem Behav 2011 May98(3)349Yuan P Tragon T Xia M Leclair CA Skoumbourdis AP Zheng W Thomas CJ Huang R Austin CP Chen G Guitart X

17

Phosphodiesterase 4 Inhibitors amp

Memory

Does forgetfulness make you nervous Anxious

18

Selective phosphodiesterase (PDE)-4 inhibitors a novel approach to treating memory deficitGhavami A Hirst WD Novak TJ

bull Several lines of evidence indicate that targeting PDE4 with selective inhibitors may offer novel strategies in the treatment of age-related memory impairment and Alzheimers disease

bull Preclinical studies indicate that PDE4 inhibitors can counteract deficits in long-term memory caused by pharmacological agents aging or overexpression of mutant forms of human amyloid precursor proteins

bull Targeting PDE4 with selective inhibitors may offer a novel therapy aimed at slowing progression prevention and eventually therapy of Alzheimers disease

Drugs R D 20067(2)63-71

bull Millions of people regularly obtain insufficient sleep

bull One of the major effects of sleep deprivation on the brain is to produce memory deficits

Studied Molecular MechanismsKTAs

1 Sleep deprivation selectively impaires cAMP and protein kinase A (PKA) signaling

2 Sleep deprivation increases the levels of phosphodiesterase 4 (PDE4)

Sleep deprivation increases PDE4 activity and gene expression in the hippocampus(a) PDE4 activity was significantly upregulated in hippocampi from SD mice compared with NSD mice (p=0039) (b) The PDE4 isoform PDE4A5 was significantly upregulated by sleep deprivation in the hippocampus (p=0033) A sample blot is shown with the nearest size markers indicated with arrows

Sleep Deprived

Sleep Deprived

PDE4Activity

PDE4Abundancy

Figure 4The PDE4 inhibitor rolipram rescues LTP and memory deficits caused by sleep deprivation(a) Rolipram (ROL) treatment rescued deficits in spaced 4-train LTP due to sleep deprivation (p=0003) (b) However rolipram showed no further enhancement of spaced 4-train LTP in NSD mice (p=10) The black bar in (a) and (b) represents the time of ROL treatment (c) Sleep deprivation significantly impaired context-specific memory (p=002) and treatment with rolipram rescued this deficit (p=00009) without affecting memory in non-sleep-deprived mice (p=099)Sleep deprivation impairs cAMP signaling in the hippocampusNature 2009 October 22461(7267)1122-1125

Sleep Deprived Mice Forget How to Get Through the Maze

Sleep Deprived Mice Given a PDE4 Inhibitor Restores Memory of the Maze

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

KTAThese findings demonstrate that brief sleep deprivation disrupts hippocampal function by interfering with cAMP signalling through increased PDE4 activity

bull Molecules that enhance cAMP signalling may provide a new therapeutic approach to counteract the cognitive effects of sleep deprivation

Natural Molecules

24

There is a Great Need for

New Safe Anti-Anxiety Therapeutics

without Side Effects

Natural Nutritional Support for Situational Nervousness

Sceletium tortuosumL-TheanineThiamineMagnesiumZinc

L-Theanine

bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667

1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function

(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing

Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state

of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan

p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)

BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood

METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans

RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake

The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake

KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults

Yoto et al Journal of Physiological Anthropology 2012 3128

PROFILE OF MOODS STATES

Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)

Yoto et al Journal of Physiological Anthropology 2012 3128

Nutritional Status and Anxiety amp Depression

1 Thiamine nutritional status and depressive symptoms are inversely associated among older

Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85

ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were

associated among older Chinese adultsrdquo

2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012

Dec 1141(1)79-85

ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc

magnesium and folate was associated with reduced odds ratio (OR) for major depression There

was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo

3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem

Res 2012 Mar145(3)286-90

ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and

depression in postgraduate students This study was conducted on 402 participants with a mean

age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we

found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this

study show that long-term intake of zinc may modulate symptoms of depressionrdquo

4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013

Mar151(3)324-9

The results of the study demonstrated an inverse relationship between magnesium intake and

depressive symptoms

29

Pharmacol Rep 2008 Sep-Oct60(5)588-9

Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl

bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects

bull Thus a search for better and safer agents is continuously in progress

bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties

bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants

bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models

bull Magnesium is active in stress-induced depression-like behavior models

bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium

31

Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes

Nutr Neurosci 2013 Apr 19

OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy

DESIGNbull Single-center randomized double-blind placebo-controlled

trial of zinc supplementation was conducted in patients with DSM-IV major depression

bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to

their selective serotonin reuptake inhibitor antidepressants for 12 weeks

bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12

RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)

Sceletium TortuosumMOA SERATONIN AND PDE4

35

It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of

Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

Safety

bull Patented standardized extract is self-affirmed GRAS

bull 300 years of documented history of safe use

bull Published

bull In vitro safety data

bull In vivo safety data

bull Human clinical safety data

Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African

Government in recognition of the producers Socially Responsible and

Environmentally sustainable practices

39

Sceletium Tortuosum

Extract

40

Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone

Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

5-HT Transporter

42

Sceletium tortuosum Extract Response Curves

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

SSRI

Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

PDE4 IC50 = 85 ugmL

PDE3 IC50 = 274 ugmL

Follow-up Study

Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1

1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa

bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task

bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose

bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced

bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat

Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli

45

The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract

Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa

Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator

Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders

Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS

VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)

Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking

placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks

Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains

cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side

effects

Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging

46

FORMULA SUMMARY

bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)

bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract

bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety

bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system

Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

48

Sceletium tortuosum is a Protein Kinase Inhibitor

49

S tortuosum

L-Theonine

Magnesium

Zinc

Thiamine

Formula 103

Formula 103 was 57 more potent than the same amount of S tortuosum alone

Formula 103

S tortuosum vs Formula 103

57

ldquoExclusive Formulardquo

Patent Filed

50

Is Nervousness and AnxiousnessAssociated with Other Conditions

51

Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study

OBJECTIVE

To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study

DESIGN

A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed

SETTING General community PARTICIPANTS A population-based sample of 2992

MAIN OUTCOME MEASURES

Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications

Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD

CONCLUSION

Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 8: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

NERVOUSNESS amp ANXIETY AFFLICTS

GROWING NUMBERS

9

Anxiety Disorders Association of Canada

Anxiety is the most common mental illness in Canada httpanxietycanadacaenglishpdfkirbypdfhttpwwwmooddisorderscanadacadocumentsConsumer20and20Family20SupportAnxiety20disorders_ENpdf

ldquothe 12 month prevalence for any anxiety disorder is over 12 and one in four Canadians (25) will have at least one anxiety disorder in their lifetimerdquo

10

Mechanisms ndash Low Seratonin Signaling

11

bull Amygdala (MRI activity)bull Anxiety disorders psychological disorders social phobias long term

memory emotional learning fear conditioning

bull Specifically the left amygdala has been linked to social anxiety obsessive and compulsive disorders and post traumatic stress as well as more broadlyto separation and general anxiety

bull Use of serotonin reuptake inhibitors (SSRI antidepressants)associated with increased size of the Amygdala

bull Serotonin is associated with a feeling of well being and happinessbull Low serotonin (5-hydroxytryptamine 5-HT) levels associated with

bull Abnormal emotionbull Hyperreactivity to stimulibull Nervousness amp Anxiety

What Causes Nervousness amp Anxiety

Simplified diagram of neural circuitry for anxiety

bull Threatening stimuli detected by thalamus hippocampus and cortexbull Information transmitted to the amygdala relayed and integrated in different nuclei bull The output is then transmitted from the amygdala to brain areas such as

cortexstriatum hypothalamus and brainstem initiating fearanxiety responses bull LA lateral amygdala BLA basolateral amygdala CeM central amygdala

LowSerotonin

Levels

Serotonin

13

Microanatomy

Serotonin is released into the space between neurons and diffuses over a relatively wide gap (gt20 microm) to activate 5-HT receptors located on the dendrites cell bodies and presynaptic terminals of adjacent neurons

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

15

Phosphodiesterase 4

and

cAMP

Mechanisms of Nervousness amp Anxiety

Levels of PDE4 subtypes in cingulate cortical tissue from non-psychiatric controls and individuals with MDD Tissues were processed and blotted for PDE4B-L (long form) (a) and PDE4D (b) as described in the Methods Samples (one from each group) that did not show bands with expected molecular weight were excluded from the final analysis There was a statistical trend toward elevation of PDE4B-L levels in the MDD group (t(28)=1905 p=00671) Significantly elevated PDE4D levels were seen in the MDD group (t(25)=2069 p=00491) Data are mean plusmn SD plt005 plt01

Humans with Major Depressive Disorder (MDD) have higher levels of PDE4

Pharmacol Biochem Behav 2011 May98(3)349Yuan P Tragon T Xia M Leclair CA Skoumbourdis AP Zheng W Thomas CJ Huang R Austin CP Chen G Guitart X

17

Phosphodiesterase 4 Inhibitors amp

Memory

Does forgetfulness make you nervous Anxious

18

Selective phosphodiesterase (PDE)-4 inhibitors a novel approach to treating memory deficitGhavami A Hirst WD Novak TJ

bull Several lines of evidence indicate that targeting PDE4 with selective inhibitors may offer novel strategies in the treatment of age-related memory impairment and Alzheimers disease

bull Preclinical studies indicate that PDE4 inhibitors can counteract deficits in long-term memory caused by pharmacological agents aging or overexpression of mutant forms of human amyloid precursor proteins

bull Targeting PDE4 with selective inhibitors may offer a novel therapy aimed at slowing progression prevention and eventually therapy of Alzheimers disease

Drugs R D 20067(2)63-71

bull Millions of people regularly obtain insufficient sleep

bull One of the major effects of sleep deprivation on the brain is to produce memory deficits

Studied Molecular MechanismsKTAs

1 Sleep deprivation selectively impaires cAMP and protein kinase A (PKA) signaling

2 Sleep deprivation increases the levels of phosphodiesterase 4 (PDE4)

Sleep deprivation increases PDE4 activity and gene expression in the hippocampus(a) PDE4 activity was significantly upregulated in hippocampi from SD mice compared with NSD mice (p=0039) (b) The PDE4 isoform PDE4A5 was significantly upregulated by sleep deprivation in the hippocampus (p=0033) A sample blot is shown with the nearest size markers indicated with arrows

Sleep Deprived

Sleep Deprived

PDE4Activity

PDE4Abundancy

Figure 4The PDE4 inhibitor rolipram rescues LTP and memory deficits caused by sleep deprivation(a) Rolipram (ROL) treatment rescued deficits in spaced 4-train LTP due to sleep deprivation (p=0003) (b) However rolipram showed no further enhancement of spaced 4-train LTP in NSD mice (p=10) The black bar in (a) and (b) represents the time of ROL treatment (c) Sleep deprivation significantly impaired context-specific memory (p=002) and treatment with rolipram rescued this deficit (p=00009) without affecting memory in non-sleep-deprived mice (p=099)Sleep deprivation impairs cAMP signaling in the hippocampusNature 2009 October 22461(7267)1122-1125

Sleep Deprived Mice Forget How to Get Through the Maze

Sleep Deprived Mice Given a PDE4 Inhibitor Restores Memory of the Maze

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

KTAThese findings demonstrate that brief sleep deprivation disrupts hippocampal function by interfering with cAMP signalling through increased PDE4 activity

bull Molecules that enhance cAMP signalling may provide a new therapeutic approach to counteract the cognitive effects of sleep deprivation

Natural Molecules

24

There is a Great Need for

New Safe Anti-Anxiety Therapeutics

without Side Effects

Natural Nutritional Support for Situational Nervousness

Sceletium tortuosumL-TheanineThiamineMagnesiumZinc

L-Theanine

bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667

1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function

(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing

Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state

of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan

p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)

BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood

METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans

RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake

The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake

KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults

Yoto et al Journal of Physiological Anthropology 2012 3128

PROFILE OF MOODS STATES

Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)

Yoto et al Journal of Physiological Anthropology 2012 3128

Nutritional Status and Anxiety amp Depression

1 Thiamine nutritional status and depressive symptoms are inversely associated among older

Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85

ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were

associated among older Chinese adultsrdquo

2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012

Dec 1141(1)79-85

ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc

magnesium and folate was associated with reduced odds ratio (OR) for major depression There

was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo

3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem

Res 2012 Mar145(3)286-90

ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and

depression in postgraduate students This study was conducted on 402 participants with a mean

age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we

found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this

study show that long-term intake of zinc may modulate symptoms of depressionrdquo

4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013

Mar151(3)324-9

The results of the study demonstrated an inverse relationship between magnesium intake and

depressive symptoms

29

Pharmacol Rep 2008 Sep-Oct60(5)588-9

Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl

bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects

bull Thus a search for better and safer agents is continuously in progress

bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties

bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants

bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models

bull Magnesium is active in stress-induced depression-like behavior models

bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium

31

Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes

Nutr Neurosci 2013 Apr 19

OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy

DESIGNbull Single-center randomized double-blind placebo-controlled

trial of zinc supplementation was conducted in patients with DSM-IV major depression

bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to

their selective serotonin reuptake inhibitor antidepressants for 12 weeks

bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12

RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)

Sceletium TortuosumMOA SERATONIN AND PDE4

35

It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of

Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

Safety

bull Patented standardized extract is self-affirmed GRAS

bull 300 years of documented history of safe use

bull Published

bull In vitro safety data

bull In vivo safety data

bull Human clinical safety data

Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African

Government in recognition of the producers Socially Responsible and

Environmentally sustainable practices

39

Sceletium Tortuosum

Extract

40

Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone

Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

5-HT Transporter

42

Sceletium tortuosum Extract Response Curves

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

SSRI

Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

PDE4 IC50 = 85 ugmL

PDE3 IC50 = 274 ugmL

Follow-up Study

Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1

1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa

bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task

bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose

bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced

bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat

Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli

45

The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract

Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa

Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator

Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders

Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS

VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)

Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking

placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks

Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains

cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side

effects

Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging

46

FORMULA SUMMARY

bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)

bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract

bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety

bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system

Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

48

Sceletium tortuosum is a Protein Kinase Inhibitor

49

S tortuosum

L-Theonine

Magnesium

Zinc

Thiamine

Formula 103

Formula 103 was 57 more potent than the same amount of S tortuosum alone

Formula 103

S tortuosum vs Formula 103

57

ldquoExclusive Formulardquo

Patent Filed

50

Is Nervousness and AnxiousnessAssociated with Other Conditions

51

Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study

OBJECTIVE

To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study

DESIGN

A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed

SETTING General community PARTICIPANTS A population-based sample of 2992

MAIN OUTCOME MEASURES

Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications

Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD

CONCLUSION

Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 9: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

9

Anxiety Disorders Association of Canada

Anxiety is the most common mental illness in Canada httpanxietycanadacaenglishpdfkirbypdfhttpwwwmooddisorderscanadacadocumentsConsumer20and20Family20SupportAnxiety20disorders_ENpdf

ldquothe 12 month prevalence for any anxiety disorder is over 12 and one in four Canadians (25) will have at least one anxiety disorder in their lifetimerdquo

10

Mechanisms ndash Low Seratonin Signaling

11

bull Amygdala (MRI activity)bull Anxiety disorders psychological disorders social phobias long term

memory emotional learning fear conditioning

bull Specifically the left amygdala has been linked to social anxiety obsessive and compulsive disorders and post traumatic stress as well as more broadlyto separation and general anxiety

bull Use of serotonin reuptake inhibitors (SSRI antidepressants)associated with increased size of the Amygdala

bull Serotonin is associated with a feeling of well being and happinessbull Low serotonin (5-hydroxytryptamine 5-HT) levels associated with

bull Abnormal emotionbull Hyperreactivity to stimulibull Nervousness amp Anxiety

What Causes Nervousness amp Anxiety

Simplified diagram of neural circuitry for anxiety

bull Threatening stimuli detected by thalamus hippocampus and cortexbull Information transmitted to the amygdala relayed and integrated in different nuclei bull The output is then transmitted from the amygdala to brain areas such as

cortexstriatum hypothalamus and brainstem initiating fearanxiety responses bull LA lateral amygdala BLA basolateral amygdala CeM central amygdala

LowSerotonin

Levels

Serotonin

13

Microanatomy

Serotonin is released into the space between neurons and diffuses over a relatively wide gap (gt20 microm) to activate 5-HT receptors located on the dendrites cell bodies and presynaptic terminals of adjacent neurons

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

15

Phosphodiesterase 4

and

cAMP

Mechanisms of Nervousness amp Anxiety

Levels of PDE4 subtypes in cingulate cortical tissue from non-psychiatric controls and individuals with MDD Tissues were processed and blotted for PDE4B-L (long form) (a) and PDE4D (b) as described in the Methods Samples (one from each group) that did not show bands with expected molecular weight were excluded from the final analysis There was a statistical trend toward elevation of PDE4B-L levels in the MDD group (t(28)=1905 p=00671) Significantly elevated PDE4D levels were seen in the MDD group (t(25)=2069 p=00491) Data are mean plusmn SD plt005 plt01

Humans with Major Depressive Disorder (MDD) have higher levels of PDE4

Pharmacol Biochem Behav 2011 May98(3)349Yuan P Tragon T Xia M Leclair CA Skoumbourdis AP Zheng W Thomas CJ Huang R Austin CP Chen G Guitart X

17

Phosphodiesterase 4 Inhibitors amp

Memory

Does forgetfulness make you nervous Anxious

18

Selective phosphodiesterase (PDE)-4 inhibitors a novel approach to treating memory deficitGhavami A Hirst WD Novak TJ

bull Several lines of evidence indicate that targeting PDE4 with selective inhibitors may offer novel strategies in the treatment of age-related memory impairment and Alzheimers disease

bull Preclinical studies indicate that PDE4 inhibitors can counteract deficits in long-term memory caused by pharmacological agents aging or overexpression of mutant forms of human amyloid precursor proteins

bull Targeting PDE4 with selective inhibitors may offer a novel therapy aimed at slowing progression prevention and eventually therapy of Alzheimers disease

Drugs R D 20067(2)63-71

bull Millions of people regularly obtain insufficient sleep

bull One of the major effects of sleep deprivation on the brain is to produce memory deficits

Studied Molecular MechanismsKTAs

1 Sleep deprivation selectively impaires cAMP and protein kinase A (PKA) signaling

2 Sleep deprivation increases the levels of phosphodiesterase 4 (PDE4)

Sleep deprivation increases PDE4 activity and gene expression in the hippocampus(a) PDE4 activity was significantly upregulated in hippocampi from SD mice compared with NSD mice (p=0039) (b) The PDE4 isoform PDE4A5 was significantly upregulated by sleep deprivation in the hippocampus (p=0033) A sample blot is shown with the nearest size markers indicated with arrows

Sleep Deprived

Sleep Deprived

PDE4Activity

PDE4Abundancy

Figure 4The PDE4 inhibitor rolipram rescues LTP and memory deficits caused by sleep deprivation(a) Rolipram (ROL) treatment rescued deficits in spaced 4-train LTP due to sleep deprivation (p=0003) (b) However rolipram showed no further enhancement of spaced 4-train LTP in NSD mice (p=10) The black bar in (a) and (b) represents the time of ROL treatment (c) Sleep deprivation significantly impaired context-specific memory (p=002) and treatment with rolipram rescued this deficit (p=00009) without affecting memory in non-sleep-deprived mice (p=099)Sleep deprivation impairs cAMP signaling in the hippocampusNature 2009 October 22461(7267)1122-1125

Sleep Deprived Mice Forget How to Get Through the Maze

Sleep Deprived Mice Given a PDE4 Inhibitor Restores Memory of the Maze

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

KTAThese findings demonstrate that brief sleep deprivation disrupts hippocampal function by interfering with cAMP signalling through increased PDE4 activity

bull Molecules that enhance cAMP signalling may provide a new therapeutic approach to counteract the cognitive effects of sleep deprivation

Natural Molecules

24

There is a Great Need for

New Safe Anti-Anxiety Therapeutics

without Side Effects

Natural Nutritional Support for Situational Nervousness

Sceletium tortuosumL-TheanineThiamineMagnesiumZinc

L-Theanine

bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667

1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function

(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing

Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state

of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan

p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)

BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood

METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans

RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake

The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake

KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults

Yoto et al Journal of Physiological Anthropology 2012 3128

PROFILE OF MOODS STATES

Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)

