SEO Improvements

Using NGINX

Eugenia Timasheva

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Eugenia Timasheva

• User Insights Analyst at UBM

(BlackHat, GDC, Interop)

• Over 10 years of SEO experience

• Specialty in Google penalty

removals

What is SEO?

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To get hit with traffic.

Why did the SEO expert

cross the road?

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SEO-Search Engine Optimization

• 3.7 billion user market

• 1 billion websites

• Why should Google choose your web

site?

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•Google sets the rules

•Google uses over 1 000 000 signals and

people to rank each website

•Goal: Organic Traffic

•What’s important to Google:

USER EXPERIENCE and

UNIQUE QUALITY CONTENT

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Who is responsible for SEO?

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Elements of Technical SEO

Technical SEO

Information

Architecture

Website

Platforms

Website

Coding

Usability

and Design

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Speed

Increase Loading

Speed

Security

Provide Secure

Connection

Enhanced User Experience

Redirect Mobile Users

to Mobile Site

How can NGINX improve SEO?

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Page Load: Goal is 2 secs or less

• By design NGINX has a fast and efficient architecture

• Provides caching of HTTP responses (especially static

files)

• Provides gzip compression which results in fewer

bytes transferred to the client

• Provides HTTP2 to increase page load times

- HTTP2 multiplexing enables concurrent traffic

streams over a single TCP connection

- compressed request and response headers

results in fewer bytes transferred to the client

Increase Site’s Speed

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• Provides and optimize SSL/TLS encryption

• Easy to configure HTTP to HTTPS traffic redirects

• HTTP2 protocol is encrypted

Provide Secure Connection

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• Inspect HTTP User-Agent and redirect users to

mobile version of your website

Enhanced User Experience

NGINX can serve not only as a web server, load balancer

and content cache, it can also serve as a tool to improve

website’s performance in Google Search Results Page

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Thank You!

linkedin.com/in/eugenia-timasheva

Public Profile

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https://www.linkedin.com/in/eugenia-timasheva-0896b675