nigerian export promotion council european market: the retailers

Nigerian Export Promotion Council

European market: The retailers Day 2

What is the market?

What about regulation?

What’s next?

1: What is the market?

Shelves in supermarkets have 2 kinds of products:

Private label

Brands

2

Brands

We will look at standards for private label to learn about standards for the brands

2: What about regulations?

Public and private

TraceabilityLabellingComplianceSustainability

Sustainability

Fairtrade

What’s sustainable?

BiodiversityPackagingAnimal welfareNutritionGreenhouse gasWater

Economic

Business

transformation:

Version 1

SocialEnvironment

Triple bottom line – Sustainability , "People, Planet, Profit”

Economic

Business transformation:

Version 2

Social

Environment

Triple bottom line – Sustainability , "People, Planet, Profit”

Governments We want a fair international deal so we can grow our economies.

We want legislation but won’t wait. We demand transparency & commitment from companies.

We want to deliver sustainability on our private label and consumers shouldn’t have

Retailers

What stakeholders are saying

private label and consumers shouldn’t have to pay for it.

We want to compete fairly with private label and assure our supplier relationships.

We want consistent requirements from government and markets that are applied to everyone.

We want all the things we buy to be fair and sustainable and we won’t pay extra

Retailers

BrandManufacturers

Farmers

Consumers

‘A New Era of Sustainability’Global Compact and Accenture

2007 – Should sustainability be fully integrated into your supply chains?

50% = Yes

2007 – Should sustainability be fully integrated into corporate strategy?

70% = Yes

2010 – Will sustainability be fully integrated in your business operations in 2025?

80% = Yes

2007 – Should sustainability be fully integrated into your supply chains?

88% = Yes

2010 – Should sustainability be fully integrated into corporate strategy?

96% = Yes

In each case, % of CEOs surveyed by Accenture and Global Compact. 766 contacted and 50 interviewed face to face, 2010

A Train relevant staff

B New product safety

evaluation

G First production

H Buying team review

J File and product archive

K Withdrawal

or recall

Private Label: Product Approval and Management stages

C Supplier Approval

D Pre production

testing

E Legal approval

F Product specification approval

L Management

reporting

M Legislative and policy changes

What’s next?What’s next?

Global Food Safety InitiativeFacilitated by the Consumer Goods Forum

“Once certified, accepted everywhere”

Schemes that have completed the GFSI Benchmarking

Process:

GFSI Benchmarking Update

BRC certificates (March 2013)

Submitted by > 100 Certification Bodies

Source: BRC March 2013

GFSI Global Markets GroupMulti,Stakeholder Technical Working Group

15

Why a Global Markets Programme?

�Acceptance of GFSI,recognized programs steadily growing since mid,2000�Stakeholder demand for site certifications grew globally

�Producers and manufacturers complied with demand

�Market desire for local production on the rise

�Stakeholders and consumers demand safe food regardless�Stakeholders and consumers demand safe food regardlessof the source

�What happens to small/less developed businesses (SLDBs) in the context of international certification?� 2008 GFSI Stakeholders identify need to assist LDBs serving

local markets

� Global Markets Programme was developed as a multi,stakeholder approach to assist SLDBs and to build capacity

© Global Food Safety Initiative Foundation

Project Overview

“A capacity building program for small and/or less developed

businesses that will develop effective businesses that will develop effective food safety management systems through a systematic continuous

improvement process.”


Focus: Strengthen Trade Capacity

� The term “small and/or less developed businesses” (SLDBs) means businesses that because of:� their size,

� the lack of technical expertise,

� the economic resources,

� or the nature of their work

encounter difficulties in implementing HACCP in their encounter difficulties in implementing HACCP in their food business.

� The term “less developed business” refers to the status of the food safety management system and NOT to the number of staff or volume of production.

Source: FAO Food and Nutrition Paper 86,FAO/WHO Guidance to governments on the application of HACCP in smaller and/or less developed food businesses.


The Global Markets Model

A three,step approach to continuous improvement:

Unaccredited assessment of a supplier against Basic and Intermediate Unaccredited assessment of a supplier against Basic and Intermediate

111Unaccredited assessment of a supplier against Basic Level Requirements

Self,assessment checklist for suppliers

Validity of the Basic Level assessment is 12 months

Unaccredited assessment of a supplier against Basic Level Requirements


Validity of the Basic Level assessment is 12 months

1


Accredited certification against one of the GFSI recognized schemes

GFSI Guidance Document and certification rules are applicable

No fall,back to Step 1 and/or 2

Accredited certification against one of the GFSI recognized schemes

GFSI Guidance Document and certification rules are applicable

No fall,back to Step 1 and/or 23

22

Unaccredited assessment of a supplier against Basic and Intermediate

Level Requirements


Validity of the Intermediate Level assessment is again another 12 months

Unaccredited assessment of a supplier against Basic and Intermediate

Level Requirements


Validity of the Intermediate Level assessment is again another 12 months

2

The ModelM

atchin

g Level

100%

60%

12 Months

70% Manufacturing

Primary Production

GFSIGFSIGuidanceGuidanceDocumentDocument

RequirementsRequirements(6(6thth Edition)Edition)

GFSIGFSIRecognized Recognized SchemesSchemes

Primary Production

Manufacturing

Matchin

g Level

60%

40%

12 Months

30%

(6(6thth Edition)Edition)

GlobalGlobalMarketsMarkets

Basic LevelBasic Level++

Intermediate Intermediate LevelLevel

GlobalGlobalMarketsMarkets

Basic LevelBasic Level

www.mygfsi.com

www.tcgffoodsafety.com

[email protected]

For More Information:

http://twitter.com/myGFSI

Search ‘Global Food Safety Initiative’

Sign up for the Newsletter on www.mygfsi.com

What’s it like for the private label manufacturer?

Christian Oppitz, Head of Marketing & Sales at German private manufacturer Gropper, supplier of dairy products as well as fresh juices and smoothies to numerous international retail clients, including Schwarz Group’s Lidl, Aldi, Rewe Group and SPAR (Austria).

What changes have you beennoticing in the current retail environment?

December 2012: Source: Planet Retail Ltd , www.planetretail.net

• The innovation cycle is permanently shortening• Markets get granular, divide into small sections • Everything is changing very fast.• You have to be able to master this complexity.• We have to continuously analyse the market,

emerging trends and our competitors and find innovations on an international scope.

Thank you for listening.

Any questions!Any questions!

Chris Anstey, Independent Consultantwww.anstey,ltd.com

nigerian export promotion council european market: the retailers

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