NEWS21 – preparing the U.S. students for the global economy Presentation by Hubert Humphrey Alumna Aleksandra Dukovska – October 2011

Background story - News21.com

News21 – multi million dollar experiment

Supported by Carnegie Corporation and Knight Foundation

Talk on important issues

Spin out stories with multimedia tools

Innovative launch in 2005 with five universities

Now – 12 universities lead by ASU

Think differently about news to inform public

ASU, MARYLAND, NEBRASKA - FOOD SAFETY

BERKELEY – BAY AREA FOOD SAFETY

COLUMBIA – ELDERLY IN AMERICA

NORTH CAROLINA – POWERING A NATION

NORTHWESTERN & USC – RENEGADE EDUCATION

SYRACUSE – HISPANIC CHANGE IN PENNSYLVANIA

WHY ON THE WEB PLATFORM?

NUMBER OF NEWSPAPERS IN THE USA AND PUBLISHED BOOKS

2000 1,480 282,242

2009 1,302 1,052,803

USA MEDIA HABITS Newsweek 7/26/2010

DAILY GOOGLE SEARCHES ANDREVENUES OF VIDEO GAMES

2000 - 100M -$7,8B

2009 – 2B –$ 19,66 B

ACTIVE BLOGS - TEXT MESSAGES

2000 – 128K 2009-141M

2000 – 400K 2009- 4,5M

TOOLS USED BY NEWS21 NEWSROOMS TO CREATE ONLINE CONTENT

SPRING TRAINING AT ASU WALTER CRONKITE SCHOOL OF JOURNALISM

EXAMPLES OF MOUNTHLY TRAFFIC

VISUALIZE AND RESEARCH STORIES ON THE AMERICAN SOCIETY PRESSING ISSUES

HOW IS IT FUNCTION?

DEAN CHOOSE TOPICS

PREPARATION, READINGS, CONFERENCESS IN THE CLASS WITHIN THE UNIVERSITIES

ORGANIZATION AND RUNNING THE SUMMER INCUBATORS

NEWSROOM ASU 2011This slide explains the stages of organizing the NEWS21 in practice each year since 2006. This year Fellows from ASU, Maryland and Nebraska worked on the food safety national project.

KEY FINDINGS OF THE NEWS21 HOW SAFE IS YOUR FOOD?

Foodborne illnesses sicken one person in six

48 million in the USA each year

US Food and Drug Administration – 24 million agency regulated product will enter the USA – Inspect only 1,59% of them

3MILLION Americans

sickened by contaminated meat and poultry

NEWSROOM BERKELEY 2011This slide explains work of the News21 Fellows at the Newsroom at the University of Berkeley, California this year. Berkeley school of journalism hosted Erasmus student from Denmark, Germany and United Kingdom. The Berkley News21 Fellows worked on the Ration project about the food safety in the bay area.

RESULTS

EMPLOYMENT OF NEWS21 FELLOWS COMPARED TO OTHER STUDENTS

PUBLISHING IN THE MAINSTREAM MEDIAThis slide shows the articles of NEWS21 Fellows published in on MCNBC.com, online edition of Washington Post and on the Iwatch, on line site of the Center for public integrity from Washington DC.

PLACEMENT ON NON PROFIT HEALT ONLINE SITES

References:

2. Bill Pliske, Britton Halle (2011, October 2).How safe is your food?. In News21.com. Retrieved October 18, 2011

1. Jody Brannon, Editorial Directors/Professors Summit. (201O, November 5-6) Learning from 2010/Preparing for 2011 – Power Point Presentation

3. Does Illegal Immigration makes us safer? (n.d.) In News21.com. Retrieved October 17, 2011 from http.//asunews21.com/

4. Photos on slides: 6, 13,16,18 by Aleksandra Dukovska

5. Connell, C. (2009, September). News21: Are Next Generation Journalists the Future for a Profession in Transition? Carnegie Reporter, 5(3), 2-6