Yoto et al Journal of Physiological Anthropology 2012 3128

Nutritional Status and Anxiety amp Depression

1 Thiamine nutritional status and depressive symptoms are inversely associated among older

Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85

ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were

associated among older Chinese adultsrdquo

2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012

Dec 1141(1)79-85

ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc

magnesium and folate was associated with reduced odds ratio (OR) for major depression There

was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo

3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem

Res 2012 Mar145(3)286-90

ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and

depression in postgraduate students This study was conducted on 402 participants with a mean

age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we

found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this

study show that long-term intake of zinc may modulate symptoms of depressionrdquo

4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013

Mar151(3)324-9

The results of the study demonstrated an inverse relationship between magnesium intake and

depressive symptoms

29

Pharmacol Rep 2008 Sep-Oct60(5)588-9

Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl

bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects

bull Thus a search for better and safer agents is continuously in progress

bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties

bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants

bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models

bull Magnesium is active in stress-induced depression-like behavior models

bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium

31

Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes

Nutr Neurosci 2013 Apr 19

OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy

DESIGNbull Single-center randomized double-blind placebo-controlled

trial of zinc supplementation was conducted in patients with DSM-IV major depression

bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to

their selective serotonin reuptake inhibitor antidepressants for 12 weeks

bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12

RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)

Sceletium TortuosumMOA SERATONIN AND PDE4

35

It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of

Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

Safety

bull Patented standardized extract is self-affirmed GRAS

bull 300 years of documented history of safe use

bull Published

bull In vitro safety data

bull In vivo safety data

bull Human clinical safety data

Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African

Government in recognition of the producers Socially Responsible and

Environmentally sustainable practices

39

Sceletium Tortuosum

Extract

40

Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone

Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

5-HT Transporter

42

Sceletium tortuosum Extract Response Curves

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

SSRI

Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

PDE4 IC50 = 85 ugmL

PDE3 IC50 = 274 ugmL

Follow-up Study

Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1

1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa

bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task

bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose

bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced

bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat

Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli

45

The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract

Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa

Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator

Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders

Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS

VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)

Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking

placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks

Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains

cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side

effects

Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging

46

FORMULA SUMMARY

bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)

bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract

bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety

bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system

Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

48

Sceletium tortuosum is a Protein Kinase Inhibitor

49

S tortuosum

L-Theonine

Magnesium

Zinc

Thiamine

Formula 103

Formula 103 was 57 more potent than the same amount of S tortuosum alone

Formula 103

S tortuosum vs Formula 103

57

ldquoExclusive Formulardquo

Patent Filed

50

Is Nervousness and AnxiousnessAssociated with Other Conditions

51

Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study

OBJECTIVE

To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study

DESIGN

A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed

SETTING General community PARTICIPANTS A population-based sample of 2992

MAIN OUTCOME MEASURES

Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications

Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD

CONCLUSION

Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 10: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

10

Mechanisms ndash Low Seratonin Signaling

11

bull Amygdala (MRI activity)bull Anxiety disorders psychological disorders social phobias long term

memory emotional learning fear conditioning

bull Specifically the left amygdala has been linked to social anxiety obsessive and compulsive disorders and post traumatic stress as well as more broadlyto separation and general anxiety

bull Use of serotonin reuptake inhibitors (SSRI antidepressants)associated with increased size of the Amygdala

bull Serotonin is associated with a feeling of well being and happinessbull Low serotonin (5-hydroxytryptamine 5-HT) levels associated with

bull Abnormal emotionbull Hyperreactivity to stimulibull Nervousness amp Anxiety

What Causes Nervousness amp Anxiety

Simplified diagram of neural circuitry for anxiety

bull Threatening stimuli detected by thalamus hippocampus and cortexbull Information transmitted to the amygdala relayed and integrated in different nuclei bull The output is then transmitted from the amygdala to brain areas such as

cortexstriatum hypothalamus and brainstem initiating fearanxiety responses bull LA lateral amygdala BLA basolateral amygdala CeM central amygdala

LowSerotonin

Levels

Serotonin

13

Microanatomy

Serotonin is released into the space between neurons and diffuses over a relatively wide gap (gt20 microm) to activate 5-HT receptors located on the dendrites cell bodies and presynaptic terminals of adjacent neurons

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

15

Phosphodiesterase 4

and

cAMP

Mechanisms of Nervousness amp Anxiety

Levels of PDE4 subtypes in cingulate cortical tissue from non-psychiatric controls and individuals with MDD Tissues were processed and blotted for PDE4B-L (long form) (a) and PDE4D (b) as described in the Methods Samples (one from each group) that did not show bands with expected molecular weight were excluded from the final analysis There was a statistical trend toward elevation of PDE4B-L levels in the MDD group (t(28)=1905 p=00671) Significantly elevated PDE4D levels were seen in the MDD group (t(25)=2069 p=00491) Data are mean plusmn SD plt005 plt01

Humans with Major Depressive Disorder (MDD) have higher levels of PDE4

Pharmacol Biochem Behav 2011 May98(3)349Yuan P Tragon T Xia M Leclair CA Skoumbourdis AP Zheng W Thomas CJ Huang R Austin CP Chen G Guitart X

17

Phosphodiesterase 4 Inhibitors amp

Memory

Does forgetfulness make you nervous Anxious

18

Selective phosphodiesterase (PDE)-4 inhibitors a novel approach to treating memory deficitGhavami A Hirst WD Novak TJ

bull Several lines of evidence indicate that targeting PDE4 with selective inhibitors may offer novel strategies in the treatment of age-related memory impairment and Alzheimers disease

bull Preclinical studies indicate that PDE4 inhibitors can counteract deficits in long-term memory caused by pharmacological agents aging or overexpression of mutant forms of human amyloid precursor proteins

bull Targeting PDE4 with selective inhibitors may offer a novel therapy aimed at slowing progression prevention and eventually therapy of Alzheimers disease

Drugs R D 20067(2)63-71

bull Millions of people regularly obtain insufficient sleep

bull One of the major effects of sleep deprivation on the brain is to produce memory deficits

Studied Molecular MechanismsKTAs

1 Sleep deprivation selectively impaires cAMP and protein kinase A (PKA) signaling

2 Sleep deprivation increases the levels of phosphodiesterase 4 (PDE4)

Sleep deprivation increases PDE4 activity and gene expression in the hippocampus(a) PDE4 activity was significantly upregulated in hippocampi from SD mice compared with NSD mice (p=0039) (b) The PDE4 isoform PDE4A5 was significantly upregulated by sleep deprivation in the hippocampus (p=0033) A sample blot is shown with the nearest size markers indicated with arrows

Sleep Deprived

Sleep Deprived

PDE4Activity

PDE4Abundancy

Figure 4The PDE4 inhibitor rolipram rescues LTP and memory deficits caused by sleep deprivation(a) Rolipram (ROL) treatment rescued deficits in spaced 4-train LTP due to sleep deprivation (p=0003) (b) However rolipram showed no further enhancement of spaced 4-train LTP in NSD mice (p=10) The black bar in (a) and (b) represents the time of ROL treatment (c) Sleep deprivation significantly impaired context-specific memory (p=002) and treatment with rolipram rescued this deficit (p=00009) without affecting memory in non-sleep-deprived mice (p=099)Sleep deprivation impairs cAMP signaling in the hippocampusNature 2009 October 22461(7267)1122-1125

Sleep Deprived Mice Forget How to Get Through the Maze

Sleep Deprived Mice Given a PDE4 Inhibitor Restores Memory of the Maze

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

KTAThese findings demonstrate that brief sleep deprivation disrupts hippocampal function by interfering with cAMP signalling through increased PDE4 activity

bull Molecules that enhance cAMP signalling may provide a new therapeutic approach to counteract the cognitive effects of sleep deprivation

Natural Molecules

24

There is a Great Need for

New Safe Anti-Anxiety Therapeutics

without Side Effects

Natural Nutritional Support for Situational Nervousness

Sceletium tortuosumL-TheanineThiamineMagnesiumZinc

L-Theanine

bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667

1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function

(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing

Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state

of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan

p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)

BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood

METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans

RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake

The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake

KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults

Yoto et al Journal of Physiological Anthropology 2012 3128

PROFILE OF MOODS STATES

Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)

Yoto et al Journal of Physiological Anthropology 2012 3128

Nutritional Status and Anxiety amp Depression

1 Thiamine nutritional status and depressive symptoms are inversely associated among older

Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85

ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were

associated among older Chinese adultsrdquo

2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012

Dec 1141(1)79-85

ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc

magnesium and folate was associated with reduced odds ratio (OR) for major depression There

was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo

3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem

Res 2012 Mar145(3)286-90

ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and

depression in postgraduate students This study was conducted on 402 participants with a mean

age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we

found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this

study show that long-term intake of zinc may modulate symptoms of depressionrdquo

4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013

Mar151(3)324-9

The results of the study demonstrated an inverse relationship between magnesium intake and

depressive symptoms

29

Pharmacol Rep 2008 Sep-Oct60(5)588-9

Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl

bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects

bull Thus a search for better and safer agents is continuously in progress

bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties

bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants

bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models

bull Magnesium is active in stress-induced depression-like behavior models

bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium

31

Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes

Nutr Neurosci 2013 Apr 19

OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy

DESIGNbull Single-center randomized double-blind placebo-controlled

trial of zinc supplementation was conducted in patients with DSM-IV major depression

bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to

their selective serotonin reuptake inhibitor antidepressants for 12 weeks

bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12

RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)

Sceletium TortuosumMOA SERATONIN AND PDE4

35

It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of

Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

Safety

bull Patented standardized extract is self-affirmed GRAS

bull 300 years of documented history of safe use

bull Published

bull In vitro safety data

bull In vivo safety data

bull Human clinical safety data

Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African

Government in recognition of the producers Socially Responsible and

Environmentally sustainable practices

39

Sceletium Tortuosum

Extract

40

Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone

Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

5-HT Transporter

42

Sceletium tortuosum Extract Response Curves

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

SSRI

Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

PDE4 IC50 = 85 ugmL

PDE3 IC50 = 274 ugmL

Follow-up Study

Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1

1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa

bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task

bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose

bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced

bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat

Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli

45

The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract

Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa

Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator

Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders

Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS

VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)

Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking

placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks

Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains

cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side

effects

Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging

46

FORMULA SUMMARY

bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)

bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract

bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety

bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system

Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

48

Sceletium tortuosum is a Protein Kinase Inhibitor

49

S tortuosum

L-Theonine

Magnesium

Zinc

Thiamine

Formula 103

Formula 103 was 57 more potent than the same amount of S tortuosum alone

Formula 103

S tortuosum vs Formula 103

57

ldquoExclusive Formulardquo

Patent Filed

50

Is Nervousness and AnxiousnessAssociated with Other Conditions

51

Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study

OBJECTIVE

To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study

DESIGN

A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed

SETTING General community PARTICIPANTS A population-based sample of 2992

MAIN OUTCOME MEASURES

Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications

Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD

CONCLUSION

Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 11: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

Mechanisms ndash Low Seratonin Signaling

11

bull Amygdala (MRI activity)bull Anxiety disorders psychological disorders social phobias long term

memory emotional learning fear conditioning

bull Specifically the left amygdala has been linked to social anxiety obsessive and compulsive disorders and post traumatic stress as well as more broadlyto separation and general anxiety

bull Use of serotonin reuptake inhibitors (SSRI antidepressants)associated with increased size of the Amygdala

bull Serotonin is associated with a feeling of well being and happinessbull Low serotonin (5-hydroxytryptamine 5-HT) levels associated with

bull Abnormal emotionbull Hyperreactivity to stimulibull Nervousness amp Anxiety

What Causes Nervousness amp Anxiety

Simplified diagram of neural circuitry for anxiety

bull Threatening stimuli detected by thalamus hippocampus and cortexbull Information transmitted to the amygdala relayed and integrated in different nuclei bull The output is then transmitted from the amygdala to brain areas such as

cortexstriatum hypothalamus and brainstem initiating fearanxiety responses bull LA lateral amygdala BLA basolateral amygdala CeM central amygdala

LowSerotonin

Levels

Serotonin

13

Microanatomy

Serotonin is released into the space between neurons and diffuses over a relatively wide gap (gt20 microm) to activate 5-HT receptors located on the dendrites cell bodies and presynaptic terminals of adjacent neurons

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

15

Phosphodiesterase 4

and

cAMP

Mechanisms of Nervousness amp Anxiety

Levels of PDE4 subtypes in cingulate cortical tissue from non-psychiatric controls and individuals with MDD Tissues were processed and blotted for PDE4B-L (long form) (a) and PDE4D (b) as described in the Methods Samples (one from each group) that did not show bands with expected molecular weight were excluded from the final analysis There was a statistical trend toward elevation of PDE4B-L levels in the MDD group (t(28)=1905 p=00671) Significantly elevated PDE4D levels were seen in the MDD group (t(25)=2069 p=00491) Data are mean plusmn SD plt005 plt01

Humans with Major Depressive Disorder (MDD) have higher levels of PDE4

Pharmacol Biochem Behav 2011 May98(3)349Yuan P Tragon T Xia M Leclair CA Skoumbourdis AP Zheng W Thomas CJ Huang R Austin CP Chen G Guitart X

17

Phosphodiesterase 4 Inhibitors amp

Memory

Does forgetfulness make you nervous Anxious

18

Selective phosphodiesterase (PDE)-4 inhibitors a novel approach to treating memory deficitGhavami A Hirst WD Novak TJ

bull Several lines of evidence indicate that targeting PDE4 with selective inhibitors may offer novel strategies in the treatment of age-related memory impairment and Alzheimers disease

bull Preclinical studies indicate that PDE4 inhibitors can counteract deficits in long-term memory caused by pharmacological agents aging or overexpression of mutant forms of human amyloid precursor proteins

bull Targeting PDE4 with selective inhibitors may offer a novel therapy aimed at slowing progression prevention and eventually therapy of Alzheimers disease

Drugs R D 20067(2)63-71

bull Millions of people regularly obtain insufficient sleep

bull One of the major effects of sleep deprivation on the brain is to produce memory deficits

Studied Molecular MechanismsKTAs

1 Sleep deprivation selectively impaires cAMP and protein kinase A (PKA) signaling

2 Sleep deprivation increases the levels of phosphodiesterase 4 (PDE4)

Sleep deprivation increases PDE4 activity and gene expression in the hippocampus(a) PDE4 activity was significantly upregulated in hippocampi from SD mice compared with NSD mice (p=0039) (b) The PDE4 isoform PDE4A5 was significantly upregulated by sleep deprivation in the hippocampus (p=0033) A sample blot is shown with the nearest size markers indicated with arrows

Sleep Deprived

Sleep Deprived

PDE4Activity

PDE4Abundancy

Figure 4The PDE4 inhibitor rolipram rescues LTP and memory deficits caused by sleep deprivation(a) Rolipram (ROL) treatment rescued deficits in spaced 4-train LTP due to sleep deprivation (p=0003) (b) However rolipram showed no further enhancement of spaced 4-train LTP in NSD mice (p=10) The black bar in (a) and (b) represents the time of ROL treatment (c) Sleep deprivation significantly impaired context-specific memory (p=002) and treatment with rolipram rescued this deficit (p=00009) without affecting memory in non-sleep-deprived mice (p=099)Sleep deprivation impairs cAMP signaling in the hippocampusNature 2009 October 22461(7267)1122-1125

Sleep Deprived Mice Forget How to Get Through the Maze

Sleep Deprived Mice Given a PDE4 Inhibitor Restores Memory of the Maze

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

KTAThese findings demonstrate that brief sleep deprivation disrupts hippocampal function by interfering with cAMP signalling through increased PDE4 activity

bull Molecules that enhance cAMP signalling may provide a new therapeutic approach to counteract the cognitive effects of sleep deprivation

Natural Molecules

24

There is a Great Need for

New Safe Anti-Anxiety Therapeutics

without Side Effects

Natural Nutritional Support for Situational Nervousness

Sceletium tortuosumL-TheanineThiamineMagnesiumZinc

L-Theanine

bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667

1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function

(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing

Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state

of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan

p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)

BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood

METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans

RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake

The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake

KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults

Yoto et al Journal of Physiological Anthropology 2012 3128

PROFILE OF MOODS STATES

Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)

Yoto et al Journal of Physiological Anthropology 2012 3128

Nutritional Status and Anxiety amp Depression

1 Thiamine nutritional status and depressive symptoms are inversely associated among older

Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85

ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were

associated among older Chinese adultsrdquo

2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012

Dec 1141(1)79-85

ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc

magnesium and folate was associated with reduced odds ratio (OR) for major depression There

was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo

3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem

Res 2012 Mar145(3)286-90

ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and

depression in postgraduate students This study was conducted on 402 participants with a mean

age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we

found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this

study show that long-term intake of zinc may modulate symptoms of depressionrdquo

4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013

Mar151(3)324-9

The results of the study demonstrated an inverse relationship between magnesium intake and

depressive symptoms

29

Pharmacol Rep 2008 Sep-Oct60(5)588-9

Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl

bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects

bull Thus a search for better and safer agents is continuously in progress

bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties

bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants

bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models

bull Magnesium is active in stress-induced depression-like behavior models

bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium

31

Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes

Nutr Neurosci 2013 Apr 19

OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy

DESIGNbull Single-center randomized double-blind placebo-controlled

trial of zinc supplementation was conducted in patients with DSM-IV major depression

bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to

their selective serotonin reuptake inhibitor antidepressants for 12 weeks

bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12

RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)

Sceletium TortuosumMOA SERATONIN AND PDE4

35

It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of

Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

Safety

bull Patented standardized extract is self-affirmed GRAS

bull 300 years of documented history of safe use

bull Published

bull In vitro safety data

bull In vivo safety data

bull Human clinical safety data

Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African

Government in recognition of the producers Socially Responsible and

Environmentally sustainable practices

39

Sceletium Tortuosum

Extract

40

Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone

Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

5-HT Transporter

42

Sceletium tortuosum Extract Response Curves

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

SSRI

Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

PDE4 IC50 = 85 ugmL

PDE3 IC50 = 274 ugmL

Follow-up Study

Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1

1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa

bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task

bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose

bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced

bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat

Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli

45

The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract

Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa

Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator

Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders

Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS

VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)

Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking

placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks

Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains

cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side

effects

Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging

46

FORMULA SUMMARY

bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)

bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract

bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety

bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system

Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

48

Sceletium tortuosum is a Protein Kinase Inhibitor

49

S tortuosum

L-Theonine

Magnesium

Zinc

Thiamine

Formula 103

Formula 103 was 57 more potent than the same amount of S tortuosum alone

Formula 103

S tortuosum vs Formula 103

57

ldquoExclusive Formulardquo

Patent Filed

50

Is Nervousness and AnxiousnessAssociated with Other Conditions

51

Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study

OBJECTIVE

To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study

DESIGN

A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed

SETTING General community PARTICIPANTS A population-based sample of 2992

MAIN OUTCOME MEASURES

Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications

Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD

CONCLUSION

Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

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dosage amounts of

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Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 12: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

Simplified diagram of neural circuitry for anxiety

bull Threatening stimuli detected by thalamus hippocampus and cortexbull Information transmitted to the amygdala relayed and integrated in different nuclei bull The output is then transmitted from the amygdala to brain areas such as

cortexstriatum hypothalamus and brainstem initiating fearanxiety responses bull LA lateral amygdala BLA basolateral amygdala CeM central amygdala

LowSerotonin

Levels

Serotonin

13

Microanatomy

Serotonin is released into the space between neurons and diffuses over a relatively wide gap (gt20 microm) to activate 5-HT receptors located on the dendrites cell bodies and presynaptic terminals of adjacent neurons

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

15

Phosphodiesterase 4

and

cAMP

Mechanisms of Nervousness amp Anxiety

Levels of PDE4 subtypes in cingulate cortical tissue from non-psychiatric controls and individuals with MDD Tissues were processed and blotted for PDE4B-L (long form) (a) and PDE4D (b) as described in the Methods Samples (one from each group) that did not show bands with expected molecular weight were excluded from the final analysis There was a statistical trend toward elevation of PDE4B-L levels in the MDD group (t(28)=1905 p=00671) Significantly elevated PDE4D levels were seen in the MDD group (t(25)=2069 p=00491) Data are mean plusmn SD plt005 plt01

Humans with Major Depressive Disorder (MDD) have higher levels of PDE4

Pharmacol Biochem Behav 2011 May98(3)349Yuan P Tragon T Xia M Leclair CA Skoumbourdis AP Zheng W Thomas CJ Huang R Austin CP Chen G Guitart X

