Next Generation

Analytics Architecturefor Business Advantage

Ravi Condamoor

Founder & CEO

Agenda

• State of Data in the Enterprise

• Analytics Silos

• Impediments to a Data-driven business

• Unified Analytics Platform (UAP)

• Technology Choices

• Application Examples

• Case Study – Insurance Claims Analytics

• Conclusion

State of Data in the Enterprise

• Data comes in many varieties -

text, audio, video, click-streams,

log files & more

• Data comes from various

sources - Data Warehouses, Cloud,

Social Media, Mobile…

• Data comes in various formats

– Structured, Semi-structured &

Unstructured

• Data is generated at a record

pace – streaming, real-time, near

real-time

TerabytesPetabytes

Exabytes

Valuable Data is in Silos!

RDBMSSYSTEM FILESCRM DATA

DATA WAREHOUSES

NETWORK

TRADITIONAL DATA

SOCIAL MEDIA MOBILE DATA

UNSTRUCTURED USER DATA

NEW

HETEROGENOUS

DATA SOURCES

SEVERAL STAKEHOLDERS; LOTS

OF INACCESSIBLE INFORMATION

Impediments to a Data-Driven Business

TOO MUCH DATA, TOO MANY

SOURCES, DIFFICULT TO

INTEGRATE.

MULTIPLE, DISPARATE BUSINESS

OBJECTIVES

PARTILAL, SILO-ed

ANALYTICS

Need of the hour – 360 Degree Analytics

• A Unified Analytics Platform (UAP) that can support

– Full Fidelity Analytics

– Descriptive, Predictive and Prescriptive Analytics

What

happened?

What is

happening?What will

happen?

What can be

done?

The value is in Data Unification

CRM

Unified Analytics Platform

ENTITIES, SENTIMENTS,

RELATIONSHIP, TOPICS, BIZ RULES,

TRANSFORMATION, MAPPING

INTEGRATED DATA STORE,

DATA SYNCRONIZATION

DW, WEB, SOCIAL,

MOBILE, CRM, USER DATA

INGEST

PERSIST

ENRICH

Any type, any

scale, any

source…..all

the time!

Full-Fidelity

Analytics

Technology Choices

Text Analytics & Machine Learning

Purpose-Built

Architecture

Applications across Industries

ADVERTISEMENTS

Location-based

advertising

FINANCIAL SERVICES

Risk & Portfolio

analysis, new products

EDUCATION

Experiential learning

and feedback

analysis

LIFE SCIENCES

Clinical Trials &

Genomics

RETAIL

Consumer sentiments,

Optimized marketing

AUTOMOTIVE

Auto sensors

reporting location,

break-downs

Case Study - Insurance Claims Analytics

FLUME

SQOOP

CLAIMS

TRANSACTIONS

CUSTOMER PROFILE,

HISTORICAL CLAIMS

DATA

ACCIDENT

REPORTS, ATTORNEY

NOTES

MEDICAL

RECORDS

ENTITIES, INTENT,

BEHAVIOR, SENTIMENTSRELATIONSHIPS, LINKS

STATISTICAL

COMPUTATION

CLAIMS

FRAUD

SCORING

TEXT ANALYTICS STATISTICAL ANALYTICS LINK ANALYSIS

PERSISTENCE

INGESTION

ENRICHMENT

ANALYTICS PREDICTIVE ANALYTICS

HBASE

HDFS

Unified Analytics Platform

Used by Claims Management Experts, SIUs, Underwriters

Summary

Data is the…

“new currency”

Leveraging the right platforms,

tools & skills to harness All the

Data is key to being a successful

Data-driven Enterprise!

ravic@serendio.com

Serendio provides Big Data Science Solutions &

Services for Data-Driven Enterprises.

www.serendio.com

Thank You!