nfc the evolution continues wima 2011

8/7/2019 NFC the Evolution Continues WIMA 2011

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NFC: The Evolution

Continues

Koichi Tagawa

Chairman, NFC Forum

SONY

WIMA, Monaco

April 21, 2011



2

Data transferbetween devices

Access info on-the-move

Battery-less tags

Mobile Payment andTicketing

Secure applications in combinationwith Smart Card Technology

The Harmonization of NFCAnd Contactless

NFC harmonizes today's diversecontactless technologies, enablingcurrent and future solutions including:

– Access control

– Consumer electronics – Check in

– Healthcare

– Information collection and exchange

– Loyalty and coupons – Payments

– Transport

2



3

NFC Works in Three Modes

3

Card Emulation Peer-to-PeerReader/ Writer

Enables devices to actlike contactless cards

Works with existing contactlessinfrastructure

Examples include NFC-enabledmobile phones used forpayment and transit

Enables devices to interactwith RF tags

Example includes NFC-enabled mobile phones usedto read “smart posters”

Enables devices to communicatewith one another

Works with existing contactlessinfrastructure

Examples include connectingNFC-enabled laptops and printersor sharing photos between acamera and TV



4

Mission and Goals

The mission of the NFC Forum is to advance theuse of NFC technology by:

– Developing standards-based specifications that

ensure interoperability among devices and services – Encouraging the development of products using NFC

Forum specifications

– Educating the market globally about NFC technology

– Ensuring that products claiming NFC capabilities

comply with NFC Forum specifications

4



Define and Stabilize

Technology

Refine Technology

Expand EcosystemPromote End User Usage

Support Interoperability

Enhance Technology

Support Ecosystem

2008 20112010 2012/132009

We’re Well Into The Journey

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6

Marketplace Situation

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7

Global Market Developments

Business models are coming together to launch major NFCinitiatives

– MNOs and financial service providers are collaborating

– Handset manufacturers, governments, financial serviceproviders, universities, and retail companies are joining forces

Transport operators are mandating use of NFC

Stadiums are implementing NFC for ticketing

NFC enables quick and secure connection handover, which isuseful for Bluetooth pairing, WiFi set up, and more

SMS check in, and many other services, increasing

Consumer acceptance and excitement are high with approvalratings up to 85%

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200

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600

800

1000

1200

1400

1600

2009 2010 2011

fMobile World Congress: NFC Media Coverage Growing Exponentially!

Recent Media Trends



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NFC Forum Google Hits

Awareness of NFCIncreasing Year to Year!

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5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

2008 2009 2010



10

Growing NFC Device Support

Leading US PC maker is including NFC inlaptops shipped to enterprise customers

Global handset/platform companies addingNFC to smartphones in 2011

Global consumer electronics leader has

shipped 10 million reader/writers, includingNFC for PCs and TVs

Juniper Research: 1 in 6 users worldwidewill have an NFC-enabled phone by 2014

Frost & Sullivan: by 2015 NFC technology

will be the most-used solution for mobilepayment

NFC-like solutions are testing businesscases and user uptake

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11

NFC Forum Activities

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Steps to Success

12

ECOSYSTEM DEVELOPMENT

COMPLIANCE PROGRAM

SPECIFICATION DEVELOPMENT



13

Flexible and StableSpecifications

NFC Forum specifications form a solid base that supports allimplementations and approaches

– Global

– Universal

– Device independent

– Building blocks applicable to many verticals and use cases

The specifications enable basic interoperability

Ecosystem players are implementing them today

Can be downloaded free of charge; thousands of downloads to date

13


2010



14

Specification Milestone DateData Exchange Format Technical Specification

NFC Data Exchange Format (NDEF) Technical Specification Adopted 24-JUL-2006

NFC Forum Tag Type Technical Specifications

NFC Forum Type 1 Tag Operation Specification Adopted 9-JUL-2007

NFC Forum Type 2 Tag Operation Specification Adopted 9-JUL-2007

NFC Forum Type 3 Tag Operation Specification Adopted 16-AUG-2007

NFC Forum Type 4 Tag Operation Specification 2.0 Adopted 18-NOV-2010

Record Type Definition Technical Specifications

NFC Record Type Definition (RTD) Technical Specification Adopted 24-JUL-2006

NFC Text Record Type Definition (RTD) Technical Specification Adopted 24-JUL-2006

NFC URI Record Type Definition (RTD) Technical Specification Adopted 24-JUL-2006

NFC Smart Poster Record Type Definition (RTD) Technical Specification Adopted 24-JUL-2006

NFC Generic Control Record Type Definition (RTD) Technical Specification Adopted 7-MAR-2008

