new urban tourism and its implications on tourism mobility...

New Urban Tourism and its implications on Tourism Mobility

– the case of Munich

Andreas Kagermeier & Werner GronauTrier University & Stralsund University of Applied Sciences, Germany

6th Conference on Mobility in a Globalised World

Vienna, Austria 26 & 27 September 2016

A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 2

Point of departure

Urban tourism: a dynamic growth market

Arrivals in German metropolises

Source: Own design using data from: Statistisches Bundesamt (2016)

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Mio


Authenticity

Insider tips

Get into contact

Life with/like local

Stay in residential neighborhood

Sleep in unique accommodation

Explore off the beaten track

???

Point of departure

Urban tourism: a dynamic growth market

New Urban Tourism (Off‐the‐Beaten‐Track; outside the Tourist Bubble; „live like the Locals“)


New urban tourism

Post‐fordist, flexible working and living circumstances Blurring distinction between tourism and the everyday (including MICE, VFR, multilocal

living); idea of de‐differentiation (LASH 1990, URRY 1995)

Visitors and creative class inhabitants / employees have similar rhythms and needs (VOGELPOHL 2012)

Distinktion und Integration To take part in the everyday life of the city and its inhabitants is often seen as central to

the tourist experience” (MAITLAND 2008)

“While people increasingly ‘touristify’ [Larsen, 2008] their everyday life, tourists tend to take their home behaviors with them when they travel” (PAPPALEPOE et al. 2014: 231)

New Mobility Paradigm Tourism mobility is blurring with everyday mobility pattern (HANNAM 2009)

Permanent accessibility of travellers... leads to an overcoming of the traditional

separation between being on holiday and everyday world. Changes wishes and needs during their stay.

Ubiquitous available information... shifts the priorities in the stay-preparation

and design; facilitates and strengthens the trend to spontaneous activities and discovering the urban atmosphere.

Mobile transport / mobility information and reservation services

... facilitate the use of a broader spectrum of transport means and the flexible usage and reservation.

Photos: Freytag 2009

New media and tourism

Case Study Munich

• ≈ 7 mio. visitors and 14 mio. overnight stays in 2015

• ≈ half of them incoming tourists (Statistisches Bundesamt 2016)


Source: LHM‐RAW 2014: 17

Main Tourist Attractions


Photos: www.muenchen.de

Secondary Tourist Attractions



Secondary Tourist Attractions



Methodology

• Standardized face-to-face interviews in Munich(done by a group of students from Trier University)

• 16th to 21th May 2016

• Only overnight guests

• Focus on younger tourists (>35 years)

• 269 cases

• 54.3 % from abroad

• 52.4 % first time visitors

• 39 % in the historic city centre


Visit of main tourist attractions


Source: own survey

0% 25% 50% 75% 100%

Historical City Center

Englischer Garten

Olympiapark

Nymphenburg Palace

First time visitor

Repeat visitor

Visit of secondary tourist attractions


Source: own survey

0% 10% 20% 30% 40%Museums Quarter

Landtag/Friedensengel

Deutsches Museum

FlaucherGärtnerplatzviertel /Glockenbachviertel

Maxvorstadt

Schwabing

Ludwigsvorstadt

Haidhausen

Giesing

BMW-Welt

Allianz Arena

Geiselgasteig / Bavaria Filmstudios

First time visitor Repeat visitor


Historical City Centre

Olympia-park

Nymphen-burg

Palace Englischer Garten

Deutsches Museum

Landtag / Friedens-

engel

Museums-quarter

Gärtnerplatz / Glocken-

bachFlaucher

Bavaria Filmstudio

Maxvor-stadt

Schwabing

Allianz Arena

BMW Welt

Giesing

Haid-hausen

Ludwigs-vorstadt


Photos: www.s-bahn-muenchen.dewww.mvg.de

www.mvv-muenchen.de

Means of transport


Source: own survey

0% 25% 50% 75% 100%

Bus

Metro

S-Train

Tramway

Taxi

Private Car

Rental Car

Carsharing

Rental Bike

Bikesharing

Private Bile

First time visitor Repeat visitor

Evaluation Public Transport


Source: own survey

Bus

Metro

S-Train

Tramway

Average

Unsatisfied Satisfied1 2 3 4 5

Reliability

Expenses

Comfort/Cleanliness

Flexibility

Accessibility

Sustainability

Evaluation Sharing mobility options


Source: own survey

Unsatisfied Satisfied

Carsharing

Rented Bike

Bikesharing

Average

1 2 3 4 5

Reliability

Expenses

Comfort/Cleanliness

Flexibility

Accessibility

Sustainability

Information on mobility options


Source: own survey

0% 10% 20% 30% 40% 50%

Accommodation

Friends / Relatives

Brochures

Websites

Apps

One APP for multimodal mobility options


Fahrinfo

MVG more Information, Routing, Registration, Reservation and Accounting

Source: Kärgel 2015

One APP for multimodal mobility options


Source: carsharing.mvg‐mobil.de 2016

One APP for multimodal mobility options: Bikesharing



One APP for multimodal mobility options: Carsharing



Information on mobility options by origin


Source: own survey

0% 10% 20% 30% 40% 50%

Accommodation

Friends / Relatives

Brochures

Websites

Apps

Germany

Europe

Outside Europe

One APP for multimodal mobility options:


Source: www.mvg.de 2016

Only German speaking target group

Conclusions

• Blurring of everyday and leisure has consequences on spatial mobility patterns

• Temporary visitors become a more and more relevant target group for urban mobility services (leisure as well as educational and professional reasons)

Challenges for integrated mobility service providers

• Need to provide effective communication: “you never get a second chance”

• Importance of multipliers (formal and non-formal)

• Necessity to cope with language barriers


Thank you for your

attention …

… and we look forward to a lively discussion


new urban tourism and its implications on tourism mobility...

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