17

Phosphodiesterase 4 Inhibitors amp

Memory

Does forgetfulness make you nervous Anxious

18

Selective phosphodiesterase (PDE)-4 inhibitors a novel approach to treating memory deficitGhavami A Hirst WD Novak TJ

bull Several lines of evidence indicate that targeting PDE4 with selective inhibitors may offer novel strategies in the treatment of age-related memory impairment and Alzheimers disease

bull Preclinical studies indicate that PDE4 inhibitors can counteract deficits in long-term memory caused by pharmacological agents aging or overexpression of mutant forms of human amyloid precursor proteins

bull Targeting PDE4 with selective inhibitors may offer a novel therapy aimed at slowing progression prevention and eventually therapy of Alzheimers disease

Drugs R D 20067(2)63-71

bull Millions of people regularly obtain insufficient sleep

bull One of the major effects of sleep deprivation on the brain is to produce memory deficits

Studied Molecular MechanismsKTAs

1 Sleep deprivation selectively impaires cAMP and protein kinase A (PKA) signaling

2 Sleep deprivation increases the levels of phosphodiesterase 4 (PDE4)

Sleep deprivation increases PDE4 activity and gene expression in the hippocampus(a) PDE4 activity was significantly upregulated in hippocampi from SD mice compared with NSD mice (p=0039) (b) The PDE4 isoform PDE4A5 was significantly upregulated by sleep deprivation in the hippocampus (p=0033) A sample blot is shown with the nearest size markers indicated with arrows

Sleep Deprived

Sleep Deprived

PDE4Activity

PDE4Abundancy

Figure 4The PDE4 inhibitor rolipram rescues LTP and memory deficits caused by sleep deprivation(a) Rolipram (ROL) treatment rescued deficits in spaced 4-train LTP due to sleep deprivation (p=0003) (b) However rolipram showed no further enhancement of spaced 4-train LTP in NSD mice (p=10) The black bar in (a) and (b) represents the time of ROL treatment (c) Sleep deprivation significantly impaired context-specific memory (p=002) and treatment with rolipram rescued this deficit (p=00009) without affecting memory in non-sleep-deprived mice (p=099)Sleep deprivation impairs cAMP signaling in the hippocampusNature 2009 October 22461(7267)1122-1125

Sleep Deprived Mice Forget How to Get Through the Maze

Sleep Deprived Mice Given a PDE4 Inhibitor Restores Memory of the Maze

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

KTAThese findings demonstrate that brief sleep deprivation disrupts hippocampal function by interfering with cAMP signalling through increased PDE4 activity

bull Molecules that enhance cAMP signalling may provide a new therapeutic approach to counteract the cognitive effects of sleep deprivation

Natural Molecules

24

There is a Great Need for

New Safe Anti-Anxiety Therapeutics

without Side Effects

Natural Nutritional Support for Situational Nervousness

Sceletium tortuosumL-TheanineThiamineMagnesiumZinc

L-Theanine

bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667

1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function

(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing

Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state

of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan

p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)

BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood

METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans

RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake

The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake

KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults

Yoto et al Journal of Physiological Anthropology 2012 3128

PROFILE OF MOODS STATES

Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)

Yoto et al Journal of Physiological Anthropology 2012 3128

Nutritional Status and Anxiety amp Depression

1 Thiamine nutritional status and depressive symptoms are inversely associated among older

Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85

ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were

associated among older Chinese adultsrdquo

2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012

Dec 1141(1)79-85

ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc

magnesium and folate was associated with reduced odds ratio (OR) for major depression There

was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo

3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem

Res 2012 Mar145(3)286-90

ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and

depression in postgraduate students This study was conducted on 402 participants with a mean

age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we

found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this

study show that long-term intake of zinc may modulate symptoms of depressionrdquo

4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013

Mar151(3)324-9

The results of the study demonstrated an inverse relationship between magnesium intake and

depressive symptoms

29

Pharmacol Rep 2008 Sep-Oct60(5)588-9

Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl

bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects

bull Thus a search for better and safer agents is continuously in progress

bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties

bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants

bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models

bull Magnesium is active in stress-induced depression-like behavior models

bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium

31

Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes

Nutr Neurosci 2013 Apr 19

OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy

DESIGNbull Single-center randomized double-blind placebo-controlled

trial of zinc supplementation was conducted in patients with DSM-IV major depression

bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to

their selective serotonin reuptake inhibitor antidepressants for 12 weeks

bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12

RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)

Sceletium TortuosumMOA SERATONIN AND PDE4

35

It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of

Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

Safety

bull Patented standardized extract is self-affirmed GRAS

bull 300 years of documented history of safe use

bull Published

bull In vitro safety data

bull In vivo safety data

bull Human clinical safety data

Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African

Government in recognition of the producers Socially Responsible and

Environmentally sustainable practices

39

Sceletium Tortuosum

Extract

40

Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone

Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

5-HT Transporter

42

Sceletium tortuosum Extract Response Curves

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

SSRI

Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

PDE4 IC50 = 85 ugmL

PDE3 IC50 = 274 ugmL

Follow-up Study

Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1

1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa

bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task

bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose

bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced

bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat

Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli

45

The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract

Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa

Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator

Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders

Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS

VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)

Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking

placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks

Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains

cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side

effects

Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging

46

FORMULA SUMMARY

bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)

bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract

bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety

bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system

Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

48

Sceletium tortuosum is a Protein Kinase Inhibitor

49

S tortuosum

L-Theonine

Magnesium

Zinc

Thiamine

Formula 103

Formula 103 was 57 more potent than the same amount of S tortuosum alone

Formula 103

S tortuosum vs Formula 103

57

ldquoExclusive Formulardquo

Patent Filed

50

Is Nervousness and AnxiousnessAssociated with Other Conditions

51

Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study

OBJECTIVE

To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study

DESIGN

A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed

SETTING General community PARTICIPANTS A population-based sample of 2992

MAIN OUTCOME MEASURES

Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications

Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD

CONCLUSION

Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

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Any recommendations on

dosage amounts of

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Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 13: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

Serotonin

13

Microanatomy

Serotonin is released into the space between neurons and diffuses over a relatively wide gap (gt20 microm) to activate 5-HT receptors located on the dendrites cell bodies and presynaptic terminals of adjacent neurons

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

15

Phosphodiesterase 4

and

cAMP

Mechanisms of Nervousness amp Anxiety

Levels of PDE4 subtypes in cingulate cortical tissue from non-psychiatric controls and individuals with MDD Tissues were processed and blotted for PDE4B-L (long form) (a) and PDE4D (b) as described in the Methods Samples (one from each group) that did not show bands with expected molecular weight were excluded from the final analysis There was a statistical trend toward elevation of PDE4B-L levels in the MDD group (t(28)=1905 p=00671) Significantly elevated PDE4D levels were seen in the MDD group (t(25)=2069 p=00491) Data are mean plusmn SD plt005 plt01

Humans with Major Depressive Disorder (MDD) have higher levels of PDE4

Pharmacol Biochem Behav 2011 May98(3)349Yuan P Tragon T Xia M Leclair CA Skoumbourdis AP Zheng W Thomas CJ Huang R Austin CP Chen G Guitart X

17

Phosphodiesterase 4 Inhibitors amp

Memory

Does forgetfulness make you nervous Anxious

18

Selective phosphodiesterase (PDE)-4 inhibitors a novel approach to treating memory deficitGhavami A Hirst WD Novak TJ

bull Several lines of evidence indicate that targeting PDE4 with selective inhibitors may offer novel strategies in the treatment of age-related memory impairment and Alzheimers disease

bull Preclinical studies indicate that PDE4 inhibitors can counteract deficits in long-term memory caused by pharmacological agents aging or overexpression of mutant forms of human amyloid precursor proteins

bull Targeting PDE4 with selective inhibitors may offer a novel therapy aimed at slowing progression prevention and eventually therapy of Alzheimers disease

Drugs R D 20067(2)63-71

bull Millions of people regularly obtain insufficient sleep

bull One of the major effects of sleep deprivation on the brain is to produce memory deficits

Studied Molecular MechanismsKTAs

1 Sleep deprivation selectively impaires cAMP and protein kinase A (PKA) signaling

2 Sleep deprivation increases the levels of phosphodiesterase 4 (PDE4)

Sleep deprivation increases PDE4 activity and gene expression in the hippocampus(a) PDE4 activity was significantly upregulated in hippocampi from SD mice compared with NSD mice (p=0039) (b) The PDE4 isoform PDE4A5 was significantly upregulated by sleep deprivation in the hippocampus (p=0033) A sample blot is shown with the nearest size markers indicated with arrows

Sleep Deprived

Sleep Deprived

PDE4Activity

PDE4Abundancy

Figure 4The PDE4 inhibitor rolipram rescues LTP and memory deficits caused by sleep deprivation(a) Rolipram (ROL) treatment rescued deficits in spaced 4-train LTP due to sleep deprivation (p=0003) (b) However rolipram showed no further enhancement of spaced 4-train LTP in NSD mice (p=10) The black bar in (a) and (b) represents the time of ROL treatment (c) Sleep deprivation significantly impaired context-specific memory (p=002) and treatment with rolipram rescued this deficit (p=00009) without affecting memory in non-sleep-deprived mice (p=099)Sleep deprivation impairs cAMP signaling in the hippocampusNature 2009 October 22461(7267)1122-1125

Sleep Deprived Mice Forget How to Get Through the Maze

Sleep Deprived Mice Given a PDE4 Inhibitor Restores Memory of the Maze

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

KTAThese findings demonstrate that brief sleep deprivation disrupts hippocampal function by interfering with cAMP signalling through increased PDE4 activity

bull Molecules that enhance cAMP signalling may provide a new therapeutic approach to counteract the cognitive effects of sleep deprivation

Natural Molecules

24

There is a Great Need for

New Safe Anti-Anxiety Therapeutics

without Side Effects

Natural Nutritional Support for Situational Nervousness

Sceletium tortuosumL-TheanineThiamineMagnesiumZinc

L-Theanine

bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667

1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function

(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing

Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state

of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan

p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)

BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood

METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans

RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake

The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake

KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults

Yoto et al Journal of Physiological Anthropology 2012 3128

PROFILE OF MOODS STATES

Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)

Yoto et al Journal of Physiological Anthropology 2012 3128

Nutritional Status and Anxiety amp Depression

1 Thiamine nutritional status and depressive symptoms are inversely associated among older

Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85

ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were

associated among older Chinese adultsrdquo

2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012

Dec 1141(1)79-85

ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc

magnesium and folate was associated with reduced odds ratio (OR) for major depression There

was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo

3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem

Res 2012 Mar145(3)286-90

ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and

depression in postgraduate students This study was conducted on 402 participants with a mean

age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we

found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this

study show that long-term intake of zinc may modulate symptoms of depressionrdquo

4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013

Mar151(3)324-9

The results of the study demonstrated an inverse relationship between magnesium intake and

depressive symptoms

29

Pharmacol Rep 2008 Sep-Oct60(5)588-9

Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl

bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects

bull Thus a search for better and safer agents is continuously in progress

bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties

bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants

bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models

bull Magnesium is active in stress-induced depression-like behavior models

bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium

31

Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes

Nutr Neurosci 2013 Apr 19

OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy

DESIGNbull Single-center randomized double-blind placebo-controlled

trial of zinc supplementation was conducted in patients with DSM-IV major depression

bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to

their selective serotonin reuptake inhibitor antidepressants for 12 weeks

bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12

RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)

Sceletium TortuosumMOA SERATONIN AND PDE4

35

It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of

Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

Safety

bull Patented standardized extract is self-affirmed GRAS

bull 300 years of documented history of safe use

bull Published

bull In vitro safety data

bull In vivo safety data

bull Human clinical safety data

Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African

Government in recognition of the producers Socially Responsible and

Environmentally sustainable practices

39

Sceletium Tortuosum

Extract

40

Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone

Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

5-HT Transporter

42

Sceletium tortuosum Extract Response Curves

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

SSRI

Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

PDE4 IC50 = 85 ugmL

PDE3 IC50 = 274 ugmL

Follow-up Study

Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1

1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa

bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task

bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose

bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced

bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat

Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli

45

The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract

Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa

Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator

Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders

Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS

VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)

Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking

placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks

Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains

cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side

effects

Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging

46

FORMULA SUMMARY

bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)

bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract

bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety

bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system

Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

48

Sceletium tortuosum is a Protein Kinase Inhibitor

49

S tortuosum

L-Theonine

Magnesium

Zinc

Thiamine

Formula 103

Formula 103 was 57 more potent than the same amount of S tortuosum alone

Formula 103

S tortuosum vs Formula 103

57

ldquoExclusive Formulardquo

Patent Filed

50

Is Nervousness and AnxiousnessAssociated with Other Conditions

51

Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study

OBJECTIVE

To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study

DESIGN

A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed

SETTING General community PARTICIPANTS A population-based sample of 2992

MAIN OUTCOME MEASURES

Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications

Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD

CONCLUSION

Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 14: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

15

Phosphodiesterase 4

and

cAMP

Mechanisms of Nervousness amp Anxiety

Levels of PDE4 subtypes in cingulate cortical tissue from non-psychiatric controls and individuals with MDD Tissues were processed and blotted for PDE4B-L (long form) (a) and PDE4D (b) as described in the Methods Samples (one from each group) that did not show bands with expected molecular weight were excluded from the final analysis There was a statistical trend toward elevation of PDE4B-L levels in the MDD group (t(28)=1905 p=00671) Significantly elevated PDE4D levels were seen in the MDD group (t(25)=2069 p=00491) Data are mean plusmn SD plt005 plt01

Humans with Major Depressive Disorder (MDD) have higher levels of PDE4

Pharmacol Biochem Behav 2011 May98(3)349Yuan P Tragon T Xia M Leclair CA Skoumbourdis AP Zheng W Thomas CJ Huang R Austin CP Chen G Guitart X

17

Phosphodiesterase 4 Inhibitors amp

Memory

Does forgetfulness make you nervous Anxious

18

Selective phosphodiesterase (PDE)-4 inhibitors a novel approach to treating memory deficitGhavami A Hirst WD Novak TJ

bull Several lines of evidence indicate that targeting PDE4 with selective inhibitors may offer novel strategies in the treatment of age-related memory impairment and Alzheimers disease

bull Preclinical studies indicate that PDE4 inhibitors can counteract deficits in long-term memory caused by pharmacological agents aging or overexpression of mutant forms of human amyloid precursor proteins

bull Targeting PDE4 with selective inhibitors may offer a novel therapy aimed at slowing progression prevention and eventually therapy of Alzheimers disease

Drugs R D 20067(2)63-71

bull Millions of people regularly obtain insufficient sleep

bull One of the major effects of sleep deprivation on the brain is to produce memory deficits

Studied Molecular MechanismsKTAs

1 Sleep deprivation selectively impaires cAMP and protein kinase A (PKA) signaling

2 Sleep deprivation increases the levels of phosphodiesterase 4 (PDE4)

Sleep deprivation increases PDE4 activity and gene expression in the hippocampus(a) PDE4 activity was significantly upregulated in hippocampi from SD mice compared with NSD mice (p=0039) (b) The PDE4 isoform PDE4A5 was significantly upregulated by sleep deprivation in the hippocampus (p=0033) A sample blot is shown with the nearest size markers indicated with arrows

Sleep Deprived

Sleep Deprived

PDE4Activity

PDE4Abundancy

Figure 4The PDE4 inhibitor rolipram rescues LTP and memory deficits caused by sleep deprivation(a) Rolipram (ROL) treatment rescued deficits in spaced 4-train LTP due to sleep deprivation (p=0003) (b) However rolipram showed no further enhancement of spaced 4-train LTP in NSD mice (p=10) The black bar in (a) and (b) represents the time of ROL treatment (c) Sleep deprivation significantly impaired context-specific memory (p=002) and treatment with rolipram rescued this deficit (p=00009) without affecting memory in non-sleep-deprived mice (p=099)Sleep deprivation impairs cAMP signaling in the hippocampusNature 2009 October 22461(7267)1122-1125

Sleep Deprived Mice Forget How to Get Through the Maze

Sleep Deprived Mice Given a PDE4 Inhibitor Restores Memory of the Maze

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

KTAThese findings demonstrate that brief sleep deprivation disrupts hippocampal function by interfering with cAMP signalling through increased PDE4 activity

bull Molecules that enhance cAMP signalling may provide a new therapeutic approach to counteract the cognitive effects of sleep deprivation

Natural Molecules

24

There is a Great Need for

New Safe Anti-Anxiety Therapeutics

without Side Effects

Natural Nutritional Support for Situational Nervousness

Sceletium tortuosumL-TheanineThiamineMagnesiumZinc

L-Theanine

bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667

1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function

(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing

Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state

of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan

p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)

BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood

METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans

RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake

The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake

KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults

Yoto et al Journal of Physiological Anthropology 2012 3128

PROFILE OF MOODS STATES

Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)

Yoto et al Journal of Physiological Anthropology 2012 3128

Nutritional Status and Anxiety amp Depression

1 Thiamine nutritional status and depressive symptoms are inversely associated among older

Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85

ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were

associated among older Chinese adultsrdquo

2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012

Dec 1141(1)79-85

ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc

magnesium and folate was associated with reduced odds ratio (OR) for major depression There

was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo

3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem

Res 2012 Mar145(3)286-90

ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and

depression in postgraduate students This study was conducted on 402 participants with a mean

age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we

found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this

study show that long-term intake of zinc may modulate symptoms of depressionrdquo

4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013

Mar151(3)324-9

The results of the study demonstrated an inverse relationship between magnesium intake and

depressive symptoms

29

Pharmacol Rep 2008 Sep-Oct60(5)588-9

Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl

bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects

bull Thus a search for better and safer agents is continuously in progress

bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties

bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants

bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models

bull Magnesium is active in stress-induced depression-like behavior models

bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium

31

Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes

Nutr Neurosci 2013 Apr 19

OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy

DESIGNbull Single-center randomized double-blind placebo-controlled

trial of zinc supplementation was conducted in patients with DSM-IV major depression

bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to

their selective serotonin reuptake inhibitor antidepressants for 12 weeks

bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12

RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)

Sceletium TortuosumMOA SERATONIN AND PDE4

35

It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of

Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

Safety

bull Patented standardized extract is self-affirmed GRAS

bull 300 years of documented history of safe use

bull Published

bull In vitro safety data

bull In vivo safety data

bull Human clinical safety data

Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African

Government in recognition of the producers Socially Responsible and

Environmentally sustainable practices

39

Sceletium Tortuosum

Extract

40

Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone

Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

5-HT Transporter

42

Sceletium tortuosum Extract Response Curves

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

SSRI

Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

PDE4 IC50 = 85 ugmL

PDE3 IC50 = 274 ugmL

Follow-up Study

Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1

1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa

bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task

bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose

bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced

bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat

Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli

45

The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract

Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa

Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator

Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders

Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS

VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)

Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking

placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks

Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains

cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side

effects

Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging

46

FORMULA SUMMARY

bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)

bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract

bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety

bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system

Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

48

Sceletium tortuosum is a Protein Kinase Inhibitor

49

S tortuosum

L-Theonine

Magnesium

Zinc

Thiamine

Formula 103

Formula 103 was 57 more potent than the same amount of S tortuosum alone

Formula 103

S tortuosum vs Formula 103

57

ldquoExclusive Formulardquo

Patent Filed

50

Is Nervousness and AnxiousnessAssociated with Other Conditions

51

Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study

OBJECTIVE

To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study

DESIGN

A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed

SETTING General community PARTICIPANTS A population-based sample of 2992

MAIN OUTCOME MEASURES

Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications

Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD

CONCLUSION

Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 15: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

15

Phosphodiesterase 4

and

cAMP

Mechanisms of Nervousness amp Anxiety

Levels of PDE4 subtypes in cingulate cortical tissue from non-psychiatric controls and individuals with MDD Tissues were processed and blotted for PDE4B-L (long form) (a) and PDE4D (b) as described in the Methods Samples (one from each group) that did not show bands with expected molecular weight were excluded from the final analysis There was a statistical trend toward elevation of PDE4B-L levels in the MDD group (t(28)=1905 p=00671) Significantly elevated PDE4D levels were seen in the MDD group (t(25)=2069 p=00491) Data are mean plusmn SD plt005 plt01

Humans with Major Depressive Disorder (MDD) have higher levels of PDE4

Pharmacol Biochem Behav 2011 May98(3)349Yuan P Tragon T Xia M Leclair CA Skoumbourdis AP Zheng W Thomas CJ Huang R Austin CP Chen G Guitart X

