norcat entrepreneurship 101 - "lived it lecture" featuring tom fortin
TRANSCRIPT
The Ontrak Story
www.ontrak.net
Ontrak Today The Evolution of Ontrak
Marketing before the Internet Marketing on the Internet
Regulations
Product Development
www.ontrak.net
Design - Certification - Manufacturing
Product Development
www.ontrak.net
Specializing in serial data acquisition and control interfaces for medical, industrial and POS
applications.
Design - Certification - Manufacturing
Electronics Analog/Digital Circuit Design
Design - Certification - Manufacturing
PCB Design
Design - Certification - Manufacturing
Enclosure Design
Design - Certification - Manufacturing
Enclosure Prototyping
Design - Certification - Manufacturing
RF Emissions and Immunity Testing
Design - Certification - Manufacturing
ESD Test Station
Design - Certification - Manufacturing
ESD Diagnostic Testing
Design - Certification - Manufacturing
HiPot and Ground Bond Test Station
Design - Certification - Manufacturing
IPC Certified Technologists
Design - Certification - Manufacturing
ATE Test Development
Design - Certification - Manufacturing
Stock products
Design - Certification - Manufacturing
CNC Production Machines
Design - Certification - Manufacturing
RoHs Wave Soldering
19??
The Beginning
1985
Digitek Opens
1985
Disk Drive Analyzer
Google in 1985
The Library
1986
The Break Up!!
Roger leaves for Computerland( He was getting married )
Tom takes teaching Job at CambrianBuys house..moves “Ontrak” into basement.
1987
First Commercial product
Designed the ADR232Advertized by:Press releasesDirect mailings
Sold approx.150 units.
1989
First Ad
1993
ADR101 Designed on PIC16C71 MPU
1993
Sold 20,000+ units to date and counting because of.....
1995
The internet. First web page in 1995
http://www.icewall.vianet.on.ca/comm/ontrak.htm
1998
Web page evolves...Main Advertizing method
Web Traffic Today
100+ New Visitors Day
1999
9 products now in production.
Relay InterfacesData Acquisition
Interfaces
1999
First custom design - Self Checkout Systems
Into the fire.......
Major POS manufacturer hires Ontrak to design and manufacture self-checkout control electronics.
Safety ( CSA-UL-TUV)EMC ( FCC-CE )
MTBF?
The Factory Inspection ( Gulp!)
2000-Product Development Center Opens
Production increases from 10's per day to 100's per day.
Capabilities expanded to include:- Wavesoldering
-CNC machining of Enclosures
2001
Custom products growing....
2002
Built CE compliance test facility.
2003
Add USB based, and certified products.
ADU Series CSA-UL-CE Certified
2006
Ouch!
Ship 200,000th interface!But.......
Main POS customer moves production to ChinaMore than 50% of business lost!
2008
Financial crisis.. shipments sink to 5000/year.
Change focus from Industrial to Custom Medical
X-Ray ControllersLaser Controllers
General Physiological InterfacesEtc.
2011
The Basement of U of T
2011
Attodyne
2013
Several custom products in the works!!
ADU70 Series Products Ready to Ship
2016
?
Conclusion
Ontrak was created because.....
Conclusion
When I was a kid, my dad gave me a screwdriver!