news release - simperj · basf will present lumina ® royal dragon gold effect pigment, the newest...
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BASF SE 67056 Ludwigshafen Phone: +49 621 60-0 http://www.basf.com Media Relations Phone: +49 621 60-20916 Fax: +49 621 60-92693 [email protected]
News Release
Just brilliant, this new effect pigment!
Lumina® Royal Dragon Gold at 2016 K trade fair
High lightening pigment for brilliant effects
New styling options and greater formulation flexibility for plastics applications
BASF will present Lumina® Royal Dragon Gold effect pigment, the
newest member of Lumina Royal product family during the 2016 K
trade fair in Düsseldorf from October 19th – 26th.
The new Lumina Royal Dragon Gold EH 0908 is a brilliant green
shade gold mica effect pigment that offers the highest lightness and
strongest sparkle in styling for yellows and greens. It extends the
color space potential of high chroma shades for packaging,
consumer electronics, household appliances, sporting goods and
other specialty applications.
“Lumina Royal Dragon Gold provides attractive shades, especially in
combination with yellow pigments or in black reduction,” says Marc
Dumont, Head of Marketing for Pigments for Plastics at BASF. “Our
customers will be able to formulate new looks of greenish gold hues
with exceptional sparkling and brilliance.” Thanks to its unique
coloristic properties, the pigment enables exploring new boundaries
of the colors and effects space for a wide range of colored plastics
applications and allows a greater formulation flexibility to customers.
It additionally enables approaching brilliance of coatings finishes
when applied in a high gloss polymer molding.
Lumina Royal Dragon Gold joins five previously launched highly
June 28, 2016 P247/16e Carolin Schöffel Global Business Unit Pigments Phone: +49 621 60-51136 [email protected]
BASF at K 2016
Hall 5, booth C21/D21
basf.com/k2016
Page 2 P247/16e
chromatic Lumina Royal pigments including Aqua, Blue, Indigo,
Magenta and Copper that are being widely adopted.
BASF at K 2016
Where your ideas become ideal solutions: BASF at K fair from October 19-26,
2016 in Dusseldorf, Germany, in hall 5, booth C21/D21. You can find all related
press releases, photos and further information here: basf.com/k2016.
About BASF’s Dispersions & Pigments division
The Dispersions & Pigments division of BASF develops, produces and markets a
range of high-quality pigments, resins, additives and polymer dispersions
worldwide. These raw materials are used in formulations for coatings and paints,
printing and packaging products, construction chemicals, adhesives, fiber
bondings, plastics, paper as well as for electronic applications such as displays.
With its comprehensive product portfolio and its extensive knowledge of the
industry, the Dispersions & Pigments division offers its customers innovative and
sustainable solutions and helps them advance their formulations. For further
information about the Dispersions & Pigments division, please visit
www.dispersions-pigments.basf.com.
About BASF
At BASF, we create chemistry for a sustainable future. We combine economic
success with environmental protection and social responsibility. The approximately
112,000 employees in the BASF Group work on contributing to the success of our
customers in nearly all sectors and almost every country in the world. Our portfolio
is organized into five segments: Chemicals, Performance Products, Functional
Materials & Solutions, Agricultural Solutions and Oil & Gas. BASF generated sales
of more than €70 billion in 2015. BASF shares are traded on the stock exchanges
in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information at
www.basf.com.
Marvelous brilliancefor fascinating creationsLumina® Royal Dragon Gold EH 0908 (9S282D)
Marc Dumont Business Manager Pigments for Plastics in EuropeBASF Schweiz AG
New at Lumina® Royal Family
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Lumina® Royal Dragon Gold EH 0908 (9S282D)
Lumina® Royal Aqua 9780H
Lumina® Royal Indigo 9580H
Lumina® Royal Blue 9680H
Lumina® Royal Magenta EH 5001 (9480H)
NEW
Lumina® Royal Copper 9390H
Key features of Lumina® Royal Dragon Gold
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Provides the most greenish golden shade, highest lightness and strongest sparkle against state of art alternatives
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60
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70 80 90 100
Ligh
tnes
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Lumina Royal DragonGold EH0908
state-of-the-artgreenish Gold
state-of-the-artreddish Gold
New styling shades with Lumina® Royal Dragon Gold
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Attractive greenish shades with Lumina®
Royal Dragon Gold
As self shade and in combinations
Superior boost in lightness and brilliance
Less shade dependancy with view angle
0.5% Effect Pigment + 0.1% Cromophtal® Yellow K 1210 FP
2mm injection molded plaqueByk multi angle measurement
reddish hue greenish
Technology of Lumina® Royal Dragon Gold
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Innovative technology controls pigment particles, their size, smoothness and surface treatment to optimize optical properties
Key benefits of Lumina® Royal Dragon Gold
Enriching customer’s current palette of reddish and pale golds especially from the Mearlin® and Lumina® series
Exploring new and attractive effects in the golden to green color space
Enabling a brilliant “coating-like” finish for transparent, high gloss, polymer moldings
Extending colors and effects space for new styling options in plastics, bridging with coatings
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Lumina Royal Dragon Gold
Standard Gold
Target industries and applications
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Packaging Consumer electronics Household appliances Sporting goods
Global registration status
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Lumina® Royal Dragon Gold EH 0908 (9S282D)
Europe REACH Compliance – All Components are Pre-registered
Switzerland Switzerland Consolidated Inventory (CHEMINV)
USA U.S. Toxic Substances Control Act Inventory
Canada Canada Domestic Substance List (DSL)
Korea Existing Chemicals List (ECL)
Japan Existing and New Chemical Substances (ENCS)
China Inventory of Existing Chemical Substances in China (IECSC)
Philippines Philippines Inventory of Chemicals and Chemical Substances (PICCS)
Taiwan New Chemical Substances Notification Regulation (NECSI)
New Zealand Exempt – The Hazardous Substances and New Organism Act (HSNO Act)
Australia Australia Inventory of Chemical Substances (AICS)
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While the descriptions, designs, data and information contained herein are presented in good faith and believed tobe accurate, they are provided for guidance only. Because many factors may affect processing or application/use,BASF recommends that the reader make tests to determine the suitability of a product for a particular purpose priorto use. NO WARRANTIES OF ANY KIND, EITHER EXPRESSED OR IMPLIED, INCLUDING, BUT NOT LIMITEDTO, WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, ARE MADEREGARDING PRODUCTS DESCRIBED OR DESIGNS, DATA OR INFORMATION SET FORTH, OR THAT THEPRODUCTS, DESCRIPTIONS, DESIGNS, DATA OR INFORMATION MAY BE USED WITHOUT INFRINGINGTHE INTELLECTUAL PROPERTY RIGHTS OF OTHERS. In no case shall the descriptions, information, data ordesigns provided be considered a part of BASF's terms and conditions of sale. Further, the descriptions, designs,data, and information furnished by BASF hereunder are given gratis and BASF assumes no obligation or liability forthe descriptions, designs, data or information given or results obtained all such being given and accepted at thereader's risk.
® registered trademarks of BASF Group