nonprofit fundraising - harlem arts alliance
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Nonprofits and small businesses can benefit from planningTRANSCRIPT
HARLEM ARTS ALLIANCE
2/9/11Fundraising and Marketing for
Small Nonprofits
Hans Hageman & Associates, LLC
The Team
Yaromil Fong-OlivaresBernadette HagemanHans Hageman
The Basics
Website/Blog Thank You Direct Mail Email Story
Program-Based Marketing
Print advertising Email blasts Postcards, flyers
1,000 True Fans vs.
Pareto Principle
The 80/20 Rule
G.R.O.W.
Goal – What is the objective?Reality Check – Objectively, how do things stand now?Options – What are the potential solutions?Will – What WILL you do? When are you going to do it? What are the obstacles?
People give from emotion and justify …
with logic
Social Media
Use It For What??
It’s a courtship
Funders and…
Donor Satisfaction
Donors/Volunteers•Net promoter score•Testimonials•Campaign naming•Video•Handwritten notes•Storybank•Donors as Fundraisers•Online “thank you”program•Crowd source “perfect fundraising appeal”•Feature in newsletter
MediaTools
Mashable
Hootsuite
Google AlertsH
ub
spot
Gra
der
Homebase TitlesKeywordsLinksContentMeta tags
Google Analytics
Listen twice as much as talkWho is hot in your space?What are people saying about you?CollaborateMake sure you engage !
Make it a “PAGE” and not “GROUP” Get Vanity URL “Like” button on website Balance “brand” and people Update daily
Include news in your field
Direct Mail
Prepare•Distinguishing feature of theorganization•Industry scan•Organizational challenges•Digital media audit
Tell Your Story
Odds and Ends
Flash Mobs QR Codes AWeber/MadMimi EventBrite Groupon HARO Facebook & Google Places Donor Segmentation
