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TRANSCRIPT
Personal Branding
Bret L. Simmons, Ph.D.
College of Business, UNR
www.bretlsimmons.com
Agenda
• Shameless Promotion• Operating Principles• Examples• Questions
December 8-10, 2010Reno, Nevada
How Did I Get Here?
Are You Remarkable?
Excellence is a form of deviance
DO things your peers are not willing to do
Permission
BrandThe set of expectations, memories, stories
and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer
(Seth Godin)
Personal BrandThe reasons why people
spread the word about your value.
ValueWhat you can do uniquely
well to help others address issues and solve problems that matter to them.
Web 1.0, 2.0, 3.0
Informational
Relational
Anticipatory 3
2
1
Interruption vs.
Permission
ContentConversation
Consistently Contribute
Value
Transparency
Is your cart before your horse?
Social MediaYou must be personal and conversant
Lead with valueWrap the personal around your value
Remarkable
Value
Not
Personality
New business card
www.namecheap.com
Social Capital
• Relationships• Trust
– Ability– Integrity– Intentions
• Reputation– Professionally personal– Judgment (e.g. spam, photos)
Name - Picture - Purpose
• [email protected]• [email protected]• http://www.google.com/profiles/bret.simmons • www.bretlsimmons.com• http://bretsimmons.posterous.com/ • www.twitter.com/drbret• http://www.linkedin.com/in/bretsimmons • http://www.facebook.com/bretsimmons• http://www.youtube.com/user/eustress• http://www.vimeo.com/bretsimmons• http://www.slideshare.net/bretlsimmons
My Brand (partial)
Order of Importance
• E-mail, Google Profile• Linkedin• Blog• Twitter• Facebook• Other
Lies
Twitter is a broadcast medium
•Be yourself, not your business•Link to your business or blog•Contribute value•Acknowledge value others contribute•Introductions in Twitter, connections offline•Be strategic •Be patient!
Blogging• Godin and Peters on blogging• Micro publishing platform• Force yourself to become part
of the conversation• Best damn marketing tool• Free
Benefits of Blogging
• Clarity• Consistency• Challenge• Community• Commitment
What to blog about?
• Own your own business• Work for someone else
Some Examples
• http://marketforcause.com/• http://michaellemons.wordpress.com/• http://sharonmarkovsky.wordpress.com/ • http://professionaltrainer.wordpress.com/• http://blog.kemplerdesign.com/ • http://renohomevoices.com/ • http://www.outandaboutmarketing.com/• http://www.greatleadershipbydan.com/ • http://michaelhyatt.com/
DO IT!
Questions?