NASHVILLE MEDIA GROUP

2009 MEDIA GUIDEMarketing Strategies and Internet Products Targeting Today’s Consumer

OUR OBJECTIVE

Committed to Delivering Value to Consumers while Contributing to our Customer’s Success

About Nashville Media Group

• Nashville Media Group is an affiliate of Best City Dining and City Rewards Networks

• Our Networks include over 75 cities in the U.S.

• Our Network attracts over 5 million monthly visitors

• Our Network Demographics 85% have at least a 4-year degree Average Household Income of $90,000 55% Women and 45% Men Most consumers frequent our site twice a week

Nashville Media Group assists small to mid-sized businesses in the Nashville and surrounding areas in attracting customers using our proven advertising tools and strategies.

NASHVILLE

Media Group

OUR INTERNET PRODUCTSCITY REWARDS NETWORK AND BEST CITY DINING

Incentive Websites Local Dining Guides Email Campaigns

Video Incorporation Website Design and Hosting

Did you Know?

• 2 out of 3 people are currently internet users• The Internet will influence nearly half of total retail sales in 2010• Internet-based coupon usage grew 111% in 2002, and another 365% in 2003• 36% of online consumers download coupons at least monthly**• Online Coupon users “make more money, shop online more and talk about new

products with peers more than offline coupon users do”.**• As much as 52% of customers go online before buying offline

       (Yahoo/OMD, 2006)• 57.1% of shoppers 18 or older say the Internet is their main source of information

pre-purchase.       (Burst Media, April, 2006)

NASHVILLE

Media Group

FOUR OUT OF FIVE NASHVILLIANS ARE ONLINE. WILL THEY BE ABLE TO FIND YOUR BUSINESS?

Nashville Media Group offers a mix on online tools and advertising expertise to bring customers and businesses together. Because we are a Nashville company we understand the requirements of reaching local consumers.

Incentive WebsitesThrough our Best Nashville Dining (www.bestnashvilledining.com)And Nashville Rewards (www.nashvillerewards.com) websites, we link Nashvillians with local businesses and restaurants. Entice new customers or bring back old clients by offering easy-to-find downloadable coupons and important details about your Establishment.

Advertising Strategy and PlanningWe collaborate with our team to create a comprehensive advertising plan that identifies your target consumer and outlines effective options for reaching your target demographics.

Market Analysis and Customer ProfilingWe provide analysis of key marketing factors including competition, market position, company strengths and weaknesses as well as current market opportunities and threats.

Web DesignWe can create custom logos, websites and marketing collateral for use in your marketing and advertising campaigns.

Video MarketingWe can produce and market your business through video advertising

via the internet. Much like a TV commercial the impact of video is much

higher than that of static print ads. We can increase your exposure by adding

video to your overall marketing plan.

Planning

Strategy

Execution

NASHVILLE

Media Group

What You GetWith Nashville Media

GroupWith Nashville Media Group your company can receive exposure in multiple places which means you can reach a wider variety of consumers. You get 5 main opportunities to put your message in front of 1000’s of viewers, All for NO out of pocket cost.

Your Message

Dining Guide

Rewards Site Certificate Delivery

SMS marketingEmail Marketing

Our online restaurant guide allows you to list all relevant information pertaining to your restaurant including menus, specials coupons, photos, and any promotions you may have.

The rewards site is central location where you can promote incentives for your store in order to drive traffic. Control every aspect of your offers and track your results so you have a better idea of your ROI.

Through our management system, you can build a database of customers who want to receive offers from you via SMS or Text Message. Use this information to send valuable marketing messages directly to customers cell phones or PDA’s. Create loyalty programs OR just Exclusive offers!

We constantly promote your business with our extensive database of potential customers looking for great offers from businesses just like yours. Advertise special promotions, new menus, and more.

Our newest feature allows you to promote discount gift certificates designed to drive more customers through your doors. And since these “gifts” are designed to cover your costs and still bring cash in the door, you come out ahead!

5 Exposure Opportunities!

Site SearchSearch by Zip code,

city, category

Top CategoryLists the

most frequently

visited restaurant

types

Latest ReviewsLists the

latest restaurant

reviews

Sponsor Listing

Restaurant listings

rotate every time the page is viewed

Rewards LinkLink to Nashville

Rewards site

Reservations LinksLink to

OpenTable.com and specific

restaurants that are affiliated with

Open Table

Best Nashville Dining: Home Page Viewwww.bestnashvilledining.com

NASHVILLE

Media Group

Restaurant DescriptionCustom Text describing restaurant

using SEO tools

Picture Display

Publish up to four pictures of cuisines or the

restaurant

Restaurant Information

Links to Viewable

menu, online coupons,

forward store info to cell

phone or email

Location MapMap link and

driving directions to your storeComment Box

Positive comments left will be posted.