NFC Signature Record Type Definition (RTD) Technical Specification Adopted 18-NOV-2010

Reference Application Technical Specifications

NFC Forum Connection Handover 1.2 Technical Specification Adopted 7-JUL-2010

Protocol Technical Specifications

NFC Logical Link Control Protocol (LLCP) Technical Specification Adopted 11-DEC-2009

NFC Digital Protocol Technical Specification Adopted 17-NOV-2010

NFC Activity Technical Specification Adopted 18-NOV-2010

15 Specifications Published



COMPLIANCE PROGRAM

Q4 2010

Step #2: Certification Program

First Wave launched in December, 2010 Tests devices for compliance with NFC Forum specifications

Culmination of years of member work

Test labs in place throughout Asia (Japan, Korea, China, Taiwan),Europe (Spain, France, Germany, UK), and the United States

Over 540 N-Mark downloads to date

15


2010



Step #3: Build the Ecosystem

Liaisons formed

– GSMA

– Mobey Forum

– ETSI

– Smart Card Alliance

– EMVCo

Key to building out theecosystem and ensuringinteroperability

16

ECOSYSTEM DEVELOPMENT

ONGOING

COMPLIANCE PROGRAM

Q4 2010


2010



Members

SPONSOR MEMBERS PRINCIPAL MEMBERS



Members

NONPROFIT MEMBERS

IMPLEMENTER MEMBERSASSOCIATE MEMBERS



Membership byIndustry Segment – April 2011

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Non-Profit, 21, 16%

Testing/Compliance, 22.5,

17%

Semiconductors, 14, 10%

Smart Card/RFID, 14, 10%

Service Provider, 12.5, 9%

System Integrator, 10.5, 8%

Operator/Carrier, 7.5, 6%

Mobile Handsets, 7.5, 6%

Consumer Electronics, 7,

5%

Terminals and other

devices, 6.5, 5%

Financial/Banking, 6, 4%

Other, Computing &

Computer Peripherals , 6,4%



Why Join the NFC Forum?

Gain an in-depth understanding of how NFC works and its manyapplications

Influence how the technical specifications and certification programare developed and get an advance look at how the technology willevolve

Have the opportunity to certify your products and display the N-Markon devices.

Meet other organizations that are working with NFC and jointly findnew uses for the technology to create new business opportunities

Contribute your knowledge to build the infrastructure faster and

more profitably Highlight your company as “tech savvy” and consumer friendly

Create a platform to be represented at global trade shows, havespeaking opportunities, and participate in meetings

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21

NFC Forum

http://www.nfc-forum.org

Questions?

[email protected]

We’re On Our Way

21

NFC is on solid ground…

The foundation has been

laid for enormousgrowth…

We are inventing thefuture!

mailto:[email protected]

http://www.nfc-forum.org/



Specification Update

Frank DawidowskySONY

Secretary, NFC Forum

April 21, 2011



NFC Forum Architecture

23

Reader/Writer Mode



Device LevelSpecifications

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Digital Protocol Specification

Aim of specification: – Define the “building blocks” to set up and maintain an

NFC connection between two devices

How it does this:

– An implementation specification of NFCIP-1incorporating ISO/IEC14443

– Narrows down options in the base specifications toensure interoperability

Implementation issues: – Typically implemented in NFC chipsets and firmware

Where it is based in the device architecture:

– Part of the RF layer and Mode Switch

26

NFC F T h l




NFC Forum TechnologyArchitecture

27

Reader/Writer Mode



Activity Specification

Aim of specification: – How to use the building blocks of the Digital Protocol

specification for particular use-cases

How it does this:

– Defines a number of profiles that define the sequence ofactivities required to fulfill a set of use-cases.

– E.g., establishing a peer-to-peer connection to another NFCdevice, reading NDEF data from a tag

Implementation issues:

– Possible for a device to implement proprietary profiles to supportspecific use cases


– Mode switch

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NFC F T h l




NFC Activities Specifications


29

Reader/Writer Mode

L i l Li k C t l P t l



Logical Link Control Protocol(LLCP )

Aim of specification: – Provide reliable peer-to-peer communication over NFC

How it does this:

– Defines a logical link control layer on top of the Digital ProtocolSpecification peer-mode

– Provides support for peer-to-peer communication, connectionoriented and connectionless transport, and protocol multiplexing


– May be implemented in NFC chip sets or in software in the

device Where it is based in the device architecture:

– Between Mode Switch and Application layer

– Applicable to Peer-to-peer mode only

30

NFC F T h l





Logical LinkControl ProtocolSpecification


31

Reader/Writer Mode



Tag Type Specifications

Aim of specification: – Defines how to read NDEF messages from NFC Forum Tags

How it does this:

