nokia nseries see new. hear new. feel new. april 27, 2005 multimedia nokia
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Nokia NseriesSee new. Hear new. Feel new.
April 27, 2005Multimedia
Nokia
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The Era of Mobile Multimedia
June 2002 - First steps for new
mobile multimedia with
the Nokia 7650
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We have come a long way since 2002
Nokia has sold to date 25 million multimedia devices
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Consumer behavior today
Instant cultureActive lifestyles
Quest for simplicityCreativity
Sharing experiencesLack of time
Work – life balance
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Multimedia is more than technology
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Multimedia is about ease-of-use and experiences
Current users of Nokia Multimedia devices (100% = fully agree)
Nokia research done in 4 major countries during 2004
Easy to use
Allows me to enjoy spontaneous photo & video moments
Offers All-in-One functionality
An effective business tool
Allows me to manage my busy work & social life
82%
81%
81%
71%
63%
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Consumer perception – a phone or a multimedia device
Nokia 6630• 3G WCDMA• Megapixel
camera• Smartphone• 500 euros
Nokia 6610• 2G GSM• CIF camera• Basic
functionality• 150 euros
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Consumer perception – a phone or a multimedia device
Nokia 6630• 3G WCDMA• Megapixel
camera• Smartphone• 500 euros
Nokia 6610• 2G GSM• CIF camera• Basic
functionality• 150 euros
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Introducing the Nokia NseriesHigh performance Multimedia
=
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See new. Hear new. Feel new.High Performance Multimedia
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Nokia Nseries – Design language
•New directionsMobile multimedia products and experiences…
Simplify delight in everyday life
Clarify clarity of purpose and benefit
Unify familiarity of the new…
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Nokia Nseries Naming
Examples of future Nokia Nseries product
names
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Nokia Nseries – key consumer benefits
Photography
Connectivity music
MediaProductivity
Add-onsoftware
CommunicationCommunication
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Photography
• Print quality photography
• Easy printing
• Video recording
• Sharing and storing