nikolas jaeger moritz engler [email protected] inflight vr...

Nikolas Jaeger | Moritz Engler [email protected]

Inflight VR Software GmbH www.inflight-vr.com

September 2017

CONFIDENTIAL

http://www.inflight-vr.com

Inflight VR Software GmbH. Confidential

INTRODUCING VIRTUAL REALITY (VR)

September 2017 2

Virtual Reality is the term used to describe a totally immersive three-dimensional, computer generated environment which can be explored and interacted with by a person.


VR: ESCAPING THE CABIN

September 2017 3


VR: ESCAPING THE CABIN

September 2017 4

Passengers are confined to a small cabin for hours

Passengers are bored with the current & outdated inflight

entertainment (IFE) offering

VR can help passengers escape the cabin = purpose of IFE

The cabin is considered a safe place to use VR (nothing gets stolen)


BENEFITS

September 2017 5

FOR PASSENGERS FOR AIRLINES

• Higher comfort level and well-being of

passengers by increased perceived space as

well as relaxation and meditation experiences

• Reducing fear of flight by enabling the

passenger to actively escape the enclosed

cabin environment and simultaneously giving

back a perception of control

• An entirely new IFE system with unique VR

experiences & endless opportunities for a

thrilling flight experience

• Innovative company branding for a successful

differentiation in a highly competitive industry

• Boosting ancillary revenues by selling premium

VR content, goods & services, more effective

advertising, and potentially renting out VR

hardware devices

• By introducing a cutting-edge loose equipment

technology as IFE and making the cabin ready

for BYO(VR)D, outdated and heavy IFE systems

can be avoided


VR: SPECIAL ATTENTION ON BOARD

September 2017 6

SPACE CONSTRAINTS SECURITY CONCERNS MOTION SICKNESS

• Seat-specific space restrictions

for passengers

• Limited head & body movement

due to seat constitution

• Seat neighbors

• Consumption of non-suitable

content

• Misalignment between inner ear

and visual senses

• Nauseating effect

• Passengers too deeply

immersed

• No reaction to passenger

announcements

• No reaction to passengers who

want to pass by


INTRODUCING MORPHEUS

September 2017 7

THE SOLUTION

CABIN MANAGEMENT

SYSTEM

AIRCRAFT SERVER

CONNECTIVITY

DESIGNED INTO THE SEAT

INFLIGHT SAFE VR

CONTENT

CONVENIENT

INTEGRATION

IFE VR

SOLUTION

-

MORPHEUS

A CMS integration

enables the cabin crew to

interact with all immersed

passengers at any time

Content distribution and passenger

announcements to the wireless headsets

through the local airplane server

Our VR IFE platform can be integrated

seamlessly into all existing WIFI enabled

IFE systems and works with any VR device

Content and interaction are designed into the seat

to avoid the bothering of neighbours. Our intuitive

hand-tracking needs no additional input device

Our developed SDK

makes external VR

content safe for on board

consumption

CONTENT CERTIFIED FOR VR IFE

September 2017 4

• Accumulated 80+ hours of VR IFE

content

• All our content has been tested

intensively, before certified as inflight

safe VR content for the usage on-board

of the aircraft

• Exclusivity partnerships with top-notch

content creators in place

THE BIGGEST VR IFE CONTENT

CATALOGUE IN THE WORLD

Ancillary Revenue

Stream

EntertainmentInfotainment

Leading to higher ancillary revenues for airlines

through endless monetization possibilities in VR


A SNEAK PEAK INTO YOUR ANALYTICS DASHBOARD

September 2017 5Inflight VR Software GmbH. Confidential

END-TO-END OFFERING ALONG THE VALUE CHAIN

September 2017 3

Customization

& Testing

Hardware

Configuration

& Logistics

VR Aviation System &

Content Management

Maintenance

& Updates

Data

Analytics

Inflight VR Service Catalogue in order to help

airlines bring VR safely into the aircraft

As VR is a new technology for an entertainment use case, we support you all the way:



ADRESSABLE MARKET

September 2017 9

0

10

20

30

40

50

60

2014 2015E 2016E 2017E 2018E 2019E 2020E3

3,2

3,4

3,6

3,8

4

4,2

2014 2015E 2016E 2017E 2018E 2019E 2020E

Total yearly passengers (in b) Total yearly mobile VR headsets sold (in m)

Sources: http://www.iata.org / http://www.idc.com / http://www.statista.com / http://www.ccsinsight.com/ / https://www.fastcompany.com / http://www.frost.com/

22,5

33,5

44,5

55,5

2014 2015E 2016E 2017E 2018E 2019E 2020E

• Increased air traffic leads to more aircraft being sold and equipped

• VR proliferation is a major trend for the upcoming years

• IFE market is very attractive and strongly growing

Total yearly IFE market (in $b)

http://www.iata.org/

http://www.idc.com/

http://www.statista.com/

http://www.ccsinsight.com/

https://www.fastcompany.com/

http://www.frost.com/


BUSINESS MODEL

September 2017 10

1. Standard IFE Licensing Model 2. In-App Purchases & Commissions

3. Ads & Product Placement

• Fix component per aircraft / variable

component per seat

• All per year

• Passengers can buy products (inflight shopping)

