new ways to innovate with content

innovation. quality. service

“Enabling clients to realize the full potential of their content and increase efficiency throughout their enterprise.”

LBF Digital ConferenceCreative energy & technologyNew ways to innovate with content

Presentation to

18th April, 2010

George Lossius, CEO

What are the most important e-readers?

LBF Digital Conference 18th April, 2010

Millions

Billions

ManyBillions

Why does this matter?


Change in delivery mechanisms need Creative Energy to understand

Chapter 2: Values

If the guiding philosophy behind the traditional system of social insurance could be described as "We're all in it together," the philosophy behind Bush's Ownership Society seems to be, "You're on your own."

Chapter 5: Opportunity

Chapter 7: Race

The Administration argues that the stock market can provide individuals a better return on investment, .... But individual investment decisions will always produce winners and losers. What would the Ownership Society do with the losers?

That doesn't mean we shouldn't encourage individuals to pursue higher-risk, higher-return investment strategies. They should. It just means that they should do so with savings other than those put into Social Security.

Subscribe

Micro payments

Number of days

Oyster Card / Metro Pass

10 quotes

WhatWho

How

Speed

What a tremendous opportunity


The e-book reader, whilst important, is an opportunity

to sustain revenues by replicating what we have today

The digital reader/consumer is an opportunity

to increase revenues

But relies on

Creative awareness of consumption opportunities

Understanding your content

Collect, group and model your consumers

Speed of delivery of product

Low cost experimentation and the right to be wrong

– How


Perseus Books2005: George Soros on Globalization2008: The Age of Fallibility2009: The Crash of 2008 and What it means2010: The Soros Lectures

Buy all books $55 Online access to

all titles for 2 weeks $7.50 Download any

10 chapters $15 All

Introductions & Conclusions $25

– Who – What –

Two or more delegates Online access to all titles for 2 weeks FREE

Who – What - How


Class 91 91111

Power type electric

Builder BREL, GEC-Alsthom

Build date 1988—1991 [1]

Total production 31 nine-carriage units [2]

UIC classification Bo'Bo'+2'2'+...+2'2'+2'2'

Top speed

140 mph (225 km/h) (Design)125 mph (200 km/h) (Service)

Power output 6,300 HP

Career

British RailGNER

National Express East Coast

East Coast

Disposition still in service

SMS a train idA train spotter

Pub

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er r

etur

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ata

Publisher receives micro-paym

ent

Using “Who” intelligence for promoting “What” & “How”

Identity rules

You are a business student, special offer on all management titles

Context rules

Because you are looking at this web page, you can have XX free for 3 days

Purchased rules

You’ve paid for 12 months access, have month 13 free


Speed & Experimentation


Go live

Business buy-in

Business proposal

Marketing idea Go live

Business buy-in

Marketing review

Go live

Business buy-in

Marketing review

Marketing idea Business proposal

Technical study Proposal revision

Business buy-in Technical spec Technical sign-off

Develop system Test system Go live

Go live

Business buy-in

Marketing review

Creative energy & technologyNew ways to innovate with content


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Thank yougeorge.lossius @ publishingtechnology.com