– Defines 4 tag types

– Defines the commands and parameters to read and write data totags


– An NFC Forum device is required to be able to read and write toall tag types


– Sits above mode switch and provides support to applications

– Applicable to Reader/Writer mode only

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NFC F T h l





NFC ForumType 1-4 TagOperationSpecifications


33

Reader/Writer Mode



Application LevelSpecifications

34

NDEF



NDEFNFC Data Exchange Format

Aim of specification: – Provide a standard format for NFC application data

How it does this:

– Defines a message format

– Messages consist of one or more records, which may be nested – A message may be split into multiple chunks


– NDEF messages may be up to 4GB, but are typically limited bymemory considerations (such as size of tag)

Use Cases:

– Smart Poster

– Exchange of control information (e.g., remote controls)

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RTD



RTDRecord Type Definition

Aim of specification: – Provide an extensible structure for the identification of the type of data

in an NDEF message

How it does this:

– Defines a record structure and record type

– Record type identifies the semantics of the data

– Record type may be well known (defined by NFC Forum) or external(defined by another organization)


– External type namespace is based on domain name of organization

defining the type

Use Cases:

– Well known RTDs include: Text, URI, Smart Poster, Generic Control,and NDEF Signature

36



Connection Handover

Aim of specification: – Use NFC to initiate a connection on an alternative technology

How it does this:

– Defines the messages for negotiating and exchangingconfiguration information for the alternative technology


– Configuration information may be defined by organizationsdefining the alternative technology

Use Cases:

– Enables quick and easy pairing with Bluetooth devices

– Creates secure WiFi links

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What’s Coming Up

Application Documents – Describes how to use NFC technology for a particular use case

– “Bluetooth Secure Simple Pairing using NFC”

Personal Healthcare Devices

– Specifications related to communication with personal healthcare devices using NFC

Enhancing NFC

– Analogue Specification: RF properties of NFC devices

– NFC Controller Interface Specification: Logical interface to NFC

chips

– Simple NDEF Exchange Protocol Specification: Exchange ofNDEF messages over peer-to-peer

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NFC ForumCertification Program

Mikko Saarisalo

NokiaVice Chairman, NFC Forum

21 April 2011

NFC Forum Certification is



31442548

NFC Forum Certification isGood for Business

1. Brings together a set of addressable markets whosecombined size is greater than the sum of its parts.

2. Clarifies the basis upon which innovation, partnerships,

and the NFC Ecosystem will flourish.

3. Establishes confidence and credibility in the technology,for everyone in the value chain.

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Certification Starts a Market



Certification Starts a MarketExpansion Spiral

1. The certification program increases the addressable market – Makes global markets available to those who certify

– Enables many market segments to leverage the same underlyingtechnology

2. The increased addressable market attracts more investment

– Larger more ambitious projects will now have a positive return oninvestment

– New entrants will emerge, increasing competition and the quality ofproducts.

3. New market segments and product categories will

adopt NFC – More competitive products means wider adoption

– More competitive products means greater innovation

4. Go to #2….

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Certification Enables Alliances



Certification Enables Alliancesto be Built

Reduces risk and investment associated with adoptinga new technology from a new vendor

Removes initial technical barriers, through certified

compliance to a common set of standards.

Organizations will be drawn to those companieswith a similar standards-centric strategy

Partners can focus resources onhigher-level integration, functionalityand meeting customer needs

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Certification Program Objectives

Deliver on the NFC brand promise ofcompliance to specifications and interoperability

Build a process by which devices can becertified to comply with the Forum’s open

standards

Promote interoperability between:

– Certified devices

– Certified devices and other products such as tags,etc.

43

December 2010 Launch



Approach

Questions

1. What does a device have to do inorder to be certified?

2. What needs to be certified, howwill it be certified, and how do wetrack devices through theprocess?

3. How and what will we test (or nottest) for compliance tospecifications and interoperability?

SolutionsCertification Policy definesprogram rules and processes

Device Requirements

document defines minimumfeature set

Conformance Testingconfirms compliance tospecifications

Plugfests help manufacturerstest interoperability

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http://www.nfc-forum.org/certification/







Conformance Testing

Focus of Wave 1 – “Self Confirm” that device complies with NFC Forum

specifications, including but not limited to:

Digital Protocol

Activity

Tag Operation

Submit Device for Certification Test

– Conformance Test using NFC Forum-Approved test tool

45

Stimulus

Responses



Program Features

Available only to NFC Forum members Administered by an independent, neutral third party

Electronic, automated certification process

Approved test tools

Authorized test laboratories

Problem and issue resolution process

Escalation process

Anonymity assured

Option to list product on register of certified devices

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A Certified Device

NFC Forum N-Mark

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NFC Forum Certification Mark

