nhs.uk digital distribution, innovation and syndication (mobile / widget) jan 2010
DESCRIPTION
http://www.nhs.uk is the largest healthcare website in the UK providing citizens a free and extensive portal to all healthcare conditions, medical advice, GP and Hospital services, testimonials and comprehensive information in the forms of articles, stories, slideshows, videos, blogs, syndication, tools, widgets and mobile accessibility. The site contains 40k pages, 400+ videos and achieves 10-12 million unique visitors a month. - State of the Digital Syndication Space. - Apps, Widgets, API development and content distribution. - Presentation identifying and defining digital strategy and outlining tactics and executions.TRANSCRIPT
Maitland Waters - Digital Distribution, Innovation and Syndication
Web: http://www.nhs.uk | Maitland Waters – [email protected]
January, 2010
©2009 Symbio Agency - All rights reservedWeb: http://www.nhs.uk | Maitland Waters – [email protected]
Widget Design and Development
Widget Activity and Development
©2009 Symbio Agency - All rights reservedWeb: http://www.nhs.uk | Maitland Waters – [email protected]
NHS Choices Syndication Centre
Description: Destination for partners Registration for web services Contact information Content manageable Access to Mochila Marketplace Distribution of Syndication
Products (fact file, iGoogle etc) Blog/News Showcase site examples Forums for conversation
Status: Soft Launched
Next Steps: – Deploy Blog (Feb 12th)– Deploy Forum (Feb 26th) – Marketing and Promotion
©2009 Symbio Agency - All rights reservedWeb: http://www.nhs.uk | Maitland Waters – [email protected]
Syndication Content Marketplace
Description: Powered by Mochila Marketplace of syndicated
content: Articles, videos and tools.
Search feature Channel creation Widget templates Admin control for NHS Choices Simple and easy publishing of
code for partners to embed on their websites.
Integrated with Brightcove Video Platform
Detailed reporting
Status: Next Steps:
©2009 Symbio Agency - All rights reservedWeb: http://www.nhs.uk | Maitland Waters – [email protected]
Commenting Widget
Description: Widget to display GP and
Hospital ratings and comments on partner websites
The feeds currently only support the broadcast of comments and ratings
Submitting comments will be processed via the current method on NHS.uk
Status: Next Steps:
©2009 Symbio Agency - All rights reservedWeb: http://www.nhs.uk | Maitland Waters – [email protected]
NHS Choices Fact Files (Digital Pamphlets)
Description: Easy read Fact Files Portable widget for sharing,
download or print Partner friendly Lightweight Includes Video
Status:
Next Steps:
©2009 Symbio Agency - All rights reservedWeb: http://www.nhs.uk | Maitland Waters – [email protected]
NHS Choices Fact Files (Digital Pamphlets)
©2009 Symbio Agency - All rights reservedWeb: http://www.nhs.uk | Maitland Waters – [email protected]
NHS Choices Footballers Guide to the Body
Description: Packaging of body map content
for target audience of football fans and players
Drill down on body parts to expose information
Highlight most common footballer injuries
Historical injury and recovery information about famous footballers
Injury prevention Improved recovery and
rehabilitation Exploit World Cup buzz and
excitementStatus: Next Steps:
©2009 Symbio Agency - All rights reservedWeb: http://www.nhs.uk | Maitland Waters – [email protected]
Yahoo Mobile / TV / Flickr Partnership
Photo Syndication
Description: Strong partnership with Yahoo! Yahoo! Mobile team have
implemented our feeds for the entire Yahoo! Health section on Yahoo! Mobile.
Yahoo! Web connected TV’s coming onto the market and support web connected widgets
Flickr can provide stock photography to our Syndication content centre
Status:
Next Steps:
©2009 Symbio Agency - All rights reservedWeb: http://www.nhs.uk | Maitland Waters – [email protected]
Developer Events
Over the Air Conference 2009 – http://overtheair.org/
– Yahoo Mobile Developer – iPhone App– Joel Mitchell (Jig Saw Consulting)– Will Tinsdeal
M football Mobile conference January 21st, 2010
http://www.camerjam.com/events/m-football/agenda/
Hack Day – Friday January 29th
Dot Gov Labs – March 2010
Description: Hack days and developer
events have proven to be an excellent source of talent, widgets and applications.
We need to continue to participate in conferences to create awareness of our Syndication feeds.
Developers are being motivated by large financial incentives provided by App stores and service providers (Vodafone, O2, Android etc)
Status:
Next Steps:
©2009 Symbio Agency - All rights reservedWeb: http://www.nhs.uk | Maitland Waters – [email protected]
Developer Widget Outputs
Behind the headlinesNHS Choices Service Finder
©2009 Symbio Agency - All rights reservedWeb: http://www.nhs.uk | Maitland Waters – [email protected]
Services Finder Widget
Description: Services Finder Widget Web / Browser Based Widget Mobile (iPhone/Android) Augmented Reality
Status: iPhone Prototype Web Prototype Android (Near NHS) live
Next Steps:
©2009 Symbio Agency - All rights reservedWeb: http://www.nhs.uk | Maitland Waters – [email protected]
Developer Incentives
Android Developer Challenge
Prizes will be distributed as follows; all prizes are in USD:For each of the 10 categories:1st prize: $100,0002nd prize: $50,0003rd prize: $25,000Overall (across all categories)1st prize: $150,000 (meaning the overall winner will receive $250,000)
©2009 Symbio Agency - All rights reservedWeb: http://www.nhs.uk | Maitland Waters – [email protected]
NHS Choices iGoogle Gadgets Coming Soon
©2009 Symbio Agency - All rights reservedWeb: http://www.nhs.uk | Maitland Waters – [email protected]
iGoogle Gadgets
Description: iGoogle Gadgets are web based
widgets which run in iGoogle iGoogle Gadgets are hosted
and promoted in the Google Gadget gallery
They support HTML, CSS and Video
Status:
Next Steps: