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Page 1: no soul for sale June 24-28, 2009 Press · 2010. 4. 3. · TreeHugger New York Brownstoner City Room Curbed Gowanus Lounge The Observer The Slatin Report People Andrew Blum Blair

x initiative

548 west 22nd street

new york city

www.x-initiative.org

no soul for saleJune 24-28, 2009

Press

Page 2: no soul for sale June 24-28, 2009 Press · 2010. 4. 3. · TreeHugger New York Brownstoner City Room Curbed Gowanus Lounge The Observer The Slatin Report People Andrew Blum Blair

new york times June 25, 2009

Page 3: no soul for sale June 24-28, 2009 Press · 2010. 4. 3. · TreeHugger New York Brownstoner City Room Curbed Gowanus Lounge The Observer The Slatin Report People Andrew Blum Blair

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NewsNoodling in Chelsea

LA-based INABA has designed and installed Pool Noodle Rooftop in New York'sChelsea district. The rooftop space, which will be used for film screenings andspecial events, will be open to the public daily during selected visiting hoursthroughout the summer. Four separate seating areas cluster around a ‘X’ shapedcarpet that covers the entire rooftop surface. The furniture, which is also X shapedin plan, has been constructed from pool noodles – the long and cylindrical, foamwater floatation toys. View images of the installation and opening in the Gallery.

Pool Noodle Rooftop by INABA

X Initiative presents the premiere of Pool Noodle Rooftop by Jeffrey Inaba’s LosAngeles based practice, INABA. The rooftop space, which will be used for filmscreenings and special events, will be open to the public daily during selectedvisiting hours throughout the summer. Four separate seating areas cluster around a‘X’ shaped carpet that covers the entire rooftop surface. The furniture, which isalso X shaped in plan, has been constructed from pool noodles – the long andcylindrical, foam water floatation toys. The pool noodles have been cut andbunched vertically into chaise lounge and ottoman units of varying heights thataccommodate up to 150 people. When viewed from above, the arrangement ofbuoyant seating material spells out the word, ‘bububluooopppp’ – the sound ofsomething either rising or sinking.

At the end of the summer, the furniture pieces will be donated for reuse to localcommunity organizations.

Principal: Jeffrey Inaba; Project Designer: Darien Williams; Project Team: AndrewPark, Simon Battisti, Jeremy Siegel, Kate Meagher, Talene Montgomery

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NewsNoodling in Chelsea

LA-based INABA has designed and installed Pool Noodle Rooftop in New York'sChelsea district. The rooftop space, which will be used for film screenings andspecial events, will be open to the public daily during selected visiting hoursthroughout the summer. Four separate seating areas cluster around a ‘X’ shapedcarpet that covers the entire rooftop surface. The furniture, which is also X shapedin plan, has been constructed from pool noodles – the long and cylindrical, foamwater floatation toys. View images of the installation and opening in the Gallery.

Pool Noodle Rooftop by INABA

X Initiative presents the premiere of Pool Noodle Rooftop by Jeffrey Inaba’s LosAngeles based practice, INABA. The rooftop space, which will be used for filmscreenings and special events, will be open to the public daily during selectedvisiting hours throughout the summer. Four separate seating areas cluster around a‘X’ shaped carpet that covers the entire rooftop surface. The furniture, which isalso X shaped in plan, has been constructed from pool noodles – the long andcylindrical, foam water floatation toys. The pool noodles have been cut andbunched vertically into chaise lounge and ottoman units of varying heights thataccommodate up to 150 people. When viewed from above, the arrangement ofbuoyant seating material spells out the word, ‘bububluooopppp’ – the sound ofsomething either rising or sinking.

At the end of the summer, the furniture pieces will be donated for reuse to localcommunity organizations.

Principal: Jeffrey Inaba; Project Designer: Darien Williams; Project Team: AndrewPark, Simon Battisti, Jeremy Siegel, Kate Meagher, Talene Montgomery

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INABA would like to thank the following individuals for their hard work anddedication: Nicole Baker, Sam Logan, Justin Brooks, Ashley Clark, ChristineVittorino, Anna Mikhailovskaia, Erin Pierson, Nicole Savoy, Eri Takane, AmandaMauer, Jessica Kase, Vincent Stracquadanio, R. Pianchupattana, David Smith, DanielZev Tepper, Alexandra Pisarro Grant, Kristen Brodgesell, Caroline Nuckolls, AmandaKim, Dana Fior, Jocelyn Miller, Sarah Cressler, Kirby Mages, Szuhan Chen,Mercedes Brown, Lauren Taylor, Hallie Parker, Steven Zambrano Cascante, RichardEspinosa, Ryan Andrews, Haeahn Kwon, Lisa Larson Walker.

For other pool noodle options see, 50 Ways to Use Your Noodle.

- Paul Petrunia on Jun 24, 09 | 10:40 am

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Page 4: no soul for sale June 24-28, 2009 Press · 2010. 4. 3. · TreeHugger New York Brownstoner City Room Curbed Gowanus Lounge The Observer The Slatin Report People Andrew Blum Blair

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Up on the Roof 6.24.09

The party is definitely pool (noodle) side. (Photos by Matt Chaban, except where noted)

Last night was the opening party for No Soul For Sale a (very) temporary show(it closes Saturday night) at the old Dia space on West 22nd Street organizedby X Initiative. The crowning achievement–literally–is a lounge designed by LA-based architect Jeffery Inaba and his eponymous firm. An amusing if uncertainfollow-up to Dan Graham’s former installation, the new piece, entitled PoolNoodle Roof, is meant to provide both comfort and unease.

Composed of 15,000 individual pieces of pool noodle foam tubes, each X-shaped (get it?) seat took five hours to make. With 150 seats scattered aboutthe roof, well, you do the math. Part of the time involved in construction wasgetting the patterns just right, as the chairs spell out a secret message,“bububluooopppp,” which Inaba explained is the sound of something eithersinking or rising, a commentary on the uncertain state of art and design(markets) and the world in general.

blog.archpaper.com June 24, 2009

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Recent PostsWhat Will Happen To Neverland? 6.27.09America, Headed Down the Toilet 6.26.09The Porch That Swings 6.26.09Sesame Street or P.S. 1? 6.26.09SARAnading Design 6.26.09White Love Lair in Foreclosure 6.25.09Korean Rainbow 6.25.09Dan Graham Revealed 6.25.09A Slat in the Face 6.25.09Bette Midler, Gardener 6.25.09Up on the Roof 6.24.09Convention Wars: Attack of the Clones6.24.09Class of 09: Will Work for Green Design6.24.09Best of (Trade) Show 6.23.09High Line Reaches The Street 6.23.09

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A/N News FeedFlatbush Refreshed 6.29.09FDR Finally Comes Home 6.26.09Open: Showroom 6.26.09Transbay Gamble 6.26.09House of Worth 6.26.09A Park Fit For Queens 6.25.09Stuck in the Doldrums 6.24.09Curve Your Wheels 6.24.09Be My Sweetheart Deal 6.22.09Greener Up Top 6.22.09High-Speed Victory 6.18.09Outta the Park 6.18.09The New Neighborhood 6.18.09

Up on the Roof 6.24.09

The party is definitely pool (noodle) side. (Photos by Matt Chaban, except where noted)

Last night was the opening party for No Soul For Sale a (very) temporary show(it closes Saturday night) at the old Dia space on West 22nd Street organizedby X Initiative. The crowning achievement–literally–is a lounge designed by LA-based architect Jeffery Inaba and his eponymous firm. An amusing if uncertainfollow-up to Dan Graham’s former installation, the new piece, entitled PoolNoodle Roof, is meant to provide both comfort and unease.

Composed of 15,000 individual pieces of pool noodle foam tubes, each X-shaped (get it?) seat took five hours to make. With 150 seats scattered aboutthe roof, well, you do the math. Part of the time involved in construction wasgetting the patterns just right, as the chairs spell out a secret message,“bububluooopppp,” which Inaba explained is the sound of something eithersinking or rising, a commentary on the uncertain state of art and design(markets) and the world in general.

Pristine beauty. (Jeffery Inaba)

But more than anything else, the chairs made for a nice respite from thedownright sweltering conditions inside the building. Sadly the capacity crowdwas crammed into the Dan Flavin-lit stairwell because strict fire marshall’swould only allow 150 people up at a time. Still, it was well worth it, seeing asthis is apparently the show of the moment. (Is Jerry Saltz ever wrong?)

How comforting.

For the remaining four nights of the exhibition, there will be live events on theroof, so don’t think you’ve missed the party yet. Do hurry, though, before thewhole brilliant (colored) thing sinks for good.

Or is it rising to heaven, seeing as how Inaba plans on donating the chairs tolocal communities groups. Assuming, of course, they can stand the relentlessabuse of the art world.

Inaba soaks up the sun... and praise.

Bububluooopppp!

Dan Graham once slept here. Sorta.

Posted by Matt Chaban: June 24th, 2009 under On the Scene.Tags: Design, Dia, exhibition opening, foam, LA, New York, No Soul for Sale,pool noodles, X Initiative

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Up on the Roof 6.24.09

The party is definitely pool (noodle) side. (Photos by Matt Chaban, except where noted)

Last night was the opening party for No Soul For Sale a (very) temporary show(it closes Saturday night) at the old Dia space on West 22nd Street organizedby X Initiative. The crowning achievement–literally–is a lounge designed by LA-based architect Jeffery Inaba and his eponymous firm. An amusing if uncertainfollow-up to Dan Graham’s former installation, the new piece, entitled PoolNoodle Roof, is meant to provide both comfort and unease.

Composed of 15,000 individual pieces of pool noodle foam tubes, each X-shaped (get it?) seat took five hours to make. With 150 seats scattered aboutthe roof, well, you do the math. Part of the time involved in construction wasgetting the patterns just right, as the chairs spell out a secret message,“bububluooopppp,” which Inaba explained is the sound of something eithersinking or rising, a commentary on the uncertain state of art and design(markets) and the world in general.

HOME

ABOUT US

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HomepageTwitter

ArchitectureArch DailyArchidoseArchinectArchiseekArchNewsNowBLDGBLOGBuilding DesignBuildings andGroundsCity of SoundEdificialLife WithoutBuildingsTropolism

CaliforniaCurbed LACurbed SFKCRW’s DnA

DesignCore 77Design ObserverMetropolis POVMoCo LocoUnBeige

GreenInhabitatTreeHugger

New YorkBrownstonerCity RoomCurbedGowanus LoungeThe ObserverThe Slatin Report

PeopleAndrew BlumBlair KaminChristopherHawthorneGelatobabyInga SaffronKarrie JacobsNiccolai OurousoffRobert Campbell

PlanningPlanetizenThe InfrastructuristUrbanophile

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Recent PostsWhat Will Happen To Neverland? 6.27.09America, Headed Down the Toilet 6.26.09The Porch That Swings 6.26.09Sesame Street or P.S. 1? 6.26.09SARAnading Design 6.26.09White Love Lair in Foreclosure 6.25.09Korean Rainbow 6.25.09Dan Graham Revealed 6.25.09A Slat in the Face 6.25.09Bette Midler, Gardener 6.25.09Up on the Roof 6.24.09Convention Wars: Attack of the Clones6.24.09Class of 09: Will Work for Green Design6.24.09Best of (Trade) Show 6.23.09High Line Reaches The Street 6.23.09

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SCI-Arc Stimulus Sustainability theEconomy Transit transportation USpavilion Venice Video WTC ZahaHadid

A/N News FeedFlatbush Refreshed 6.29.09FDR Finally Comes Home 6.26.09Open: Showroom 6.26.09Transbay Gamble 6.26.09House of Worth 6.26.09A Park Fit For Queens 6.25.09Stuck in the Doldrums 6.24.09Curve Your Wheels 6.24.09Be My Sweetheart Deal 6.22.09Greener Up Top 6.22.09High-Speed Victory 6.18.09Outta the Park 6.18.09The New Neighborhood 6.18.09

Up on the Roof 6.24.09

The party is definitely pool (noodle) side. (Photos by Matt Chaban, except where noted)

Last night was the opening party for No Soul For Sale a (very) temporary show(it closes Saturday night) at the old Dia space on West 22nd Street organizedby X Initiative. The crowning achievement–literally–is a lounge designed by LA-based architect Jeffery Inaba and his eponymous firm. An amusing if uncertainfollow-up to Dan Graham’s former installation, the new piece, entitled PoolNoodle Roof, is meant to provide both comfort and unease.

Composed of 15,000 individual pieces of pool noodle foam tubes, each X-shaped (get it?) seat took five hours to make. With 150 seats scattered aboutthe roof, well, you do the math. Part of the time involved in construction wasgetting the patterns just right, as the chairs spell out a secret message,“bububluooopppp,” which Inaba explained is the sound of something eithersinking or rising, a commentary on the uncertain state of art and design(markets) and the world in general.

Page 5: no soul for sale June 24-28, 2009 Press · 2010. 4. 3. · TreeHugger New York Brownstoner City Room Curbed Gowanus Lounge The Observer The Slatin Report People Andrew Blum Blair

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William Pym at the launchof “No Soul for Sale” at XLinda Yablonsky at aMatthew Barney andElizabeth Peytonperformance in HydraMiguel Amado at the tenthanniversary of theSerralves MuseumNicolas Trembley aroundArt BaselDavid Velasco at the 40thArt BaselLinda Yablonsky aroundthe 53rd Venice Biennale

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AN APOCALYPTIC MONSOON SEASON in Manhattan abated briefly on Tuesday, just in time for theapocalyptic opening of “No Soul For Sale,” a five-day “festival” in Chelsea for thirty-eight nonprofit andindependent art spaces and publications from all over the world. The participation-by-invitation eventwas conceived as an ecstatically rudderless convocation—with taped borders on the floor as its onlycuratorial affect—by X-Initiative, a yearlong not-for-profit exhibition experiment in the old Dia space onTwenty-second Street. It took the hungry crowd thirty minutes to conjure a Bosch-like hell scene out ofthis engineered informality. By the time I had pawed to the fourth floor an amused text came throughwith the news that Francesco Bonami was squashed between a crowd and a guard at the now-barricaded entrance, and though an envoy was sent to his rescue, one can only wonder when thesuper-curator last had to wait in a hot throng of haircuts and free-beer enthusiasts. I had just passedMaurizio Cattelan, safely wedged, but just about as stuck, in a stairwell corner.

An international art fair stripped of musty and intractable affiliations, godhead collectors, and daily salesgoals, “No Soul” would grow to figure out what it was, live, as the evening unfolded, and for this the Xteam should be applauded. The fact that most people wanted to go to the roof and hang out theredrinking their promotional coconut water for the whole evening, as they did in the hundreds, spokemostly to the fact that New York hadn’t soaked in a real sunset in what felt like weeks. Yet, whilewatching an absent solo display of grinning and faint staggering from Brian Kerstetter, the unhingedstar of Olaf Breuning’s glorious Whitney Biennial contribution last spring, I couldn’t help but wonder ifthis idle rooftop scene was quite what the top-class PR firms heavily promoting this event were hired inhopes of providing.