17

Phosphodiesterase 4 Inhibitors amp

Memory

Does forgetfulness make you nervous Anxious

18

Selective phosphodiesterase (PDE)-4 inhibitors a novel approach to treating memory deficitGhavami A Hirst WD Novak TJ

bull Several lines of evidence indicate that targeting PDE4 with selective inhibitors may offer novel strategies in the treatment of age-related memory impairment and Alzheimers disease

bull Preclinical studies indicate that PDE4 inhibitors can counteract deficits in long-term memory caused by pharmacological agents aging or overexpression of mutant forms of human amyloid precursor proteins

bull Targeting PDE4 with selective inhibitors may offer a novel therapy aimed at slowing progression prevention and eventually therapy of Alzheimers disease

Drugs R D 20067(2)63-71

bull Millions of people regularly obtain insufficient sleep

bull One of the major effects of sleep deprivation on the brain is to produce memory deficits

Studied Molecular MechanismsKTAs

1 Sleep deprivation selectively impaires cAMP and protein kinase A (PKA) signaling

2 Sleep deprivation increases the levels of phosphodiesterase 4 (PDE4)

Sleep deprivation increases PDE4 activity and gene expression in the hippocampus(a) PDE4 activity was significantly upregulated in hippocampi from SD mice compared with NSD mice (p=0039) (b) The PDE4 isoform PDE4A5 was significantly upregulated by sleep deprivation in the hippocampus (p=0033) A sample blot is shown with the nearest size markers indicated with arrows

Sleep Deprived

Sleep Deprived

PDE4Activity

PDE4Abundancy

Figure 4The PDE4 inhibitor rolipram rescues LTP and memory deficits caused by sleep deprivation(a) Rolipram (ROL) treatment rescued deficits in spaced 4-train LTP due to sleep deprivation (p=0003) (b) However rolipram showed no further enhancement of spaced 4-train LTP in NSD mice (p=10) The black bar in (a) and (b) represents the time of ROL treatment (c) Sleep deprivation significantly impaired context-specific memory (p=002) and treatment with rolipram rescued this deficit (p=00009) without affecting memory in non-sleep-deprived mice (p=099)Sleep deprivation impairs cAMP signaling in the hippocampusNature 2009 October 22461(7267)1122-1125

Sleep Deprived Mice Forget How to Get Through the Maze

Sleep Deprived Mice Given a PDE4 Inhibitor Restores Memory of the Maze

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

KTAThese findings demonstrate that brief sleep deprivation disrupts hippocampal function by interfering with cAMP signalling through increased PDE4 activity

bull Molecules that enhance cAMP signalling may provide a new therapeutic approach to counteract the cognitive effects of sleep deprivation

Natural Molecules

24

There is a Great Need for

New Safe Anti-Anxiety Therapeutics

without Side Effects

Natural Nutritional Support for Situational Nervousness

Sceletium tortuosumL-TheanineThiamineMagnesiumZinc

L-Theanine

bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667

1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function

(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing

Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state

of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan

p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)

BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood

METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans

RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake

The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake

KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults

Yoto et al Journal of Physiological Anthropology 2012 3128

PROFILE OF MOODS STATES

Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)

Yoto et al Journal of Physiological Anthropology 2012 3128

Nutritional Status and Anxiety amp Depression

1 Thiamine nutritional status and depressive symptoms are inversely associated among older

Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85

ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were

associated among older Chinese adultsrdquo

2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012

Dec 1141(1)79-85

ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc

magnesium and folate was associated with reduced odds ratio (OR) for major depression There

was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo

3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem

Res 2012 Mar145(3)286-90

ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and

depression in postgraduate students This study was conducted on 402 participants with a mean

age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we

found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this

study show that long-term intake of zinc may modulate symptoms of depressionrdquo

4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013

Mar151(3)324-9

The results of the study demonstrated an inverse relationship between magnesium intake and

depressive symptoms

29

Pharmacol Rep 2008 Sep-Oct60(5)588-9

Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl

bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects

bull Thus a search for better and safer agents is continuously in progress

bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties

bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants

bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models

bull Magnesium is active in stress-induced depression-like behavior models

bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium

31

Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes

Nutr Neurosci 2013 Apr 19

OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy

DESIGNbull Single-center randomized double-blind placebo-controlled

trial of zinc supplementation was conducted in patients with DSM-IV major depression

bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to

their selective serotonin reuptake inhibitor antidepressants for 12 weeks

bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12

RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)

Sceletium TortuosumMOA SERATONIN AND PDE4

35

It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of

Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

Safety

bull Patented standardized extract is self-affirmed GRAS

bull 300 years of documented history of safe use

bull Published

bull In vitro safety data

bull In vivo safety data

bull Human clinical safety data

Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African

Government in recognition of the producers Socially Responsible and

Environmentally sustainable practices

39

Sceletium Tortuosum

Extract

40

Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone

Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

5-HT Transporter

42

Sceletium tortuosum Extract Response Curves

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

SSRI

Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

PDE4 IC50 = 85 ugmL

PDE3 IC50 = 274 ugmL

Follow-up Study

Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1

1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa

bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task

bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose

bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced

bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat

Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli

45

The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract

Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa

Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator

Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders

Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS

VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)

Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking

placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks

Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains

cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side

effects

Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging

46

FORMULA SUMMARY

bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)

bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract

bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety

bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system

Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

48

Sceletium tortuosum is a Protein Kinase Inhibitor

49

S tortuosum

L-Theonine

Magnesium

Zinc

Thiamine

Formula 103

Formula 103 was 57 more potent than the same amount of S tortuosum alone

Formula 103

S tortuosum vs Formula 103

57

ldquoExclusive Formulardquo

Patent Filed

50

Is Nervousness and AnxiousnessAssociated with Other Conditions

51

Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study

OBJECTIVE

To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study

DESIGN

A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed

SETTING General community PARTICIPANTS A population-based sample of 2992

MAIN OUTCOME MEASURES

Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications

Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD

CONCLUSION

Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 16: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

Levels of PDE4 subtypes in cingulate cortical tissue from non-psychiatric controls and individuals with MDD Tissues were processed and blotted for PDE4B-L (long form) (a) and PDE4D (b) as described in the Methods Samples (one from each group) that did not show bands with expected molecular weight were excluded from the final analysis There was a statistical trend toward elevation of PDE4B-L levels in the MDD group (t(28)=1905 p=00671) Significantly elevated PDE4D levels were seen in the MDD group (t(25)=2069 p=00491) Data are mean plusmn SD plt005 plt01

Humans with Major Depressive Disorder (MDD) have higher levels of PDE4

Pharmacol Biochem Behav 2011 May98(3)349Yuan P Tragon T Xia M Leclair CA Skoumbourdis AP Zheng W Thomas CJ Huang R Austin CP Chen G Guitart X

17

Phosphodiesterase 4 Inhibitors amp

Memory

Does forgetfulness make you nervous Anxious

18

Selective phosphodiesterase (PDE)-4 inhibitors a novel approach to treating memory deficitGhavami A Hirst WD Novak TJ

bull Several lines of evidence indicate that targeting PDE4 with selective inhibitors may offer novel strategies in the treatment of age-related memory impairment and Alzheimers disease

bull Preclinical studies indicate that PDE4 inhibitors can counteract deficits in long-term memory caused by pharmacological agents aging or overexpression of mutant forms of human amyloid precursor proteins

bull Targeting PDE4 with selective inhibitors may offer a novel therapy aimed at slowing progression prevention and eventually therapy of Alzheimers disease

Drugs R D 20067(2)63-71

bull Millions of people regularly obtain insufficient sleep

bull One of the major effects of sleep deprivation on the brain is to produce memory deficits

Studied Molecular MechanismsKTAs

1 Sleep deprivation selectively impaires cAMP and protein kinase A (PKA) signaling

2 Sleep deprivation increases the levels of phosphodiesterase 4 (PDE4)

Sleep deprivation increases PDE4 activity and gene expression in the hippocampus(a) PDE4 activity was significantly upregulated in hippocampi from SD mice compared with NSD mice (p=0039) (b) The PDE4 isoform PDE4A5 was significantly upregulated by sleep deprivation in the hippocampus (p=0033) A sample blot is shown with the nearest size markers indicated with arrows

Sleep Deprived

Sleep Deprived

PDE4Activity

PDE4Abundancy

Figure 4The PDE4 inhibitor rolipram rescues LTP and memory deficits caused by sleep deprivation(a) Rolipram (ROL) treatment rescued deficits in spaced 4-train LTP due to sleep deprivation (p=0003) (b) However rolipram showed no further enhancement of spaced 4-train LTP in NSD mice (p=10) The black bar in (a) and (b) represents the time of ROL treatment (c) Sleep deprivation significantly impaired context-specific memory (p=002) and treatment with rolipram rescued this deficit (p=00009) without affecting memory in non-sleep-deprived mice (p=099)Sleep deprivation impairs cAMP signaling in the hippocampusNature 2009 October 22461(7267)1122-1125

Sleep Deprived Mice Forget How to Get Through the Maze

Sleep Deprived Mice Given a PDE4 Inhibitor Restores Memory of the Maze

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

KTAThese findings demonstrate that brief sleep deprivation disrupts hippocampal function by interfering with cAMP signalling through increased PDE4 activity

bull Molecules that enhance cAMP signalling may provide a new therapeutic approach to counteract the cognitive effects of sleep deprivation

Natural Molecules

24

There is a Great Need for

New Safe Anti-Anxiety Therapeutics

without Side Effects

Natural Nutritional Support for Situational Nervousness

Sceletium tortuosumL-TheanineThiamineMagnesiumZinc

L-Theanine

bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667

1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function

(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing

Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state

of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan

p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)

BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood

METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans

RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake

The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake

KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults

Yoto et al Journal of Physiological Anthropology 2012 3128

PROFILE OF MOODS STATES

Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)

Yoto et al Journal of Physiological Anthropology 2012 3128

Nutritional Status and Anxiety amp Depression

1 Thiamine nutritional status and depressive symptoms are inversely associated among older

Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85

ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were

associated among older Chinese adultsrdquo

2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012

Dec 1141(1)79-85

ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc

magnesium and folate was associated with reduced odds ratio (OR) for major depression There

was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo

3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem

Res 2012 Mar145(3)286-90

ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and

depression in postgraduate students This study was conducted on 402 participants with a mean

age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we

found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this

study show that long-term intake of zinc may modulate symptoms of depressionrdquo

4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013

Mar151(3)324-9

The results of the study demonstrated an inverse relationship between magnesium intake and

depressive symptoms

29

Pharmacol Rep 2008 Sep-Oct60(5)588-9

Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl

bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects

bull Thus a search for better and safer agents is continuously in progress

bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties

bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants

bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models

bull Magnesium is active in stress-induced depression-like behavior models

bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium

31

Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes

Nutr Neurosci 2013 Apr 19

OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy

DESIGNbull Single-center randomized double-blind placebo-controlled

trial of zinc supplementation was conducted in patients with DSM-IV major depression

bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to

their selective serotonin reuptake inhibitor antidepressants for 12 weeks

bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12

RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)

Sceletium TortuosumMOA SERATONIN AND PDE4

35

It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of

Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

Safety

bull Patented standardized extract is self-affirmed GRAS

bull 300 years of documented history of safe use

bull Published

bull In vitro safety data

bull In vivo safety data

bull Human clinical safety data

Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African

Government in recognition of the producers Socially Responsible and

Environmentally sustainable practices

39

Sceletium Tortuosum

Extract

40

Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone

Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

5-HT Transporter

42

Sceletium tortuosum Extract Response Curves

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

SSRI

Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

PDE4 IC50 = 85 ugmL

PDE3 IC50 = 274 ugmL

Follow-up Study

Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1

1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa

bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task

bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose

bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced

bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat

Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli

45

The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract

Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa

Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator

Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders

Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS

VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)

Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking

placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks

Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains

cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side

effects

Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging

46

FORMULA SUMMARY

bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)

bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract

bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety

bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system

Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

48

Sceletium tortuosum is a Protein Kinase Inhibitor

49

S tortuosum

L-Theonine

Magnesium

Zinc

Thiamine

Formula 103

Formula 103 was 57 more potent than the same amount of S tortuosum alone

Formula 103

S tortuosum vs Formula 103

57

ldquoExclusive Formulardquo

Patent Filed

50

Is Nervousness and AnxiousnessAssociated with Other Conditions

51

Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study

OBJECTIVE

To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study

DESIGN

A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed

SETTING General community PARTICIPANTS A population-based sample of 2992

MAIN OUTCOME MEASURES

Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications

Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD

CONCLUSION

Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 17: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

17

Phosphodiesterase 4 Inhibitors amp

Memory

Does forgetfulness make you nervous Anxious

18

Selective phosphodiesterase (PDE)-4 inhibitors a novel approach to treating memory deficitGhavami A Hirst WD Novak TJ

bull Several lines of evidence indicate that targeting PDE4 with selective inhibitors may offer novel strategies in the treatment of age-related memory impairment and Alzheimers disease

bull Preclinical studies indicate that PDE4 inhibitors can counteract deficits in long-term memory caused by pharmacological agents aging or overexpression of mutant forms of human amyloid precursor proteins

bull Targeting PDE4 with selective inhibitors may offer a novel therapy aimed at slowing progression prevention and eventually therapy of Alzheimers disease

Drugs R D 20067(2)63-71

bull Millions of people regularly obtain insufficient sleep

bull One of the major effects of sleep deprivation on the brain is to produce memory deficits

Studied Molecular MechanismsKTAs

1 Sleep deprivation selectively impaires cAMP and protein kinase A (PKA) signaling

2 Sleep deprivation increases the levels of phosphodiesterase 4 (PDE4)

Sleep deprivation increases PDE4 activity and gene expression in the hippocampus(a) PDE4 activity was significantly upregulated in hippocampi from SD mice compared with NSD mice (p=0039) (b) The PDE4 isoform PDE4A5 was significantly upregulated by sleep deprivation in the hippocampus (p=0033) A sample blot is shown with the nearest size markers indicated with arrows

Sleep Deprived

Sleep Deprived

PDE4Activity

PDE4Abundancy

Figure 4The PDE4 inhibitor rolipram rescues LTP and memory deficits caused by sleep deprivation(a) Rolipram (ROL) treatment rescued deficits in spaced 4-train LTP due to sleep deprivation (p=0003) (b) However rolipram showed no further enhancement of spaced 4-train LTP in NSD mice (p=10) The black bar in (a) and (b) represents the time of ROL treatment (c) Sleep deprivation significantly impaired context-specific memory (p=002) and treatment with rolipram rescued this deficit (p=00009) without affecting memory in non-sleep-deprived mice (p=099)Sleep deprivation impairs cAMP signaling in the hippocampusNature 2009 October 22461(7267)1122-1125

Sleep Deprived Mice Forget How to Get Through the Maze

Sleep Deprived Mice Given a PDE4 Inhibitor Restores Memory of the Maze

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

KTAThese findings demonstrate that brief sleep deprivation disrupts hippocampal function by interfering with cAMP signalling through increased PDE4 activity

bull Molecules that enhance cAMP signalling may provide a new therapeutic approach to counteract the cognitive effects of sleep deprivation

Natural Molecules

24

There is a Great Need for

New Safe Anti-Anxiety Therapeutics

without Side Effects

Natural Nutritional Support for Situational Nervousness

Sceletium tortuosumL-TheanineThiamineMagnesiumZinc

L-Theanine

bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667

1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function

(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing

Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state

of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan

p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)

BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood

METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans

RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake

The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake

KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults

Yoto et al Journal of Physiological Anthropology 2012 3128

PROFILE OF MOODS STATES

Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)

Yoto et al Journal of Physiological Anthropology 2012 3128

Nutritional Status and Anxiety amp Depression

1 Thiamine nutritional status and depressive symptoms are inversely associated among older

Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85

ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were

associated among older Chinese adultsrdquo

2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012

Dec 1141(1)79-85

ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc

magnesium and folate was associated with reduced odds ratio (OR) for major depression There

was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo

3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem

Res 2012 Mar145(3)286-90

ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and

depression in postgraduate students This study was conducted on 402 participants with a mean

age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we

found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this

study show that long-term intake of zinc may modulate symptoms of depressionrdquo

4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013

Mar151(3)324-9

The results of the study demonstrated an inverse relationship between magnesium intake and

depressive symptoms

29

Pharmacol Rep 2008 Sep-Oct60(5)588-9

Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl

bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects

bull Thus a search for better and safer agents is continuously in progress

bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties

bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants

bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models

bull Magnesium is active in stress-induced depression-like behavior models

bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium

31

Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes

Nutr Neurosci 2013 Apr 19

OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy

DESIGNbull Single-center randomized double-blind placebo-controlled

trial of zinc supplementation was conducted in patients with DSM-IV major depression

bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to

their selective serotonin reuptake inhibitor antidepressants for 12 weeks

bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12

RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)

Sceletium TortuosumMOA SERATONIN AND PDE4

35

It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of

Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

Safety

bull Patented standardized extract is self-affirmed GRAS

bull 300 years of documented history of safe use

bull Published

bull In vitro safety data

bull In vivo safety data

bull Human clinical safety data

Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African

Government in recognition of the producers Socially Responsible and

Environmentally sustainable practices

39

Sceletium Tortuosum

Extract

40

Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone

Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

5-HT Transporter

42

Sceletium tortuosum Extract Response Curves

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

SSRI

Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

PDE4 IC50 = 85 ugmL

PDE3 IC50 = 274 ugmL

Follow-up Study

Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1

1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa

bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task

bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose

bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced

bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat

Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli

45

The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract

Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa

Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator

Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders

Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS

VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)

Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking

placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks

Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains

cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side

effects

Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging

46

FORMULA SUMMARY

bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)

bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract

bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety

bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system

Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

48

Sceletium tortuosum is a Protein Kinase Inhibitor

49

S tortuosum

L-Theonine

Magnesium

Zinc

Thiamine

Formula 103

Formula 103 was 57 more potent than the same amount of S tortuosum alone

Formula 103

S tortuosum vs Formula 103

57

ldquoExclusive Formulardquo

Patent Filed

50

Is Nervousness and AnxiousnessAssociated with Other Conditions

51

Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study

OBJECTIVE

To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study

DESIGN

A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed

SETTING General community PARTICIPANTS A population-based sample of 2992

MAIN OUTCOME MEASURES

Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications

Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD

CONCLUSION

Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 18: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

18

Selective phosphodiesterase (PDE)-4 inhibitors a novel approach to treating memory deficitGhavami A Hirst WD Novak TJ

bull Several lines of evidence indicate that targeting PDE4 with selective inhibitors may offer novel strategies in the treatment of age-related memory impairment and Alzheimers disease

bull Preclinical studies indicate that PDE4 inhibitors can counteract deficits in long-term memory caused by pharmacological agents aging or overexpression of mutant forms of human amyloid precursor proteins

bull Targeting PDE4 with selective inhibitors may offer a novel therapy aimed at slowing progression prevention and eventually therapy of Alzheimers disease

Drugs R D 20067(2)63-71

bull Millions of people regularly obtain insufficient sleep

bull One of the major effects of sleep deprivation on the brain is to produce memory deficits

Studied Molecular MechanismsKTAs

1 Sleep deprivation selectively impaires cAMP and protein kinase A (PKA) signaling

2 Sleep deprivation increases the levels of phosphodiesterase 4 (PDE4)

Sleep deprivation increases PDE4 activity and gene expression in the hippocampus(a) PDE4 activity was significantly upregulated in hippocampi from SD mice compared with NSD mice (p=0039) (b) The PDE4 isoform PDE4A5 was significantly upregulated by sleep deprivation in the hippocampus (p=0033) A sample blot is shown with the nearest size markers indicated with arrows

Sleep Deprived

Sleep Deprived

PDE4Activity

PDE4Abundancy

Figure 4The PDE4 inhibitor rolipram rescues LTP and memory deficits caused by sleep deprivation(a) Rolipram (ROL) treatment rescued deficits in spaced 4-train LTP due to sleep deprivation (p=0003) (b) However rolipram showed no further enhancement of spaced 4-train LTP in NSD mice (p=10) The black bar in (a) and (b) represents the time of ROL treatment (c) Sleep deprivation significantly impaired context-specific memory (p=002) and treatment with rolipram rescued this deficit (p=00009) without affecting memory in non-sleep-deprived mice (p=099)Sleep deprivation impairs cAMP signaling in the hippocampusNature 2009 October 22461(7267)1122-1125

