nme.com data 2010

WEB

Property Name: NME

Online Property: Certificate of ActivityFor the period: 1 January 2010 - 30 June 2010

Contents

Page Section

2 Worldwide Traffic

2 Domains/URLs

2 Monthly Activity

3 Daily Activity

6 Counting System

6 Audit Opinion by ABCe

6 Media Owner Statement

6 About ABCe

7 Glossary of Terms

Issued by:ABCSaxon House211 High StreetBerkhamstedHertfordshireHP4 1ADUnited Kingdom

Tel: +44 (0) 1442 200830Fax +44 (0) 1442 200705

[email protected] Ref: 20307/16939109

Contact Details:Andrew SandersDigital Business DirectorIPC MediaBlue Fin Building110 Southwark StreetLondon SE1 0SU

www.ipcmedia.com

Copyright 2011 Audit Bureau of Circulations Limited - All rights reserved.

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http://www.abc.org.uk

mailto:[email protected]

www.ipcmedia.com

WEB

Property Name: NME


Worldwide Traffic - 6 month derived averagesDaily Average Monthly Average

Unique Browsers 238,850 5,342,246

Worldwide Traffic - daily averages by month

UniqueBrowsers

Jan Feb Mar Apr May Jun

215,312 239,071 228,149 240,429 255,472 255,272

0

50,000

100,000

150,000

200,000

250,000

300,000

Domains/URLsThis lists the domains and any specific URLs that represent 95% or more of the page Impressions certified, listed in descending order.Where specific URLs are stated this indicates that the traffic included is limited to just these URLs (in addition to any domains listed).

January 2010 February 2010 March 2010www.nme.com www.nme.com www.nme.com

April 2010 May 2010 June 2010www.nme.com www.nme.com www.nme.com

Monthly Activity

UniqueBrowsers

Jan Feb Mar Apr May Jun

4,797,562 4,844,421 5,098,267 5,363,365 6,042,569 5,907,294

January 2010 February 2010 March 2010 April 2010 May 2010 June 2010

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000


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Property Name: NME

Daily Activity

Day UniqueBrowsers

01 Jan - Fri 158,05802 Jan - Sat 167,73203 Jan - Sun 167,63904 Jan - Mon 204,05105 Jan - Tue 204,18306 Jan - Wed 209,49407 Jan - Thu 194,18808 Jan - Fri 194,60109 Jan - Sat 182,68710 Jan - Sun 200,81011 Jan - Mon 223,84312 Jan - Tue 231,39513 Jan - Wed 233,36914 Jan - Thu 227,20415 Jan - Fri 223,51816 Jan - Sat 183,59317 Jan - Sun 188,76418 Jan - Mon 240,96919 Jan - Tue 259,12920 Jan - Wed 239,55121 Jan - Thu 241,66822 Jan - Fri 231,70723 Jan - Sat 198,24624 Jan - Sun 204,73525 Jan - Mon 242,24826 Jan - Tue 264,10927 Jan - Wed 275,36428 Jan - Thu 245,81429 Jan - Fri 238,89330 Jan - Sat 195,38831 Jan - Sun 201,71401 Feb - Mon 256,77402 Feb - Tue 253,79103 Feb - Wed 242,64804 Feb - Thu 245,13605 Feb - Fri 247,38506 Feb - Sat 202,42307 Feb - Sun 206,28208 Feb - Mon 255,27909 Feb - Tue 242,48710 Feb - Wed 233,67111 Feb - Thu 238,39412 Feb - Fri 253,27313 Feb - Sat 189,73814 Feb - Sun 188,34515 Feb - Mon 254,80616 Feb - Tue 274,29317 Feb - Wed 285,077