A chopped-up compilation of historical video art care of a group named B’L’ing (pronounced“bootlegging” on the night) was projected behind the Rhizome desk. “They got permission to use thisfootage from all the artists’ estates,” said the organization’s righteous ambassador, twice, before theinquirer on the other side noted, “That’s not exactly bootlegging, then.” I feared it wouldn’t take manymore wags before they struck that line from their pitch, but this was a sweet exchange indicative of theaffair: Without the cues, rules, and stakes of explicit commerce—space was supplied to exhibitors freeof charge—amateur blunders were there for the making. “This was not supposed to be a performance,”Stefano Cernuschi from Mousse happily confided as we watched Ian Tweedy finish a photorealisticself-portrait on the wall. No one from the Milanese magazine saw the point in being too fussed over it.

With the absence of an ante, unheard of in New York, the majority of locals in attendance took adeliciously “whatever” stance. X-Initiative advisory board member Gabrielle Giattino was mentally milesaway, markedly more concerned with Kai Althoff and Brandon Stosuy’s elaborate show opening at herminuscule DISPATCH space in Chinatown on Sunday than with her “No Soul” display. “The rest ofthese haven’t come back from Basel yet,” she said, waving vaguely at the incomplete print portfolioleaning against the wall. She scrunched her brow for further explanation but could only manage a

Whatever WorksNEW YORK 06.26.09

Left: Curator Francesco Bonami. Right: Elizabeth Dee director Jayne Drost, artist Mika Tajima, and dealer Elizabeth Dee.(Photos: Joanne Kim/X Initiative)

Left: On the roof of X. Right: Critic Jerry Saltz. (Photos: Joanne Kim/X Initiative)

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going-nowhere “you know” to express exactly how interested she is in the rigmarole of internationalcapitalism. This is not how you hustle a client.

Artists Matt Keegan and Fia Backström buddied up and hugged the walls, sidestepping shrews whowere somehow able to see their many friends while at no point doing anything more than “leaving.”Jordan Wolfson, hovering by Barcelona’s Latitudes, took several prods before he could even rememberthat he was participating in a group show with healthy buzz opening at I-20 Gallery round the cornerlater in the week. Eventually waking up to the idea that he was a professional artist talking to a writer,Wolfson pointed at a nearby projector. “I lent that to them,” he volunteered with a goofy puff of pride.“That’s my claim to fame.” With competition for the “who-cares” prize as fierce as this, it took alanguidly heroic trifecta from White Columns to take the cake. Director Matthew Higgs was diagonal ona folding chair, an industrial floor fan pointed at him alone, lost in his display of works from Oakland’sCreative Growth Art Center. “This work makes me happy, so I’m happy,” was all the plain Zen the manneeded to offer from his seat that night.

Left: Artists Jordan Wolfson and Lizzie Fitch. Right: Artist Maurizio Cattelan and New Museum curator MassimilianoGioni. (Photos: Joanne Kim/X Initiative)

Left: Artist Martin Soto Climent. Right: Dealer Daniel Reich.

Left: Not an Alternative's Jooyoung Oh and Beka Economopoulos. Right: Latitude's Max Andrews. (Photos: RyanMcNamara)

Left: Curator Miguel Amado. Right: Juliette Mauduit and Hekla Dogg Jonsdottir from Kling&Bang. (Photos: RyanMcNamara)

going-nowhere “you know” to express exactly how interested she is in the rigmarole of internationalcapitalism. This is not how you hustle a client.

Artists Matt Keegan and Fia Backström buddied up and hugged the walls, sidestepping shrews whowere somehow able to see their many friends while at no point doing anything more than “leaving.”Jordan Wolfson, hovering by Barcelona’s Latitudes, took several prods before he could even rememberthat he was participating in a group show with healthy buzz opening at I-20 Gallery round the cornerlater in the week. Eventually waking up to the idea that he was a professional artist talking to a writer,Wolfson pointed at a nearby projector. “I lent that to them,” he volunteered with a goofy puff of pride.“That’s my claim to fame.” With competition for the “who-cares” prize as fierce as this, it took alanguidly heroic trifecta from White Columns to take the cake. Director Matthew Higgs was diagonal ona folding chair, an industrial floor fan pointed at him alone, lost in his display of works from Oakland’sCreative Growth Art Center. “This work makes me happy, so I’m happy,” was all the plain Zen the manneeded to offer from his seat that night.

Left: Artists Jordan Wolfson and Lizzie Fitch. Right: Artist Maurizio Cattelan and New Museum curator MassimilianoGioni. (Photos: Joanne Kim/X Initiative)

Left: Artist Martin Soto Climent. Right: Dealer Daniel Reich.

Left: Not an Alternative's Jooyoung Oh and Beka Economopoulos. Right: Latitude's Max Andrews. (Photos: RyanMcNamara)

Left: Curator Miguel Amado. Right: Juliette Mauduit and Hekla Dogg Jonsdottir from Kling&Bang. (Photos: RyanMcNamara)

— William Pym

Left: Marissa Long and Geoffrey Aldridge of Transformer. Right: Joseph DiGiuseppe of Fluxspace. (Photos: RyanMcNamara)

Left: Artis director Yael Reinharz. Right: Ballroom Marfa's Alicia Ritson, Fairfax Dorn, and Jonathan Mergele.

Left: Edoardo Bonaspetti of Mousse. (Photo: William Pym) Right: From the roof of X. (Photo: Joanne Kim/X Initiative)

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SCENE & HERD

William Pym at the launchof “No Soul for Sale” at XLinda Yablonsky at aMatthew Barney andElizabeth Peytonperformance in HydraMiguel Amado at the tenthanniversary of theSerralves MuseumNicolas Trembley aroundArt BaselDavid Velasco at the 40thArt BaselLinda Yablonsky aroundthe 53rd Venice Biennale

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AN APOCALYPTIC MONSOON SEASON in Manhattan abated briefly on Tuesday, just in time for theapocalyptic opening of “No Soul For Sale,” a five-day “festival” in Chelsea for thirty-eight nonprofit andindependent art spaces and publications from all over the world. The participation-by-invitation eventwas conceived as an ecstatically rudderless convocation—with taped borders on the floor as its onlycuratorial affect—by X-Initiative, a yearlong not-for-profit exhibition experiment in the old Dia space onTwenty-second Street. It took the hungry crowd thirty minutes to conjure a Bosch-like hell scene out ofthis engineered informality. By the time I had pawed to the fourth floor an amused text came throughwith the news that Francesco Bonami was squashed between a crowd and a guard at the now-barricaded entrance, and though an envoy was sent to his rescue, one can only wonder when thesuper-curator last had to wait in a hot throng of haircuts and free-beer enthusiasts. I had just passedMaurizio Cattelan, safely wedged, but just about as stuck, in a stairwell corner.

An international art fair stripped of musty and intractable affiliations, godhead collectors, and daily salesgoals, “No Soul” would grow to figure out what it was, live, as the evening unfolded, and for this the Xteam should be applauded. The fact that most people wanted to go to the roof and hang out theredrinking their promotional coconut water for the whole evening, as they did in the hundreds, spokemostly to the fact that New York hadn’t soaked in a real sunset in what felt like weeks. Yet, whilewatching an absent solo display of grinning and faint staggering from Brian Kerstetter, the unhingedstar of Olaf Breuning’s glorious Whitney Biennial contribution last spring, I couldn’t help but wonder ifthis idle rooftop scene was quite what the top-class PR firms heavily promoting this event were hired inhopes of providing.

A chopped-up compilation of historical video art care of a group named B’L’ing (pronounced“bootlegging” on the night) was projected behind the Rhizome desk. “They got permission to use thisfootage from all the artists’ estates,” said the organization’s righteous ambassador, twice, before theinquirer on the other side noted, “That’s not exactly bootlegging, then.” I feared it wouldn’t take manymore wags before they struck that line from their pitch, but this was a sweet exchange indicative of theaffair: Without the cues, rules, and stakes of explicit commerce—space was supplied to exhibitors freeof charge—amateur blunders were there for the making. “This was not supposed to be a performance,”Stefano Cernuschi from Mousse happily confided as we watched Ian Tweedy finish a photorealisticself-portrait on the wall. No one from the Milanese magazine saw the point in being too fussed over it.

With the absence of an ante, unheard of in New York, the majority of locals in attendance took adeliciously “whatever” stance. X-Initiative advisory board member Gabrielle Giattino was mentally milesaway, markedly more concerned with Kai Althoff and Brandon Stosuy’s elaborate show opening at herminuscule DISPATCH space in Chinatown on Sunday than with her “No Soul” display. “The rest ofthese haven’t come back from Basel yet,” she said, waving vaguely at the incomplete print portfolioleaning against the wall. She scrunched her brow for further explanation but could only manage a

Whatever WorksNEW YORK 06.26.09

Left: Curator Francesco Bonami. Right: Elizabeth Dee director Jayne Drost, artist Mika Tajima, and dealer Elizabeth Dee.(Photos: Joanne Kim/X Initiative)

Left: On the roof of X. Right: Critic Jerry Saltz. (Photos: Joanne Kim/X Initiative)

links

going-nowhere “you know” to express exactly how interested she is in the rigmarole of internationalcapitalism. This is not how you hustle a client.

Artists Matt Keegan and Fia Backström buddied up and hugged the walls, sidestepping shrews whowere somehow able to see their many friends while at no point doing anything more than “leaving.”Jordan Wolfson, hovering by Barcelona’s Latitudes, took several prods before he could even rememberthat he was participating in a group show with healthy buzz opening at I-20 Gallery round the cornerlater in the week. Eventually waking up to the idea that he was a professional artist talking to a writer,Wolfson pointed at a nearby projector. “I lent that to them,” he volunteered with a goofy puff of pride.“That’s my claim to fame.” With competition for the “who-cares” prize as fierce as this, it took alanguidly heroic trifecta from White Columns to take the cake. Director Matthew Higgs was diagonal ona folding chair, an industrial floor fan pointed at him alone, lost in his display of works from Oakland’sCreative Growth Art Center. “This work makes me happy, so I’m happy,” was all the plain Zen the manneeded to offer from his seat that night.

Left: Artists Jordan Wolfson and Lizzie Fitch. Right: Artist Maurizio Cattelan and New Museum curator MassimilianoGioni. (Photos: Joanne Kim/X Initiative)

Left: Artist Martin Soto Climent. Right: Dealer Daniel Reich.

Left: Not an Alternative's Jooyoung Oh and Beka Economopoulos. Right: Latitude's Max Andrews. (Photos: RyanMcNamara)

Left: Curator Miguel Amado. Right: Juliette Mauduit and Hekla Dogg Jonsdottir from Kling&Bang. (Photos: RyanMcNamara)

Page 6: no soul for sale June 24-28, 2009 Press · 2010. 4. 3. · TreeHugger New York Brownstoner City Room Curbed Gowanus Lounge The Observer The Slatin Report People Andrew Blum Blair

artinamerica.com June 23, 2009

BACK TO THE SCENE

photography by all images courtesy the x initiative

No Soul For Sale at X Initiative

June 23, 2009 @ X Initiative

Though the Big Gay Ice Cream Truck parked out front of the X Initiative's 22nd

Street space provided a bit of visual panache, the throng of revelers who turned

out for the opening of "No Soul For Sale: A Festival of Independents" didn't need

a landmark to guide them to last night's party in celebration of the nearly forty

"Independents" (think: artist collectives, D.I.Y. afficionados) that have overtaken

X's massive space. What seemed like every single artist, critic, curator and

scenester in the New York art world (and their extended families) packed the

building's narrow halls, filing in one single, sweaty line from the ground floor to a

rooftop refuge, where Peter Doig and Che Lovelace's Studio Film Club will screen

films each evening. No Soul for Sale runs from today, June 24th, through June

28th, with a schedule of screenings, performances, and other events that

changes daily.

CONTACT US ADVERTISER INFO TERMS OF USE PRIVACY SUBSCRIBE PROMOTIONS

Interviews from the worlds of

fashion, film, music, and art.

Videos and late-breaking

cultural news. MORE

News and highlights from the world of

antiques. Auctions, exhibitions, expertise

and distinguished collections. MORE

ENTER YOUR SEARCH

ENTER YOUR SEARCH

NO SOUL FOR SALE: AFESTIVAL OFINDEPENDENTSby aimee walleston 6/23/09

NEW YORK CITY In The Devil's Dictionary, an assassination-by-satire on duplicitous political argot

published by Ambrose Bierce in 1911, peace is defined as "a period of cheating between two periods of

fighting." Nearly a century onward, the same sense of integrity that compelled Bierce's dry pen also inspires

"No Soul for Sale: A Festival of Independents," a program created by X Initiative to celebrate and advocate

for not-for-profit independent arts organizations. Opening this evening and running until June 28th, "No Soul

for Sale," an anti-art fair of sorts, will prove that market analysis and opaque curatorspeak aren't the only

languages spoken in the international art world. According to X's curatorial director, Cecilia Alemani, NSFS's

agenda is, in fact, the exact opposite of an art fair: "We are not interested in selling or buying. We are

interested in recognizing the centrality of ideas and the centrality of personal relationships, which can

accomplish so much more than money."

VIEW SLIDESHOW Light Industry: Still from 3D Trick Pony, a video and performance by Ben Coonley (2002); ;

Each of the forty local, national, and international organizations featured at NSFS will occupy their own piece

of real estate within the X Initiative's cavernous space, where the festival's floor plan and layout form an

unlikely film reference. Says Alemani: "The movie Dogville was a sort of inspiration because on many levels,

"No Soul For Sale" has to do with hospitality and coexistence. Hopefully, though, the whole atmosphere will

be much more friendly than in the city imagined by Lars Von Trier."

We're confident it will be. Here, we take a look at five of New York City-based collectives included in the

program.

W.A.G.E.: In a time when the social imperative of fiscal austerity has compelled many to feign frivolity, it's

heartening to see an organization unafraid to take itself seriously. Art relies on altruism, and thus begat

W.A.G.E.: Working Artists for the Greater Economy, an advocacy group that seeks to "draw attention to the

economic inequalities that exist in the arts, and to resolve them." Formed in 2008 by artists K8 Hardy, A.L.

Steiner, and A.K. Burns, W.A.G.E advocates for a working wage for artists and curators working within the art

market. Since the culture wars of the 1980's and 90s, many have maligned the allocation of government arts

grants to favor institutions over individuals. Part of W.A.G.E.'s initiative is to mandate that art workers will be

paid for consultations, lectures and reproductions, thus negating the empty, yet all-too-common promise of

exposure as compensation. As the group says: "Art institutions must operate as ethical economic entities, just

like any other societal institutions. We are advocating for artists to be paid for the work that we provide when

working with institutions."

