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#NHChalkTalk

A Look Into the Evolving World of Sports Social Media Apps

By: Allie Ayres, HyoJeong Olivia Cho, Tim Doehler, Julia Wilner

Tim Doehler Allie Ayres

@tjdoehler Klout Score: 57 @ayres_allie

Klout Score: 48

Olivia Cho

@oliviahjcho Klout Score: 49

Julia Wilner

@Julia_Wilner Klout Score: 49

Meet the team!

Table of Contents

• Backgroundo Stats and Info

• Team Usageo Social Mediao Team Apps

• Event-Centered Usage

• Arena/ In-Game Usage

• Player-Fan Engagemento Shnarpedo What's Next?

• Fan Influence-Based Apps

• Sport Marketing App

• Tips

• The Future

• Questions?

Apps Covered:

Fancred

Heineken Champions 2013

Barclays Center App

Shnarped Hockey

NCAA March Madness Live

Please Download:

Background•

• 26% of sports fans used social media to follow leagues, teams and players in 2012

o 15% in 2011

• 22% of sports fans queried said they used connected mobile devices to get breaking sports news

o 13% in 2011

Sports fans are consuming news and other content via social media and mobile devices more than ever

source: http://www.webpronews.com/

How Teams Use Social Media

http://mashable.com/2012/11/02/digital-sports-fan-infographic/

"Fans are spending less time seeking out team websites and spend more time following your team via social media. So we need to be constantly providing news and information to fans on Facebook and Twitter because that’s where they are spending and increasing amount of their time online." - Peter Stringer (@peterstringer); Boston Celtics's Senior Director of Interactive Media

Klout 66


http://www.briansolis.com/2012/06/inside-look-how-the-boston-celtics-win-in-social-media/

But How Have Teams Engaged Themselves in the World of Apps?

http://www.sporttechie.com/2012/11/09/the-ultimate-mobile-experience-talking-sports-apps-with-atimi-software-vp-scott-michaels/

• Atimi's mobile sports framework

• Features that maximize app usageo Push notifications for events that the end user cares

about o Real-time scores o Off season or other content to engage between games

or seasons o Unique content o Motivated users, who are fans of the teams year round

How Teams Use Social Media:Team-Based Apps

How Teams Use Social Media:Team-Based Apps

The Best Way to Use Apps in the Sports Social Media World?

"Truth be told, there is no 'best' way. Use sports social media apps however you find value. Personally, the big trend I currently see is people longing for community. Everyone feels some sense of connection to their team, and they want to easily find others who share their level of fandom." - Landon Howell (@landonhowell); Head of Strategy & Content, Fancred

Klout 65


"Don’t just use an app just because everyone else is doing it. If a large group of people are using App X, and you have no reason or value to use it, then no one is forcing you to use it. Think about what value the app brings to you, how and why you should use it, then make a decision whether to use it or not." - Tariq Ahmad (@tariq_ahmad); #smsports Chat Co-Host

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"For me, the best way to use the apps is to stay up to date with sports news and content on the go. This definitely helps me run the social media for Sport Techie." - Taylor Bloom (@taylorhbloom); Social Media Director for @SportTechie

Klout 46

Let's Take a Look at a Few of the Most Popular Ways Apps are used in

Sports Social Media World...

Event-Based App:NCAA March Madness LIVE


• On-the-go action (Cable/Satellite subscription required to watch some games)

• More than just videoo Option for "Upset Alert" push notifications w/ button

to "Watch Live Now"o Scores, Schedules, Box Score, Team Stats, Game

Recapo Tweet and post to Facebooko Bracket feature

• Set new all-time marks garnering 36.6 million live video streams & 10 million+ hours of live video consumption across digital platforms

• #1 sports app in the Apple App Store and Google Play

• #1 free app across all categories in the Apple App Store during the opening weekend of the tournament

*All statistics taken from opening week of the tournament

In-Game Experience App:Barclays Center App


"StadiumVision" o Live video streamo Unique camera angles - slam cam, sideline, replay

Order food from your seat!o Purchase and pay for food from the appo Pick it up at your convenience

Scoreboard Textso See your message displayed in real time on a video

board Source: Espn.go.com


source: espn.go.com

Player-Fan Engagement App: Shnarped Hockey

What's Next?

• Will in-game player/fan interaction happen through social media apps?

"Most leagues have rules against this sort of activity. I think part of the reason that in-game conversations don't occur is because there is too much noise. Real people with a real level of fandom and credibility are needed to have real in-game conversations." - Landon Howell (@landonhowell); Head of Strategy & Content, Fancred (@fancred)

Klout 65

What's Next?

• Will in-game player/fan interaction happen through social media apps?

"I see this happening either on a one-time case, or as a trial run during preseason games. Although it would be nice to see some SM use from the sidelines." - Tariq Ahmad (@tariq_ahmad); #smsports Chat Co-Host

Klout 55

Fan Influence-Based App: Fancred


Build your own sports credibility:

• Follow your teams

• Connect with fans

• Score (1-100) measures your activity and engagement as a sports fan

Features:

• Community

• Clarity

• Personalization

source: fancred.com

Sports Marketing App:Heineken Champions 2013

• Heineken appeals to larger audiences:o Internationalo Soccero 20+ apps on the Apple App Store

Sports Marketing App:Heineken Champions 2013

Some Tips SM & Sports Integration...

• Create value for fans that they can not get elsewhere

• Give fans/consumers a sense of communityo fans & fanso fans & playerso fans & team

• Stay as up-to-date as possible

The Future

• Where will this specific industry of sports social media apps eventually go?

"Successful apps will think beyond the app, and think more about being a business. There's a difference between having an app and having a company. Very few of the former have the latter" - Landon Howell (@landonhowell); Head of Strategy & Content, Fancred (@fancred)

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The Future


"With gamification becoming a hot commodity in the past three years, there will definitely be more sports/social media apps for people to use. The key for app makers will be to provide users with a tangible or intangible benefit to use the app." - Tariq Ahmad (@tariq_ahmad); #smsports Chat Co-Host

Klout 55

The Future


"More social and more video. Looking at March Madness so far, video apps such as Vine have been huge for spreading content. Fans demand instant updates and highlights. Any social apps that can provide that will be popular." - Taylor Bloom (@taylorhbloom); Social Media Director for @SportTechie

Klout 46

Questions or Comments?