Day UniqueBrowsers

18 Feb - Thu 255,18419 Feb - Fri 243,74320 Feb - Sat 197,78621 Feb - Sun 206,55322 Feb - Mon 256,18123 Feb - Tue 257,94724 Feb - Wed 256,93925 Feb - Thu 277,04926 Feb - Fri 262,49427 Feb - Sat 204,57528 Feb - Sun 205,74001 Mar - Mon 248,89702 Mar - Tue 243,37303 Mar - Wed 236,87304 Mar - Thu 233,16305 Mar - Fri 230,62006 Mar - Sat 191,56307 Mar - Sun 209,57508 Mar - Mon 238,58809 Mar - Tue 233,18110 Mar - Wed 224,06211 Mar - Thu 224,45112 Mar - Fri 240,70313 Mar - Sat 191,42214 Mar - Sun 193,34315 Mar - Mon 229,54916 Mar - Tue 231,15517 Mar - Wed 227,05418 Mar - Thu 241,11119 Mar - Fri 208,10120 Mar - Sat 184,55221 Mar - Sun 194,82822 Mar - Mon 243,31223 Mar - Tue 250,12024 Mar - Wed 236,47625 Mar - Thu 234,98626 Mar - Fri 222,13127 Mar - Sat 192,81928 Mar - Sun 192,65729 Mar - Mon 322,62630 Mar - Tue 271,04031 Mar - Wed 250,30201 Apr - Thu 239,84502 Apr - Fri 200,22803 Apr - Sat 177,05604 Apr - Sun 184,11205 Apr - Mon 214,06406 Apr - Tue 238,954

Day UniqueBrowsers

07 Apr - Wed 238,49408 Apr - Thu 248,55209 Apr - Fri 260,55610 Apr - Sat 206,96311 Apr - Sun 216,32412 Apr - Mon 252,97113 Apr - Tue 256,71714 Apr - Wed 247,52215 Apr - Thu 247,42116 Apr - Fri 250,31817 Apr - Sat 217,93018 Apr - Sun 226,88919 Apr - Mon 267,72020 Apr - Tue 297,05821 Apr - Wed 266,83122 Apr - Thu 270,59423 Apr - Fri 250,64624 Apr - Sat 215,36325 Apr - Sun 219,76126 Apr - Mon 259,06527 Apr - Tue 277,82728 Apr - Wed 261,97729 Apr - Thu 255,18930 Apr - Fri 245,91301 May - Sat 207,25202 May - Sun 203,77403 May - Mon 239,51504 May - Tue 251,66305 May - Wed 253,82506 May - Thu 241,64907 May - Fri 237,78808 May - Sat 203,15809 May - Sun 206,10710 May - Mon 248,68411 May - Tue 251,02412 May - Wed 254,29913 May - Thu 257,46814 May - Fri 238,99915 May - Sat 210,48316 May - Sun 226,60617 May - Mon 276,73018 May - Tue 264,64119 May - Wed 256,99620 May - Thu 281,30321 May - Fri 272,14522 May - Sat 210,41123 May - Sun 230,95524 May - Mon 273,764

Day UniqueBrowsers

25 May - Tue 317,94926 May - Wed 300,06527 May - Thu 287,71628 May - Fri 341,08929 May - Sat 335,60530 May - Sun 279,15131 May - Mon 258,80501 Jun - Tue 270,90702 Jun - Wed 255,96203 Jun - Thu 256,80504 Jun - Fri 254,90805 Jun - Sat 223,14206 Jun - Sun 236,64207 Jun - Mon 312,13908 Jun - Tue 316,11009 Jun - Wed 267,16010 Jun - Thu 259,51111 Jun - Fri 239,89412 Jun - Sat 207,50213 Jun - Sun 228,94114 Jun - Mon 280,44415 Jun - Tue 266,43816 Jun - Wed 265,00017 Jun - Thu 256,16018 Jun - Fri 246,00519 Jun - Sat 222,34020 Jun - Sun 231,98921 Jun - Mon 271,97422 Jun - Tue 254,17323 Jun - Wed 243,30024 Jun - Thu 244,33325 Jun - Fri 252,50926 Jun - Sat 233,00527 Jun - Sun 240,44328 Jun - Mon 273,67829 Jun - Tue 277,11930 Jun - Wed 269,618


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Property Name: NME


Daily Activity

January 2010 Unique Browsers

Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

February 2010 Unique Browsers

Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

March 2010 Unique Browsers

Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000


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Property Name: NME


April 2010 Unique Browsers

Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

May 2010 Unique Browsers

Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

June 2010 Unique Browsers

Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000


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Property Name: NME


Counting SystemThis site used Omniture SiteCatalyst (www.omniture.com ) to count the data supporting this certificate.

Audit Opinion by ABCWe have examined the activity records and other data required to certify compliance with the industry-agreed JICWEBS standards for theperiod covered by this Certificate of Activity. Our examinations were made in accordance with established procedures and included suchtests and other audit procedures we considered necessary. In our opinion the activity shown in this certificate is fairly stated and the otherdata contained therein are fairly stated in all respects material to the activity.

