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New Media Consortium

Summer Conference June 2011

Bill Zobrist

Emerging & Online Product Strategy

eBooks in Higher Education

What’s On The Horizon

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eBooks! Shapes and sizes!

VitalSource

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The eReader

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Amazon ebook sales surpass printed books

• Amazon sells more ebooks than print

• Amazon makes up 2/3 of all ebook sales

• Kindle at $114!

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Kindle price drop

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Amazon isn’t looking to “create an experience” — they want the author to create the experience.

Can He Be Believed?

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I think we know why he built that Android App store.

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NookColor

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iBooks

• Download and read books

• Free samples • Highlight text, add notes• PDF docs • Few textbooks

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Making the backpack obsolete?

• Is Apple doing to the textbook what it did to music? Or was it iTunes?

• It’s not the device, it’s the person holding it that’s changed!

• We simply don’t use books like we used to

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The ebook is dead

What was the ebook? PDF?

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Inkling

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Kno

• Social Learning

• CourseManager

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CourseSmart

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CourseSmart

• More devices…the ability to run CourseSmart on a wide variety of devices and via the cloud

• More integration…partnerships with more platforms that enable contextual integration of CourseSmart eTextbooks on major LMS platforms.

• Better and more interactive reading experience…more interactivity in the eReader to bring out the fullness of pedagogy allowed by different types of media experiences.

• More products available on CourseSmart for student purchase…MyLabs, etc.

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CafeScribe

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CafeScribe

• rebuilt reader with a flexible, scalable architecture

• personalized learning tools

• extending the LMS through access to digital content

• adding data on learning analytics through roles and permissions in the reader

• use emerging technologies to fast forward mobile options

• respect the different uses smartphones and tablets can play in learning

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What I’m hearing

• Rich interactions• Tools for personalization• Social• Device independence• Connected to other educational tech

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The Future of Content

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Why HTML5

• Rich interactivity desired (like Flash)

• Online / Offline web

• The death of plug-ins

• Cross platform

• Integrations

• Social/Sharing

Is this an ebook?

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Bill Zobrist

Twitter: bzobrist

Skype: billzobrist

bill.zobrist@pearson.com

Location: usually near NYC

Questions or Comments?