LIGHT INDUSTRY: Developed and overseen by Thomas Beard and Ed Halter, Light Industry is an

independent, not-for-profit art house theater-cum-gallery based in Industry City, an industrial complex in

Sunset Park. Their lineup for NSFS is impressive and exhaustive, packed with conversations (film historian

P. Adams Sitney and artist Paul Chan will speak), performances (artist Bruce McClure will make music using

16mm film projectors) and screenings. The content reflects Light Industry's programming in general, Beard

YOUR EMAIL

Sign up to receive the Art in America Newsletter

Untitled, from William Eggleston s GracelandUntitled, from William Eggleston's Graceland, 1983-84

Dye transfer print, 24 x 20 (61 x 50.8)

Collection of Marcia Dunn and Jonatha

Nan Goldin, Nan and Brian in Bed

The Happy End of Franz Kafka s “Amerika”

BACK TO THE SCENE

photography by all images courtesy the x initiative

No Soul For Sale at X Initiative

June 23, 2009 @ X Initiative

Though the Big Gay Ice Cream Truck parked out front of the X Initiative's 22nd

Street space provided a bit of visual panache, the throng of revelers who turned

out for the opening of "No Soul For Sale: A Festival of Independents" didn't need

a landmark to guide them to last night's party in celebration of the nearly forty

"Independents" (think: artist collectives, D.I.Y. afficionados) that have overtaken

X's massive space. What seemed like every single artist, critic, curator and

scenester in the New York art world (and their extended families) packed the

building's narrow halls, filing in one single, sweaty line from the ground floor to a

rooftop refuge, where Peter Doig and Che Lovelace's Studio Film Club will screen

films each evening. No Soul for Sale runs from today, June 24th, through June

28th, with a schedule of screenings, performances, and other events that

changes daily.

CONTACT US ADVERTISER INFO TERMS OF USE PRIVACY SUBSCRIBE PROMOTIONS

Interviews from the worlds of

fashion, film, music, and art.

Videos and late-breaking

cultural news. MORE

News and highlights from the world of

antiques. Auctions, exhibitions, expertise

and distinguished collections. MORE

ENTER YOUR SEARCH

BACK TO THE SCENE

photography by all images courtesy the x initiative

No Soul For Sale at X Initiative

June 23, 2009 @ X Initiative

Though the Big Gay Ice Cream Truck parked out front of the X Initiative's 22nd

Street space provided a bit of visual panache, the throng of revelers who turned

out for the opening of "No Soul For Sale: A Festival of Independents" didn't need

a landmark to guide them to last night's party in celebration of the nearly forty

"Independents" (think: artist collectives, D.I.Y. afficionados) that have overtaken

X's massive space. What seemed like every single artist, critic, curator and

scenester in the New York art world (and their extended families) packed the

building's narrow halls, filing in one single, sweaty line from the ground floor to a

rooftop refuge, where Peter Doig and Che Lovelace's Studio Film Club will screen

films each evening. No Soul for Sale runs from today, June 24th, through June

28th, with a schedule of screenings, performances, and other events that

changes daily.

CONTACT US ADVERTISER INFO TERMS OF USE PRIVACY SUBSCRIBE PROMOTIONS

Interviews from the worlds of

fashion, film, music, and art.

Videos and late-breaking

cultural news. MORE

News and highlights from the world of

antiques. Auctions, exhibitions, expertise

and distinguished collections. MORE

ENTER YOUR SEARCH

Page 7: no soul for sale June 24-28, 2009 Press · 2010. 4. 3. · TreeHugger New York Brownstoner City Room Curbed Gowanus Lounge The Observer The Slatin Report People Andrew Blum Blair

ENTER YOUR SEARCH

NO SOUL FOR SALE: AFESTIVAL OFINDEPENDENTSby aimee walleston 6/23/09

NEW YORK CITY In The Devil's Dictionary, an assassination-by-satire on duplicitous political argot

published by Ambrose Bierce in 1911, peace is defined as "a period of cheating between two periods of

fighting." Nearly a century onward, the same sense of integrity that compelled Bierce's dry pen also inspires

"No Soul for Sale: A Festival of Independents," a program created by X Initiative to celebrate and advocate

for not-for-profit independent arts organizations. Opening this evening and running until June 28th, "No Soul

for Sale," an anti-art fair of sorts, will prove that market analysis and opaque curatorspeak aren't the only

languages spoken in the international art world. According to X's curatorial director, Cecilia Alemani, NSFS's

agenda is, in fact, the exact opposite of an art fair: "We are not interested in selling or buying. We are

interested in recognizing the centrality of ideas and the centrality of personal relationships, which can

accomplish so much more than money."

VIEW SLIDESHOW Light Industry: Still from 3D Trick Pony, a video and performance by Ben Coonley (2002); ;

Each of the forty local, national, and international organizations featured at NSFS will occupy their own piece

of real estate within the X Initiative's cavernous space, where the festival's floor plan and layout form an

unlikely film reference. Says Alemani: "The movie Dogville was a sort of inspiration because on many levels,

"No Soul For Sale" has to do with hospitality and coexistence. Hopefully, though, the whole atmosphere will

be much more friendly than in the city imagined by Lars Von Trier."

We're confident it will be. Here, we take a look at five of New York City-based collectives included in the

program.

W.A.G.E.: In a time when the social imperative of fiscal austerity has compelled many to feign frivolity, it's

heartening to see an organization unafraid to take itself seriously. Art relies on altruism, and thus begat

W.A.G.E.: Working Artists for the Greater Economy, an advocacy group that seeks to "draw attention to the

economic inequalities that exist in the arts, and to resolve them." Formed in 2008 by artists K8 Hardy, A.L.

Steiner, and A.K. Burns, W.A.G.E advocates for a working wage for artists and curators working within the art

market. Since the culture wars of the 1980's and 90s, many have maligned the allocation of government arts

grants to favor institutions over individuals. Part of W.A.G.E.'s initiative is to mandate that art workers will be

paid for consultations, lectures and reproductions, thus negating the empty, yet all-too-common promise of

exposure as compensation. As the group says: "Art institutions must operate as ethical economic entities, just

like any other societal institutions. We are advocating for artists to be paid for the work that we provide when

working with institutions."

LIGHT INDUSTRY: Developed and overseen by Thomas Beard and Ed Halter, Light Industry is an

independent, not-for-profit art house theater-cum-gallery based in Industry City, an industrial complex in

Sunset Park. Their lineup for NSFS is impressive and exhaustive, packed with conversations (film historian

P. Adams Sitney and artist Paul Chan will speak), performances (artist Bruce McClure will make music using

16mm film projectors) and screenings. The content reflects Light Industry's programming in general, Beard

YOUR EMAIL

Sign up to receive the Art in America Newsletter

Untitled, from William Eggleston s GracelandUntitled, from William Eggleston's Graceland, 1983-84

Dye transfer print, 24 x 20 (61 x 50.8)

Collection of Marcia Dunn and Jonatha

Nan Goldin, Nan and Brian in Bed

The Happy End of Franz Kafka s “Amerika”

says, and is "Pointedly catholic. The lineup might seem borderline schizophrenic - videogames, Grindhouse

fare, cable access, Third Cinema, postwar avant-garde film -- but I feel that all of this work belongs together.

To my mind, Doris Wishman is as crucial a figure in the history of cinema as Paul Sharits, even though their

respective practices differ quite radically." Though their allotted space at NSFS is quite a departure from their

normal headquarters, Beard isn't worried: "Even a small space, like the one we have at X, can be really

liberating."

STOREFRONT FOR ART AND ARCHITECTURE: Founded in 1982, the Storefront for Art and Architecture

is something of a conceptual grandfather to the many of the younger art nonprofits featured in NSFS. With its

twelve opposable walls and windows, the now-legendary space, located on Kenmare Street, is the

collaborative effort of artist Vito Acconci and architect Steven Holl. Like Keith Haring's late, great Pop Shop,

and the Muppet madness that was Kenny Scharf's Scharf Shack -- both of which existed mere steps away

from the center -- the Storefront is a New York institution of quixotic art and architectural charm. Its inimitable

history will be highlighted at NSFS, where a selection of Storefront's 'newsletters' will be displayed. Says

director Joseph Grima: "For each of its shows over the past 27 years, Storefront has produced a poster-size

newsprint newsletter,' which is mailed out as invitations to the opening. One side contains information about

the exhibition, and the other side is usually a poster for the exhibition. For NSFS, we have selected some of

the most interesting ones related to interesting or groundbreaking shows such as Diller + Scofidio's

"Bodybuildings" and Dan Graham's "Environmental Aesthetic."

NOT AN ALTERNATIVE: As a nonprofit organization with a Williamsburg gallery space called The Change

You Want To See, Not An Alternative maintains a purposefully fluid agenda. Their main goal is to unite art,

theory, and activism, which often steers them toward uncharted, irresolute territories. However, when it comes

to art and its relationship to activism, the group often relinquishes individual authorship. Says NAA: "One of

the most overtly politicized contemporary art movements, the era of Institutional Critique,' was essentially lost

to activists because artists were so consumed with attaching their name to everything they made. We believe

that ways of thinking have changed somewhat with the influence of discourses related to open source and

online decentralized production. This has allowed for much more of an activist mindset (get stuff done and

don't worry about who made it), and has affected an interesting opening-up in contemporary art practice." In

their space at NSFS, the group will show photos and print material configured as a loose model of their

gallery space.

ARTIS CONTEMPORARY ISRAELI ART FUND: As one of the more high-profile organizations featured in

NSFS, Artis Contemporary Israeli Art Fund has sponsored well-recognized projects promoting contemporary

Israeli art, not the least of which is the MFA Israeli artist Fund, a partnership with Columbia University's Visual

Arts MFA program (graduates of this program include Guy Ben-Ner and Mika Rottenberg). Yet the

organization remains committed to international artmaking at its least commodified, as confirmed by their

contribution to NSFS. Premiering his dreamy, poetic work in New York, the street artist Know Hope, who

lives in Tel Aviv, has created a 40-by-16 foot paper collage on X's fourth floor. The work exists somewhere in

the realm between a 3D installation and a mural, though the artist is not one for strict definitions: "If I get

specific about what I am addressing here, there is a limitation. Accessibility is my top priority. I want to create

a common moment and maybe a common feeling of awkwardness." On June 28th, Artis will feature a

performance by Israeli visual artist Naama Tsabar in collaboration with eight New York City musicians.

Tsabar's work often explores Minimalist aesthetics, and the visual component of the performance, titled

Composition 8, employs amplifiers as sculptural pedestals for the musicians.

[Take a look into No Soul For Sale at Interview magazine, where participating groups sent pictures of their

headquarters' facades (check out their Q&A's with three of the groups, too). At Art in America, see our video

interview with all 9 members of the NYC-based collective K48!]

CONTACT US ADVERTISER INFO TERMS OF USE PRIVACY SUBSCRIBE PROMOTIONS

Interviews from the worlds of

fashion, film, music, and art.

Videos and late-breaking

cultural news. MORE

News and highlights from the world of

antiques. Auctions, exhibitions, expertise

and distinguished collections. MORE

artinamerica.com June 23, 2009

ENTER YOUR SEARCH

NO SOUL FOR SALE: AFESTIVAL OFINDEPENDENTSby aimee walleston 6/23/09

NEW YORK CITY In The Devil's Dictionary, an assassination-by-satire on duplicitous political argot

published by Ambrose Bierce in 1911, peace is defined as "a period of cheating between two periods of

fighting." Nearly a century onward, the same sense of integrity that compelled Bierce's dry pen also inspires

"No Soul for Sale: A Festival of Independents," a program created by X Initiative to celebrate and advocate

for not-for-profit independent arts organizations. Opening this evening and running until June 28th, "No Soul

for Sale," an anti-art fair of sorts, will prove that market analysis and opaque curatorspeak aren't the only

languages spoken in the international art world. According to X's curatorial director, Cecilia Alemani, NSFS's

agenda is, in fact, the exact opposite of an art fair: "We are not interested in selling or buying. We are

interested in recognizing the centrality of ideas and the centrality of personal relationships, which can

accomplish so much more than money."

VIEW SLIDESHOW Light Industry: Still from 3D Trick Pony, a video and performance by Ben Coonley (2002); ;

Each of the forty local, national, and international organizations featured at NSFS will occupy their own piece

of real estate within the X Initiative's cavernous space, where the festival's floor plan and layout form an

unlikely film reference. Says Alemani: "The movie Dogville was a sort of inspiration because on many levels,

"No Soul For Sale" has to do with hospitality and coexistence. Hopefully, though, the whole atmosphere will

be much more friendly than in the city imagined by Lars Von Trier."

We're confident it will be. Here, we take a look at five of New York City-based collectives included in the

program.

W.A.G.E.: In a time when the social imperative of fiscal austerity has compelled many to feign frivolity, it's

heartening to see an organization unafraid to take itself seriously. Art relies on altruism, and thus begat

W.A.G.E.: Working Artists for the Greater Economy, an advocacy group that seeks to "draw attention to the

economic inequalities that exist in the arts, and to resolve them." Formed in 2008 by artists K8 Hardy, A.L.

Steiner, and A.K. Burns, W.A.G.E advocates for a working wage for artists and curators working within the art

market. Since the culture wars of the 1980's and 90s, many have maligned the allocation of government arts

grants to favor institutions over individuals. Part of W.A.G.E.'s initiative is to mandate that art workers will be

paid for consultations, lectures and reproductions, thus negating the empty, yet all-too-common promise of

exposure as compensation. As the group says: "Art institutions must operate as ethical economic entities, just

like any other societal institutions. We are advocating for artists to be paid for the work that we provide when

working with institutions."

LIGHT INDUSTRY: Developed and overseen by Thomas Beard and Ed Halter, Light Industry is an

independent, not-for-profit art house theater-cum-gallery based in Industry City, an industrial complex in

Sunset Park. Their lineup for NSFS is impressive and exhaustive, packed with conversations (film historian

P. Adams Sitney and artist Paul Chan will speak), performances (artist Bruce McClure will make music using

16mm film projectors) and screenings. The content reflects Light Industry's programming in general, Beard

YOUR EMAIL

Sign up to receive the Art in America Newsletter

Untitled, from William Eggleston s GracelandUntitled, from William Eggleston's Graceland, 1983-84

Dye transfer print, 24 x 20 (61 x 50.8)

Collection of Marcia Dunn and Jonatha

Nan Goldin, Nan and Brian in Bed

The Happy End of Franz Kafka s “Amerika”

Page 8: no soul for sale June 24-28, 2009 Press · 2010. 4. 3. · TreeHugger New York Brownstoner City Room Curbed Gowanus Lounge The Observer The Slatin Report People Andrew Blum Blair

ENTER YOUR SEARCH

NSFS: A VIDEO INTERVIEWWITH K48by sarah hromack 6/23/09

NEW YORK CITY When first asked to do a video interview with Art in America for "No Soul For Sale:

A Festival of Independents," a four-day celebration of independent collectives opening this evening at the X

Initiative's Chelsea space, K48 founder Scott Hug agreed with the friendly caveat that the other contributors

to the forthcoming issue of the magazine join him in front of the camera. We met one morning in early June

at the gallery, where Hug and company -- including artists Fatima Al Qadiri, Hackworth Ashley, Ryan

Compton, Tim Davy, Timothy Hull, Anne Koch, John Monteith, and Liam O'Malley -- arrived en masse after

the reshuffling of more than one schedule to accomodate the shoot.

