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the

Captoy Cuptoy ConceptCaptoy Cuptoy Concept

or

CCCCCC“Si, Si, Si!”

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PACKAGING, the largest industry in the world!

The largest part of this industry is the packaging of…

FMCG!FMCG!Fast Moving Consumer Goods

CCC’s highly original packaging-concept is innovating

TWICE :

CAPTOY / CUPTOYCAPTOY / CUPTOY

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What can it bring?

The year 1954.

At that time Philip Morris & Co, owners of a brand called Marlboro, was dead last in sales among the major tobacco companies.

Marlboro makeover--- it’s packaging!

For a 5 year exclusivity Marlboro was the first brand to be packaged in the handy “Flip-Top Box.”

Marlboro’s new image paid

huge dividendshuge dividends

in attracting smokers.

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The Captoy Cuptoy Concept consists of circular toy building elements that,

only for a couple of weeks, serve as a packaging.

Creative people can benefit for ever from this ecological one-block toy system. Join adjacent two caps, or two cups,

and you made from two half-bricks a whole brick. Because the elements are round,

one can build in any direction!

Just stack the CCC-bricks in half-way relation to each other, choosing the right color and build, create whatever!

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The CAPTOYThe CAPTOYone size only: 28PCO

for still, carbonated or soft drinks

© Eric Parein

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Cap- or Overall Shrink-Sleeve Tamper-Evidence only!

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LEGO toy block

28 mm closures / one size only / suits also carbonated drinks

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Let’s say, when LEGO -as a toy- has a sales potential of 8 times a year, CAPTOY -as a FMCG packaging- has a sales potential (biologically spoken) of 8 times a day!

Delivering an educational and safe 3D toy to many children

of whom parents cannot afford to buy them toys…

© eric parein

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TOY SAFETY NO small caps !

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The CUPTOYThe CUPTOYSM – M – L – XL sizes

© Eric Parein

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SMSM

MM

LL

XLXL

SIZES & CONTENT

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Single-serve, Snack- or Portion-PackagingFood, Desserts, Drinks & Candy

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The CUPTOYs hereare closed by a U-formed lid, containing e.g. a voucher.

A cardboard on top. All parts are shrink-sleeved with a printed transparent biodegradable sleeve.

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14fictitious

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Public Approval: ‘Sir, what brand should I buy?!’

53 contestants, still: 83% of Public Votes!

Antwerpen

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PRESS…

delivers valuable FREE PUBLICITY

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‘The green cap that brings you all the colors of

the rainbow’

for FREE !

© eric parein

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