Sleep Deprived Mice Forget How to Get Through the Maze

Sleep Deprived Mice Given a PDE4 Inhibitor Restores Memory of the Maze

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

KTAThese findings demonstrate that brief sleep deprivation disrupts hippocampal function by interfering with cAMP signalling through increased PDE4 activity

bull Molecules that enhance cAMP signalling may provide a new therapeutic approach to counteract the cognitive effects of sleep deprivation

Natural Molecules

24

There is a Great Need for

New Safe Anti-Anxiety Therapeutics

without Side Effects

Natural Nutritional Support for Situational Nervousness

Sceletium tortuosumL-TheanineThiamineMagnesiumZinc

L-Theanine

bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667

1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function

(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing

Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state

of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan

p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)

BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood

METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans

RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake

The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake

KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults

Yoto et al Journal of Physiological Anthropology 2012 3128

PROFILE OF MOODS STATES

Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)

Yoto et al Journal of Physiological Anthropology 2012 3128

Nutritional Status and Anxiety amp Depression

1 Thiamine nutritional status and depressive symptoms are inversely associated among older

Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85

ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were

associated among older Chinese adultsrdquo

2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012

Dec 1141(1)79-85

ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc

magnesium and folate was associated with reduced odds ratio (OR) for major depression There

was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo

3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem

Res 2012 Mar145(3)286-90

ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and

depression in postgraduate students This study was conducted on 402 participants with a mean

age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we

found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this

study show that long-term intake of zinc may modulate symptoms of depressionrdquo

4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013

Mar151(3)324-9

The results of the study demonstrated an inverse relationship between magnesium intake and

depressive symptoms

29

Pharmacol Rep 2008 Sep-Oct60(5)588-9

Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl

bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects

bull Thus a search for better and safer agents is continuously in progress

bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties

bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants

bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models

bull Magnesium is active in stress-induced depression-like behavior models

bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium

31

Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes

Nutr Neurosci 2013 Apr 19

OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy

DESIGNbull Single-center randomized double-blind placebo-controlled

trial of zinc supplementation was conducted in patients with DSM-IV major depression

bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to

their selective serotonin reuptake inhibitor antidepressants for 12 weeks

bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12

RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)

Sceletium TortuosumMOA SERATONIN AND PDE4

35

It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of

Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

Safety

bull Patented standardized extract is self-affirmed GRAS

bull 300 years of documented history of safe use

bull Published

bull In vitro safety data

bull In vivo safety data

bull Human clinical safety data

Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African

Government in recognition of the producers Socially Responsible and

Environmentally sustainable practices

39

Sceletium Tortuosum

Extract

40

Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone

Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

5-HT Transporter

42

Sceletium tortuosum Extract Response Curves

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

SSRI

Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

PDE4 IC50 = 85 ugmL

PDE3 IC50 = 274 ugmL

Follow-up Study

Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1

1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa

bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task

bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose

bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced

bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat

Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli

45

The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract

Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa

Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator

Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders

Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS

VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)

Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking

placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks

Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains

cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side

effects

Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging

46

FORMULA SUMMARY

bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)

bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract

bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety

bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system

Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

48

Sceletium tortuosum is a Protein Kinase Inhibitor

49

S tortuosum

L-Theonine

Magnesium

Zinc

Thiamine

Formula 103

Formula 103 was 57 more potent than the same amount of S tortuosum alone

Formula 103

S tortuosum vs Formula 103

57

ldquoExclusive Formulardquo

Patent Filed

50

Is Nervousness and AnxiousnessAssociated with Other Conditions

51

Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study

OBJECTIVE

To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study

DESIGN

A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed

SETTING General community PARTICIPANTS A population-based sample of 2992

MAIN OUTCOME MEASURES

Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications

Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD

CONCLUSION

Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 19: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

bull Millions of people regularly obtain insufficient sleep

bull One of the major effects of sleep deprivation on the brain is to produce memory deficits

Studied Molecular MechanismsKTAs

1 Sleep deprivation selectively impaires cAMP and protein kinase A (PKA) signaling

2 Sleep deprivation increases the levels of phosphodiesterase 4 (PDE4)

Sleep deprivation increases PDE4 activity and gene expression in the hippocampus(a) PDE4 activity was significantly upregulated in hippocampi from SD mice compared with NSD mice (p=0039) (b) The PDE4 isoform PDE4A5 was significantly upregulated by sleep deprivation in the hippocampus (p=0033) A sample blot is shown with the nearest size markers indicated with arrows

Sleep Deprived

Sleep Deprived

PDE4Activity

PDE4Abundancy

Figure 4The PDE4 inhibitor rolipram rescues LTP and memory deficits caused by sleep deprivation(a) Rolipram (ROL) treatment rescued deficits in spaced 4-train LTP due to sleep deprivation (p=0003) (b) However rolipram showed no further enhancement of spaced 4-train LTP in NSD mice (p=10) The black bar in (a) and (b) represents the time of ROL treatment (c) Sleep deprivation significantly impaired context-specific memory (p=002) and treatment with rolipram rescued this deficit (p=00009) without affecting memory in non-sleep-deprived mice (p=099)Sleep deprivation impairs cAMP signaling in the hippocampusNature 2009 October 22461(7267)1122-1125

Sleep Deprived Mice Forget How to Get Through the Maze

Sleep Deprived Mice Given a PDE4 Inhibitor Restores Memory of the Maze

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

KTAThese findings demonstrate that brief sleep deprivation disrupts hippocampal function by interfering with cAMP signalling through increased PDE4 activity

bull Molecules that enhance cAMP signalling may provide a new therapeutic approach to counteract the cognitive effects of sleep deprivation

Natural Molecules

24

There is a Great Need for

New Safe Anti-Anxiety Therapeutics

without Side Effects

Natural Nutritional Support for Situational Nervousness

Sceletium tortuosumL-TheanineThiamineMagnesiumZinc

L-Theanine

bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667

1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function

(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing

Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state

of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan

p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)

BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood

METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans

RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake

The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake

KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults

Yoto et al Journal of Physiological Anthropology 2012 3128

PROFILE OF MOODS STATES

Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)

Yoto et al Journal of Physiological Anthropology 2012 3128

Nutritional Status and Anxiety amp Depression

1 Thiamine nutritional status and depressive symptoms are inversely associated among older

Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85

ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were

associated among older Chinese adultsrdquo

2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012

Dec 1141(1)79-85

ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc

magnesium and folate was associated with reduced odds ratio (OR) for major depression There

was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo

3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem

Res 2012 Mar145(3)286-90

ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and

depression in postgraduate students This study was conducted on 402 participants with a mean

age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we

found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this

study show that long-term intake of zinc may modulate symptoms of depressionrdquo

4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013

Mar151(3)324-9

The results of the study demonstrated an inverse relationship between magnesium intake and

depressive symptoms

29

Pharmacol Rep 2008 Sep-Oct60(5)588-9

Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl

bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects

bull Thus a search for better and safer agents is continuously in progress

bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties

bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants

bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models

bull Magnesium is active in stress-induced depression-like behavior models

bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium

31

Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes

Nutr Neurosci 2013 Apr 19

OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy

DESIGNbull Single-center randomized double-blind placebo-controlled

trial of zinc supplementation was conducted in patients with DSM-IV major depression

bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to

their selective serotonin reuptake inhibitor antidepressants for 12 weeks

bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12

RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)

Sceletium TortuosumMOA SERATONIN AND PDE4

35

It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of

Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

Safety

bull Patented standardized extract is self-affirmed GRAS

bull 300 years of documented history of safe use

bull Published

bull In vitro safety data

bull In vivo safety data

bull Human clinical safety data

Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African

Government in recognition of the producers Socially Responsible and

Environmentally sustainable practices

39

Sceletium Tortuosum

Extract

40

Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone

Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

5-HT Transporter

42

Sceletium tortuosum Extract Response Curves

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

SSRI

Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

PDE4 IC50 = 85 ugmL

PDE3 IC50 = 274 ugmL

Follow-up Study

Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1

1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa

bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task

bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose

bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced

bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat

Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli

45

The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract

Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa

Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator

Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders

Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS

VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)

Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking

placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks

Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains

cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side

effects

Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging

46

FORMULA SUMMARY

bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)

bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract

bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety

bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system

Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

48

Sceletium tortuosum is a Protein Kinase Inhibitor

49

S tortuosum

L-Theonine

Magnesium

Zinc

Thiamine

Formula 103

Formula 103 was 57 more potent than the same amount of S tortuosum alone

Formula 103

S tortuosum vs Formula 103

57

ldquoExclusive Formulardquo

Patent Filed

50

Is Nervousness and AnxiousnessAssociated with Other Conditions

51

Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study

OBJECTIVE

To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study

DESIGN

A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed

SETTING General community PARTICIPANTS A population-based sample of 2992

MAIN OUTCOME MEASURES

Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications

Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD

CONCLUSION

Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 20: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

Sleep deprivation increases PDE4 activity and gene expression in the hippocampus(a) PDE4 activity was significantly upregulated in hippocampi from SD mice compared with NSD mice (p=0039) (b) The PDE4 isoform PDE4A5 was significantly upregulated by sleep deprivation in the hippocampus (p=0033) A sample blot is shown with the nearest size markers indicated with arrows

Sleep Deprived

Sleep Deprived

PDE4Activity

PDE4Abundancy

Figure 4The PDE4 inhibitor rolipram rescues LTP and memory deficits caused by sleep deprivation(a) Rolipram (ROL) treatment rescued deficits in spaced 4-train LTP due to sleep deprivation (p=0003) (b) However rolipram showed no further enhancement of spaced 4-train LTP in NSD mice (p=10) The black bar in (a) and (b) represents the time of ROL treatment (c) Sleep deprivation significantly impaired context-specific memory (p=002) and treatment with rolipram rescued this deficit (p=00009) without affecting memory in non-sleep-deprived mice (p=099)Sleep deprivation impairs cAMP signaling in the hippocampusNature 2009 October 22461(7267)1122-1125

Sleep Deprived Mice Forget How to Get Through the Maze

Sleep Deprived Mice Given a PDE4 Inhibitor Restores Memory of the Maze

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

KTAThese findings demonstrate that brief sleep deprivation disrupts hippocampal function by interfering with cAMP signalling through increased PDE4 activity

bull Molecules that enhance cAMP signalling may provide a new therapeutic approach to counteract the cognitive effects of sleep deprivation

Natural Molecules

24

There is a Great Need for

New Safe Anti-Anxiety Therapeutics

without Side Effects

Natural Nutritional Support for Situational Nervousness

Sceletium tortuosumL-TheanineThiamineMagnesiumZinc

L-Theanine

bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667

1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function

(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing

Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state

of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan

p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)

BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood

METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans

RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake

The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake

KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults

Yoto et al Journal of Physiological Anthropology 2012 3128

PROFILE OF MOODS STATES

Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)

Yoto et al Journal of Physiological Anthropology 2012 3128

Nutritional Status and Anxiety amp Depression

1 Thiamine nutritional status and depressive symptoms are inversely associated among older

Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85

ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were

associated among older Chinese adultsrdquo

2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012

Dec 1141(1)79-85

ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc

magnesium and folate was associated with reduced odds ratio (OR) for major depression There

was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo

3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem

Res 2012 Mar145(3)286-90

ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and

depression in postgraduate students This study was conducted on 402 participants with a mean

age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we

found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this

study show that long-term intake of zinc may modulate symptoms of depressionrdquo

4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013

Mar151(3)324-9

The results of the study demonstrated an inverse relationship between magnesium intake and

depressive symptoms

29

Pharmacol Rep 2008 Sep-Oct60(5)588-9

Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl

bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects

bull Thus a search for better and safer agents is continuously in progress

bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties

bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants

bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models

bull Magnesium is active in stress-induced depression-like behavior models

bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium

31

Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes

Nutr Neurosci 2013 Apr 19

OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy

DESIGNbull Single-center randomized double-blind placebo-controlled

trial of zinc supplementation was conducted in patients with DSM-IV major depression

bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to

their selective serotonin reuptake inhibitor antidepressants for 12 weeks

bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12

RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)

Sceletium TortuosumMOA SERATONIN AND PDE4

35

It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of

Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

Safety

bull Patented standardized extract is self-affirmed GRAS

bull 300 years of documented history of safe use

bull Published

bull In vitro safety data

bull In vivo safety data

bull Human clinical safety data

Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African

Government in recognition of the producers Socially Responsible and

Environmentally sustainable practices

39

Sceletium Tortuosum

Extract

40

Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone

Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

5-HT Transporter

42

Sceletium tortuosum Extract Response Curves

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

SSRI

Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

PDE4 IC50 = 85 ugmL

PDE3 IC50 = 274 ugmL

Follow-up Study

Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1

1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa

bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task

bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose

bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced

bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat

Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli

45

The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract

Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa

Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator

Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders

Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS

VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)

Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking

placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks

Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains

cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side

effects

Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging

46

FORMULA SUMMARY

bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)

bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract

bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety

bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system

Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

48

Sceletium tortuosum is a Protein Kinase Inhibitor

49

S tortuosum

L-Theonine

Magnesium

Zinc

Thiamine

Formula 103

Formula 103 was 57 more potent than the same amount of S tortuosum alone

Formula 103

S tortuosum vs Formula 103

57

ldquoExclusive Formulardquo

Patent Filed

50

Is Nervousness and AnxiousnessAssociated with Other Conditions

51

Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study

OBJECTIVE

To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study

DESIGN

A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed

SETTING General community PARTICIPANTS A population-based sample of 2992

MAIN OUTCOME MEASURES

Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications

Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD

CONCLUSION

Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 21: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

Figure 4The PDE4 inhibitor rolipram rescues LTP and memory deficits caused by sleep deprivation(a) Rolipram (ROL) treatment rescued deficits in spaced 4-train LTP due to sleep deprivation (p=0003) (b) However rolipram showed no further enhancement of spaced 4-train LTP in NSD mice (p=10) The black bar in (a) and (b) represents the time of ROL treatment (c) Sleep deprivation significantly impaired context-specific memory (p=002) and treatment with rolipram rescued this deficit (p=00009) without affecting memory in non-sleep-deprived mice (p=099)Sleep deprivation impairs cAMP signaling in the hippocampusNature 2009 October 22461(7267)1122-1125

Sleep Deprived Mice Forget How to Get Through the Maze

Sleep Deprived Mice Given a PDE4 Inhibitor Restores Memory of the Maze

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

KTAThese findings demonstrate that brief sleep deprivation disrupts hippocampal function by interfering with cAMP signalling through increased PDE4 activity

bull Molecules that enhance cAMP signalling may provide a new therapeutic approach to counteract the cognitive effects of sleep deprivation

Natural Molecules

24

There is a Great Need for

New Safe Anti-Anxiety Therapeutics

without Side Effects

Natural Nutritional Support for Situational Nervousness

Sceletium tortuosumL-TheanineThiamineMagnesiumZinc

L-Theanine

bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667

1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function

(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing

Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state

of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan

p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)

BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood

METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans

RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake

The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake

KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults

Yoto et al Journal of Physiological Anthropology 2012 3128

PROFILE OF MOODS STATES

Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)

Yoto et al Journal of Physiological Anthropology 2012 3128

Nutritional Status and Anxiety amp Depression

1 Thiamine nutritional status and depressive symptoms are inversely associated among older

Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85

ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were

associated among older Chinese adultsrdquo

2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012

Dec 1141(1)79-85

ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc

magnesium and folate was associated with reduced odds ratio (OR) for major depression There

was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo

3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem

Res 2012 Mar145(3)286-90

ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and

depression in postgraduate students This study was conducted on 402 participants with a mean

age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we

found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this

study show that long-term intake of zinc may modulate symptoms of depressionrdquo

4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013

Mar151(3)324-9

The results of the study demonstrated an inverse relationship between magnesium intake and

depressive symptoms

29

Pharmacol Rep 2008 Sep-Oct60(5)588-9

Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl

bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects

bull Thus a search for better and safer agents is continuously in progress

bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties

bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants

bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models

bull Magnesium is active in stress-induced depression-like behavior models

bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium

31

Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes

Nutr Neurosci 2013 Apr 19

OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy

DESIGNbull Single-center randomized double-blind placebo-controlled

trial of zinc supplementation was conducted in patients with DSM-IV major depression

bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to

their selective serotonin reuptake inhibitor antidepressants for 12 weeks

bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12

RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)

Sceletium TortuosumMOA SERATONIN AND PDE4

35

It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of

Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

Safety

bull Patented standardized extract is self-affirmed GRAS

bull 300 years of documented history of safe use

bull Published

bull In vitro safety data

bull In vivo safety data

bull Human clinical safety data

Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African

Government in recognition of the producers Socially Responsible and

Environmentally sustainable practices

39

Sceletium Tortuosum

Extract

40

Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone

Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

5-HT Transporter

42

Sceletium tortuosum Extract Response Curves

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

SSRI

Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

PDE4 IC50 = 85 ugmL

PDE3 IC50 = 274 ugmL

Follow-up Study

Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1

1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa

bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task

bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose

bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced

bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat

Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli

45

The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract

Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa

Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator

Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders

Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS

VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)

Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking

placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks

Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains

cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side

effects

Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging

46

FORMULA SUMMARY

bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)

bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract

bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety

bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system

Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

48

Sceletium tortuosum is a Protein Kinase Inhibitor

49

S tortuosum

L-Theonine

Magnesium

Zinc

Thiamine

Formula 103

Formula 103 was 57 more potent than the same amount of S tortuosum alone

Formula 103

S tortuosum vs Formula 103

57

ldquoExclusive Formulardquo

Patent Filed

50

Is Nervousness and AnxiousnessAssociated with Other Conditions

51

Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study

OBJECTIVE

To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study

DESIGN

A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed

SETTING General community PARTICIPANTS A population-based sample of 2992

MAIN OUTCOME MEASURES

Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications

Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD

CONCLUSION

Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 22: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

KTAThese findings demonstrate that brief sleep deprivation disrupts hippocampal function by interfering with cAMP signalling through increased PDE4 activity

bull Molecules that enhance cAMP signalling may provide a new therapeutic approach to counteract the cognitive effects of sleep deprivation

Natural Molecules

24

There is a Great Need for

New Safe Anti-Anxiety Therapeutics

without Side Effects

Natural Nutritional Support for Situational Nervousness

Sceletium tortuosumL-TheanineThiamineMagnesiumZinc

L-Theanine

bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667

1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function

(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing

Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state

of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan

p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)

BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood

METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans

RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake

The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake

KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults

Yoto et al Journal of Physiological Anthropology 2012 3128

PROFILE OF MOODS STATES

Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)

Yoto et al Journal of Physiological Anthropology 2012 3128

Nutritional Status and Anxiety amp Depression

1 Thiamine nutritional status and depressive symptoms are inversely associated among older

Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85

ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were

associated among older Chinese adultsrdquo

2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012

Dec 1141(1)79-85

ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc

magnesium and folate was associated with reduced odds ratio (OR) for major depression There

was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo

3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem

Res 2012 Mar145(3)286-90

ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and

depression in postgraduate students This study was conducted on 402 participants with a mean

age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we

found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this

study show that long-term intake of zinc may modulate symptoms of depressionrdquo

4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013

Mar151(3)324-9

The results of the study demonstrated an inverse relationship between magnesium intake and

depressive symptoms

29

Pharmacol Rep 2008 Sep-Oct60(5)588-9

Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl

bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects

bull Thus a search for better and safer agents is continuously in progress

bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties

bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants

bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models

bull Magnesium is active in stress-induced depression-like behavior models

bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium

31

Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes

Nutr Neurosci 2013 Apr 19

OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy

DESIGNbull Single-center randomized double-blind placebo-controlled

trial of zinc supplementation was conducted in patients with DSM-IV major depression

bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to

their selective serotonin reuptake inhibitor antidepressants for 12 weeks

bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12

RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)

Sceletium TortuosumMOA SERATONIN AND PDE4

35

It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of

Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

Safety

bull Patented standardized extract is self-affirmed GRAS

bull 300 years of documented history of safe use

bull Published

bull In vitro safety data

bull In vivo safety data

bull Human clinical safety data

Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African

Government in recognition of the producers Socially Responsible and

Environmentally sustainable practices

39

Sceletium Tortuosum

Extract

40

Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone

Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

5-HT Transporter

42

Sceletium tortuosum Extract Response Curves

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

SSRI

Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

PDE4 IC50 = 85 ugmL

PDE3 IC50 = 274 ugmL

Follow-up Study

Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1

1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa

bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task

bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose

bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced

bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat

Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli

45

The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract

Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa

Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator

Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders

Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS

VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)

Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking

placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks

Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains

cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side

effects

Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging

46

FORMULA SUMMARY

bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)

bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract

bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety

bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system

Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

48

Sceletium tortuosum is a Protein Kinase Inhibitor

49

S tortuosum

L-Theonine

Magnesium

Zinc

Thiamine

Formula 103

Formula 103 was 57 more potent than the same amount of S tortuosum alone

Formula 103

S tortuosum vs Formula 103

57

ldquoExclusive Formulardquo

Patent Filed

50

Is Nervousness and AnxiousnessAssociated with Other Conditions

51

Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study

OBJECTIVE

To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study

DESIGN

A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed

SETTING General community PARTICIPANTS A population-based sample of 2992

MAIN OUTCOME MEASURES

Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications

Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD

CONCLUSION

Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 23: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

KTAThese findings demonstrate that brief sleep deprivation disrupts hippocampal function by interfering with cAMP signalling through increased PDE4 activity

bull Molecules that enhance cAMP signalling may provide a new therapeutic approach to counteract the cognitive effects of sleep deprivation

Natural Molecules

24

There is a Great Need for

New Safe Anti-Anxiety Therapeutics

without Side Effects

Natural Nutritional Support for Situational Nervousness

Sceletium tortuosumL-TheanineThiamineMagnesiumZinc

L-Theanine

bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667

1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function

(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing

Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state

of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan

p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)

BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood

METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans

RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake

The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake

KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults

Yoto et al Journal of Physiological Anthropology 2012 3128

PROFILE OF MOODS STATES

Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)

Yoto et al Journal of Physiological Anthropology 2012 3128

Nutritional Status and Anxiety amp Depression

1 Thiamine nutritional status and depressive symptoms are inversely associated among older

Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85

ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were

associated among older Chinese adultsrdquo

2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012

Dec 1141(1)79-85

ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc

magnesium and folate was associated with reduced odds ratio (OR) for major depression There

was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo

3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem

Res 2012 Mar145(3)286-90

ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and

depression in postgraduate students This study was conducted on 402 participants with a mean

age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we

found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this

study show that long-term intake of zinc may modulate symptoms of depressionrdquo

4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013

Mar151(3)324-9

The results of the study demonstrated an inverse relationship between magnesium intake and

depressive symptoms

29

Pharmacol Rep 2008 Sep-Oct60(5)588-9

Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl

bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects

bull Thus a search for better and safer agents is continuously in progress

bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties

bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants

bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models

bull Magnesium is active in stress-induced depression-like behavior models

bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium

31

Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes

Nutr Neurosci 2013 Apr 19

OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy

DESIGNbull Single-center randomized double-blind placebo-controlled

trial of zinc supplementation was conducted in patients with DSM-IV major depression

bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to

their selective serotonin reuptake inhibitor antidepressants for 12 weeks

bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12

RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)

Sceletium TortuosumMOA SERATONIN AND PDE4

35

It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of

Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

Safety

bull Patented standardized extract is self-affirmed GRAS

bull 300 years of documented history of safe use

bull Published

bull In vitro safety data

bull In vivo safety data

bull Human clinical safety data

Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African

Government in recognition of the producers Socially Responsible and

Environmentally sustainable practices

39

Sceletium Tortuosum

Extract

40

Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone

Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

5-HT Transporter

42

Sceletium tortuosum Extract Response Curves

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

SSRI

Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

PDE4 IC50 = 85 ugmL

PDE3 IC50 = 274 ugmL

Follow-up Study

Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1

1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa

bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task

bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose

bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced

bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat

Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli

45

The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract

Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa

Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator

Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders

Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS

VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)

Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking

placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks

Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains

cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side

effects

Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging

46

FORMULA SUMMARY

bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)

bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract

bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety

bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system

Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

48

Sceletium tortuosum is a Protein Kinase Inhibitor

49

S tortuosum

L-Theonine

Magnesium

Zinc

Thiamine

Formula 103

Formula 103 was 57 more potent than the same amount of S tortuosum alone

Formula 103

S tortuosum vs Formula 103

57

ldquoExclusive Formulardquo

Patent Filed

50

Is Nervousness and AnxiousnessAssociated with Other Conditions

51

Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study

OBJECTIVE

To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study

DESIGN

A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed

SETTING General community PARTICIPANTS A population-based sample of 2992

MAIN OUTCOME MEASURES

Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications

Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD

CONCLUSION

Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 24: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

24

There is a Great Need for

New Safe Anti-Anxiety Therapeutics

without Side Effects

Natural Nutritional Support for Situational Nervousness

Sceletium tortuosumL-TheanineThiamineMagnesiumZinc

L-Theanine

bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667

1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function

(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing

Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state

of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan

p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)

BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood

METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans

RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake

The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake

KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults

Yoto et al Journal of Physiological Anthropology 2012 3128

PROFILE OF MOODS STATES

Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)

Yoto et al Journal of Physiological Anthropology 2012 3128

Nutritional Status and Anxiety amp Depression

1 Thiamine nutritional status and depressive symptoms are inversely associated among older

Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85

ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were

associated among older Chinese adultsrdquo

2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012

Dec 1141(1)79-85

ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc

magnesium and folate was associated with reduced odds ratio (OR) for major depression There

was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo

3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem

Res 2012 Mar145(3)286-90

ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and

depression in postgraduate students This study was conducted on 402 participants with a mean

age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we

found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this

study show that long-term intake of zinc may modulate symptoms of depressionrdquo

4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013

Mar151(3)324-9

The results of the study demonstrated an inverse relationship between magnesium intake and

depressive symptoms

29

Pharmacol Rep 2008 Sep-Oct60(5)588-9

Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl

bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects

bull Thus a search for better and safer agents is continuously in progress

bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties

bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants

bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models

bull Magnesium is active in stress-induced depression-like behavior models

bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium

31

Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes

Nutr Neurosci 2013 Apr 19

OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy

DESIGNbull Single-center randomized double-blind placebo-controlled

trial of zinc supplementation was conducted in patients with DSM-IV major depression

bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to

their selective serotonin reuptake inhibitor antidepressants for 12 weeks

bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12

RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)

Sceletium TortuosumMOA SERATONIN AND PDE4

35

It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of

Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

Safety

bull Patented standardized extract is self-affirmed GRAS

bull 300 years of documented history of safe use

bull Published

bull In vitro safety data

bull In vivo safety data

bull Human clinical safety data

Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African

Government in recognition of the producers Socially Responsible and

Environmentally sustainable practices

39

Sceletium Tortuosum

Extract

40

Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone

Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

5-HT Transporter

42

Sceletium tortuosum Extract Response Curves

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

SSRI

Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

PDE4 IC50 = 85 ugmL

PDE3 IC50 = 274 ugmL

Follow-up Study

Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1

1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa

bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task

bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose

bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced

bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat

Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli

45

The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract

Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa

Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator

Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders

Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS

VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)

Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking

placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks

Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains

cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side

effects

Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging

46

FORMULA SUMMARY

bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)

bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract

bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety

bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system

Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

48

Sceletium tortuosum is a Protein Kinase Inhibitor

49

S tortuosum

L-Theonine

Magnesium

Zinc

Thiamine

Formula 103

Formula 103 was 57 more potent than the same amount of S tortuosum alone

Formula 103

S tortuosum vs Formula 103

57

ldquoExclusive Formulardquo

Patent Filed

50

Is Nervousness and AnxiousnessAssociated with Other Conditions

51

Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study

OBJECTIVE

To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study

DESIGN

A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed

SETTING General community PARTICIPANTS A population-based sample of 2992

MAIN OUTCOME MEASURES

Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications

Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD

CONCLUSION

Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 25: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

L-Theanine

bull Theanine is a non-protein amino acid and a glutamic acid analogbull Discovered in green tea in 1949bull GRAS in USbull Umami flavorbull Crosses the blood brain barrier (Yokogoshi et al Neurochemical Res V23 p667

1998)bull Blocks the binding of glutamate to the glutamate receptor in the brainbull Improves eNOS activity nitric oxidize formation and endothelial function

(Siamwala et al 2013)bull Increases alpha waves in the brain ndash associated with relaxation without causing

Drosinessbull Clinically 50 mg resulted in increased mental awareness while enhancing a state

of relaxation (Nobre et al 2008)bull Reduces mental stress and physical stress (Kimua et al Biological Psychology Jan

p 39 2007)bull Improves memory and cognition (Park et al J Medicinal Food 14 (4)334 2011)

BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood

METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans

RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake

The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake

KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults

Yoto et al Journal of Physiological Anthropology 2012 3128

PROFILE OF MOODS STATES

Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)

Yoto et al Journal of Physiological Anthropology 2012 3128

Nutritional Status and Anxiety amp Depression

1 Thiamine nutritional status and depressive symptoms are inversely associated among older

Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85

ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were

associated among older Chinese adultsrdquo

2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012

Dec 1141(1)79-85

ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc

magnesium and folate was associated with reduced odds ratio (OR) for major depression There

was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo

3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem

Res 2012 Mar145(3)286-90

ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and

depression in postgraduate students This study was conducted on 402 participants with a mean

age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we

found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this

study show that long-term intake of zinc may modulate symptoms of depressionrdquo

4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013

Mar151(3)324-9

The results of the study demonstrated an inverse relationship between magnesium intake and

depressive symptoms

29

Pharmacol Rep 2008 Sep-Oct60(5)588-9

Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl

bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects

bull Thus a search for better and safer agents is continuously in progress

bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties

bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants

bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models

bull Magnesium is active in stress-induced depression-like behavior models

bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium

31

Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes

Nutr Neurosci 2013 Apr 19

OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy

DESIGNbull Single-center randomized double-blind placebo-controlled

trial of zinc supplementation was conducted in patients with DSM-IV major depression

bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to

their selective serotonin reuptake inhibitor antidepressants for 12 weeks

bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12

RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)

Sceletium TortuosumMOA SERATONIN AND PDE4

35

It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of

Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

Safety

bull Patented standardized extract is self-affirmed GRAS

bull 300 years of documented history of safe use

bull Published

bull In vitro safety data

bull In vivo safety data

bull Human clinical safety data

Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African

Government in recognition of the producers Socially Responsible and

Environmentally sustainable practices

39

Sceletium Tortuosum

Extract

40

Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone

Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

5-HT Transporter

42

Sceletium tortuosum Extract Response Curves

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

SSRI

Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

PDE4 IC50 = 85 ugmL

PDE3 IC50 = 274 ugmL

Follow-up Study

Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1

1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa

bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task

bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose

bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced

bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat

Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli

45

The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract

Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa

Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator

Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders

Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS

VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)

Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking

placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks

Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains

cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side

effects

Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging

46

FORMULA SUMMARY

bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)

bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract

bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety

bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system

Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

48

Sceletium tortuosum is a Protein Kinase Inhibitor

49

S tortuosum

L-Theonine

Magnesium

Zinc

Thiamine

Formula 103

Formula 103 was 57 more potent than the same amount of S tortuosum alone

Formula 103

S tortuosum vs Formula 103

57

ldquoExclusive Formulardquo

Patent Filed

50

Is Nervousness and AnxiousnessAssociated with Other Conditions

51

Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study

OBJECTIVE

To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study

DESIGN

A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed

SETTING General community PARTICIPANTS A population-based sample of 2992

MAIN OUTCOME MEASURES

Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications

Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD

CONCLUSION

Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 26: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

BACKROUND L-theanine is known to block the binding of L-glutamic acid to glutamate receptors in the brain and has been considered to cause anti-stress effects by inhibiting cortical neuron excitation Both L-theanineand caffeine which green tea contains have been highlighted for their beneficial effects on cognition and mood

METHODS We investigated the effects of orally administered L-theanine or caffeine on mental task performance and physiological activities under conditions of physical or psychological stress in humans

RESULTS The results after the mental tasks showed that L-theanine significantly inhibited the blood-pressureincreases in a high-response group which consisted of participants whose blood pressure increased more than average by a performance of a mental task after placebo intake

The result of the Profile of Mood States after the mental tasks also showed that L-theanine reduced the Tension-Anxiety scores as compared with placebo intake

KTA L-theanine not only reduces anxiety but also attenuates the blood-pressure increase in high-stress-response adults

Yoto et al Journal of Physiological Anthropology 2012 3128

PROFILE OF MOODS STATES

Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)

Yoto et al Journal of Physiological Anthropology 2012 3128

Nutritional Status and Anxiety amp Depression

1 Thiamine nutritional status and depressive symptoms are inversely associated among older

Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85

ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were

associated among older Chinese adultsrdquo

2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012

Dec 1141(1)79-85

ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc

magnesium and folate was associated with reduced odds ratio (OR) for major depression There

was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo

3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem

Res 2012 Mar145(3)286-90

ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and

depression in postgraduate students This study was conducted on 402 participants with a mean

age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we

found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this

study show that long-term intake of zinc may modulate symptoms of depressionrdquo

4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013

Mar151(3)324-9

The results of the study demonstrated an inverse relationship between magnesium intake and

depressive symptoms

29

Pharmacol Rep 2008 Sep-Oct60(5)588-9

Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl

bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects

bull Thus a search for better and safer agents is continuously in progress

bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties

bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants

bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models

bull Magnesium is active in stress-induced depression-like behavior models

bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium

31

Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes

Nutr Neurosci 2013 Apr 19

OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy

DESIGNbull Single-center randomized double-blind placebo-controlled

trial of zinc supplementation was conducted in patients with DSM-IV major depression

bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to

their selective serotonin reuptake inhibitor antidepressants for 12 weeks

bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12

RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)

Sceletium TortuosumMOA SERATONIN AND PDE4

35

It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of

Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

Safety

bull Patented standardized extract is self-affirmed GRAS

bull 300 years of documented history of safe use

bull Published

bull In vitro safety data

bull In vivo safety data

bull Human clinical safety data

Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African

Government in recognition of the producers Socially Responsible and

Environmentally sustainable practices

39

Sceletium Tortuosum

Extract

40

Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone

Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

5-HT Transporter

42

Sceletium tortuosum Extract Response Curves

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

SSRI

Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

PDE4 IC50 = 85 ugmL

PDE3 IC50 = 274 ugmL

Follow-up Study

Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1

1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa

bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task

bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose

bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced

bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat

Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli

45

The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract

Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa

Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator

Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders

Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS

VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)

Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking

placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks

Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains

cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side

effects

Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging

46

FORMULA SUMMARY

bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)

bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract

bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety

bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system

Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

48

Sceletium tortuosum is a Protein Kinase Inhibitor

49

S tortuosum

L-Theonine

Magnesium

Zinc

Thiamine

Formula 103

Formula 103 was 57 more potent than the same amount of S tortuosum alone

Formula 103

S tortuosum vs Formula 103

57

ldquoExclusive Formulardquo

Patent Filed

50

Is Nervousness and AnxiousnessAssociated with Other Conditions

51

Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study

OBJECTIVE

To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study

DESIGN

A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed

SETTING General community PARTICIPANTS A population-based sample of 2992

MAIN OUTCOME MEASURES

Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications

Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD

CONCLUSION

Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 27: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

Yoto et al Journal of Physiological Anthropology 2012 3128

PROFILE OF MOODS STATES

Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)

Yoto et al Journal of Physiological Anthropology 2012 3128

Nutritional Status and Anxiety amp Depression

1 Thiamine nutritional status and depressive symptoms are inversely associated among older

Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85

ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were

associated among older Chinese adultsrdquo

2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012

Dec 1141(1)79-85

ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc

magnesium and folate was associated with reduced odds ratio (OR) for major depression There

was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo

3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem

Res 2012 Mar145(3)286-90

ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and

depression in postgraduate students This study was conducted on 402 participants with a mean

age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we

found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this

study show that long-term intake of zinc may modulate symptoms of depressionrdquo

4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013

Mar151(3)324-9

The results of the study demonstrated an inverse relationship between magnesium intake and

depressive symptoms

29

Pharmacol Rep 2008 Sep-Oct60(5)588-9

Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl

bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects

bull Thus a search for better and safer agents is continuously in progress

bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties

bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants

bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models

bull Magnesium is active in stress-induced depression-like behavior models

bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium

31

Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes

Nutr Neurosci 2013 Apr 19

OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy

DESIGNbull Single-center randomized double-blind placebo-controlled

trial of zinc supplementation was conducted in patients with DSM-IV major depression

bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to

their selective serotonin reuptake inhibitor antidepressants for 12 weeks

bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12

RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)

Sceletium TortuosumMOA SERATONIN AND PDE4

35

It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of

Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

Safety

bull Patented standardized extract is self-affirmed GRAS

bull 300 years of documented history of safe use

bull Published

bull In vitro safety data

bull In vivo safety data

bull Human clinical safety data

Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African

Government in recognition of the producers Socially Responsible and

Environmentally sustainable practices

39

Sceletium Tortuosum

Extract

40

Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone

Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

5-HT Transporter

42

Sceletium tortuosum Extract Response Curves

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

SSRI

Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

PDE4 IC50 = 85 ugmL

PDE3 IC50 = 274 ugmL

Follow-up Study

Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1

1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa

bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task

bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose

bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced

bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat

Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli

45

The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract

Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa

Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator

Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders

Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS

VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)

Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking

placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks

Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains

cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side

effects

Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging

46

FORMULA SUMMARY

bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)

bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract

bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety

bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system

Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

48

Sceletium tortuosum is a Protein Kinase Inhibitor

49

S tortuosum

L-Theonine

Magnesium

Zinc

Thiamine

Formula 103

Formula 103 was 57 more potent than the same amount of S tortuosum alone

Formula 103

S tortuosum vs Formula 103

57

ldquoExclusive Formulardquo

Patent Filed

50

Is Nervousness and AnxiousnessAssociated with Other Conditions

51

Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study

OBJECTIVE

To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study

DESIGN

A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed

SETTING General community PARTICIPANTS A population-based sample of 2992

MAIN OUTCOME MEASURES

Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications

Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD

CONCLUSION

Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 28: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

PROFILE OF MOODS STATES

Six identifiable mood or affective states can be measured and were used for analysis in this study Tension-Anxiety (T-A) Depression-Dejection (D) Anger-Hostility (A-H) Vigor-Activity (V) Fatigue-Inertia (F) and Confusion-Bewilderment (C)

Yoto et al Journal of Physiological Anthropology 2012 3128

Nutritional Status and Anxiety amp Depression

1 Thiamine nutritional status and depressive symptoms are inversely associated among older

Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85

ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were

associated among older Chinese adultsrdquo

2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012

Dec 1141(1)79-85

ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc

magnesium and folate was associated with reduced odds ratio (OR) for major depression There

was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo

3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem

Res 2012 Mar145(3)286-90

ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and

depression in postgraduate students This study was conducted on 402 participants with a mean

age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we

found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this

study show that long-term intake of zinc may modulate symptoms of depressionrdquo

4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013

Mar151(3)324-9

The results of the study demonstrated an inverse relationship between magnesium intake and

depressive symptoms

29

Pharmacol Rep 2008 Sep-Oct60(5)588-9

Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl

bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects

bull Thus a search for better and safer agents is continuously in progress

bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties

bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants

bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models

bull Magnesium is active in stress-induced depression-like behavior models

bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium

31

Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes

Nutr Neurosci 2013 Apr 19

OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy

DESIGNbull Single-center randomized double-blind placebo-controlled

trial of zinc supplementation was conducted in patients with DSM-IV major depression

bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to

their selective serotonin reuptake inhibitor antidepressants for 12 weeks

bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12

RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)

Sceletium TortuosumMOA SERATONIN AND PDE4

35

It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of

Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

Safety

bull Patented standardized extract is self-affirmed GRAS

bull 300 years of documented history of safe use

bull Published

bull In vitro safety data

bull In vivo safety data

bull Human clinical safety data

Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African

Government in recognition of the producers Socially Responsible and

Environmentally sustainable practices

39

Sceletium Tortuosum

Extract

40

Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone

Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

5-HT Transporter

42

Sceletium tortuosum Extract Response Curves

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

SSRI

Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

PDE4 IC50 = 85 ugmL

PDE3 IC50 = 274 ugmL

Follow-up Study

Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1

1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa

bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task

bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose

bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced

bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat

Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli

45

The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract

Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa

Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator

Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders

Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS

VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)

Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking

placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks

Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains

cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side

effects

Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging

46

FORMULA SUMMARY

bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)

bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract

bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety

bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system

Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

48

Sceletium tortuosum is a Protein Kinase Inhibitor

49

S tortuosum

L-Theonine

Magnesium

Zinc

Thiamine

Formula 103

Formula 103 was 57 more potent than the same amount of S tortuosum alone

Formula 103

S tortuosum vs Formula 103

57

ldquoExclusive Formulardquo

Patent Filed

50

Is Nervousness and AnxiousnessAssociated with Other Conditions

51

Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study

OBJECTIVE

To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study

DESIGN

A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed

SETTING General community PARTICIPANTS A population-based sample of 2992

MAIN OUTCOME MEASURES

Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications

Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD

CONCLUSION

Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 29: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

Nutritional Status and Anxiety amp Depression

1 Thiamine nutritional status and depressive symptoms are inversely associated among older

Chinese adults Zhang et alJ Nutr 2013 Jan143(1)53-85

ldquoIn conclusion poorer thiamine nutritional status and higher odds of depressive symptoms were

associated among older Chinese adultsrdquo

2 Nutrient intakes and the common mental disorders in women Jacka et alJ Affect Disord 2012

Dec 1141(1)79-85

ldquoRESULTS After adjustments for energy intake each standard deviation increase in the intake of zinc

magnesium and folate was associated with reduced odds ratio (OR) for major depression There

was also an inverse association between the intake of magnesium and zinc and GHQ-12 scoresrdquo

3 Dietary intake of zinc was inversely associated with depression Yary et al Biol Trace Elem

Res 2012 Mar145(3)286-90

ldquoThe purpose of the present study was to examine the relationship between dietary intake of zinc and

depression in postgraduate students This study was conducted on 402 participants with a mean

age of 3254thinspplusmnthinsp622 years including 173 (43) women and 229 (57) men In this study we

found an inverse relationship between dietary intake of zinc and depressionrdquo ldquoThe results of this

study show that long-term intake of zinc may modulate symptoms of depressionrdquo

4 Dietary intake of magnesium may modulate depression Yary et al Biol Trace Elem Res 2013

Mar151(3)324-9

The results of the study demonstrated an inverse relationship between magnesium intake and

depressive symptoms

29

Pharmacol Rep 2008 Sep-Oct60(5)588-9

Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl

bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects

bull Thus a search for better and safer agents is continuously in progress

bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties

bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants

bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models

bull Magnesium is active in stress-induced depression-like behavior models

bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium

31

Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes

Nutr Neurosci 2013 Apr 19

OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy

DESIGNbull Single-center randomized double-blind placebo-controlled

trial of zinc supplementation was conducted in patients with DSM-IV major depression

bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to

their selective serotonin reuptake inhibitor antidepressants for 12 weeks

bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12

RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)

Sceletium TortuosumMOA SERATONIN AND PDE4

35

It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of

Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

Safety

bull Patented standardized extract is self-affirmed GRAS

bull 300 years of documented history of safe use

bull Published

bull In vitro safety data

bull In vivo safety data

bull Human clinical safety data

Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African

Government in recognition of the producers Socially Responsible and

Environmentally sustainable practices

39

Sceletium Tortuosum

Extract

40

Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone

Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

5-HT Transporter

42

Sceletium tortuosum Extract Response Curves

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

SSRI

Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

PDE4 IC50 = 85 ugmL

PDE3 IC50 = 274 ugmL

Follow-up Study

Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1

1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa

bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task

bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose

bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced

bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat

Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli

45

The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract

Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa

Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator

Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders

Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS

VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)

Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking

placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks

Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains

cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side

effects

Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging

46

FORMULA SUMMARY

bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)

bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract

bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety

bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system

Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

48

Sceletium tortuosum is a Protein Kinase Inhibitor

49

S tortuosum

L-Theonine

Magnesium

Zinc

Thiamine

Formula 103

Formula 103 was 57 more potent than the same amount of S tortuosum alone

Formula 103

S tortuosum vs Formula 103

57

ldquoExclusive Formulardquo

Patent Filed

50

Is Nervousness and AnxiousnessAssociated with Other Conditions

51

Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study

OBJECTIVE

To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study

DESIGN

A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed

SETTING General community PARTICIPANTS A population-based sample of 2992

MAIN OUTCOME MEASURES

Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications

Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD

CONCLUSION

Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 30: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

Pharmacol Rep 2008 Sep-Oct60(5)588-9

Antidepressant activity of zinc and magnesium in view of the current hypotheses of antidepressant actionSzewczyk B Poleszak E Sowa-Kućma M Siwek M Dudek D Ryszewska-Pokraśniewicz B Radziwoń-Zaleska M Opoka W Czekaj J Pilc A Nowak GSourceDepartment of Neurobiology Institute of Pharmacology Polish Academy of Sciences Smetna 12 PL 31-343 Krakoacutew Poland szewczykif-pankrakowpl

bull The clinical efficacy of current antidepressant therapies is unsatisfactory antidepressants induce a variety of unwanted effects

bull Thus a search for better and safer agents is continuously in progress

bull Recently studies have demonstrated that zinc and magnesium possess antidepressant properties

bull Further Zn and Mg have been found to enhance the activity of conventional antidepressants

bull Zinc demonstrates activity in the olfactory bulbectomy chronic mild and chronic unpredictable stress models

bull Magnesium is active in stress-induced depression-like behavior models

bull Clinical studies demonstrate that the efficacy of pharmacotherapy is enhanced by supplementation with zinc and magnesium

31

Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes

Nutr Neurosci 2013 Apr 19

OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy

DESIGNbull Single-center randomized double-blind placebo-controlled

trial of zinc supplementation was conducted in patients with DSM-IV major depression

bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to

their selective serotonin reuptake inhibitor antidepressants for 12 weeks

bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12

RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)

Sceletium TortuosumMOA SERATONIN AND PDE4

35

It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of

Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

Safety

bull Patented standardized extract is self-affirmed GRAS

bull 300 years of documented history of safe use

bull Published

bull In vitro safety data

bull In vivo safety data

bull Human clinical safety data

Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African

Government in recognition of the producers Socially Responsible and

Environmentally sustainable practices

39

Sceletium Tortuosum

Extract

40

Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone

Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

5-HT Transporter

42

Sceletium tortuosum Extract Response Curves

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

SSRI

Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

PDE4 IC50 = 85 ugmL

PDE3 IC50 = 274 ugmL

Follow-up Study

Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1

1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa

bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task

bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose

bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced

bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat

Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli

45

The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract

Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa

Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator

Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders

Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS

VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)

Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking

placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks

Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains

cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side

effects

Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging

46

FORMULA SUMMARY

bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)

bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract

bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety

bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system

Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

48

Sceletium tortuosum is a Protein Kinase Inhibitor

49

S tortuosum

L-Theonine

Magnesium

Zinc

Thiamine

Formula 103

Formula 103 was 57 more potent than the same amount of S tortuosum alone

Formula 103

S tortuosum vs Formula 103

57

ldquoExclusive Formulardquo

Patent Filed

50

Is Nervousness and AnxiousnessAssociated with Other Conditions

51

Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study

OBJECTIVE

To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study

DESIGN

A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed

SETTING General community PARTICIPANTS A population-based sample of 2992

MAIN OUTCOME MEASURES

Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications

Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD

CONCLUSION

Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 31: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

31

Effects of zinc supplementation on efficacy of antidepressant therapy inflammatory cytokines and brain-derived neurotrophic factor in patients with major depressionRanjbar E Shams J Sabetkasaei M M-Shirazi M Rashidkhani B Mostafavi A Bornak E Nasrollahzadeh JAbstractOBJECTIVEZinc is found in abundance in the human brain Patients with depression may have decreased consumption of food sources rich in zinc and zinc supplementation may have a potential influence on depressive symptoms However clinical trials on the effect of zinc supplementation in depression are limited The objective of the present study was to determine the effect of zinc supplementation on efficacy of antidepressant therapy Furthermore the effect of zinc on plasma levels of interleukin-6 (IL-6) tumor necrosis factor (TNF-α) and brain-derived neurotrophic factor-a (BDNF-a) were assessedDESIGNA single-center randomized double-blind placebo-controlled trial of zinc supplementation was conducted in patients with DSM-IV major depression Forty-four patients of both sexes aged 18-55 years were recruited for this study from a university hospital The zinc-supplemented group received zinc sulfate (25 mg elemental Znday) orally in addition to their selective serotonin reuptake inhibitor antidepressants for 12 weeks Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrivalweeks 6 and 12 Plasma levels of IL-6 TNF-α and BDNF-a were measured at baseline and at the end of studyRESULTSTwenty patients in zinc group and 17 patients in placebo groups completed the study At baseline there were no significant differences in any variable between the patients allocated to receive placebo and those taking zinc supplement Zinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week) No significant differences were observedin plasma levels of IL-6 TNF-α and BDNF-a between zinc-supplemented and placebo-supplemented groupCONCLUSIONZinc supplementation in conjunction with antidepressant drugs might be beneficial for reducing depressive symptoms However itseffect does not appear to be mediated through impact of zinc on inflammatory processes

Nutr Neurosci 2013 Apr 19

OBJECTIVEbull Determine the effect of zinc supplementation on efficacy of antidepressant therapy

DESIGNbull Single-center randomized double-blind placebo-controlled

trial of zinc supplementation was conducted in patients with DSM-IV major depression

bull 44 patients of both sexes aged 18-55 years bull Zinc-supplemented group received zinc orally in addition to

their selective serotonin reuptake inhibitor antidepressants for 12 weeks

bull Symptoms were evaluated using the Hamilton Depression Rating Scale (HDRS) on arrival weeks 6 and 12

RESULTSZinc supplementation significantly reduced HDRS compared to placebo (P lt 001 at 12th week)

Sceletium TortuosumMOA SERATONIN AND PDE4

35

It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of

Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

Safety

bull Patented standardized extract is self-affirmed GRAS

bull 300 years of documented history of safe use

bull Published

bull In vitro safety data

bull In vivo safety data

bull Human clinical safety data

Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African

Government in recognition of the producers Socially Responsible and

Environmentally sustainable practices

39

Sceletium Tortuosum

Extract

40

Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone

Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

5-HT Transporter

42

Sceletium tortuosum Extract Response Curves

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

SSRI

Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

PDE4 IC50 = 85 ugmL

PDE3 IC50 = 274 ugmL

Follow-up Study

Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1

1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa

bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task

bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose

bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced

bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat

Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli

45

The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract

Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa

Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator

Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders

Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS

VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)

Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking

placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks

Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains

cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side

effects

Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging

46

FORMULA SUMMARY

bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)

bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract

bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety

bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system

Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

48

Sceletium tortuosum is a Protein Kinase Inhibitor

49

S tortuosum

L-Theonine

Magnesium

Zinc

Thiamine

Formula 103

Formula 103 was 57 more potent than the same amount of S tortuosum alone

Formula 103

S tortuosum vs Formula 103

57

ldquoExclusive Formulardquo

Patent Filed

50

Is Nervousness and AnxiousnessAssociated with Other Conditions

51

Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study

OBJECTIVE

To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study

DESIGN

A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed

SETTING General community PARTICIPANTS A population-based sample of 2992

MAIN OUTCOME MEASURES

Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications

Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD

CONCLUSION

Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 32: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

Sceletium TortuosumMOA SERATONIN AND PDE4

35

It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of

Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

Safety

bull Patented standardized extract is self-affirmed GRAS

bull 300 years of documented history of safe use

bull Published

bull In vitro safety data

bull In vivo safety data

bull Human clinical safety data

Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African

Government in recognition of the producers Socially Responsible and

Environmentally sustainable practices

39

Sceletium Tortuosum

Extract

40

Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone

Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

5-HT Transporter

42

Sceletium tortuosum Extract Response Curves

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

SSRI

Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

PDE4 IC50 = 85 ugmL

PDE3 IC50 = 274 ugmL

Follow-up Study

Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1

1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa

bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task

bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose

bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced

bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat

Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli

45

The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract

Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa

Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator

Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders

Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS

VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)

Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking

placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks

Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains

cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side

effects

Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging

46

FORMULA SUMMARY

bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)

bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract

bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety

bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system

Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

48

Sceletium tortuosum is a Protein Kinase Inhibitor

49

S tortuosum

L-Theonine

Magnesium

Zinc

Thiamine

Formula 103

Formula 103 was 57 more potent than the same amount of S tortuosum alone

Formula 103

S tortuosum vs Formula 103

57

ldquoExclusive Formulardquo

Patent Filed

50

Is Nervousness and AnxiousnessAssociated with Other Conditions

51

Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study

OBJECTIVE

To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study

DESIGN

A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed

SETTING General community PARTICIPANTS A population-based sample of 2992

MAIN OUTCOME MEASURES

Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications

Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD

CONCLUSION

Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 33: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

35

It is probable that plants of the genus Sceletium (Mesembryanthemaceae) have been used as masticatories and for the relief of thirst and hunger to combat fatigue as medicines and for social and spiritual purposes by San hunter-gatherers (historically referred to as Bushmen) and Khoi pastoralists (historically referred to as Hottentots) for millennia before the earliest written reports of the uses of these plants by European explorers and settlers The oral-tradition knowledge of the uses of

Sceletium by indigenous peoples has largely been eroded over the last three centuries due to conflicts with settlers genocidal raids against the San loss of land the ravages of introduced diseases and acculturation Wild resources of Sceletium have also been severely diminished by over-harvesting poor veld-management and possi-bly also by plant diseases Sceletium was reviewed almost a decade ago and new results have emerged substantiating some of the traditional uses of one of South Africarsquos most coveted botanical assets and sug-gesting dietary supplement phytomedicine and new drug applications This review aims to collate the fragmented information on past and present uses the alkaloid chemistry and pharmacological evidence generated on Sceletium

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

Safety

bull Patented standardized extract is self-affirmed GRAS

bull 300 years of documented history of safe use

bull Published

bull In vitro safety data

bull In vivo safety data

bull Human clinical safety data

Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African

Government in recognition of the producers Socially Responsible and

Environmentally sustainable practices

39

Sceletium Tortuosum

Extract

40

Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone

Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

5-HT Transporter

42

Sceletium tortuosum Extract Response Curves

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

SSRI

Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

PDE4 IC50 = 85 ugmL

PDE3 IC50 = 274 ugmL

Follow-up Study

Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1

1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa

bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task

bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose

bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced

bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat

Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli

45

The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract

Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa

Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator

Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders

Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS

VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)

Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking

placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks

Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains

cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side

effects

Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging

46

FORMULA SUMMARY

bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)

bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract

bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety

bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system

Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

48

Sceletium tortuosum is a Protein Kinase Inhibitor

49

S tortuosum

L-Theonine

Magnesium

Zinc

Thiamine

Formula 103

Formula 103 was 57 more potent than the same amount of S tortuosum alone

Formula 103

S tortuosum vs Formula 103

57

ldquoExclusive Formulardquo

Patent Filed

50

Is Nervousness and AnxiousnessAssociated with Other Conditions

51

Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study

OBJECTIVE

To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study

DESIGN

A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed

SETTING General community PARTICIPANTS A population-based sample of 2992

MAIN OUTCOME MEASURES

Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications

Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD

CONCLUSION

Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 34: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

Safety

bull Patented standardized extract is self-affirmed GRAS

bull 300 years of documented history of safe use

bull Published

bull In vitro safety data

bull In vivo safety data

bull Human clinical safety data

Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African

Government in recognition of the producers Socially Responsible and

Environmentally sustainable practices

39

Sceletium Tortuosum

Extract

40

Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone

Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

5-HT Transporter

42

Sceletium tortuosum Extract Response Curves

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

SSRI

Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

PDE4 IC50 = 85 ugmL

PDE3 IC50 = 274 ugmL

Follow-up Study

Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1

1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa

bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task

bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose

bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced

bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat

Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli

45

The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract

Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa

Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator

Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders

Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS

VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)

Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking

placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks

Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains

cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side

effects

Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging

46

FORMULA SUMMARY

bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)

bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract

bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety

bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system

Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

48

Sceletium tortuosum is a Protein Kinase Inhibitor

49

S tortuosum

L-Theonine

Magnesium

Zinc

Thiamine

Formula 103

Formula 103 was 57 more potent than the same amount of S tortuosum alone

Formula 103

S tortuosum vs Formula 103

57

ldquoExclusive Formulardquo

Patent Filed

50

Is Nervousness and AnxiousnessAssociated with Other Conditions

51

Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study

OBJECTIVE

To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study

DESIGN

A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed

SETTING General community PARTICIPANTS A population-based sample of 2992

MAIN OUTCOME MEASURES

Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications

Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD

CONCLUSION

Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 35: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

Safety

bull Patented standardized extract is self-affirmed GRAS

bull 300 years of documented history of safe use

bull Published

bull In vitro safety data

bull In vivo safety data

bull Human clinical safety data

Socially Responsiblebull Awarded the Export and Bioprospecting permit by the South African

Government in recognition of the producers Socially Responsible and

Environmentally sustainable practices

39

Sceletium Tortuosum

Extract

40

Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone

Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

5-HT Transporter

42

Sceletium tortuosum Extract Response Curves

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

SSRI

Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

PDE4 IC50 = 85 ugmL

PDE3 IC50 = 274 ugmL

Follow-up Study

Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1

1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa

bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task

bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose

bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced

bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat

Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli

45

The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract

Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa

Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator

Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders

Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS

VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)

Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking

placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks

Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains

cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side

effects

Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging

46

FORMULA SUMMARY

bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)

bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract

bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety

bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system

Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

48

Sceletium tortuosum is a Protein Kinase Inhibitor

49

S tortuosum

L-Theonine

Magnesium

Zinc

Thiamine

Formula 103

Formula 103 was 57 more potent than the same amount of S tortuosum alone

Formula 103

S tortuosum vs Formula 103

57

ldquoExclusive Formulardquo

Patent Filed

50

Is Nervousness and AnxiousnessAssociated with Other Conditions

51

Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study

OBJECTIVE

To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study

DESIGN

A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed

SETTING General community PARTICIPANTS A population-based sample of 2992

MAIN OUTCOME MEASURES

Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications

Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD

CONCLUSION

Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 36: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

40

Ethnopharmacological relevance The South African plant Sceletium tortuosum has been known for cen-turies for a variety of traditional uses and more recently as a possible source of anti-anxiety or anti-depressant effects A standardised extract Zembrinreg was used to test for pharmacological activities that might be relevant to the ethnopharmacological uses and three of the main alkaloids were also testedMaterials and methods A standardised ethanolic extract was prepared from dried plant material along with the purified alkaloids mesembrine mesembrenone and mesembrenol These were tested on a panel of receptors enzymes and other drug targets and for cytotoxic effects on mammalian cellsResults The extract was a potent blocker in 5-HT transporter binding assays (IC50 43 gml) and had pow-erful inhibitory effects on phosphodiesterase 4 (PDE4) (IC50 85 gml) but not other phosphodiesterases There were no cytotoxic effects Mesembrine was the most active alkaloid against the 5-HT transporter (Ki 14 nM) while mesembrenone was active against the 5-HT transporter and PDE4 (IC50rsquos lt 1 uM) Conclusions The activity of the Sceletium tortuosum extract on the 5-HT transporter and PDE4 may explain the clinical effects of preparations made from this plant The activities relate to the presence of alkaloids particularly mesembrine and mesembrenone

Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

5-HT Transporter

42

Sceletium tortuosum Extract Response Curves

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

SSRI

Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

PDE4 IC50 = 85 ugmL

PDE3 IC50 = 274 ugmL

Follow-up Study

Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1

1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa

bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task

bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose

bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced

bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat

Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli

45

The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract

Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa

Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator

Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders

Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS

VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)

Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking

placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks

Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains

cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side

effects

Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging

46

FORMULA SUMMARY

bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)

bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract

bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety

bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system

Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

48

Sceletium tortuosum is a Protein Kinase Inhibitor

49

S tortuosum

L-Theonine

Magnesium

Zinc

Thiamine

Formula 103

Formula 103 was 57 more potent than the same amount of S tortuosum alone

Formula 103

S tortuosum vs Formula 103

57

ldquoExclusive Formulardquo

Patent Filed

50

Is Nervousness and AnxiousnessAssociated with Other Conditions

51

Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study

OBJECTIVE

To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study

DESIGN

A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed

SETTING General community PARTICIPANTS A population-based sample of 2992

MAIN OUTCOME MEASURES

Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications

Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD

CONCLUSION

Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 37: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

Competition curves for the extract Sceletium tortuosum against the selected target sites Filled square 5-HT transporter filled upward triangle GABA-A receptors filled downward triangle -opioid receptors filled diamond 2 opioid receptors filled circle EP4 receptors open square MT1 melatonin receptors open upward triangle CCK1 cholecystokinin receptors open downward triangle GABA-B receptors