Save for Hug's bright blue pants, the group was turned out almost exclusively in black, white, and gray, their

sartorial splendor complimenting the industrial space. It was politely suggested that folding chairs hustled up

for the occasion be swapped out for a silver plastic tablecloth spread on the concrete floor; matching paper

cups appeared, as did bottles of mango and orange juice. The group appeared relaxed and congenial

huddled together on their ad hoc blanket, remaining enthusiastic despite the screeching echo of power tools

overhead, the only evidence of an upcoming exhibition. While some logistical planning had gone into this

picnic performance, one might imagine these artists convening coincidentally (dressed in monochromatic

harmony, even) with some degree of frequency.

Though each member of K48 pursues their own practice -- one is a painter and studio assistant to Marilyn

Minter, while another is a schoolteacher in Queens -- there is a strong, even familial bond between them. Hug

is a force in his own right, having published the first issue of K48 magazine in 2001 while establishing a solo

career as an artist and curator. (Projects curated at John Connolly Presents, "K48: Teenage Rebel: The

Bedroom Show" (2003) and "Kamp K48" (2006), are high points in the gallery's exhibition history; his work is

also currently on view at JCP through July 10th as part of a group exhibition.) Hug insists gently, but firmly

that his personal work be considered separately from his collaborative practice. This spirit of generosity sets

the tone for the larger group dynamic: In the months leading up to No Soul For Sale, K48 convened for

weekly, salon-style dinners held in one another's homes where the project began to unfold organically. While

installation plans were still under wraps when we met, tonight's opening will give us a hint at what to expect

in the next issue. "I like to share the things that I love with the world," says Hug of K48. "Sometimes it's a

hard place but worth all the effort. I really enjoy working collaboratively and making new friends."

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The Happy End of Franz Kafka s “Amerika”Martin Kippenberger

The Happy End of Franz Kafka s “Amerika”

at Museum Boijmans Van Beuningen, Rotterdam, 1994

Mixed media, dime

Untitled, from William Eggleston s Graceland

Nan Goldin, Nan and Brian in Bed

artinamerica.com June 23, 2009

ENTER YOUR SEARCH

NO SOUL FOR SALE: AFESTIVAL OFINDEPENDENTSby aimee walleston 6/23/09

NEW YORK CITY In The Devil's Dictionary, an assassination-by-satire on duplicitous political argot

published by Ambrose Bierce in 1911, peace is defined as "a period of cheating between two periods of

fighting." Nearly a century onward, the same sense of integrity that compelled Bierce's dry pen also inspires

"No Soul for Sale: A Festival of Independents," a program created by X Initiative to celebrate and advocate

for not-for-profit independent arts organizations. Opening this evening and running until June 28th, "No Soul

for Sale," an anti-art fair of sorts, will prove that market analysis and opaque curatorspeak aren't the only

languages spoken in the international art world. According to X's curatorial director, Cecilia Alemani, NSFS's

agenda is, in fact, the exact opposite of an art fair: "We are not interested in selling or buying. We are

interested in recognizing the centrality of ideas and the centrality of personal relationships, which can

accomplish so much more than money."

VIEW SLIDESHOW Light Industry: Still from 3D Trick Pony, a video and performance by Ben Coonley (2002); ;

Each of the forty local, national, and international organizations featured at NSFS will occupy their own piece

of real estate within the X Initiative's cavernous space, where the festival's floor plan and layout form an

unlikely film reference. Says Alemani: "The movie Dogville was a sort of inspiration because on many levels,

"No Soul For Sale" has to do with hospitality and coexistence. Hopefully, though, the whole atmosphere will

be much more friendly than in the city imagined by Lars Von Trier."

We're confident it will be. Here, we take a look at five of New York City-based collectives included in the

program.

W.A.G.E.: In a time when the social imperative of fiscal austerity has compelled many to feign frivolity, it's

heartening to see an organization unafraid to take itself seriously. Art relies on altruism, and thus begat

W.A.G.E.: Working Artists for the Greater Economy, an advocacy group that seeks to "draw attention to the

economic inequalities that exist in the arts, and to resolve them." Formed in 2008 by artists K8 Hardy, A.L.

Steiner, and A.K. Burns, W.A.G.E advocates for a working wage for artists and curators working within the art

market. Since the culture wars of the 1980's and 90s, many have maligned the allocation of government arts

grants to favor institutions over individuals. Part of W.A.G.E.'s initiative is to mandate that art workers will be

paid for consultations, lectures and reproductions, thus negating the empty, yet all-too-common promise of

exposure as compensation. As the group says: "Art institutions must operate as ethical economic entities, just

like any other societal institutions. We are advocating for artists to be paid for the work that we provide when

working with institutions."

LIGHT INDUSTRY: Developed and overseen by Thomas Beard and Ed Halter, Light Industry is an

independent, not-for-profit art house theater-cum-gallery based in Industry City, an industrial complex in

Sunset Park. Their lineup for NSFS is impressive and exhaustive, packed with conversations (film historian

P. Adams Sitney and artist Paul Chan will speak), performances (artist Bruce McClure will make music using

16mm film projectors) and screenings. The content reflects Light Industry's programming in general, Beard

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Untitled, from William Eggleston s GracelandUntitled, from William Eggleston's Graceland, 1983-84

Dye transfer print, 24 x 20 (61 x 50.8)

Collection of Marcia Dunn and Jonatha

Nan Goldin, Nan and Brian in Bed

The Happy End of Franz Kafka s “Amerika”

Page 9: no soul for sale June 24-28, 2009 Press · 2010. 4. 3. · TreeHugger New York Brownstoner City Room Curbed Gowanus Lounge The Observer The Slatin Report People Andrew Blum Blair

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Installation view of Rhizomebooth in "No Soul For Sale" atX-Initiative

Work by Martin Soto Clement at"No Soul For Sale"

Member of W.A.G.E. (WorkingArtists in the Greater Economy),at work during "No Soul ForSale"

Opening night at "No Soul ForSale"

Rooftop installation by INABA, atX-Initiative for "No Soul ForSale"

ART’S NEAR FUTUREby Jerry Saltz"No Soul For Sale," June 24-28, 2009, at X-Initiative, 548 West 22nd Street, New York, N.Y.10011

Tuesday night at "No Soul for Sale," a makeshiftfour-day art fair ending this Sunday, I caught anenticing, exciting glimpse of one of the ways thenear future may look. The intrepid X-initiative,housed for the next nine months in the former Diabuilding on West 22nd Street, is staging what itcalls an exercise in "radical hospitality," invitingmore than 30 respected not-for-profit centers,alternative institutions, artist collectives andindependent enterprises from New York, the U.S.and around the world to exhibit whatever they wantin blocks of space that have been marked out onthe floor, spread out over three floors and the roof.The spaces are free. X says these participants form"a convention of individuals and groups who havedevoted their energies to keeping art alive."

These groups and individuals seem to have figuredout that one of the big secrets of the moment isthat the only thing that has really changed aboutthe art world is that money is out of the picture.Other than that, art gets made -- it still costsaround $100 to make a painting, people arestarting new spaces and finding new ways todistribute information, and there’s always an eageraudience even if there aren’t many avid collectors.We’re in a period when art isn’t fashion. . . andthat’s great, and greatly liberating. As the art worldcontinues to contract over the next two years, keepyour eye on many of the spaces housed here. Eachis finding ways around the problem of dipping intothe same familiar well of already established artists."No Soul" delves into areas of the art world thatmost of us barley know exists.

Here you’ll see video, films, magazines, a lounge ina tent, a sonic bed, prints, paintings, video games,inflated rooms, a platform with indoor sod andsome sort of entertainment center or bar in whatused to be the freight elevator. I found art for salefor as little as $30. At a renegade space called"Black Market" you can purchase one of 50 totebags filled with merchandise that the artist RobPruitt shoplifted; the bags are emblazoned withbootleg versions of Barbara Kruger’s famous "IShop Therefore I Am" image. One of my favoritespaces here, from Milan, is named Lucie Fontaine,after the current artist collective Claire Fontaine. Inaddition, all the art handlers who work for X havebeen allowed a space to hang their work, as well.There are even going to be performances on theroof every night from 9 to 11 p.m.

"No Soul" is a tremendous exercise in inclusivenesswith a very high level of quality. There areorganizations from Hong Kong, Dublin, Barcelona,Trinidad, Reykjavik and Marfa. What’s so thrillingabout "No Soul" is that it proves that groups ofyoung people all over the world are carrying ondespite the economic hardships and exhibitinginteresting new work. Whatever becomes of thesespaces in the future -- and one can only imaginemore of them popping up in more places -- if youwant to feel good about what’s bubbling up in thepresent, make it your business to visit "No Soul forS l "

artist or keywords (modern prints, chair, etc.)

artnet.com June 24, 2009

Sale."

JERRY SALTZ is art critic for New York magazine,where a slightly shorter version of this essay firstappeared. He can be reached [email protected].

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©2009 artnet - The art world online. All rights reserved. artnet is a registered trademark ofartnet Worldwide Corporation, New York, NY.

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Installation view of Rhizomebooth in "No Soul For Sale" atX-Initiative

Work by Martin Soto Clement at"No Soul For Sale"

Member of W.A.G.E. (WorkingArtists in the Greater Economy),at work during "No Soul ForSale"

Opening night at "No Soul ForSale"

Rooftop installation by INABA, atX-Initiative for "No Soul ForSale"

ART’S NEAR FUTUREby Jerry Saltz"No Soul For Sale," June 24-28, 2009, at X-Initiative, 548 West 22nd Street, New York, N.Y.10011

Tuesday night at "No Soul for Sale," a makeshiftfour-day art fair ending this Sunday, I caught anenticing, exciting glimpse of one of the ways thenear future may look. The intrepid X-initiative,housed for the next nine months in the former Diabuilding on West 22nd Street, is staging what itcalls an exercise in "radical hospitality," invitingmore than 30 respected not-for-profit centers,alternative institutions, artist collectives andindependent enterprises from New York, the U.S.and around the world to exhibit whatever they wantin blocks of space that have been marked out onthe floor, spread out over three floors and the roof.The spaces are free. X says these participants form"a convention of individuals and groups who havedevoted their energies to keeping art alive."

These groups and individuals seem to have figuredout that one of the big secrets of the moment isthat the only thing that has really changed aboutthe art world is that money is out of the picture.Other than that, art gets made -- it still costsaround $100 to make a painting, people arestarting new spaces and finding new ways todistribute information, and there’s always an eageraudience even if there aren’t many avid collectors.We’re in a period when art isn’t fashion. . . andthat’s great, and greatly liberating. As the art worldcontinues to contract over the next two years, keepyour eye on many of the spaces housed here. Eachis finding ways around the problem of dipping intothe same familiar well of already established artists."No Soul" delves into areas of the art world thatmost of us barley know exists.

Here you’ll see video, films, magazines, a lounge ina tent, a sonic bed, prints, paintings, video games,inflated rooms, a platform with indoor sod andsome sort of entertainment center or bar in whatused to be the freight elevator. I found art for salefor as little as $30. At a renegade space called"Black Market" you can purchase one of 50 totebags filled with merchandise that the artist RobPruitt shoplifted; the bags are emblazoned withbootleg versions of Barbara Kruger’s famous "IShop Therefore I Am" image. One of my favoritespaces here, from Milan, is named Lucie Fontaine,after the current artist collective Claire Fontaine. Inaddition, all the art handlers who work for X havebeen allowed a space to hang their work, as well.There are even going to be performances on theroof every night from 9 to 11 p.m.

"No Soul" is a tremendous exercise in inclusivenesswith a very high level of quality. There areorganizations from Hong Kong, Dublin, Barcelona,Trinidad, Reykjavik and Marfa. What’s so thrillingabout "No Soul" is that it proves that groups ofyoung people all over the world are carrying ondespite the economic hardships and exhibitinginteresting new work. Whatever becomes of thesespaces in the future -- and one can only imaginemore of them popping up in more places -- if youwant to feel good about what’s bubbling up in thepresent, make it your business to visit "No Soul forS l "

artist or keywords (modern prints, chair, etc.)

Login Not Registered? Join now

artnet Magazine

Home

News

Reviews

Features

Books

People

Horoscope

Newsletter

Subscribe to our RSSfeed:

Installation view of Rhizomebooth in "No Soul For Sale" atX-Initiative

Work by Martin Soto Clement at"No Soul For Sale"

Member of W.A.G.E. (WorkingArtists in the Greater Economy),at work during "No Soul ForSale"

Opening night at "No Soul ForSale"

Rooftop installation by INABA, atX-Initiative for "No Soul ForSale"

ART’S NEAR FUTUREby Jerry Saltz"No Soul For Sale," June 24-28, 2009, at X-Initiative, 548 West 22nd Street, New York, N.Y.10011

Tuesday night at "No Soul for Sale," a makeshiftfour-day art fair ending this Sunday, I caught anenticing, exciting glimpse of one of the ways thenear future may look. The intrepid X-initiative,housed for the next nine months in the former Diabuilding on West 22nd Street, is staging what itcalls an exercise in "radical hospitality," invitingmore than 30 respected not-for-profit centers,alternative institutions, artist collectives andindependent enterprises from New York, the U.S.and around the world to exhibit whatever they wantin blocks of space that have been marked out onthe floor, spread out over three floors and the roof.The spaces are free. X says these participants form"a convention of individuals and groups who havedevoted their energies to keeping art alive."

These groups and individuals seem to have figuredout that one of the big secrets of the moment isthat the only thing that has really changed aboutthe art world is that money is out of the picture.Other than that, art gets made -- it still costsaround $100 to make a painting, people arestarting new spaces and finding new ways todistribute information, and there’s always an eageraudience even if there aren’t many avid collectors.We’re in a period when art isn’t fashion. . . andthat’s great, and greatly liberating. As the art worldcontinues to contract over the next two years, keepyour eye on many of the spaces housed here. Eachis finding ways around the problem of dipping intothe same familiar well of already established artists."No Soul" delves into areas of the art world thatmost of us barley know exists.

Here you’ll see video, films, magazines, a lounge ina tent, a sonic bed, prints, paintings, video games,inflated rooms, a platform with indoor sod andsome sort of entertainment center or bar in whatused to be the freight elevator. I found art for salefor as little as $30. At a renegade space called"Black Market" you can purchase one of 50 totebags filled with merchandise that the artist RobPruitt shoplifted; the bags are emblazoned withbootleg versions of Barbara Kruger’s famous "IShop Therefore I Am" image. One of my favoritespaces here, from Milan, is named Lucie Fontaine,after the current artist collective Claire Fontaine. Inaddition, all the art handlers who work for X havebeen allowed a space to hang their work, as well.There are even going to be performances on theroof every night from 9 to 11 p.m.