Negative comments are

emailed to store mgmt.

Best Nashville Dining Sponsor Listing Viewwww.bestnashvilledining.com

NASHVILLE

Media Group

Nashville Rewards: Home Pagewww.nashvillerewards.com

Mobile Rewards

Consumers can receive coupons delivered to a cell phone or

PDANational Savings

Get Savings from national retail

websites

Subscribe to Newsletter

Consumers can receive regular

emails with information

about current coupons and

specialsMost Popular AdvertisersList the most

frequently visited establishments.

Nashville Coupon

CategoriesLists the

products and services by

category and even

subcategory to find specific offers and

areas

Sponsor ListingsSponsor

Listings rotate each time the page is visited

Five Newest CouponsThe most

recent coupons added to the

site

NASHVILLE

Media Group

Nashville Rewards: Listing and Coupon Viewwww.nashvillerewards.com

Coupon WalletDisplays the number of

coupons saved by the visitor for

easy access

Banner Ad Space

Get 4x more exposure with

banner ad advertising that

appears in every category.

Links to your website or your coupon offers

Company information

linksGet maps and

driving directions or

visit the business’

website with one click

Coupon OptionsPrint the

coupon, Email it to a friend, add it to your

wallet, or send it to your cell phone or

PDA

NASHVILLE

Media Group

OPT-IN SMS MARKETING

Cell phones and PDA are everywhere. There are more cell phones in the U.S. than Televisions and Computers. Are you utilizing this incredible opportunity to reach people?

We offer you a text message marketing program with every subscription. With this account, you can (with our help) build a database of users who opt-in to receive offers from you. With this database you can now market specials and products up to 4 times per month directly to the customers cell phone. And since text messages are 95% read, you are sure to get your message noticed. And through viral marketing, your customers can forward your message on instantly reaching more and more people

And it’s included at no additional charges!

Consumer w/your message

Friend of consumer

Friend of friend

Friend of friend

Friend of consumer

Friend of friend

NASHVILLE

Media Group Cost

Here’s the best part! There is no additional out of pocket costs.

For all of our services and our marketing efforts to drive customers to you, we require trade value of gift certificates which we promote for you. These gift certificates require a minimum purchase amount greater than the value of the gift certificate, therefore, bringing cash AND customers in the door.

OR

Utilize our Gift Certificate delivery service yourself and it only cost you a percentage of the sales.

For Example: We distribute 50 gift certificates each month in the amount of $25. Each GC is good toward the purchase of $40. Tack on automatic 18% gratuity and taxes and you’ve brought $27 in the door (if they spend the bare minimum). This covers the cost of your gift certificates, This also covers the cost of all the other services you receive with Nashville Media Group!

HOW DOES NASHVILLE MEDIA GROUP COMPARE TO OTHER LOCAL ADVERTISING OPTIONS

Yellow PagesWe offer a wide range of features that are not

available in static directory listings. You can add details to your listing including menus, service offerings, logos, pictures and downloadable coupons redeemable at your

business.

CitySearchUnlike Citysearch, our goal is to bring customers to

your business by providing valuable incentives. We do not conduct editorial reviews or allow

our site visitors to post negative comments.

Neighborhood MailersBy advertising your specials on the internet,

shoppers don’t need to keep track of cumbersome mailers. They simply go to one our websites and print the coupons they need.

Coupons Draw Motivated Customers75% of the 24-44 age group uses coupons for purchases

84% of surveyed internet users with household incomes over $75,000 use online coupons for purchases

61% of coupon users said that coupons influence them to try new products or services

NASHVILLE

Media Group

$-$10.00 $20.00 $30.00 $40.00 $50.00 $60.00 $70.00

Nash Rew Direct Mail

Radio TVAd

vert

isin

g C

ost

per

Cust

om

er

Our Average cost per customer is less than $1 versus Direct Mail which often is $8 or higher per redemption

NASHVILLE

Media GroupNASHVILLE MEDIA GROUP ADVERTISING PROGRAMS BOAST THE MOST COMPETITIVE COST PER CUSTOMER

Nashville Media Group advertises on all major paid search engines to maximize your exposure

NASHVILLE

Media Group

Monitoring the results of your campaigns are the key to successful advertising campaign

We want you to get the maximum return on your advertising investment. Our account management team monitors your account monthly and provides you with advice and suggestions on how to improve your campaign results.

NASHVILLE

Media Group

LET US SHOW YOU HOW OUR PROGRAM CAN WORK FOR YOU!

Contact Us Today

Nashville Media GroupPhone: 615-477-7526

Fax: 866-629-4163Email: info@nashvillemediagroup.com