Management Information Systems

12.11.2012

Nordea goes green with IT

Outline

1. What business, personal, and social costs are involved when traveling by airplane between Copenhagen and Helsinki?

2. How can IT be both the culprit and the solution to environmental problems?

3. What are the arguments against corporate social responsibility?

4. Visit the page https://www.cdproject.net. What is the CDP’s aim? What organizations are involved? Are you pro or against such organizations? Explain why?

o Largest financial services group in Northern Europe

o Operating in 9 home markets highly distributed

geographical organization

o Efforts to integrate CSR in their business

o Best bank in the Nordic CDP report

Costs for air travel

Business

oSubstantial amount for flight tickets,

transfer, comfort class

Personal

oAlways on the move, stress

oNo time for friends and family

Social

oHigh carbon dioxide emissions

oGlobal warming

Business and Environment

IT - culprit to environmental problems

Computer Power Consumption

o two main Problems:

1. limiting power to run the

computer park

2. find innovative ways of cooling

down computers in use

IT – solution to environmental problems In the area of computer power consumption:

Savings:647 tons of

carbon annually

On the server side:

oserver virtualization – aim: reduce the number of

physical machines consuming power

Increase Technology usage:

oaim: reduction of air travel and the improvement

of collaborative work quality

ovideoconferencing equipment

oWeb cameras, headsets, and software for two-

party video calls

IT – solution to environmental problems

IT – the crucial key role

by 2016 comply with the „European Union

directive on energy use“

o reduce energy consumption by 15 %

o reduce travel by 30 %

o reduce paper consumption by 50 %

It will be both a part of the problem as well as

part of the solution!

Corporate social responsibility

o aim: guidelines for ethically and

socially responsible behavior

o Satisfy requirements of key

stakeholder groups

o Strengthen relationships,

reputation

o Improves value

o Lowers economic efficiency and profit

o Greenwashing

o Increases costs in organization and social

environment

o Imposes hidden costs passed onto stakeholders

o Requires skills business may lacks

o Places responsibility on business rather than

individuals, or governments

o Few standards to evaluate and control actions

Corporate social responsibility

Carbon Disclosure Project

Key facts

o Independent not-for-profit organization

o aim: prevent climate change & protect natural resources

o World largest self-reported climate change data

o requests standardized carbon and climate change information

o questionnaires send to companies on behalf of institutional

investors that endorse the project as ‘CDP signatories’

o Companies are thereby encouraged to account for and be

transparent about environmental risk

o drive investment flows towards a low carbon and more

sustainable economy

How does CDP work?

It’s working!

Which organizations are involved?

For or against such organizations?

„The work of the Carbon Disclosure Project is crucial to the success of

global business in the 21st century…helping persuade companies

throughout the world to measure, manage, disclose and ultimately

reduce their greenhouse gas emission. No other organization is

gathering this type of corporate climate change data and providing it

to the marketplace.“

Ban Ki-moon, Secretary General, United Nations

Pro CDP – helps cutting costs on the company side while protecting natural resources on the other side

Thank you!

o What is your opinion about

“Green IT”? Should every

company take this subject into

account?