"No Soul" is a tremendous exercise in inclusivenesswith a very high level of quality. There areorganizations from Hong Kong, Dublin, Barcelona,Trinidad, Reykjavik and Marfa. What’s so thrillingabout "No Soul" is that it proves that groups ofyoung people all over the world are carrying ondespite the economic hardships and exhibitinginteresting new work. Whatever becomes of thesespaces in the future -- and one can only imaginemore of them popping up in more places -- if youwant to feel good about what’s bubbling up in thepresent, make it your business to visit "No Soul forS l "

artist or keywords (modern prints, chair, etc.)

Page 10: no soul for sale June 24-28, 2009 Press · 2010. 4. 3. · TreeHugger New York Brownstoner City Room Curbed Gowanus Lounge The Observer The Slatin Report People Andrew Blum Blair

chelsea now June 28-July 2, 2009

Page 11: no soul for sale June 24-28, 2009 Press · 2010. 4. 3. · TreeHugger New York Brownstoner City Room Curbed Gowanus Lounge The Observer The Slatin Report People Andrew Blum Blair

core77.com June 25, 2009

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Jeffrey Inaba's Pool Noodle RoofPosted by Lisa Smith | 25 Jun 2009

Pool Noodle Roof is Jeffrey Inaba's installation for No Soul For Sale, a

very temporary exhibition organized by the almost as temporary

contemporary arts group X Initiative. The project is situated on the roof of

the old Dia space on West 22nd St. in Chelsea (once home to Dan

Graham's Two Way Mirror Cylinder Inside Cube). Its 150 x-shaped pool

noodle seats are "meant to provide both comfort and unease", and took

roughly 750 hours to construct at 5 hours per chair. Why so long? Well,

according the the Architect's Newspaper, "part of the time involved in

construction was getting the patterns just right, as the chairs spell out a

secret message, 'bububluooopppp,' which Inaba explained is the sound

of something either sinking or rising, a commentary on the uncertain state

of art and design (markets) and the world in general."

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Jeffrey Inaba's Pool Noodle RoofPosted by Lisa Smith | 25 Jun 2009

Pool Noodle Roof is Jeffrey Inaba's installation for No Soul For Sale, a

very temporary exhibition organized by the almost as temporary

contemporary arts group X Initiative. The project is situated on the roof of

the old Dia space on West 22nd St. in Chelsea (once home to Dan

Graham's Two Way Mirror Cylinder Inside Cube). Its 150 x-shaped pool

noodle seats are "meant to provide both comfort and unease", and took

roughly 750 hours to construct at 5 hours per chair. Why so long? Well,

according the the Architect's Newspaper, "part of the time involved in

construction was getting the patterns just right, as the chairs spell out a

secret message, 'bububluooopppp,' which Inaba explained is the sound

of something either sinking or rising, a commentary on the uncertain state

of art and design (markets) and the world in general."

Share Your ExpertiseWrite a knol to share what you know & connect with other experts knol.google.com

Ads by Google

Day edition

5. Direct Digital Manufacturing as seen in BMW motorcycle concept

NEW YORK DESIGNWEEK 2009The best of ICFF andmore!445 images

MILAN DESIGN WEEK2009Core77's massivegalleries of all the bestexhibitions, events, andparties from Milan!657 images

PICTOPIA FESTIVAL2009Check out the world'sfirst ever large-scalepresentation andcelebration of "reducedand abstract characterdesign and art."100 images

HOME ANDHOUSEWARES SHOW2009Our picks from thethousands of products atthe McCormick Centerin Chicago.106 images

TRANSVERSALE 2009Transversale 2009 is awide range of objectsand installations byartists, designers, andcraftsmen exploring theboundaries where artand design meet.71 images

NEW YORK CITY TOYFAIR 2009Visitors took the isles tocheck out over 100,000products, and Core77was there to bring thehottest ones right toyour desktop.59 images

IMM COLOGNEINTERNATIONALFURNISHING SHOWCheck out extensivephotos from both theThe IMM FurnitureShow and the Passagen224 images

NORTH AMERICANINT'L AUTO SHOW '09The 2009 North

PHOTO GALLERIES

g ( ) g

No Soul For Sale stays open just through Saturday, so if you're in the

area, go check this thing out!

More after the jump.

Day edition

5. Direct Digital Manufacturing as seen in BMW motorcycle concept

NEW YORK DESIGNWEEK 2009The best of ICFF andmore!445 images

MILAN DESIGN WEEK2009Core77's massivegalleries of all the bestexhibitions, events, andparties from Milan!657 images

PICTOPIA FESTIVAL2009Check out the world'sfirst ever large-scalepresentation andcelebration of "reducedand abstract characterdesign and art."100 images

HOME ANDHOUSEWARES SHOW2009Our picks from thethousands of products atthe McCormick Centerin Chicago.106 images

TRANSVERSALE 2009Transversale 2009 is awide range of objectsand installations byartists, designers, andcraftsmen exploring theboundaries where artand design meet.71 images

NEW YORK CITY TOYFAIR 2009Visitors took the isles tocheck out over 100,000products, and Core77was there to bring thehottest ones right toyour desktop.59 images

IMM COLOGNEINTERNATIONALFURNISHING SHOWCheck out extensivephotos from both theThe IMM FurnitureShow and the Passagen224 images

NORTH AMERICANINT'L AUTO SHOW '09The 2009 North

PHOTO GALLERIES

g ( ) g

No Soul For Sale stays open just through Saturday, so if you're in the

area, go check this thing out!

More after the jump.

American InternationalAuto Show focused onproduct, especially highefficiency and electricvehicles.110 images

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Jeffrey Inaba's Pool Noodle RoofPosted by Lisa Smith | 25 Jun 2009

Pool Noodle Roof is Jeffrey Inaba's installation for No Soul For Sale, a

very temporary exhibition organized by the almost as temporary

contemporary arts group X Initiative. The project is situated on the roof of

the old Dia space on West 22nd St. in Chelsea (once home to Dan

Graham's Two Way Mirror Cylinder Inside Cube). Its 150 x-shaped pool

noodle seats are "meant to provide both comfort and unease", and took

roughly 750 hours to construct at 5 hours per chair. Why so long? Well,

according the the Architect's Newspaper, "part of the time involved in

construction was getting the patterns just right, as the chairs spell out a

secret message, 'bububluooopppp,' which Inaba explained is the sound

of something either sinking or rising, a commentary on the uncertain state

of art and design (markets) and the world in general."

Share Your ExpertiseWrite a knol to share what you know & connect with other experts knol.google.com

Ads by Google

Home Contributors About Core77 Advertising Contact Us Newsletter Get Our RSS Feed Search

Coroflot Design Job o' the day

Pastelle is seeking a Graphic

Designer in Los Angeles

FEATURED EVENTS SEE ALLEVENTS

LED -EMOTIONALIZEYOUR LIGHTDEADLINE:JUNE 25, 2009

PAMPHLETARCHITECTURE:INVESTIGATIONS ININFRASTRUCTUREDEADLINE: JULY 01,2009

DWELL ON DESIGNLOS ANGELES,CALIFORNIAJUNE 16-29, 2009

STATE OF DESIGNFESTIVALMELBOURNE,AUSTRALIAJULY 15-25, 2009

Most Viewed (THIS WEEK)

1. SLAP Widgets: virtual controls you can touch

2. Your business card is CRAP!

3. Guess the object(s)

4. 3D CAD News and Tips: special Autodesk Tech

MOST POPULAR POSTS

Advertisement

Jeffrey Inaba's Pool Noodle RoofPosted by Lisa Smith | 25 Jun 2009

Pool Noodle Roof is Jeffrey Inaba's installation for No Soul For Sale, a

very temporary exhibition organized by the almost as temporary

contemporary arts group X Initiative. The project is situated on the roof of

the old Dia space on West 22nd St. in Chelsea (once home to Dan

Graham's Two Way Mirror Cylinder Inside Cube). Its 150 x-shaped pool

noodle seats are "meant to provide both comfort and unease", and took

roughly 750 hours to construct at 5 hours per chair. Why so long? Well,

according the the Architect's Newspaper, "part of the time involved in

construction was getting the patterns just right, as the chairs spell out a

secret message, 'bububluooopppp,' which Inaba explained is the sound

of something either sinking or rising, a commentary on the uncertain state

of art and design (markets) and the world in general."

Share Your ExpertiseWrite a knol to share what you know & connect with other experts knol.google.com

Ads by Google

Page 12: no soul for sale June 24-28, 2009 Press · 2010. 4. 3. · TreeHugger New York Brownstoner City Room Curbed Gowanus Lounge The Observer The Slatin Report People Andrew Blum Blair

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no soul for sale

no soul for sale X initiative, new yorkjune 24 – june 28, 2009

the 'no soul for sale' festival opens today as part of the X initiative, taking place in between their phase 1and phase 2 programming. the festival will bring together 30 art centers, institutions and collectives from all around the world to present themselves, their programs and artists. each group will have their ownexhibition space in the X building and use of a performance area on the main floor for one-hour. the unusual program will feature all the exhibitors right next to one another, with assigned spaces onlymarked on the floor, in hopes of abolishing distances and hierarchies. groups will be coming from berlin,milan, dublin, barcelona, paris, reykjav k, hong kong, rabat, trinidad, new york, los angeles and manyother locations.

mexico city-based artist martin soto climent will orchestrate a performative sculpture with the assistance ofthe public at tonight’s opening. ‘impulsive chorus’ will be built entirely from beer cans consumed duringthe reception. almost all the participants created posters for the event, shown here.

http://www.x-initiative.org

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jeffrey inaba’s los angeles-based architecture studio, INABA recently completed their rooftop landscape forthe X-initiative. the installation will host a variety of special events such as film screenings and be open tothe public during the summer. the rooftop is divided into four seating areas made using segments fromplastic pool noodles. the seating banks are arranges on the large x-shaped carpet that covers the whole roof.the noodles were cut into various heights and arranged together in x-shaped formations. the seating unitswere assembled by colour to create patterns and can hold up to 150 people. the furniture will be donated tolocal community organizations at the end of the summer.

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We Install Green RoofsLive Roof - The WorldsOnly LEED Goes OnFully Green - GreenRoofwww.PlantedRoof.com

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jeffrey inaba’s los angeles-based architecture studio, INABA recently completed their rooftop landscape forthe X-initiative. the installation will host a variety of special events such as film screenings and be open tothe public during the summer. the rooftop is divided into four seating areas made using segments fromplastic pool noodles. the seating banks are arranges on the large x-shaped carpet that covers the whole roof.the noodles were cut into various heights and arranged together in x-shaped formations. the seating unitswere assembled by colour to create patterns and can hold up to 150 people. the furniture will be donated tolocal community organizations at the end of the summer.

http://www.inabaprojects.com

text images search

artarchitecturedesignscoophorrormarketingnothing newsciencetechnology

Page 14: no soul for sale June 24-28, 2009 Press · 2010. 4. 3. · TreeHugger New York Brownstoner City Room Curbed Gowanus Lounge The Observer The Slatin Report People Andrew Blum Blair

» Tuesday - Saturday, 12 - 6PM. 540 W 21st St. New York, NY 10011 (map)

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June 24 – 28: No Soul for Sale: A Festival of Independents

Date: June 24 – 28, 2009 | 1–9PM Location: X-Initiave (former Dia space), 548 W. 22nd St., NYCCost: Freehttp://www.notanalternative.net/no-soul-for-sale-a-festival-of-independents (http://www.notanalternative.net/no-soul-

for-sale-a-festival-of-independents)

Eyebeam alum and close collaborators Not An Alternative are participating in No Soul for Sale at X-Initiave. AFestival Of Independents will bring together the most exciting, creative and respected not-for-profit centers,alternative institutions, artists’ collectives and independent enterprises from around the world that contribute tothe international art scene by inventing new strategies for the distribution of information and by supporting adiverse cultural program. More than 30 art spaces will travel to New York City to present themselves, theirprograms and the artists they support. No Soul for Sale provides a unique occasion to foster creativeexchange and to connect with international organizations that aren’t usually accessible in New York City. Withfree entrance and a rich program of daily activities, No Soul for Sale will be a celebration of the independentforces that animate contemporary art.

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» Tuesday - Saturday, 12 - 6PM. 540 W 21st St. New York, NY 10011 (map)

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June 24 – 28: No Soul for Sale: A Festival of Independents

Date: June 24 – 28, 2009 | 1–9PM Location: X-Initiave (former Dia space), 548 W. 22nd St., NYCCost: Freehttp://www.notanalternative.net/no-soul-for-sale-a-festival-of-independents (http://www.notanalternative.net/no-soul-

for-sale-a-festival-of-independents)

Eyebeam alum and close collaborators Not An Alternative are participating in No Soul for Sale at X-Initiave. AFestival Of Independents will bring together the most exciting, creative and respected not-for-profit centers,alternative institutions, artists’ collectives and independent enterprises from around the world that contribute tothe international art scene by inventing new strategies for the distribution of information and by supporting adiverse cultural program. More than 30 art spaces will travel to New York City to present themselves, theirprograms and the artists they support. No Soul for Sale provides a unique occasion to foster creativeexchange and to connect with international organizations that aren’t usually accessible in New York City. Withfree entrance and a rich program of daily activities, No Soul for Sale will be a celebration of the independentforces that animate contemporary art.

Tags: alum (/taxonomy/term/968)

Page 15: no soul for sale June 24-28, 2009 Press · 2010. 4. 3. · TreeHugger New York Brownstoner City Room Curbed Gowanus Lounge The Observer The Slatin Report People Andrew Blum Blair

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Page 16: no soul for sale June 24-28, 2009 Press · 2010. 4. 3. · TreeHugger New York Brownstoner City Room Curbed Gowanus Lounge The Observer The Slatin Report People Andrew Blum Blair

interviewmagazine.com June 24, 2009

PRINT EMAIL SHARE ADD TO MY LIBRARY ADD A COMMENT VIEW ALL COMMENTS

No Soul For Sale STOREFRONTS

LAUNCH MEDIAPLAYER »

On the occasion of the X Initiative's No Soul for Sale, a convergence of non-profit andindependent art spaces, we asked each of the 38 international participants for photos of itsstorefront—the face that they present the world walking by. What we found is an array of glassfacades; murals permanent and impermanent, psychedelic and text-based; cobblestone,concrete, and deconstructed. Of course, not every independent or alternative space is on theground floor—or a space at all. We've also got the cover of the new issue of Mousse Magazine(Milan), a (conspicuously full) purse from Empty Purse Publications, and the logo from thehomepage for Migrating forms.

To go beyond the storefront and read interviews with three of the participants in No SoulFor Sale, read on. For Art in America's coverage, read on.

Be the first to add a comment.

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PRINT EMAIL SHARE ADD TO MY LIBRARY ADD A COMMENT VIEW ALL COMMENTS

No Soul For Sale STOREFRONTS

LAUNCH MEDIAPLAYER »

On the occasion of the X Initiative's No Soul for Sale, a convergence of non-profit andindependent art spaces, we asked each of the 38 international participants for photos of itsstorefront—the face that they present the world walking by. What we found is an array of glassfacades; murals permanent and impermanent, psychedelic and text-based; cobblestone,concrete, and deconstructed. Of course, not every independent or alternative space is on theground floor—or a space at all. We've also got the cover of the new issue of Mousse Magazine(Milan), a (conspicuously full) purse from Empty Purse Publications, and the logo from thehomepage for Migrating forms.