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For Supporting Materials, Packaging,& Documentation



Interoperability Testing

NFC Forum supports “Plugfest” events – Scheduled multiple times throughout the year

Not required at this point

– Strongly recommended

– Could become mandatory in the future

Certification will not be denied based on the results of interoperabilitytesting

49

Interoperability

Test Bed



Certification Program Timetable

50

2009 2010 2011

1st Wave plus:

LLCP (Peer-to Peer)

RF Analog

2nd Certification Wave

(Advanced Certification)

Plugfest Plugfest Plugfest

2012

Plugfest Plugfest Plugfest

Digital Protocol

Activity

Tag Operation

1st Certification Wave



Final Comments

As a developer who is interested in getting yourproduct certified, your first step should be to jointhe NFC Forum

Good next steps would include:

– Review the Device Requirements Document

– Review the NFC Forum Certification Policy Document

– Participate in Testing WG activities regarding TestCases and Test Application SW

– Talk to Test Tool Vendors (i.e., provide sample,familiarize yourself with tools, etc.), and/or talk to TestHouses (see web site for list)

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Thank you!

52

Questions?



NFC Smart PosterWhite Paper

Shishir Gupta, ST-Ericsson

Co-Chair, NFC Forum EcosystemDevelopment Working Group

April 21, 2011

53



White Paper Overview

“How to use NFC tags and readers to create interactive experiences that benefit both consumers and businesses”

Available for download at nocharge from the NFC Forum

website: http://www.nfc-forum.org/resources/white_papers/

Creators represent all sectorsof NFC ecosystem

Objective: to empower and

encourage participants in theNFC ecosystem to embraceand implement NFC SmartPosters

54

Smart Posters

March 2011

http://www.nfc-forum.org/resources/white_papers/









Audience & Approach

Potential audience includes: – Marketing/advertising people

– Business decision makers

– Technical staff – Consumers

High points of technology and business

benefits covered Directions on where to obtain more details

Emphasis on examples

55



What Is an NFC Smart Poster?

An object that has, affixed to or embeddedin it, one or more readable NFC tags withNDEF messages stored in them

Each tag is read when an NFC device isheld close to it

“N-Mark” shows touchpoint

Not only a paper poster on the wall – Billboard, garment tag, magazine page, even

a three-dimensional object

56



What’s in the White Paper

Definitions Business cases for NFC Smart Posters

Consumer motivations for use

Creating an NFC Smart Poster Use cases

Appendices

57

NFC S P I U



NFC Smart Posters In Use

NFC Smart Posters have beendeployed in many countries, formany purposes

Early examples here in Monaco

Many mobile paymentapplications

– Locations from Bangalore to Taiwanto New York City and beyond

Educational applications

Shopping, of course!

58

C NFC S P



Consumer NFC Smart Posters

NFC Smart Posters not just for massproduction by corporations

Ingredients readily available

Consumer uses include elderly assistance,household updates, phone numbersneeded frequently, etc.

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NFC S t Di it l Si



NFC Smart Digital Signage

High-impact extension of NFC SmartPoster concept

Contactless reader and back-end system

used with app on consumer’s NFC device Content tailored to individual is delivered

to LCD display and/or consumer’s NFC

device Broad range of content possible

Vivid, compelling display

60

Th k Y !



Thank You!

61

Questions?Download the NFC Smart Poster

White Paper from http://www.nfc-forum.org/resources/white_papers/








Application

Documents

Frank Dawidowsky

SONYSecretary, NFC Forum

April 21, 2011

A li ti D t Wh



Application Document - Why

63

NFC Technology

Application Scope

A li ti D t Wh t



Application Documents - What

What applicationdocuments are – Informative technical

documents

– Published by theNFC Forum

– Build on NFC ForumSpecifications

– Relate to a specific

application domain – Often focused toward a

vertical market

64

S ifi ti ! A li ti D



Specification != Application Doc

Specification / RTD

– A binding contract – Defines a solution

– Demands compliance

– Uses normative

wording – Is the standard

– Is the way of doing

Application Document

– A mutual agreement – Describes a solution

– Proposes best practice

– Uses informative

wording – Related to the standard

– Is one way of doing

65

Application Doc ments What



Application Documents - What

What applicationdocuments are – Informative technical

documents

– Published by theNFC Forum

– Build on NFC ForumSpecifications

– Relate to a specific

application domain – Often focused toward a

vertical market

66

My State A Potential App Doc ?



My State – A Potential App Doc ?

•

“My State”, developed by Lancaster University,won third place at NFC Forum 2010 GlobalCompetition

– Uses NFC and Facebook to help people

socialize My State Facebook App