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Social networking presentation for the News21 Carnegie-Knight Initiative for the Future of Journalism Education.

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  • 1. SOCIAL MEDIA OUTREACHCarnegie-Knight Initiative on the Future of Journalism Education Saturday, November 7, 2009

2. How Journalists CanUse Social Networking Contentdistribution. SocialLinking. Crowdsourcing. Finding sources. Acentral hub for facilitating discussion on a topic. Connectingwith a community.Saturday, November 7, 2009 3. Content Distribution Sending your content out through as many places as possible. Keepit topical, specic, and sporadic. (dont turn it into an RSS feed) Contentis king. Dont automate, be a lter. Use good news judgement. Saturday, November 7, 2009 4. Social linking You can include these links on the bottom of each story, however generally the stuff that gets picked is usually the best content. Use these sites to understand how they work, what rises to the top. The demographics vary from site to site. Figure out the community and what they respond to. Saturday, November 7, 2009 5. Crowdsourcing Worksbest if you build a large audience/following. Utilize student base. Think about the audience you are asking. Questionsopen to opinion, ideas tend to work best.Saturday, November 7, 2009 6. Finding Sources (research) Use the natural lter of social networks to help you nd links to your questions. People usually weed through the crud, and only the best content reaches the top. Searches looking for the best of usually work. Saturday, November 7, 2009 7. Finding sources Identifythe demographics for each social network (MySpace vs Facebook vs Twitter, etc.) Build cachet with groups early. Join groups and networks related to the topic. Seek out sites and communities related to the issue. Saturday, November 7, 2009 8. Create a central hub for discussion Create a Facebook page, Flickr group, Ning group, Yahoo group or even a blog around a topic. Linkout to other similar sites/ groups. Become a part of the community. Maintain and update often. Saturday, November 7, 2009 9. Connecting with a community Joinexisting groups (Yahoo groups, Facebook groups, subscribe to YouTube channels, Web sites. Be transparent with your reporting. Addto the conversation, so you become a contributor/ member of the community. Saturday, November 7, 2009 10. Its easier to join a conversationonline than to start oneSaturday, November 7, 2009 11. Facebook Connect Saturday, November 7, 2009 12. Facebook Connect Accessto users Facebook data when they are logged into Facebook. Giveusers the opportunity to publish a story, invite their friends, or send an event from your site. Their friends click back to your site. Allows people to update their FB status from your site. UseFacebook login so they dont have to register for your site. Pulldata from a persons Facebook page to your site. Saturday, November 7, 2009 13. Hufngton Post Trafc doubled last year, to 9.4 millionunique visitors, surpassing WashingtonPosts 9.2 million and catching up toNYTs 21.5 million uniques. Facebook referrals accounted for 3.5million of those visits. Now 15% of comments on the siteare through Facebook Connect. As some large newspapers have lostreaders, the fact that HuffPo was ableto grow especially in a non-electionyear seems at least partlyattributable to Connect.- InsideFacebook Saturday, November 7, 2009 14. NewsMixer Saturday, November 7, 2009 15. Examples Comments Sign on with FBPersonalize CNNMoney GirlsGuideTo Digg.com Hufngton Post GovIt Frenzied Waters TechCrunch CitySearch NewsMixer Saturday, November 7, 2009 16. Facebook APIhttp://developers.facebook.com/ Getsimple widgets for your site or blog. UseFacebook Connect for integrating features from Facebook into your own site. Build mobile applications or applications that run within Facebook. Saturday, November 7, 2009 17. Facebook Fan Page Reallyeasy to create. Peoplewont automatically nd it. Have to leverage other networks to get people to become fans. People will see when someone becomes a fan, likes a piece, etc. Saturday, November 7, 2009 18. FLICKR APIhttp://www.ickr.com/services/api/ Saturday, November 7, 2009 19. Flickr services Create Flickr pools so that people can add their own photos to your group. Searchkeywords and nd photos related to topics of interest. Aggregate those photos on your site. Photo storage/linking. The photos automatically have metadata added by Flickr when you upload. UtilizeGeoRSS features with Flickr. Saturday, November 7, 2009 20. Flickr API API allows you to pull photos from a search string. Pull photos from groups/sets/ galleries/users, etc. Bestof all... photos are geo- coded, tagged, organized. Justadd &georss=true to the end of an RSS feed.Saturday, November 7, 2009 21. Flickr Widgets Clickon the Flickr Slideshow and it will give you embed code. Use RSS feeds to build your own widgets using other sites (like widgetbox.com) Postgroup photos on your own site.Saturday, November 7, 2009 22. YOUTUBE Saturday, November 7, 2009 23. News Near You YouTube launched service that geocodes the location of the youTube uploader, and shows content near your location. 100-mile radius, uses Google News to identify users. Find people who are using YouTube, also help engage the community. http://www.youtube.com/news Saturday, November 7, 2009 24. Other uses of videos YouTube Reporters Center has tutorials on how to do journalism. (online j-school) YouTubepartnered with CNN during the presidential primaries to crowdsource questions to the candidates. YouTube has a video response mechanism built-in. Like comments, but video. Saturday, November 7, 2009 25. YouTube Tricks: View high quality videos Justappend &fmt=18 to the end of the URL for high quality standard denition. Append &fmt=22 for HD high quality version. Append&ap=%2526fmt%3D18 to the URL of the embed code for high quality standard denition. Append &ap=%2526fmt%3D22 to the URL for HD quality.Saturday, November 7, 2009 26. YouTube Tricks:Embedding parts of a video Append&start=30 to the end of the URL to skip to the rst 30 seconds of video. Or add #t=03m22s (#t=XXmYYs for XX mins and YY seconds) to embed that specic time of the video. Needto download YouTube? Change youtube to kickyoutube in the URL. Saturday, November 7, 2009 27. TWITTERNew features on the horizon Saturday, November 7, 2009 28. Lists feature just launched Aggregatea list of people who tweet into a single feed. Find new followers around a central topic, or create a list around a topic of interest. Displaytweets from a group on your site.Saturday, November 7, 2009 29. Twitter Lists Examples Saturday, November 7, 2009 30. Foot Hood Shooting Saturday, November 7, 2009 31. Geocoding individual tweets Twitter has plans to add geocoding to individual tweets. Right now its by account and can change often. Identifywhere people posted tweets from. Collectdata, use map visualizations. Saturday, November 7, 2009 32. Twitter Search http://search.twitter.com However, it only goes back about a week. http://www.bing.com/twitter Tries to nd topics and links within Tweets. http://www.google.com Search [query] site:twitter.com Saturday, November 7, 2009 33. Web 2.0 Summit: Content& search get social Play Conference: Gaming is getting social Social Networking is #1 growth area in marketing, eMarketing Saturday, November 7, 2009