To go beyond the storefront and read interviews with three of the participants in No SoulFor Sale, read on. For Art in America's coverage, read on.

Be the first to add a comment.

YOUR EMAIL

Advertisement

Get updates from Interview on thelatest fashion, film and art news

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Page 17: no soul for sale June 24-28, 2009 Press · 2010. 4. 3. · TreeHugger New York Brownstoner City Room Curbed Gowanus Lounge The Observer The Slatin Report People Andrew Blum Blair

Why sell anything when the economy’s not buying? From July 24–28, the X Initiative hosts “No Soul for Sale,” a gathering of 38 not-for-profit centers, alternative institutions, artists’ collectives and independent enterprises who get free, undivided space to devise an installation of their choosing. The spaces come from as far and in as many forms as Trinidad’s Studio Film Club, Peter Doig and Che Lovelace’s blog and Caribbean film screening series, and Artis Contemporary Israeli Art Fund, an art production organization based between New York and Tel Aviv. In Interview’s commitment to No Soul For Sale, we’ve focused on three spaces of decresing distance form our fair city—Kling&Bang, an artist space in Reyjavik; Vox Populi, an elected board of artists; and Dispatch, a commercial space run out of a small artist storefront on the Lower East Side. It’s an anthropological survey of spaces with different conditions and mindsets, but all of whom have managed to preserve their souls.

Kling&Bang isn’t afraid to share over-sized sheep-soap butt plugs with little girls. They’ve reconstructed a broken-down bohemin bar in the middle of Frieze; at the X Initiative they’re rigging their space like VJs. They do it all in a constantly changing space (by rent, not choice) and in an infamous economic climate, but with a rising reputation, including a show at the Pompidou. Mixing up the role of artist and curator is a point of both national and international heritage; as participant—and both artist and curator herself—Hekla Dogg Jonsdottir explains, “There’s no rules to be Icelandic.”

ALEX GARTENFELD: How many artists do you have involved in the installation at X Initiative?

HEKLA DOGG JONSDOTTIR: It must be at least 30.

AG: Are they all Icelandic?

HDJ: They are mostly Icelandic but there are also people who may have worked with the gallery at some point. There’s no rules to be Icelandic.

AG: How did you pick who was going to be involved?

HDJ: Mostly some people that have either showed at the gallery—the gallery has been open six years so there have been a lot people. It’s mostly the younger generation but not only those.

AG: How did you become involved with the X Initiative?

HDJ: They invited us. They actually invited us after our crazy project for Frieze.

AG: Your bar reconstruction project?

HDJ: Yes. We were offered to take part in Frieze we got some money from them, although not an awful lot. But we are used to have bigger ideas than budget. We took a bar that was being torn down while we were trying to figure out what to do. At the same time, we took the bar and made it into a platform for artists. People came to London and had performances and concerts and things like that.

AG: The bar doesn’t exist anymore, does it?

HDJ: Well it does exist, although it’s not bar now. They tore it down and we cleaned up everything. The bar was the signifier of us in some way. It was a bar that a lot of the cultural people, the underground and art-culture attended.

AG: Why were they going to tear it down?

HDJ: Because they were wanted to build some shopping something-very typical. Before the crisis basically when everything was being ripped down.

AG: So after the economic change in Iceland there’s probably no shopping at all...

HDJ: No, now there’s not shopping at all. It’s ugly. It was kind of interesting, because we had been middling ourselves. We had been going from one place to another as a gallery; we never have an actual place and we can only go to cheaper places that somebody is supposed to tear down in two years or three years.

AG: Have you noticed that the economy has affected the way your space runs?

HDJ: I can’t say that, because we have been running it so low budget the whole time.

AG: You fly under the radar. HDJ: We are used to the troubles. They were not throwing a lot of money at this gallery when everything was flying high here.

AG: Iceland was reputed to have a big state-sponsored art infrastructure.

HDJ: Not that big, no. Some people talk of it as being big, but I wouldn’t say that. We get a small amount of sponsorship, but even with that we can’t pay our rent. It hasn’t been easy to get sponsors for the gallery.

AG: Are you going to be installing another kind of bar or an adaptation of the bar at the X Initiative?

HDJ: No, we are not going to do it. It was too expensive to do, and short notice. It’s quite elaborate to run a functioning bar, with a sink and beer. It’s really functioning when it’s up and in London it was like you had walked into Iceland. And people would wait in line outside Frieze at 11 in the morning; they would come to the bar and stay there for four hours. I couldn’t believe it, drinking beer! It was so interesting. People didn’t even get in sometimes.

AG: London loves beer.

HDJ: Yes, the bar was really popular. It was crazy. But this time, we have collected video works by artists.

AG: Why video?

HDJ: It’s for transportation. It’s also interesting, because a

lot of the people we work with, work with video.

AG: How are you organizing it?

HDJ: We are going to do it like if you were DJing the videos.

AG: So you get to control it, or the participants in the space control it?

HDJ: We control it ourselves. We have a full list of songs and maybe you remix two together. Or the sound might get remixed.

AG: So how did you start in the space six years ago?

HDJ: We were ten people and we all paid from our own pocket, the rent. We were interested in working closely with the artists, to make it easier for them to install. It became kind of a project base. Later on we had artist like Jason Rhoades and Paul McCarthy. They were showing in Iceland and I was working on that show and I was their mediator for that show. Then they wanted to do something forhte gallery too. We ended up producing “Three Tons.” There were like 200 big soap things. Big ones, like two-foot-high butt plugs.

AG: Oh so like the Paul McCarthy chocolate plugs, but in soap.

HDJ: Exactly. We started producing that with them, it probably took three months. I had some volunteers, some students, volunteering in a sheep soap factory. After that, when you have famous people like that and are working closely with them on the projects, we had more opportunities. We ended up going to Paris to the Pompidou.

AG: How many people was it when you started?

HDJ: Ten.

AG: How did you all meet or come together?

HDJ: It was all through Erling Klingenbang. He found the space and called people up, who where willing to be involved.

AG: How is the space now?

HDJ: We moved from that space and moved downstairs. That was a really nice space on a shopping street. But we lost that space and it’s a quite big space that we’re in now.

AG: Is there anything you’re looking forward to when you come to New York? Anything seeing or in terms of the project?

HDJ: I’m curious how it’s going to be. I don’t know how it’s organized the whole thing and what we have to work with.

AG: Are there any other spaces in Reykjavik that compare to yours or you have a relationship with?

HDJ: There are often quite many artist-run spaces that open up, but often on a different level. They might be more of a space and we are more of a project space—we work on so many projects but at the same time we also host shows in the gallery. I don’t think there is anything that compares completely.

Kling & Bang is located at Hverfisgata 42, Reykjavik.

interviewmagazine.com June 24, 2009

No Soul For SALEBy ALEX GARTENFELD

Why sell anything when the economy's not buying? From July 24–28, the X Initiativehosts "No Soul for Sale," a gathering of 38 not-for-profit centers, alternative institutions,artists' collectives and independent enterprises who get free, undivided space to devise aninstallation of their choosing. The spaces come from as far and in as many forms asTrinidad's Studio Film Club, Peter Doig and Che Lovelace's blog and Caribbean filmscreening series, and Artis Contemporary Israeli Art Fund, an art production organizationbased between New York and Tel Aviv. In Interview's commitment to No Soul For Sale,we've focused on three spaces of decresing distance form our fair city—Kling&Bang, anartist space in Reyjavik; Vox Populi, an elected board of artists; and Dispatch, acommercial space run out of a small artist storefront on the Lower East Side. It's ananthropological survey of spaces with different conditions and mindsets, but all of whomhave managed to preserve their souls.

Jason Rhoades, Paul McCarthy & Kling & Bang, 2004. Photo courtesy Kling & BangGallery and the artists.

Kling&Bang isn't afraid to share over-sized sheep-soap butt plugs with little girls. They'vereconstructed a broken-down bohemin bar in the middle of Frieze; at the X Initiativethey're rigging their space like VJs. They do it all in a constantly changing space (by rent,not choice) and in an infamous economic climate, but with a rising reputation, including ashow at the Pompidou. Mixing up the role of artist and curator is a point of both national

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Sirra Sigrun Sigurdardottir, From the exhibition: Uncertainty Principle, 2008. Photocourtesy Kling & Bang and the artist

HDJ: We are used to the troubles. They were not throwing a lot of money at this gallerywhen everything was flying high here.

AG: Iceland was reputed to have a big state-sponsored art infrastructure.

HDJ: Not that big, no. Some people talk of it as being big, but I wouldn't say that. We geta small amount of sponsorship, but even with that we can't pay our rent. It hasn't beeneasy to get sponsors for the gallery.

AG: Are you going to be installing another kind of bar or an adaptation of the bar at the XInitiative?

HDJ: No, we are not going to do it. It was too expensive to do, and short notice. It's quiteelaborate to run a functioning bar, with a sink and beer. It's really functioning when it's upand in London it was like you had walked into Iceland. And people would wait in lineoutside Frieze at 11 in the morning; they would come to the bar and stay there for fourhours. I couldn't believe it, drinking beer! It was so interesting. People didn't even get insometimes.

AG: London loves beer.

HDJ: Yes, the bar was really popular. It was crazy. But this time, we have collected videoworks by artists.

AG: Why video?

HDJ: It's for transportation. It's also interesting, because a lot of the people we work with,work with video.

AG: How are you organizing it?

HDJ: We are going to do it like if you were DJing the videos.

AG: So you get to control it, or the participants in the space control it?

HDJ: We control it ourselves. We have a full list of songs and maybe you remix twotogether. Or the sound might get remixed.

No Soul For SALEBy ALEX GARTENFELD

Why sell anything when the economy's not buying? From July 24–28, the X Initiativehosts "No Soul for Sale," a gathering of 38 not-for-profit centers, alternative institutions,artists' collectives and independent enterprises who get free, undivided space to devise aninstallation of their choosing. The spaces come from as far and in as many forms asTrinidad's Studio Film Club, Peter Doig and Che Lovelace's blog and Caribbean filmscreening series, and Artis Contemporary Israeli Art Fund, an art production organizationbased between New York and Tel Aviv. In Interview's commitment to No Soul For Sale,we've focused on three spaces of decresing distance form our fair city—Kling&Bang, anartist space in Reyjavik; Vox Populi, an elected board of artists; and Dispatch, acommercial space run out of a small artist storefront on the Lower East Side. It's ananthropological survey of spaces with different conditions and mindsets, but all of whomhave managed to preserve their souls.

Jason Rhoades, Paul McCarthy & Kling & Bang, 2004. Photo courtesy Kling & BangGallery and the artists.

Kling&Bang isn't afraid to share over-sized sheep-soap butt plugs with little girls. They'vereconstructed a broken-down bohemin bar in the middle of Frieze; at the X Initiativethey're rigging their space like VJs. They do it all in a constantly changing space (by rent,not choice) and in an infamous economic climate, but with a rising reputation, including ashow at the Pompidou. Mixing up the role of artist and curator is a point of both national

Advertisement

ART

Cyprien GaillardBy ALEX GARTENFELD

Photography MARCUS GAAB

ART

Jack Pierson Interviews Paul Sepuya01/30/2009 11:05 AM

ART

AIDS-3D in Real Life02/09/2009 11:14 AM

ART

Now Water-Based04/08/2009 03:51 PM

ART

Miami Vice05/15/2009 03:33 PM

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Jason Rhoades, Paul McCarthy & Kling & Bang, 2004. Photo courtesy Kling & Bang Gallery and the artists.

Sirra Sigrun Sigurdardottir, From the exhibition: Uncertainty Principle, 2008. Photo courtesy Kling & Bang and the artist

Page 18: no soul for sale June 24-28, 2009 Press · 2010. 4. 3. · TreeHugger New York Brownstoner City Room Curbed Gowanus Lounge The Observer The Slatin Report People Andrew Blum Blair

interviewmagazine.com June 24, 2009

No Soul For SALEBy ALEX GARTENFELD

Nick Paparone, Bacchanal-Tootsie Roll Whip. Installation details, 2008. Photos Stefan byAbrams, courtesy of Vox Populi.

Philadelphia's Vox Populi Gallery is an artist-run non-profit space with 25 members whovote collectively on the space's agenda. A consensus might sound like task enough; thenconsider that Vox (as it's called for short) is actually four rotating spaces with a videolounge and a project space for which outsiders can apply to exhibit. Vox's populist modelisn't so much a radical rejection of the ways of seeing art than a practical (more than itseems) intervention into the culture of exclusivity and hierarchies in galleries, says directorAndrew Suggs, "Other than that, the space follows, you know, a museum model, its whitewalls, it looks like sort of most galleries I guess..." Here he explains the gallery'sparticipatory plans for the X Initiative, and why a collective memory isn't always the bestone.

ALEX GARTENFELD: I was hoping you could tell me what you are going to bring to theexhibition, how they approached you and how you plan to represent yourself there

ANDREW SUGGS: I think the process for invitation was standard. I do not know exactlyhow it worked but someone from the exhibition just contacted me to ask if Vox would beinterested in participating, and of course it's an incredible opportunity because it's freebasically. (LAUGHS)

AG: You're one of a few artist collectives I've spoken to that requires an actual vote tomake decisions.

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AS: Vox is an artist collector so there are about 25 artist-members. I am the director but allof the decisions, administrative decisions and programming decisions, are made by amajority in the membership. So I brought the invitation to the membership and everyonewas very excited and then we began a conversation about how we would participate. It wasa really interesting exercise for us to figure out about how to participate because Vox is acollective that shows the work of its members and then that takes up about half of ourprogramming and the remainder of the programming is outside programming that wechoose...

AG: Are you all going?

AS: Yes.

AG: How are you all going to get here?

AS: Well, people are on their own, but everyone is participating. It was interesting for us totry to come up with an idea for this because we don't really work collaboratively. Everyonewho is a member shows at the gallery once a year, and we are a big community, but wedon't collaborate on artwork.

AG: Do you all have solo exhibitions once a year?

AS: Yes.

Nick Paparone, Bacchanal-Tootsie Roll Whip. Installation details, 2008. Courtesy VoxPopuli.

AG: How often do the shows turn over?

AS: Every month. The gallery is divided strangely. It's actually four small galleries withinthe space, so there are usually three Vox artists showing and an outside artist showing inthe fourth space.

AG: How many members did you have when you started?

AS: Well, Vox is 21 years old, it was started in 1988, and I am not sure how many membersthere were originally. I think that there were probably four or five-the history is actuallyreally sketchy, and we are putting out a book at the end of this year that sort of iscelebrating 21 years and someone is working on writing the history of Vox for the book butit's really, really hazy.