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

5-HT Transporter

42

Sceletium tortuosum Extract Response Curves

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

SSRI

Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

PDE4 IC50 = 85 ugmL

PDE3 IC50 = 274 ugmL

Follow-up Study

Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1

1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa

bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task

bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose

bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced

bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat

Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli

45

The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract

Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa

Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator

Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders

Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS

VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)

Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking

placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks

Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains

cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side

effects

Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging

46

FORMULA SUMMARY

bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)

bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract

bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety

bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system

Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

48

Sceletium tortuosum is a Protein Kinase Inhibitor

49

S tortuosum

L-Theonine

Magnesium

Zinc

Thiamine

Formula 103

Formula 103 was 57 more potent than the same amount of S tortuosum alone

Formula 103

S tortuosum vs Formula 103

57

ldquoExclusive Formulardquo

Patent Filed

50

Is Nervousness and AnxiousnessAssociated with Other Conditions

51

Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study

OBJECTIVE

To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study

DESIGN

A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed

SETTING General community PARTICIPANTS A population-based sample of 2992

MAIN OUTCOME MEASURES

Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications

Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD

CONCLUSION

Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 38: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

42

Sceletium tortuosum Extract Response Curves

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

SSRI

Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

PDE4 IC50 = 85 ugmL

PDE3 IC50 = 274 ugmL

Follow-up Study

Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1

1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa

bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task

bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose

bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced

bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat

Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli

45

The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract

Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa

Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator

Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders

Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS

VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)

Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking

placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks

Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains

cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side

effects

Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging

46

FORMULA SUMMARY

bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)

bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract

bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety

bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system

Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

48

Sceletium tortuosum is a Protein Kinase Inhibitor

49

S tortuosum

L-Theonine

Magnesium

Zinc

Thiamine

Formula 103

Formula 103 was 57 more potent than the same amount of S tortuosum alone

Formula 103

S tortuosum vs Formula 103

57

ldquoExclusive Formulardquo

Patent Filed

50

Is Nervousness and AnxiousnessAssociated with Other Conditions

51

Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study

OBJECTIVE

To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study

DESIGN

A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed

SETTING General community PARTICIPANTS A population-based sample of 2992

MAIN OUTCOME MEASURES

Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications

Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD

CONCLUSION

Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 39: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

Effects of the extract Sceletium tortuosum (750 ugml)on different phosphodiesterases

AL Harvey et al Journal of Ethnopharmacology 137 (2011) 1124ndash1129

PDE4 IC50 = 85 ugmL

PDE3 IC50 = 274 ugmL

Follow-up Study

Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1

1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa

bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task

bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose

bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced

bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat

Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli

45

The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract

Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa

Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator

Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders

Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS

VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)

Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking

placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks

Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains

cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side

effects

Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging

46

FORMULA SUMMARY

bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)

bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract

bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety

bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system

Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

48

Sceletium tortuosum is a Protein Kinase Inhibitor

49

S tortuosum

L-Theonine

Magnesium

Zinc

Thiamine

Formula 103

Formula 103 was 57 more potent than the same amount of S tortuosum alone

Formula 103

S tortuosum vs Formula 103

57

ldquoExclusive Formulardquo

Patent Filed

50

Is Nervousness and AnxiousnessAssociated with Other Conditions

51

Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study

OBJECTIVE

To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study

DESIGN

A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed

SETTING General community PARTICIPANTS A population-based sample of 2992

MAIN OUTCOME MEASURES

Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications

Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD

CONCLUSION

Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 40: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

Terburg et al 2013 Neuropsychopharmacology 2013 Aug 1

1] Department of Psychology Utrecht University Utrecht The Netherlands [2] Department of Psychiatry and Mental Health University of Cape Town Cape Town South Africa

bull In a double-blind placebo-controlled cross-over design 16 healthy participants were scanned during performance in a perceptual-load and an emotion-matching task

bull Amygdala reactivity to fearful faces under low perceptual load conditions was attenuated after a single 25thinspmg dose

bull Follow-up connectivity analysis on the emotion-matching task showed that amygdala-hypothalamus coupling was also reduced

bull These results demonstrate for the first time the attenuating effects of S tortuosum on the threat circuitry of the human brain and provide supporting evidence that the dual 5-HT reuptake inhibition and PDE4 inhibition of this extract might have anxiolytic potential by attenuating subcortical threat

Standardized Sceletium tortuosum Extract Attentuated Reactivity and Reduced Amygdala-Hypothalamus Coupling in Humans Subjected to Fearful Stimuli

45

The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract

Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa

Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator

Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders

Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS

VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)

Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking

placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks

Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains

cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side

effects

Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging

46

FORMULA SUMMARY

bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)

bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract

bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety

bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system

Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

48

Sceletium tortuosum is a Protein Kinase Inhibitor

49

S tortuosum

L-Theonine

Magnesium

Zinc

Thiamine

Formula 103

Formula 103 was 57 more potent than the same amount of S tortuosum alone

Formula 103

S tortuosum vs Formula 103

57

ldquoExclusive Formulardquo

Patent Filed

50

Is Nervousness and AnxiousnessAssociated with Other Conditions

51

Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study

OBJECTIVE

To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study

DESIGN

A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed

SETTING General community PARTICIPANTS A population-based sample of 2992

MAIN OUTCOME MEASURES

Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications

Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD

CONCLUSION

Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 41: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

45

The effect of extract Sceletium tortuosum targeting Phosphodiesterase subtype-4 ( PDE-4 ) on cognitive function a proof-of-concept randomized double-blind single site placebo-controlled cross-over study in healthy adults Abstract

Simon Chiu MD PhD FRCP ( University of Western Ontario London Ontario Canada) Michel Farina-Woodbury MD (University of Puerto Rico San Juan PR USA) Zack Cernovsky PhD (University of Western Ontario London Ontario Canada) Yves Bureau PhD ( Lawson Health Research InstituteUniversity of Western Ontario London Ontario Canada) Jirui Hou PhD (Lawson Health Research Institute University of Western Ontario London Ontario Canada ) Hana Raheb B Sc Honors Cognitive neurosciences program University of Western Ontario Ont Kristen Terpstra B A Honors Graduate program in Neurosciences McMaster Univ Hamilton Ont Vladimir Badmeav MD PhD Director Medical and Scientific Affairs PL Thomas amp Co Inc Morristown NJ USA Nigel Gericke BSc(Hons)MBBCh Medical Director HG amp H Pharmaceuticals (Pty) Ltd Bryanston South Africa

Background There is increasing evidence from genetic and pharmacological studies that PDE-4 (Phosphodiesterase subtype-4) plays a crucial role in regulating memory and affective processes mediated through the PDE-4 cascade involving phosphorylated cAMP response element binding protein (pCREB) signaling Based on published in-vitro studies we have characterized extract Sceletium tortuosum (Zembrinreg) containing the PDE4 inhibitor mesembrenone and related alkaloids as a putative PDE-4 modulator

Objective The primary objective was to evaluate the efficacy of extract Sceletium tortuosum (Zembrinreg) in enhancing cognition as determined using the CNS VitalSignsreg battery of tests and the co-primary objective was to evaluate the safety and tolerability of the extract as measured with a Treatment Emergent Adverse Events check list A secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)Design and Method randomized double-blind placebo-controlled cross-over single centre We recruited normal subjects (total n =21) with no psychiatric or serious medical disorders to the study Participants were randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum (Zembrinreg) or an identical looking placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks We administered the CNS VitalSignreg battery of neuropsychological tests and the HAM-D at baseline week 3 week 6 and week 9 Side effects were monitored with Treatment-Emergent-Adverse-Events scaleResults 21 subjects (mean age 546 years+- 60 yrs malefemale ratio 912) recruited from a single site entered the study and 20 completed the study The dropout rate of 48 ( 121) Daily oral dosing of 25mg of extract Sceletium tortuosum (Zembrinreg) in a normal cognitively intact cohort selectively and significantly improved two cognitive function domains cognitive set flexibility (p lt 0032) executive function (p lt 0022) No carry-over effect of the extract to the placebo phase was observed No changes occurred with pulse blood pressure and weight Extract Sceletium tortuosum (Zembrinreg) was well tolerated with no nausea or vomiting and only infrequent mild side effectsConclusion The significant selective effects of extract Sceletium tortuosum (Zembrinreg) in improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging As a PDE4 inhibitor with cognitive enhancing activities and highly favourable safety and tolerability extract Sceletium tortuosum (Zembrinreg) warrants a randomised controlled study in neurodegenerative disorders

Objective bull Evaluate the efficacy of extract Sceletium tortuosum in enhancing cognition as determined using the CNS

VitalSignsreg battery of testsbull Co-primary objective was to evaluate the safety and tolerability of the extractbull Secondary objective was to evaluate any affect changes using the Hamilton Rating Scale for Depression (HAM-D)

Design and Method bull Randomized double-blind placebo-controlled cross-over single centre bull Normal subjects n =21 bull Randomized to receive either a capsule containing 25 mg of extract Sceletium tortuosum or an identical looking

placebo once daily for 3 weeks Following a three week washout period with no active or placebo administration the subjects were switched over to the respective placebo or active groups for a further 3 weeks

Results bull 21 subjects recruited - 20 completed the studybull Daily oral dosing of 25mg of extract Sceletium tortuosum significantly improved two cognitive function domains

cognitive set flexibility (p lt 0032) executive function (p lt 0022) bull Extract Sceletium tortuosum was well tolerated with no nausea or vomiting and only infrequent mild side

effects

Conclusion Sceletium tortuosum improving cognitive flexibility and executive function provides supporting evidence for PDE-4 inhibition as a mechanism of action of the extract and suggests that the extract itself or active compounds within the extract may have therapeutic potential in cognitive aging

46

FORMULA SUMMARY

bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)

bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract

bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety

bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system

Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

48

Sceletium tortuosum is a Protein Kinase Inhibitor

49

S tortuosum

L-Theonine

Magnesium

Zinc

Thiamine

Formula 103

Formula 103 was 57 more potent than the same amount of S tortuosum alone

Formula 103

S tortuosum vs Formula 103

57

ldquoExclusive Formulardquo

Patent Filed

50

Is Nervousness and AnxiousnessAssociated with Other Conditions

51

Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study

OBJECTIVE

To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study

DESIGN

A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed

SETTING General community PARTICIPANTS A population-based sample of 2992

MAIN OUTCOME MEASURES

Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications

Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD

CONCLUSION

Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 42: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

46

FORMULA SUMMARY

bull Sceletium tortuosum - alkaloids appear to be responsible for the extract benefits of enhanced mood improved cognitive function and stress relief The two primary mechanisms of action that have been attributed to the alkaloids include selective serotonin reuptake inhibition (SSRI) and an inhibition of phosphodiesterase-4 (PDE-4)

bull L-Theanine - The elevated mood improved cognition decreased stress and general relaxation are all benefits that can be attributed to elevated gamma-amino-butyric acid (GABA is an inhibitory neurotransmitter) function and GluR antagonistic actions This action complements those activities that have been described for the Sceletium extract

bull Magnesium and Zinc - essential to nerve function as well as a host of other very important biochemical processes and appears to modulate the receptor for the excitatory amino acid glutamate in combination have been shown to collectively relieve anxiety

bull Thiamin or Vitamin B1 also known as thiamine is a cofactor for a variety of enzymes that are essential to carbohydrate metabolism and energy production particularly in nervous tissue Thiamine is widely acclaimed to function in synaptic nerve transmission and to have importance to the normal physiology of the nervous system

Collectively these five ingredients hit multiple targets underlying nervousness and anxiousness

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

48

Sceletium tortuosum is a Protein Kinase Inhibitor

49

S tortuosum

L-Theonine

Magnesium

Zinc

Thiamine

Formula 103

Formula 103 was 57 more potent than the same amount of S tortuosum alone

Formula 103

S tortuosum vs Formula 103

57

ldquoExclusive Formulardquo

Patent Filed

50

Is Nervousness and AnxiousnessAssociated with Other Conditions

51

Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study

OBJECTIVE

To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study

DESIGN

A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed

SETTING General community PARTICIPANTS A population-based sample of 2992

MAIN OUTCOME MEASURES

Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications

Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD

CONCLUSION

Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 43: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

Phosphodiesterase

SSRI

xx x

xPhosphodiesterase

Inhibitors

cAMP

GSK3 ACTIVE GSK3 INACTIVE

48

Sceletium tortuosum is a Protein Kinase Inhibitor

49

S tortuosum

L-Theonine

Magnesium

Zinc

Thiamine

Formula 103

Formula 103 was 57 more potent than the same amount of S tortuosum alone

Formula 103

S tortuosum vs Formula 103

57

ldquoExclusive Formulardquo

Patent Filed

50

Is Nervousness and AnxiousnessAssociated with Other Conditions

51

Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study

OBJECTIVE

To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study

DESIGN

A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed

SETTING General community PARTICIPANTS A population-based sample of 2992

MAIN OUTCOME MEASURES

Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications

Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD

CONCLUSION

Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 44: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

48

Sceletium tortuosum is a Protein Kinase Inhibitor

49

S tortuosum

L-Theonine

Magnesium

Zinc

Thiamine

Formula 103

Formula 103 was 57 more potent than the same amount of S tortuosum alone

Formula 103

S tortuosum vs Formula 103

57

ldquoExclusive Formulardquo

Patent Filed

50

Is Nervousness and AnxiousnessAssociated with Other Conditions

51

Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study

OBJECTIVE

To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study

DESIGN

A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed

SETTING General community PARTICIPANTS A population-based sample of 2992

MAIN OUTCOME MEASURES

Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications

Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD

CONCLUSION

Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 45: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

49

S tortuosum

L-Theonine

Magnesium

Zinc

Thiamine

Formula 103

Formula 103 was 57 more potent than the same amount of S tortuosum alone

Formula 103

S tortuosum vs Formula 103

57

ldquoExclusive Formulardquo

Patent Filed

50

Is Nervousness and AnxiousnessAssociated with Other Conditions

51

Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study

OBJECTIVE

To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study

DESIGN

A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed

SETTING General community PARTICIPANTS A population-based sample of 2992

MAIN OUTCOME MEASURES

Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications

Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD

CONCLUSION

Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 46: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

50

Is Nervousness and AnxiousnessAssociated with Other Conditions

51

Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study

OBJECTIVE

To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study

DESIGN

A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed

SETTING General community PARTICIPANTS A population-based sample of 2992

MAIN OUTCOME MEASURES

Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications

Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD

CONCLUSION

Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 47: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

51

Are symptoms of anxiety and depression risk factors for hypertension Longitudinal evidence from the National Health and Nutrition Examination Survey I Epidemiologic Follow-up Study

OBJECTIVE

To test the hypothesis that symptoms of anxiety and depression increase the risk of experiencing hypertension using the National Health and Nutrition Examination I Epidemiologic Follow-up Study

DESIGN

A cohort of men and women without evidence of hypertension at baseline were followed up for 7 to 16 years The association between 2 outcome measures (hypertension and treated hypertension) and baseline anxiety and depression was analyzed

SETTING General community PARTICIPANTS A population-based sample of 2992

MAIN OUTCOME MEASURES

Incident hypertension was defined as blood pressure of 16095 mm Hg or more or prescription of antihypertensive medications Treated hypertension was defined as prescription of antihypertensive medications

Arch Fam Med 1997 Jan-Feb6(1)43-9Jonas BS Franks P Ingram DD

CONCLUSION

Anxiety and depression are predictive of later incidence of hypertension and prescription treatment for hypertension

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 48: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

52

Prospective Study of Anxiety and Incident Stroke Lambiase MJ Kubzansky LD Thurston RC

BACKGROUND AND PURPOSE

bull Higher levels of anxiety are associated with increased risk for coronary heart disease

bull The purpose of this study was to examine the association between anxiety symptoms and incident stroke in a nationally representative longitudinal study of the US population

Participants n = 6019

CONCLUSIONSbull Higher anxiety symptom levels were

associated prospectively with increased risk for incident stroke independent of other risk factors including depression

Stroke 2013 Dec 19

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 49: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

53

Natural Nutritional Support for Nervousness

There is a Great Need for

New Calming Therapeutics

without Side Effects

Zerenitytrade

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 50: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

54

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 51: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

Zerenitytrade - We have a winner

Survey Summary

bull Nearly 90 felt a

positive effect

bull Over 60 felt a

benefit within an hour

bull 9 out of 10 would

recommend to a

friend

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 52: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

Zerenity Formula Results Since Launch

56

0 5 10 15 20 25 30 35 40 45 50

Did not feel a benefit

Within several days

Within 12 hours

Within 3 hours

Within 1 hour

Within 30 minutes

Immediately

How quickly did you notice a benefit from this product

83 felt a benefit within one hour

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 53: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

57

Zerenity Formula Results Since Launch

How effective was the product in helping to relieve your anxiety symptoms

All respondents felt some degree of effectiveness

0 10 20 30 40 50 60 70 80 90

Not at all Effective

Somewhat Effective

Effective

Very Effective

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 54: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

58

How likely are you to purchase this product again

90 will definitely purchase Zerenity again

0 10 20 30 40 50 60 70 80 90 100

Undecided

Definitely will not purchase

Probably will not purchase

Probably will purchase

Definitely will purchase

Zerenity Formula Results Since Launch

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 55: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

59

Would you recommend this product to a friend

97 would recommend to a friend

Zerenity Formula Results Since Launch

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 56: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

ldquoFor over seven years Ive been having emotional stress and anxiety

after the sudden death of our daughter whod just delivered her

second child We are raising her children in our fifties I am

stressed and have anxiety on a daily basis The worst part of my

day is when Im multitasking after school with homework dinner and

evening routine My ND gave me samples of the Formula 103 and it

immediately helped me maintain CALM every afternoon Im taking

it at lunchtime now for a month now and have noticed good results

Im not having irritability feelings of being overwhelmed or losing my

temper This has helped me decompressrdquo

ndash Susan H

60

What People Are Saying about Our

Zerenity Formula

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 57: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

ldquoI was feeling stressed and anxious at work due to deadlines (not enough

time to get it done unless I worked late or on weekends which I did not

want to do because I was feeling burned out) I work as a registered nurse

- Director of a home health agency I took one capsule on several days and

realized that after about 30 minutes to one hour I didnt have that feeling

anymore of being overwhelmedrdquo

ndash Teresa G

ldquoWhen I take this product within a very short period of time I feel like I am

wrapped in a cozy blanket I am a worrier and this product turns that right

offrdquo

ndash Lahni D

61

What People Are Saying about Our

Zerenity Formula

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 58: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

ldquoMy story is different I was a smoker for 45 years Nothing to be proud of Never went more than 24 hours without a cigarette If not for the herbs I might not still be here Ive spent so much money on every gimmick out there to quit but nothing ever worked I first tried the product on a long airplane ride in which I normally experience anxiety from refraining from cigarettes This time it didnt bother me In fact nothing bothered me As soon as I returned home I finished off my carton resumed taking the PRODUCT (Zerenity formula) and have been a happy non-smoker for almost a month nowrdquo

ndash Elizabeth H

ldquoI was an athletic trainer for 15 years and I am using this product with athletes I am having a few athletes take this before a competitive event After questioning the athletes the PRODUCT helps calms the nerves and allows the athlete to focus and perform at their best without any side affectsrdquo

ndash Kerri M

62

What People Are Saying about Our

Zerenity Formula

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 59: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

Your Questions Answered

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 60: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

Are there any

Contraindications

Interactions or

Precautions with Zerenity

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 61: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

Does Zerenity contain any

GMOs gluten dairy corn

or allergenic

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 62: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

Is Zerenity safe for use

with children and young

adults

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 63: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

How long does it take

Zerenity to start working

after taking it

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 64: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

Does Zerenity

cause sleepiness

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 65: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

Can Zerenity

be taken daily

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 66: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

Is there anyone who

should not take

Zerenity

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 67: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

Any recommendations on

dosage amounts of

Zerenity

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 68: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

Zerenitytrade

72

Dr Matthew L Tripp PhDChief Scientific OfficerNaturersquos Sunshine Products

Nutritional Support for Situational Nervousness

LOST YOUR SERENITY QUICKLY FEEL LESS NERVOUS AND MORE RELAXED WITH ZERENITY

The End

Dr Matthew L Tripp PhD

Page 69: NEW SCIENCE NEW SOLUTIONS - Nature's …...6 Nervousness ends when the scary event is over. You worry and fret over getting that call back about the job, then the call comes through

The End

Dr Matthew L Tripp PhD