While ABC has conducted checks to gain confidence in the authenticity and validity of the original traffic, we have expressly not audited forfraud or negligence.

Media Owner StatementThe award-winning NME.COM (PPA Consumer Website of the Year 2010, AOP Consumer Website 2010) delivers up to the minute music news and expert editorial opinion, packed with the passion and first class journalism that has made NME an iconic part of music culture since 1952. NME.COM, launched in 1996, thrives at the cutting edge of music online: users can watch exclusive videos, purchase live tickets and merchandise, listen to millions of artists and tracks and enjoy some of the biggest photo galleries available. Entwined with largescale active followings across Twitter and Facebook, the destination site for music enthusiasts also publishes daily reviews, blogs, free downloads, movies content and more.

About ABCABC is the independent, impartial, industry-owned auditing service that provides a stamp of trust for the media industry. Our digital auditsdeliver trusted certification for a wide range of platforms including web activity, email, podcasts, VOD, IPTV, ad servers, ad networks,mobile and many more. For more information and to view ABC certificates please visit www.abc.org.uk

An ABC audit can also demonstrate best practice principles. For example ABC’s work with IASH (www.iash.org.uk) ensures that its internetadvertising sales house members adhere to key elements of a strict code of conduct when placing advertising inventory on sites.

ABC delivers verification to industry standards as agreed by JICWEBS

Joint Industry Committee for Web Standards (www.jicwebs.org)JICWEBS representatives meet 4 times a year to agree census based standards for digital media. ABC then auditsto these industry-agreed standards. Representatives on JICWEBS encompass all areas of the industry includingadvertisers, agencies and media owners from the following trade bodies:

ABC AssociatesThe ABC Associate Scheme enables suppliers to the digital media industry to ensure their systems are capable ofcompliance with JICWEBS industry standards. Once accredited they can then facilitate ABC audits, so helping theirclients deliver reporting which is transparent and trusted. A full list of accredited ABC Associates can be found on:www.abc.org.uk

International Federation of ABCs (www.ifabc.org)ABC chairs the IFABC web standards group, a global network of industry owned media auditing organisations,working to develop common international standards for digital media measurement.


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Property Name: NME


Glossary of TermsUNIQUE BROWSER: A unique and valid identifier. Sites may use (i) IP+User-Agent and/or (ii) Cookie.This metric does not measure a person. Instead, it is a measure of a device through which a person interacts with a website, in commonwith all measurement software. Counting of Unique Browsers may overstate or understate the real number of individual devices concerneddue to factors such as dynamic IP address allocation, significant levels of uniformity in IP and browser configurations operating through aproxy, cookie blocking and cookie deletion. Other device identifiers may be allowed as Unique Browser identifiers when they can be provedin an auditable manner to be persistent and consistent across the domains being measured. Unless otherwise stated, the Unique Browserdata refers to worldwide Unique Browsers.

DAILY UNIQUE BROWSERS: This is the de-duplicated net number of Unique Browsers for the day. Unless otherwise stated the UniqueBrowser data refers to worldwide activity.DAILY AVERAGE (DERIVED): This is the sum of each day’s traffic divided by the total number of days. Unique Browsers are not de-duplicated between days.

WEEKLY UNIQUE BROWSERS: This is the de-duplicated net number of Unique Browsers for the week. Unless otherwise stated, theUnique Browser data refers to worldwide activity.WEEKLY AVERAGE (DERIVED): This is the sum of each week’s traffic divided by the total number of weeks. Unique Browsers are not de-duplicated between weeks.

MONTHLY UNIQUE BROWSERS: This is the de-duplicated net number of Unique Browsers for the month. Unless otherwise stated, theUnique Browser data refers to worldwide activity.MONTHLY AVERAGE (DERIVED): This is the sum of each month’s traffic divided by the total number of months. Unique Browsers are notde-duplicated between months.