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Philadelphia’s Vox Populi Gallery is an artist-run non-profit space with 25 members who vote collectively on the space’s agenda. A consensus might sound like task enough; then consider that Vox (as it’s called for short) is actually four rotating spaces with a video lounge and a project space for which outsiders can apply to exhibit. Vox’s populist model isn’t so much a radical rejection of the ways of seeing art than a practical (more than it seems) intervention into the culture of exclusivity and hierarchies in galleries, says director Andrew Suggs, “Other than that, the space follows, you know, a museum model, its white walls, it looks like sort of most galleries I guess...” Here he explains the gallery’s participatory plans for the X Initiative, and why a collective memory isn’t always the best one.

ALEX GARTENFELD: I was hoping you could tell me what you are going to bring to the exhibition, how they approached you and how you plan to represent yourself there

ANDREW SUGGS: I think the process for invitation was standard. I do not know exactly how it worked but someone from the exhibition just contacted me to ask if Vox would be interested in participating, and of course it’s an incredible opportunity because it’s free basically. (LAUGHS)

AG: You’re one of a few artist collectives I’ve spoken to that requires an actual vote to make decisions.

AS: Vox is an artist collector so there are about 25 artist-members. I am the director but all of the decisions, administrative decisions and programming decisions, are made by a majority in the membership. So I brought the invitation to the membership and everyone was very excited and then we began a conversation about how we would participate. It was a really interesting exercise for us to figure out about how to participate because Vox is a collective that shows the work of its members and then that takes up about half of our programming and the remainder of the programming is outside programming that we choose...

AG: Are you all going?

AS: Yes.

AG: How are you all going to get here?

AS: Well, people are on their own, but everyone is participating. It was interesting for us to try to come up with an idea for this because we don’t really work collaboratively. Everyone who is a member shows at the gallery once a year, and we are a big community, but we don’t collaborate on artwork.

AG: Do you all have solo exhibitions once a year?

AS: Yes.

AG: How often do the shows turn over?

AS: Every month. The gallery is divided strangely. It’s actually four small galleries within the space, so there are usually three Vox artists showing and an outside artist showing in the fourth space.

AG: How many members did you have when you started?

AS: Well, Vox is 21 years old, it was started in 1988, and I am not sure how many members there were originally. I think that there were probably four or five-the history is actually really sketchy, and we are putting out a book at the end of this year that sort of is celebrating 21 years and someone is working on writing the history of Vox for the book but it’s really, really hazy.

AG: So what’s the tentative understanding?

AS: The tentative understanding is that a small group of recent graduates in Philadelphia wanted to have some place to show their work and weren’t happy with the opportunities that existed, so they pitched in together to get a space. Initially it was very loose; anyone who wanted to participate could if you met the obligations of helping out with the responsibilities of running the space and then contributing some money for the rent, there were no sort of qualitative decisions made about new members, from what I understand it was very loose. Then of course over the years it has developed into sort of more a professionalized non-profit that receives a lot of foundation and grant funding.

AG: What are your requirements now?

AS: We do membership reviews once a year and it’s an open call, so the members all get together and look at the applications and decide if we want to take on new members. There is no real set number or real criteria. We look for artistic excellence and then of course a requirement is that you have to live in Philadelphia because you have to be able to contribute to running the space.

AG: Would you describe Vox as specific to Philadelphia?

AS: Definitely, and I think the reason that Vox has been around for 21 years is that it is very tied to how things work in Philadelphia. Philly has an extremely small, almost non-existent, commercial gallery culture. There aren’t a ton of collectors in Philadelphia and so the scene here is focused on either alternative or artist-run spaces. People like to say that the Philly art scene is really like a community, and it’s really true. It’s a small-enough place that there isn’t a lot of competition. You can borrow equipment from other institutions.

AG: Was there anything specially that you were interested in bringing to New York? Like any specific themes?

AS: Sure, I mean I can tell you a little about what we are going to do. We had a series of meetings with all the members where we tried to figure out how we would approach it and what we decided in the end was to sort of challenge ourselves with a collaborative installation. During the install period and I think through the opening, we are going to be outfitting our space with a couple of new walls; we will be building that stuff. Over the course of the exhibition, there will be Vox members working in the space and people are going to bring their artwork

or their installation materials and react to whatever is already existing in the space. We have set up some rules for ourselves, like you can move things around if you don’t like where something is put, but people can leave sort of notes about their work and what they do or don’t want done to it.

AG: Are you from Philadelphia originally?

AS: I’ve been here a little over three years.

AG: How have you seen Vox change in that time?

AS: Vox is growing a lot and has been growing pretty significantly over the past three or four years, I mean we started receiving Andy Warhol Foundation funding, and the reach of our guest programming has extended a lot and we’ve experienced a lot of increased interest in people from outside wanting to show at Vox. I’ve also definitely seen Philly change in the three years that I’ve been here.

AG: For the better?

AS: Yeah, there are more people, there are more artists moving to the city, either directly from school or people sort of migrating from New York, so there is a lot of energy here now. There are new spaces that are popping up all over, like small artist run spaces-just lots of activity.

AG: Are there any sort of models that are member based, that you sort of relate Vox too?

AS: We find that very hard (LAUGHS). We are always looking to other models, to try and sort of figure out how to do what we do best, but it’s really hard to find spaces that are run like ours. There is another space in Philadelphia that is a member collective, its called Nexus, but they do not show outside works.

AG: ...And they don’t have as interesting of a name.

AS: (LAUGHS) No. But it’s hard to find a space that operates in the same way we do. Its pretty singular.

AG: Is there anything that always comes up that you cannot get a majority on?

AS: No, we usually sort of duke it out until someone wins. And it’s a good community, and people get along well. I don’t think it’s always been that way; I think there were probably times in Vox’s history where things didn’t run so smoothly. But for the past three or four years, it’s just been a great group.

AG: Is there a reason that the history of the space is so sort of dubious?

AS: I don’t think that any of the people involved in the beginning expected Vox to last so long, so good records weren’t kept. There are some people in Philadelphia who were involved with the space very early on and we have been talking to them to try to get information from them, but it’s all based on. Over the years Vox has probably been in five or six different locations in Philadelphia, and we don’t even know where all the spaces are.

AG: Dould you send me some group photos of the 25 people?

AS: I don’t we have one, but maybe I can take one.

Vox Populi is located at 319 North 11th Street, # 3, Philadelphia.

No Soul For SALEBy ALEX GARTENFELD

Why sell anything when the economy's not buying? From July 24–28, the X Initiativehosts "No Soul for Sale," a gathering of 38 not-for-profit centers, alternative institutions,artists' collectives and independent enterprises who get free, undivided space to devise aninstallation of their choosing. The spaces come from as far and in as many forms asTrinidad's Studio Film Club, Peter Doig and Che Lovelace's blog and Caribbean filmscreening series, and Artis Contemporary Israeli Art Fund, an art production organizationbased between New York and Tel Aviv. In Interview's commitment to No Soul For Sale,we've focused on three spaces of decresing distance form our fair city—Kling&Bang, anartist space in Reyjavik; Vox Populi, an elected board of artists; and Dispatch, acommercial space run out of a small artist storefront on the Lower East Side. It's ananthropological survey of spaces with different conditions and mindsets, but all of whomhave managed to preserve their souls.

Jason Rhoades, Paul McCarthy & Kling & Bang, 2004. Photo courtesy Kling & BangGallery and the artists.

Kling&Bang isn't afraid to share over-sized sheep-soap butt plugs with little girls. They'vereconstructed a broken-down bohemin bar in the middle of Frieze; at the X Initiativethey're rigging their space like VJs. They do it all in a constantly changing space (by rent,not choice) and in an infamous economic climate, but with a rising reputation, including ashow at the Pompidou. Mixing up the role of artist and curator is a point of both national

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Nick Paparone, Bacchanal-Tootsie Roll Whip. Installation details, 2008. Photos Stefan by Abrams, courtesy of Vox Populi.

Nick Paparone, Bacchanal-Tootsie Roll Whip. Installation details, 2008. Courtesy Vox Populi.

Page 19: no soul for sale June 24-28, 2009 Press · 2010. 4. 3. · TreeHugger New York Brownstoner City Room Curbed Gowanus Lounge The Observer The Slatin Report People Andrew Blum Blair

It’s almost a parable: Two people leave their desk jobs and have the option to decide their space in whatever way they choose; they decide to set up yet another office—in a storefront, no less. Then it’s a paradox: They set up shop on a small, primarily residential space on the Lower East Side, where their best customers are skater kids, not collectors, or even other business people. But that’s the melodrama of Howie Chen and Gabrielle Giattino of Dispatch, formerly of the Whitney and the Swiss Institute in New York, respectively. They’ve triumphed over both parable and paradox by balancing solid programming with idiosyncratic risks—see, for instance, their next show, a collboration of artist Kai Althoff and music journalist Brandon Sosuy. When we spoke with Chen, he’d just returned from Basel where Dispatch had a booth at Liste, the Young Art Fair for the first time. Has the international market changed the way he and Giattino run their office? Only slightly.

ALEX GARTENFELD: Hi, Howie. What are you doing today?

HOWIE CHEN: I’m going to catch up with Gabrielle [Giattino, co-proprietor] at Dispatch and see how it went at Liste. I was there for 11 days.

AG: What a terribly long time to be in Basel—

HC: Well it’s seven days there. And then setting up...

AG: You’re not a non-profit. But did you imagine your space in the context of an art fair?

HC: No, but I wouldn’t say we would have never ruled it out. We’re testing the waters. The idea behind Dispatch was to be flexible enough to do an art fair like the Liste. This was intense, though. We did Artissima last year; we did a solo project in their showcase area equivalent to Basel’s Statements. This, at Liste, was the first time we set up a group presentation. I think it represented what we’ve been doing. Meeting collectors-that was new to us. We don’t exactly have collectors knocking down the door in the Lower East Side. It gives us profile and visibility, and we can try to get a few backers to follow us and keep our doors open.

AG: How did you and initially Gabrielle meet?

HC: I’m involved with a group called New Humans, and we did a performance at the Swiss Institute, where Gabrielle worked. Gabrielle ended up curating a small show of Mika Tajima’s work. At the time I was working at the Whitney Museum, at the Branch Museum at the Altria. It was the last branch space the Whitney had; I was there for six years, and when the Branch closed, it was a natural way to fade away, and start up Dispatch.

AG: Why the name Dispatch?

HC: Gabrielle lives above a car service dispatch office and we were always amazed by how much activity is generated in a small office with a fat man and his fleet of cars driving around New York.

AG: How did you find your storefront?

HC: We’d worked together on a number of collaborative projects, and always batted around the idea of working beyond the institutions we were in, and continuing the rigor and work in a more flexible way. When the current space popped up we jumped at the chance.

AG: What changes did you make to the space when you moved in?

HC: We painted the floor black. We wanted a few visual markers. The other is our clock: We wanted to maintain the environment of an office since we didn’t have real office jobs anymore. We could clock in when we got in to work, and clock out at the end.

AG: How do both of you incorporate your other projects, as curators and artists, into the space?

HC: We don’t put Dispatch on everything we do. But a lot of time it helps our other projects, and it provides a place so that people can people anchor our activities to something material.

AG: God fear the freelancer.

HC: Exactly. Gabrielle does a lot of independent projects. But all our collaborative and independent projects end up being connected to Dispatch in someway—the space really functions as a premise and a name.

AG: Did you base Dispatch on any other models? Miguel Abreu Gallery on the Lower East Side also has an office space in front.

HC: Obviously early on we looked at Reena Spaulings, Dexter Sinister, Orchard Gallery. But we really wanted to focus on the office aspect. Sometimes the process as a curator is more interesting than the product. You’re walking into our office. We can’t offer white walls and clean floors, but it’s an office and things are happening.

AG: What’s the ideal show for your space? Or how does the space, either its strengths or its limitations, determine what you put in it?

HC: Since space is so limited, we look more at an ideal string of shows and how they inform each other. We want each show to be strong individually, but we also want it to function in a sequence of shows. One shows ephemeral works; the next show’s something else.

AG: Do you think that sequence gives Dispatch a specific narrative?

HC: Gabrielle and I have different ideas about how it works out, and that’s good for me. The space is a canvas for me to figure out things I don’t understand—like Expressionist paintings or something, and how people resist formalism or specific categories. (LEFT: ITEMS FROM HANNE MUGAAS’ “SECONDARY MARKET”)

AG: So what are you bringing to the X Initiative?

HC: We are presenting a project by curator Hanne Mugaas called “Secondary Market” which is an exhibition of art ephemera, paintings, sculptures, and artistic objects that she buys on eBay—like a Picasso T-shirt. They’re awesome objects. All of this is for sale, and there’s a series of commissioned Artist Edition Coffee Mugs by Mugaas. She’s done the “Secondary Market” project before at Ooga Booga in Los Angeles, and showed it in Europe ion a gallery setting. It gains more by having an exhibition history. And of course it’s a play on the secondary market.

AG: So did you bring home any lessons from your art fair experience at Liste?

HC: Well were hanging around with a lot of other gallerists—well, they generally prefer that title over “dealers.” We were staying in the immigrant neighborhood of Basel, and there was a Turkish café in we passed every day called Agora, which comes from the Greek word for “marketplace.” It was nice to think of Agoraphobia as not just the fear of open space, but the fear of being in the market place.

AG: Now you have no fear.

HC: I have no fear, just anxiety.

Dispatch is located at 127 Henry Street, New York.

No Soul For SALEBy ALEX GARTENFELD

Why sell anything when the economy's not buying? From July 24–28, the X Initiativehosts "No Soul for Sale," a gathering of 38 not-for-profit centers, alternative institutions,artists' collectives and independent enterprises who get free, undivided space to devise aninstallation of their choosing. The spaces come from as far and in as many forms asTrinidad's Studio Film Club, Peter Doig and Che Lovelace's blog and Caribbean filmscreening series, and Artis Contemporary Israeli Art Fund, an art production organizationbased between New York and Tel Aviv. In Interview's commitment to No Soul For Sale,we've focused on three spaces of decresing distance form our fair city—Kling&Bang, anartist space in Reyjavik; Vox Populi, an elected board of artists; and Dispatch, acommercial space run out of a small artist storefront on the Lower East Side. It's ananthropological survey of spaces with different conditions and mindsets, but all of whomhave managed to preserve their souls.

Jason Rhoades, Paul McCarthy & Kling & Bang, 2004. Photo courtesy Kling & BangGallery and the artists.

Kling&Bang isn't afraid to share over-sized sheep-soap butt plugs with little girls. They'vereconstructed a broken-down bohemin bar in the middle of Frieze; at the X Initiativethey're rigging their space like VJs. They do it all in a constantly changing space (by rent,not choice) and in an infamous economic climate, but with a rising reputation, including ashow at the Pompidou. Mixing up the role of artist and curator is a point of both national

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Cyprien GaillardBy ALEX GARTENFELD

Photography MARCUS GAAB

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Jack Pierson Interviews Paul Sepuya01/30/2009 11:05 AM

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AIDS-3D in Real Life02/09/2009 11:14 AM

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AG: What's the ideal show for your space? Or how does the space, either its strengths or itslimitations, determine what you put in it?

