Established in 1882, by Paul C. Beiersdorf in

Germany

Catered the ideal of female beauty in 20th

century Europe

First skin cream in 1911 by Oscar Tropolwitz

Exapnded to 34 countries within 14 years of

introduction

Nivea comes from Latin word ‘nivis’meaning ‘of snow’

• Nivea Deo• Nivea Intimate Care• Nivea Bath Care

• Nivea Crème• Nivea Hand• Nivea Body • Nivea Sun

Skin Care

• Nivea Vital• Nivea Visage• Nivea Lip Care• Nivea Beaute

FACE Care

PERSONAL Care

Target market:

Middle – Upper Class peopleAll age groupsBoth the genders

Brand Positioning:

Development of innovative skincare products for non surgical skin treatment

Nivea Food Truck

Celebrity Endorsements

Promotional Strategy

• Direct mail sent to a database of over a million customers in Europe

for promotion of Nivea Vital

• Development of Nivea Magazine in Germany

• Blue Nivea ball at European beaches

• Blue Santa Claus giving crème in Germany

Increased length of product line

Exploring newmarket territories

Innovative product designs

Modernised appearance and packaging

Culture affects how a product is accepted by the customers.

Nivea adapts the products and marketing locally

Eg. Fairness creams in

South Asia

Complementary marketsEg. Haircare products

Increase product depth for men’s skincare

Product line expansion

Sponsoring international Events

Acquiring brands of unexplored markets

Future growth