• NME stands for National Musical Express.• NME was launched in March 1952 when the first issue was released.• NME first started off as a newspaper in 1952 but then in 1998 it was re-

launched as a magazine.• They are known for creating the first UK’s single chart.• They are well known for introducing the next big thing. In the past this has

included Arctic Monkeys, Oasis, Sex Pistols and Nirvana.• They brought punk to the wider world.• NME brings funny, critical and truthful music journalism.

Background of NME

Audience & Genre• The average age for the reader of NME are 25 year olds and 73% of their

readers are male, the other 27% being female.

• The main genre of the magazine is mainly Indie, Rock and Alternative music.

• 63% of NME’s readers like to listen to indie/guitar bands and 79% like to listen to new bands.

Cost• The current cost for NME stands at £2.20 which is a reasonable price for a

magazine and is affordable for the socio economic sub groups between A, B and C1 as they all have jobs so can spend their disposable income on the magazine.

Language

• The language of NME magazine is aimed at the younger generation.

• The text is quite formal and the use of words is suitable for older teenagers and young adults but not too formal but can be understood by the audience.