HC: Since space is so limited, we look more at an ideal string of shows and how theyinform each other. We want each show to be strong individually, but we also want it tofunction in a sequence of shows. One shows ephemeral works; the next show's somethingelse.

AG: Do you think that sequence gives Dispatch a specific narrative?

HC: Gabrielle and I have differentideas about how it works out, andthat's good for me. The space is acanvas for me to figure out things Idon't understand—like Expressionistpaintings or something, and howpeople resist formalism or specificcategories. (LEFT: ITEMS FROMHANNE MUGAAS' "SECONDARYMARKET")

AG: So what are you bringing to theX Initiative?

HC: We are presenting a project bycurator Hanne Mugaas called"Secondary Market" which is anexhibition of art ephemera,paintings, sculptures, and artisticobjects that she buys on eBay—like aPicasso T-shirt. They're awesomeobjects. All of this is for sale, and

there's a series of commissioned Artist Edition Coffee Mugs by Mugaas. She's done the"Secondary Market" project before at Ooga Booga in Los Angeles, and showed it in Europeion a gallery setting. It gains more by having an exhibition history. And of course it's a playon the secondary market.

AG: So did you bring home any lessons from your art fair experience at Liste?

HC: Well were hanging around with a lot of other gallerists—well, they generally preferthat title over "dealers." We were staying in the immigrant neighborhood of Basel, andthere was a Turkish café in we passed every day called Agora, which comes from the Greekword for "marketplace." It was nice to think of Agoraphobia as not just the fear of openspace, but the fear of being in the market place.

AG: Now you have no fear.

HC: I have no fear, just anxiety.

Dispatch is located at 127 Henry Street, New York.

For a survey of the storefronts participating in No Soul For Sale, click here. For Art inAmerica's coverage, read on.

« 1 2 3

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NO SOUL FOR SALEJune 24, 2009 @ X Initiative, New York

If 38 independent spaces featured at the X Initiative each have 38 friends—well, that means too manypeople, particularly when there's only one functional elevator in the building. Take to the roof (before itfills up) decided the prescient, with an installation by Jeffrey Inaba.

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NO SOUL FOR SALEJune 24, 2009 @ X Initiative, New York

If 38 independent spaces featured at the X Initiative each have 38 friends—well, that means too manypeople, particularly when there's only one functional elevator in the building. Take to the roof (before itfills up) decided the prescient, with an installation by Jeffrey Inaba.

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NO SOUL FOR SALEJune 24, 2009 @ X Initiative, New York

If 38 independent spaces featured at the X Initiative each have 38 friends—well, that means too manypeople, particularly when there's only one functional elevator in the building. Take to the roof (before itfills up) decided the prescient, with an installation by Jeffrey Inaba.

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NO SOUL FOR SALEJune 24, 2009 @ X Initiative, New York

If 38 independent spaces featured at the X Initiative each have 38 friends—well, that means too manypeople, particularly when there's only one functional elevator in the building. Take to the roof (before itfills up) decided the prescient, with an installation by Jeffrey Inaba.

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nyartbeat.com June 25, 2009

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nycgo.com June 23, 2009

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New York Magazine

Saltz: Glimpse Art’s Near Future at No Soulfor Sale

6/24/09 at 10:30 AM 2 Comments

Last night at No Soul for Sale, a makeshift four-day art fair ending this Sunday, I caught an enticing,exciting glimpse of one of the ways the near future may look. The intrepid X-initiative, housed for thenext nine months in the former Dia building on West 22nd Street, is staging what it calls an exercise in“radical hospitality,” inviting more than 30 respected not-for-profit centers, alternative institutions,artist collectives, and independent enterprises from New York, the U.S., and around the world toexhibit whatever they want in blocks of space that have been marked out on the floor, spread out overthree floors and the roof. The spaces are free. X says these participants form “a convention ofindividuals and groups who have devoted their energies to keeping art alive.”

These groups and individuals seem to have figured out that one of the big secrets of the moment is thatthe only thing that has really changed about the art world is that money is out of the picture. Otherthan that, art gets made — it still costs around $100 to make a painting, people are starting new spacesand finding new ways to distribute information, and there’s always an eager audience even if therearen’t many avid collectors. We’re in a period when art isn’t fashion … and that’s great, and greatlyliberating. As the art world continues to contract over the next two years, keep your eye on many of thespaces housed here. Each is finding ways around the problem of dipping into the same familiar well ofalready established artists. No Soul delves into areas of the art world that most of us barley know exists.

Here you’ll see video, films, magazines, a lounge in a tent, a sonic bed, prints, paintings, video games,inflated rooms, a platform with indoor sod, and some sort of entertainment center or bar in what usedto be the freight elevator. I found art for sale for as little as $30. At a renegade space called “BlackMarket” you can purchase one of 50 tote bags filled with merchandise that the artist Rob Pruittshoplifted; the bags are emblazoned with bootleg versions of Barbara Kruger’s famous “I ShopTherefore I Am” image. One of my favorite spaces here, from Milan, is named Lucie Fontaine, after thecurrent artist collective Claire Fontaine. In addition, all the art handlers who work for X have beenallowed a space to hang their work, as well. There are even going to be performances on the roof everynight from 9 to 11 p.m.

No Soul is a tremendous exercise in inclusiveness with a very high level of quality. There areorganizations from Hong Kong, Dublin, Barcelona, Trinidad, Reykjavik, and Marfa. What’s so thrillingabout No Soul is that it proves that groups of young people all over the world are carrying on despite

Photo: Courtesy of X-initiative

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New York Magazine

Saltz: Glimpse Art’s Near Future at No Soulfor Sale

6/24/09 at 10:30 AM 2 Comments

Last night at No Soul for Sale, a makeshift four-day art fair ending this Sunday, I caught an enticing,exciting glimpse of one of the ways the near future may look. The intrepid X-initiative, housed for thenext nine months in the former Dia building on West 22nd Street, is staging what it calls an exercise in“radical hospitality,” inviting more than 30 respected not-for-profit centers, alternative institutions,artist collectives, and independent enterprises from New York, the U.S., and around the world toexhibit whatever they want in blocks of space that have been marked out on the floor, spread out overthree floors and the roof. The spaces are free. X says these participants form “a convention ofindividuals and groups who have devoted their energies to keeping art alive.”

These groups and individuals seem to have figured out that one of the big secrets of the moment is thatthe only thing that has really changed about the art world is that money is out of the picture. Otherthan that, art gets made — it still costs around $100 to make a painting, people are starting new spacesand finding new ways to distribute information, and there’s always an eager audience even if therearen’t many avid collectors. We’re in a period when art isn’t fashion … and that’s great, and greatlyliberating. As the art world continues to contract over the next two years, keep your eye on many of thespaces housed here. Each is finding ways around the problem of dipping into the same familiar well ofalready established artists. No Soul delves into areas of the art world that most of us barley know exists.

Here you’ll see video, films, magazines, a lounge in a tent, a sonic bed, prints, paintings, video games,inflated rooms, a platform with indoor sod, and some sort of entertainment center or bar in what usedto be the freight elevator. I found art for sale for as little as $30. At a renegade space called “BlackMarket” you can purchase one of 50 tote bags filled with merchandise that the artist Rob Pruittshoplifted; the bags are emblazoned with bootleg versions of Barbara Kruger’s famous “I ShopTherefore I Am” image. One of my favorite spaces here, from Milan, is named Lucie Fontaine, after thecurrent artist collective Claire Fontaine. In addition, all the art handlers who work for X have beenallowed a space to hang their work, as well. There are even going to be performances on the roof everynight from 9 to 11 p.m.

No Soul is a tremendous exercise in inclusiveness with a very high level of quality. There areorganizations from Hong Kong, Dublin, Barcelona, Trinidad, Reykjavik, and Marfa. What’s so thrillingabout No Soul is that it proves that groups of young people all over the world are carrying on despite

Photo: Courtesy of X-initiative

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the economic hardships and exhibiting interesting new work. Whatever becomes of these spaces in thefuture — and one can only imagine more of them popping up in more places — if you want to feel goodabout what’s bubbling up in the present, make it your business to visit No Soul for Sale.

No Soul For Sale: A festival of Independents, through 6/28 (1–9); free. More information at x-initiative.org.

SORT: OLDEST FIRST NEWEST FIRST

Have not seen the show (yet) but received info via Facebook from Bruce High Quality Foundationre: the pic above.

-------BHQF w/ LATITUDES AT NO SOUL FOR SALE: A FESTIVAL OF INDEPENDENTS--------------

AT X INITIATIVE 548 West 22nd Street New York, NY 10011

Opening Reception: Tuesday June 23, 6-9 pm

The festival runs from Wednesday June 24 to Sunday June 28.

We've collaborated with Latitudes by designing them a curatorial office out of the ruins of anabandoned Burger King on Governors Island. We will give a presentation of our pedagogicalfilms at 6 pm on the 28th.

www.x-initiative.org

BY GENERALLYNOT on 06/24/2009 at 1:52pm

Jerry's vision of the future is sweet, but is it complete? Hilton Kramer had two sons: Castor andPollux (I mean Jerry Saltz and Holland Cotter), the Discoursi. I'm sure both boys would agree itcosts $100 to make a painting. Would Zeus?

BY GEORGEW on 06/25/2009 at 9:06am

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Page 24: no soul for sale June 24-28, 2009 Press · 2010. 4. 3. · TreeHugger New York Brownstoner City Room Curbed Gowanus Lounge The Observer The Slatin Report People Andrew Blum Blair

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No Soul for Sale at X-InitiativePosted in Art by Time Out Art on June 25th, 2009 at 4:33 pm

Would you ever expect to lounge on a bed of pool noodles, grab free drinks in a movingfreight-elevator-turned-bar and dance to a strobe light inside a larger-than life garbage bag,all in the middle of Chelsea? No Soul for Sale: A Festival of Independents has culled theseelements from all over the world—from Brooklyn to Tel Aviv to Reykjavík.This weeklong conference of artist-run spaces and nonprofits includes hourly performances,film screenings on the roof and installations. It was created as a pseudoconvention forindependent institutions and artists’ collectives, to promote access to art and informationabout it through new, diverse avenues.

From June 24 through the 28th, from 1 to 9pm daily, more than 30 international independentartists will transform four floors and the roof of the Chelsea X building (formerly the Dia’sChelsea space) into a sea of temporary installations, separated only by lines of red maskingtape on the floor. But that doesn’t mean that the installations are bound to the ground. Fromtheir elevated scaffold platform complete with grass carpeting and Apple computers,Philadelphia’s Fluxspace members give tours via cell phone to art lovers who are out of thearea.

Berlin’s Galerie im Regierungsviertel presents Forgotten Bar Project, which moves from floorto floor each day, setting up its open bar from inside the building’s freight elevator. Take yourdrinks up the neon-bathed stairs and out onto the roof, where the Studio Film Club will showfilms after dark. Although the suspended-tarp-cum-movie-screen is not exactly high-tech, it’sworth a trip up into the open air just to see Jeffrey Inaba’s pool furniture. Consisting of small,multicolored tubes that have been cut and refastened to create chaise lounges, the noodlefurniture is arranged in four clusters, with an x-shaped walkway dividing the chairs.

Brina Thurston’s Saturday performance (5–6pm) of Le Jazz will take audience participation toa new level, as she offers free haircuts to re-create the feel her father’s New York salon fromthe 1980s. Who can pass up a free trim?—Helene Eisenstein

Tags: Brina Thurston, Fluxspace, Forgotten Bar Project, Jeffrey Inaba, X Initiative

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FeaturesWhat's Going OnLast-minute plansHot RecapsArtBooksShoppingNeighborhoods we loveSample salesStreet fashionVideo of the DayWhat's on TVTwitter feed

Links we likeApartment TherapyBrownstonerCulturebotCurbedDesign*SpongeDown by the HipsterEtsyGawkerGothamistHypebeastHTML GiantMaud NewtonBookslutNonsense NYCQueertyRackedRumpusThe ShophoundUrbandigsMore Time Out blogsTime Out ChicagoTime Out LondonTools

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No Soul for Sale at X-InitiativePosted in Art by Time Out Art on June 25th, 2009 at 4:33 pm

Would you ever expect to lounge on a bed of pool noodles, grab free drinks in a movingfreight-elevator-turned-bar and dance to a strobe light inside a larger-than life garbage bag,all in the middle of Chelsea? No Soul for Sale: A Festival of Independents has culled theseelements from all over the world—from Brooklyn to Tel Aviv to Reykjavík.This weeklong conference of artist-run spaces and nonprofits includes hourly performances,film screenings on the roof and installations. It was created as a pseudoconvention forindependent institutions and artists’ collectives, to promote access to art and informationabout it through new, diverse avenues.

From June 24 through the 28th, from 1 to 9pm daily, more than 30 international independentartists will transform four floors and the roof of the Chelsea X building (formerly the Dia’sChelsea space) into a sea of temporary installations, separated only by lines of red maskingtape on the floor. But that doesn’t mean that the installations are bound to the ground. Fromtheir elevated scaffold platform complete with grass carpeting and Apple computers,Philadelphia’s Fluxspace members give tours via cell phone to art lovers who are out of thearea.

Berlin’s Galerie im Regierungsviertel presents Forgotten Bar Project, which moves from floorto floor each day, setting up its open bar from inside the building’s freight elevator. Take yourdrinks up the neon-bathed stairs and out onto the roof, where the Studio Film Club will showfilms after dark. Although the suspended-tarp-cum-movie-screen is not exactly high-tech, it’sworth a trip up into the open air just to see Jeffrey Inaba’s pool furniture. Consisting of small,multicolored tubes that have been cut and refastened to create chaise lounges, the noodlefurniture is arranged in four clusters, with an x-shaped walkway dividing the chairs.

Brina Thurston’s Saturday performance (5–6pm) of Le Jazz will take audience participation toa new level, as she offers free haircuts to re-create the feel her father’s New York salon fromthe 1980s. Who can pass up a free trim?—Helene Eisenstein

Tags: Brina Thurston, Fluxspace, Forgotten Bar Project, Jeffrey Inaba, X Initiative

« Previous: Roman Ondák’s Measuring the Universe

On the blogsOwn This City Life in New YorkMichael Jackson fans in Union SquareFree things to do todayVideo: Top five Michael Jackson wanna-bes in NYCMoreThe Feed Eating and drinkingCheap eats: 35¢ wings at Brother Jimmy’sTop Chef Masters: It’s a Bayless world, we just live in itThe Feed file: Reviewing the La Cense burger, fuckingdinnersMoreThe Volume Music news of noteThe weekend’s must-see showsLive at TONY: Team Facelift delivers fresh midday rhymesin our officeThe Volume remembers Michael JacksonMoreUpstaged The world of theaterMC Raúl Esparza in the houseWill Chase goes into Billy ElliotBlog post of the day: ParabasisMore

Page 28: no soul for sale June 24-28, 2009 Press · 2010. 4. 3. · TreeHugger New York Brownstoner City Room Curbed Gowanus Lounge The Observer The Slatin Report People Andrew Blum Blair

vman.com June 26, 2009