PAGE IMPRESSION: A file, or combination of files, sent to a valid browser as a result of that browser’s request being received by theserver. Automated Page Impressions will be broken out if greater than 5% of the total.In effect, one request by a valid browser should result in one Page Impression being claimed. The counted Page Impression may notnecessarily be in focus and all content may not be fully visible in the browser window. In most cases, a single request from a browser causesthe server to send several files to satisfy the request. For example, the server may send an HTML file followed by several associatedgraphic images, audio files and other files such as stylesheets. A single request from a browser may also cause the server to send severaladditional HTML files to build a frameset. The site must ensure that all additional files are excluded when counting the claimed number ofPage Impressions. Generally, subject to the guidance principles issued by the auditor, directly attributable user-initiated requests for content(typically mouse clicks) can be used to count Page Impressions, whether served in HTML, Ajax, Flash or other environments.

AUTOMATED PAGE IMPRESSION: A Page Impression sent to a valid browser as a result of an automatic process.If a valid browser (i.e. a connection to the site from a valid browser) requests a page and subsequently the page is refreshed, or anothercontent-bearing page is sent, at a time interval set by the site to that same browser, then both the original page request and all subsequentrefreshed pages are deemed to be valid Page Impressions but the later are known as Automated Page Impressions. The fact that thesubsequent pages result from an automated process does NOT make those pages invalid. The browser has, by default, made a validrequest for all subsequent pages. Hence, the resulting Page Impressions are deemed to be valid and can therefore be claimed.Automated Page Impressions are therefore valid logged records that represent pages normally requested automatically by the browser,without the need for human action - for example automated price/news/score updates, text tickers, slide-show sequences or automatedtours. All Audit Certificates must carry a breakdown of the totals of Automated Page Impressions from the overall Page Impression totalwhere such traffic forms 5% or more of the overall Page Impression count.

VISIT: A series of one or more Page Impressions, served to a valid Unique Browser, which ends when that Unique Browser has not made aPage Impression for a 30-minute period.A Visit is effectively a near-continuous burst of activity by a valid Unique Browser. In addition to Page Impressions, the media owner can useother auditable logged events carrying valid Unique Browser identifiers to calculate this metric if desired.

VISIT DURATION: The total time in seconds for all Visits of two or more Page Impressions, divided by the total number of Visits of two ormore Page Impressions. Hence, the totals are averages.In order to measure Visit Duration, a first and last Page Impression record must exist for each Visit. Therefore, Visits of only one page areexcluded, since no interval can be established. Note that, in addition to Page Impressions, the media owner can use User-Initiated LoggedEvents to calculate this metric if desired. This would enable Visit Duration to allow for the last page of every Visit (and so measure single-page Visits).

AV PLAY: A file request by a valid browser for AV content.This can be measured in either of the following ways:AV Play Event - A client-side play event representing the start of data processing made by a valid browser, which is not recordedconcurrently with an event of the same type.AV Request - A server-side indicator of a media file successfully served to a valid browser. (Success is defined as transfer of content, sowhere the bytes sent are greater than zero).Automated AV Play - An AV Play started by a valid browser as a result of an automatic process.

REQUESTED DOWNLOAD: A request for a non-HTML file executable offline.

SEARCH: The first Page Impression sent to a valid browser as a result of that browser’s search request being received by the server.


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Property Name: NME


In effect, one search request by a valid browser should result in one Search being claimed. This requires that the site, and hence the audit,can identify the first Page Impression served in response to a search request from a valid browser and differentiate this first results pagefrom any others. The Search total for a site is distinct from its Page Impression total – Searches are a subset of valid Page Impressions.

DOMAIN: A name that represents one or more IP addresses (typically web servers) owned by the media owner or its agents.

URL: A string of characters identifying where a networked content resource is available and the mechanism for retrieving it.

SYNDICATED CONTENT: Content served by a third party into the certified site’s Page Impressions, or content served by the certified siteinto a third party’s Page Impressions. Syndicated content may or may not be included in certified traffic.

INVALID TRAFFIC: Traffic generated by site development activity, whether by the site or by third parties, and by automated search engines,indexers, robots, spiders etc.ABC excludes this internal and non-human traffic. The global ABC/IAB list of robots and spiders is available from the technical area onwww.abc.org.uk.

USER-INITIATED LOGGED EVENT: Any logged event that can be attributed to a particular Unique Browser.

For a more comprehensive glossary of digital media terms please go to help on: www.abc.org.ukFor a copy (printed or as a PDF) of the ABC Jargon Buster please email your details to: [email protected]


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nme.com data 2010

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