north florida gives 2015_introduction with razoo
TRANSCRIPT
Razoo Training for North Florida Gives 2015August 25, 2015
@Razoo RazooGiving
Together, we can lift the world.Razoo is crowdfunding for causes.
Jordan Brown Executive Account Manager [email protected]
Joy Watkins President and CEO [email protected]
Match Day 2015 Information
•New Technology Partner •Focus on Endowments •Eligibility Requirements •Largest Matching Pool •Year Round Objectives
Why Endowments and Why Now?
•Opportunity to Raise Awareness •Community Engagement Around Endowments •Economic Transfer of Wealth •Role of Community Foundation •Plant the seed of generosity
WHAT IS CROWDFUNDING?
Using the internet to fund a project by raising small amounts of money from a large number
$9000THE AVERAGE SUCCESSFUL CAMPAIGN FOR NONPROFITS
TOTAL CROWDFUNDING$16.2+ billion
WORLD MARKETAS OF 2014
The Crowdfunding Market
$9.5 billion CROWDFUNDING MARKET IN
NORTH AMERICA, THE WORLD’S LARGEST
Growth in Crowdfunding
$34.4BILLIONESTIMATED
IN 20152013$5.1
billion
2014$16.2 billion
Why Crowdfunding?
New Donor Acquisition
Social Networking
Community Engagement
Next Steps
Claim Your Page
• A short form will grant you access to your Razoo endowment page.
Claim your endowment1
Update Your Page
Image/Video Gallery
Social Sharing
Your Summary & Story
Donation Goals
Donation Levels
Admin Panel
Admin Panel
Update Your Page
• Find.Learn.Give text
• Tell the story of how your nonprofit meets needs in your community
• Edit and update text in the Edit tab of your page.
Tell Your Story2
• Highlight the value of a donor’s investment with suggested donation amounts
• Use descriptors that tell a donor how their contributions support your cause
Set Your Goals3
Update Your Page
• Show your nonprofit at work with images and video
• Use captions to further tell your story
• Upload videos from YouTube or Vimeo
• Select an Image to be your thumbnail
Images & Video4
Update Your Page
• Thank your donors twice as often as you ask them
• Upload a Thank You Video for a personal touch
• Include a message in your donor’s automatic receipt to create that warm fuzzy feeling of donor engagement
• Receipting Difference from last year
Thank Donors5
Update Your Page
• Spread the word via Social media on the “share” tab
• Ask supports reach out their inner circle of social media friends to support you on the day
• Use QR Codes at live events
Share6
Updating Your Page
• An email notification is sent to your user account email when a donation is made
• Click on the “Donations” tab to view donor information and download the report
• Donations will be deposited into the endowment funds by Dec. 1
Donations7
Update Your Page
• Display a dollar-for-dollar matching grant on your page
• The match does not need to be verified through Razoo
• The matching grant icon will appear on your page at midnight of the start date and track the amount left of the grant as donations are made
Individual Matching Grant8
Update Your Page
• Utilize your most engaged supporters to fundraise
• Identify most engaged by interactions and social media
• Equip ambassadors with the tools and a strategy to promote
• Allow them to tell THEIR story about your organization to engage their networks
Empower Your Ambassadors
Ambassadors Drive Success
Spring2Action 2015 •129 Participating Nonprofits •339 Free Agent Fundraisers ($452,000) •9431 Unique Donors •12660 Donations
•Start accepting Donations October 15! •Viewable to the nonprofit through your admin panel under the Donations tab
•All donations will be processed immediately and will reflect on the Giving Day the day of the event
•Donors do not need to create a user account to donate!
Secured Early Donations
DONATE
Crowdfunding Tips
Be Specific
1
Fundraisers do better when they are tied to
a specific campaign, initiative,
or project.
Be Savvy
2
Use all of the tools at your disposal. Pages with high quality images/
video are 2x likely to reach their goal.
Be Encouraging
3
Make your best donors and partners feel
special. They’re your best channel to quick growth.
Be Connected
4
Use your donor data to stay in
touch with your network during and
after your fundraiser.
Be Creative
5
Don’t get stuck doing the same old things. New ideas (Twitter, YouTube,
live events) can reach new donors.
Our Top 5 Tips
Campaign Tips
• Create a communication plan, draft templates • Recruit others to amplify your message
• Media Sponsors • Business Partners
• Use multiple channels • Facebook/Twitter/Google+ • E-mail, e-mail signatures, e-newsletters • Word of mouth • Flyers in a local business • Video
Communication
Crowdfunding Tips
• Have an engaging outreach plan • Fundraising progress • Reminder of goals and prize incentives • Reason to give again and share to social network
• Be on the ground • Invite people in – open house, happy hour • Go to where the people are with iPads and on
mobile. • Be CREATIVE!
Crowdfunding Tips
• Thank in real-time • Use social media for shout outs • Send follow-up e-mails
• Follow-up 2-5 days after the event • Physical notes to top donors • Estate follow up advice • Make phone calls
• Long-term • Provide ways for them to receive updates • Let them know the end results • Create a “Welcome Series”
Crowdfunding Tips
• Online Fundraising does not replace traditional fundraising, it expands impact and donor base.
• It is not one size fits all: some strategies may work for your NPO, others not so much. Be flexible.
• It is not an over-night success story: commit the time needed to your online campaign.
Keeping It Real
• A monetary goal is not always the only goal: awareness, volunteerism, followers, likes, conversation, lessons learned- it all has value.
• You will raise more money online than you think! SO COMMIT TO THE CHALLENGE!
