NEW SPA

(Logo to be added here)

MISSION

It is our primary objective to operate a profitable business that provides high-end therapeutic massages and other aesthetic

services in a state of that art, and chic professional environment.

VISION

It is our vision to enhance our clients` natural beauty from the inside out. We see ourselves

as providing avant garde beauty and wellness services at all times. Hence, we aim

to make the everyday ordinary as extraordinary.

GOAL:

Our business goal is to establish a posh and fully modernized day SPA in an 89Sqm Commercial Area in the

heart of Eastwood City. We intend to cater to the busy Yuppies, Mall Rats, Call Center Employees, and Residents of

the district by providing them an accessible Aesthetics and Wellness Center that would allow them to be pampered

exclusively as they indulge after a long day.

In relation, We hope to benefit from the development of additional business and residential districts in the Eastwood area. Our estimated ROI ( Return of investment ) is within 3-5 Years, depending on the economic situation. In 5 years time,

an expansion is on the horizon and the possibility of franchising is not far behind.

JOB DESCRIPTION Manager- Person who manage the activities Cashier- is an occupation focused on the handling of

cash money. Aesthetician- Person who is responsible for the manicure and

pedicure. Massage Therapist- can specialize in different types of massage.

OPERATIONS

MASSAGE*Swedish Massage- massage therapist use long smooth strokes, kneading, and circular movements on superficial layers of muscle using lotion or oil.*Aromatherapy Massage- massage therapists add one or more scented plants oil to address specific needs.*Hot Stone Massage- heated, smooth stones are placed on certain points on the body to warm and loosen tight muscle and balance energy centers in the body.

*Deep Tissue Massage - targets the deeper layers of the muscle and connective tissue. Massage therapist uses slower strokes techniques across the grain of the muscle.

*Shiatsu - is a form of Japanese bodywork that uses localized finger pressure in a rhythmic sequence on acupuncture meridians.

*Thai massage - aligns the energies of the body using gentle pressure on specific points.

*Reflexology - sometimes called foot massage. Applying pressure to certain points on the foot that correspond to organs and system in the body.

*Back Massage - massage therapist focuses on the back of the customer.

*Balinese Massage- is a full body, deep tissue, holistic treatment that combines acupuncture, reflexology, stretching and aromatherapy.

WAXING

*Leg Waxing

*Underarm Waxing

*Back Waxing

*Bikini Wax

BODY SCRUB

*Salt Scrub- exfoliating your skin and removing dead skins at the surface.

*Sugar Scrub- perfect for sensitive skin or for those looking for a gentler exfoliation.

*Herbal and other Natural scrub- use variety of herbs, floral, and other natural products.

*Chemical Scrub- contain fruit acids that help break own the dying skin cells at the surface.

MARKETING

MOTIF OF THE PLACE

-Nature’s style

Our business is located at Eastwood Libis, Quezon City. It has a 89 sq.meter with maximum of 10 to 15 persons.

The commercial rent in Eastwood cost 20,000

NEWSPA PRICE LIST Swedish Massage-280.00 Hot Stone Massage-480.00 Deep Tissue Massage-400.00 Aromatherapy Massage-350.00 Shiatsu Massage-280.00 Thai Massage- 350.00 Reflexology- 280.00 Back Massage- 180.00 Balinese Massage- 280.00 Underarm waxing- 250.00 Leg Waxing- 480.00 Back Waxing-500.00 Manicure- 50.00 Pedicure- 60.00

SPA EQUIPMENT Pillows Towel Blanket Hairnet Gloves Foot mask Mask Bathroom Tissue Facial Tissue Alcohol Foot spa Machine Spatula Callous Rem

Massage Bed Sofa set Massage chair Lotion Wax scrubber

FINANCIAL

CAPITAL- 1,500,000

Initial capital of Stockholders

Ethel- 300,000

Christine-300,000

Angelica- 300,000

Christine L.-300,000

Kristine-300,000

Capital 1,500,000

Less:

Rent 40,000

Materials 55,565

Salaries 60,000

Repair and Maintenance 5,000

SUB TOTAL: 1,339,435

Projected Annual Income Statement

(Sample Projection)

Aspen SpasProjected Annual Income Statement

Annual Service Revenue:

Whole Body Massage (1,040 x 10 x 30 x 12) P 3,744,000.00

Half Body Massage (600 x 10 x 30 x 12) P 2,160,000.00

Foot Spa (400 x 5 x 30 x 12) P 720,000.00

Hand Spa (400 x 5 x 30 x 12) P 720,000.00

Waxing (Leg) (599 x 5 x 30 x 12) P 1,078,200.00

Waxing (Underarm) (300 x 5 x 30 x 12) P 540,000.00

Combination Spa Treatment (1,300 x 5 x 30 x 12) P 2,340,000.00

Total Overhead Service Revenue P 11,302,200.00

Annual Cost to Operate:

Rent P 800,000.00

Labor P 1,860,000.00

Utilities P 700,000.00

Repair and Maintenance P 250,000.00

Others (Advertising, supplies, etc.) P 300,000.00

Subtotal P3,910,000.00

Net Income (w/o Tax) P 11,302,200.00

- P 3,910,000.00

P 7,392,200.00

Heaven & EarthProjected Annual Income Statement

Annual Service Revenue:

Whole Body Massage (250 x 15 x 26 x 12) P 1,170,000.00

Half Body Massage (100 x 15 x 26 x 12) P 468,000.00

Foot Spa (100 x 7 x 26 x 12) P 218,400.00

Hand Spa (100 x 7 x 26 x 12) P 218,400.00

Waxing (Leg) (400 x 7 x 26 x 12) P 873,600.00

Waxing (Underarm) (300 x 7 x 26 x 12) P 655,200.00

Combination Spa Treatment (1,000 x 7 x 26 x 12) P 2,184,000.00

Total Overhead Service Revenue P 5,787,600.00

Annual Cost to Operate:

Rent P 480,000.00

Labor P 1,120,000.00

Utilities P 450,000.00

Repair and Maintenance P 150,000.00

Others (Advertising, supplies, etc.) P 150,000.00

Subtotal P2,350,000.00

Net Income (w/o Tax) P 5,787,600.00

- P 2,350,000.00

P 3,437,600.00

BioessenceProjected Annual Income Statement

Annual Service Revenue:

Whole Body Massage (300 x 8 x 24 x 12) P 691,200.00

Half Body Massage (200 x 8 x 24 x 12) P 460,800.00

Foot Spa (100 x 7 x 24 x 12) P 201,600.00

Hand Spa (100 x 7 x 24 x 12) P 201,600.00

Waxing (Leg) (300 x 5 x 24 x 12) P 432,000.00

Waxing (Underarm) (250 x 5 x 24 x 12) P 360,000.00

Total Overhead Service Revenue P 2,347,200.00

Annual Cost to Operate:

Rent P 400,000.00

Labor P 600,000.00

Utilities P 300,000.00

Repair and Maintenance P 100,000.00

Others (Advertising, supplies, etc.) P 100,000.00

Subtotal P 1,500,000.00

Net Income (w/o Tax) P 2,347,200.00

- P 1,500,000.00

P 847,200.00

Body Regen Massage & SpaProjected Annual Income Statement

Annual Service Revenue:

Whole Body Massage (400 x 7 x 20 x 12) P 672,000.00

Half Body Massage (250 x 7 x 20 x 12) P 420,000.00

Foot Spa (200 x 12 x 20 x 12) P 576,600.00

Hand Spa (150 x 12 x 20 x 12) P 432,000.00

Waxing (Leg) (550 x 5 x 20 x 12) P 660,000.00

Waxing (Underarm) (450 x 5 x 20 x 12) P 540,000.00

Total Overhead Service Revenue P 3,300,600.00

Annual Cost to Operate:

Rent P 720,000.00

Labor P 1,200,000.00

Utilities P 480,000.00

Repair and Maintenance P 150,000.00

Others (Advertising, supplies, etc.) P 200,000.00

Subtotal P 2,750,000.00

Net Income (w/o Tax) P 3,300,600.00

- P 2,750,000.00

P 550,600.00

New SpaProjected Annual Income Statement

Annual Service Revenue:

Whole Body Massage (450 x 15 x 30 x 12) P 2,430,000.00

Half Body Massage (250 x 15 x 30 x 12) P 1,350,000.00

Foot Spa (150 x 8 x 30 x 12) P 432,000.00

Hand Spa (150 x 8 x 30 x 12) P 432,000.00

Nail Spa (150 x 8 x 30 x 12) P 432,000.00

Hair Spa (500 x 5 x 30 x 12) P 900,000.00

Waxing (Leg) (500 x 5 x 30 x 12) P 900,000.00

Waxing (Underarm) (350 x 5 x 30 x 12) P 630,000.00

Combination Spa Treatment (1,200 x 7 x 30 x 12) P 3,024,000.00

Total Overhead Service Revenue P 10,530,000.00

Annual Cost to Operate:

Rent P 600,000.00

Labor P 1,600,000.00

Utilities P 550,000.00

Repair and Maintenance P 200,000.00

Others (Advertising, supplies, etc.) P 250,000.00

Subtotal P 3,200,000.00

Net Income (w/o Tax) P 10,530,000.00

- P 3,200,000.00

P 7,330,000.00

Marketing Strategy:

Product / Business: New SpaPlace: Eastwood City, Libis, Quezon CityServices Offered: Whole/half Body Massage, Foot/Hand/Nail/Hair Spa, Waxing, etc.Price Range: P150.00 – P1,200.00Promotion/s: Flyers, Tarpaulin, LCD Display, Neon Signs, Local News Papers, etc.

Product / Business: Aspen SpasPlace: Sta. Lucia East Grand Mall, Cainta, RizalServices Offered: Whole/half Body Massage, Foot/Hand Spa, Waxing, etc.Price Range: P400.00 – P1,300.00Promotion/s: Flyers, Tarpaulin, Signage, etc.

Product / Business: Heaven & EarthPlace: Araneta Center, Cubao, Quezon CityServices Offered: Whole/half Body Massage, Foot/Hand Spa, Waxing, etc.Price Range: P100.00 – P1,000.00Promotion/s: Flyers, Signage, etc.

Product / Business: Bioessence SpaPlace: Araneta Center, Cubao, Quezon CityServices Offered: Whole/half Body Massage, Foot/Hand Spa, Waxing, etc.Price Range: P100.00 – P300.00Promotion/s: Flyers, Signage, etc.

Product / Business: Body Regen Massage & SpaPlace: Robinsons Rizal BranchServices Offered: Whole/half Body Massage, Foot/Hand Spa, Waxing, etc.Price Range: P150.00 – P550.00Promotion/s: Flyers, Signage, etc.

Competitors Analysis

Key SuccessCategory

New Spa Aspen Spas Bioessence Heaven & Earth Regen Massage &

Spa

Price 7 7 9 8 9

Location 10 8 8 7 7

Comfort/Luxury 9 10 5 7 6

Quality 9 9 7 7 7

Variety of Services 10 8 7 8 7

Intangibles 10 10 5 7 6

Total Score = 55/60 52/60 41/60 44/60 42/60

Body Regen Massage & Spa

S – PriceW – Comfort, Intangibles, Location, etc.

Heaven & EarthS – Price & VarietyW – Comfort, Intangibles, Location, etc.

BioessenceS – PriceW – Comfort, Intangibles, Location, etc.

Day SpaCompetitor’s

Analysis

New SpaS – Location, Comfort, Variety, Quality, & IntangiblesW - Price

Aspen SpasS – Location, Comfort, Variety, Quality, & IntangiblesW - Price

S = Strength/sW = Weakness/es

-Fin -