& premium content

• Inflight VR gets revenue share

• Brands pay monthly fee for targeted advertisement

• Brands pay per view for product placements in VR

worlds

4. Data Analytics & Reports

• User behavior is tracked and analyzed for insights

that lead to better strategic business moves

• Passenger profiling

Ancillary Revenue Opportunity for Airlines

Ancillary Revenue Opportunity for Airlines


COMPETITIVE LANDSCAPE

September 2017 11

Category Global IFE

Providers

VR Hardware

Providers

Airline In-house

VR Teams

Immersive IFE

Providers

Description of

Activities

State-of-the-art inflight

entertainment systems

Building VR hardware

and software platforms

First trials with VR and

passengers

Focus on immersive

cinema experiences

(video goggles)

Focus Established systems Consumer VR Experimentation Cinematic experiences

Inflight VR’s

Competitive

Advantage

Frontier technology

not being done by

established IFE

providers

Aviation sector largely

disregarded by big VR

companies

Lack of experience

and capabilities to

build thought-through

VR IFE system

Lack of VR content

and safety measures


INFLIGHT VR CORE TEAM

September 2017 12

Nikolas Jaeger

Co-CEO

Moritz Engler

Co-CEO

Dr. Joan Mora

Lead Developer

Raphael Baumann

Head of Biz Dev

Serial entrepreneur

& tech startup

enthusiast

Dr. Elena Kokkinara

CTO

Global top mgmt.

graduate & VR

expert

PhD in VR & >6

years experience

with the technology

Unity3D integrator /

developer with 5+

years experience

PhD in VR & MBA

from ESADE

Business School

Business

Administration

graduate

Dr. Rodrigo Pizarro

Head of Hardware

Miguel Angel Alvarez

UI/UX Lead

Fahad Khawaja

Art Director

Mikkel Rasmussen

Software Engineer

Fahid Nasir

Analytics & Network

Game designer

focused on user

experience

Ibai Ramirez Pereda

Senior Software Engineer

5+ years experience

in 3D art

development

Internationally

experienced

Unity3D developer

Unity3D developer

& specialized IT

security expert

Game designer

focused on VR

content research

Back-end specialist

/ building the

analytics engine

Ennio Casas Puglielli

Software Engineer


TOP-NOTCH INVESTORS & ADVISORS

September 2017 13

Accelerated By:

Selected Institutional Investors: Working With Us:

• Tim Jasper Schaaf, Global Head of Marketing

& Sales @IATA

• Barbara Kracht, former Head of Press

@Airbus

• Knut Marsen, former Head of Design @Airbus


GO-TO-MARKET

September 2017 14

JULY 17 SEPTEMBER 17 Q1/2 2018

First Test

Flights

Iterative Feedback &

Product Enhancement

MORPHEUS Roll-outPRODUCT

EARLY

MVP

First real passenger test flights:

>50 passengers, 9 flights

Cabin Safety Conference

IATA

MAY 17

TIME

APEX: product presentation &

demoing with Airbus (California)

• Pilot tests• Performed during a week in July

in real flights

• 2 flights per day

• European airline

• 52 passengers

• Hardware• 6 Galaxy S8 (Exynos version)

• 6 Gear VR

• Samsung earphones

• Wifi connectivity solution through

Airbus partnership

• Input• Airplane systems connected to

MORPHEUS

• Gaze input

• Logistics (charging)• Performed manually, ad-hoc

Current Tests

• Passengers experienced VR for 1h+ on average during

a 80 minute cruise time flight

• Close-to-market readiness proof

• No dizziness

• MORPHEUS general positive feedback

• Hardware feedback: weight reduction desired

Pilot Tests Key Takeaways

TEST FLIGHTS INSIGHTS

September 2017 15Inflight VR Software GmbH. Confidential

OUR PRODUCT IN ACTION

September 2017 8

FEEDBACK VR PASSENGER EXPERIENCE (PAX) WITH 50+ AIRLINES

AIX 17 Test flights July 2017 APEX 17

GENERAL:

Very positive feedback about overall

impression of our VR IFE solution

Market readiness confirmed from

airlines

Several airlines interested in trials

and becoming launch customer

COMMENTS AIRLINE EXECUTIVES:

“Your vision of the future inflight customer experience possibilities using VR is reallyimpressive, and the successful technical outcome you were able to ensure in the livedemo is outstanding.” – European Legacy Carrier

“I very much enjoyed meeting you and trying out your solution in the Airbus booth lastweek at the Expo. I hope to partner with you in the future!” – US Carrier


FEATURE OUR VR IFE SYSTEM IMMERSIVE VIDEO GLASSES

Immersive cinematic experiences

Full VR experience -

Enhanced perceived space & wellbeing -

Cabin management system integration ensuring situational

awareness -

Comprehensive analytics -

Integration in existing IFE server infrastructure -

Certified VR content -

Logistics to bring solution onboard

Ancillaries for airlines through device rental

Ancillaries for airlines through VR services (shopping, in-app

purchases, etc.) -

UNIQUE FEATURES OF OUR VR IFE SYSTEM

September 2017 7

WE ARE THE ONLY COMPANY IN THE WORLD THAT CAN OFFER A REAL VR

ENTERTAINMENT SYSTEM AND THE RELATED BENEFITS.


A GLIMPSE INTO THE FUTURE

September 2017 16

Now In the future

VR IN MOBILITY


nikolas jaeger moritz engler [email protected] inflight vr...

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