northbound magazine issue 03

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NORTH BOUNDPLUS! NORTH LUZON DESTINATION MAPISSUE 3

FREE

SURFINGHAVEN SURFING HOT SPOTOF THE NORTH

LA UNIONS

CALLAO CAVECAGAYAN'S DEPTHS AT ITS BEST RIDING CAGAYAN'S RAPIDS

E XPLORING

WILD RIVER

BULACANGEARS UP FOR THE ANNUAL SINGKABAN

Find everything up north - from cultural heritage sites, to excellent cuisine; from fine sandy beaches to cool mountain weather its all there! Covering the four northern regions of the country - Ilocos, Cagayan Valley, the Cordilleras and Central Luzon North Philippines has much more to offer than people had previously imagined. It is fast becoming the preferred destination for meetings, incentives, conventions and exhibitions because of its great facilities and close proximity to Metro Manila. Just a car ride away. And now, the North is even more accessible with the new North Luzon Expressway (NLEX) and the recently opened Subic-Clark-Tarlac Expressway (SCTEx). Together, let us experience North Philippines. Rediscover the North!

For inquiries, call the North Philippines Visitors Bureau at (632) 637-6798, or any of its affiliate local Conventions and Visitors Bureaus located in Pampanga, Greater Clark, Greater Subic, Tarlac, Pangasinan, Pangasinan West, La Union, Baguio, Ilocos Norte, and Cagayan North (see directory listing at the back of the magazine)

NORTH BOUND10 14 16CRUISE CONTROLQUICK TIPS FOR EXTREME TRAVELEngaging in an extremely memorable travel adventure is a breeze if you follow these important tips.

EXPLORING CALLAO CAVE

PATHWAYS

Spelunking Callao Cave is not difficult but the experience is not compromised.

CENTERSTAGETIME AND TIDE WAIT IN LA UNIONTravelers are starting to recognize La Union for its surfing beach, San Juan.

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LA UNION HOTELS

These hotels will make travelers feel like theyve never left home.

34 WILD RIVER 40 LUNAS BOUNTY.

Experience W.W.R. up North

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Ride the waves at the Surfing Capital of the North.

LA UNIONS SURFING HAVEN

ON THE COVERWith friendly waves and more accessible roads, La Union has been a favorite destination for surfing aficionados. With surfing lessons and nice resorts, La Union is a perfect getaway for surfers and even those who just need a break from the bustling city life. Photographed by Abel Baldemor

LA UNION SURFING

An interesting encounter with La Unions pebble beach in Luna

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NORTHBOUND | ISSUE 3

NORTHBOUND | ISSUE 3

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CONTINUED

46 NORTH NEWS 48> MARIAN Voyage of Peace > NPVB Annual Meeting > NPVB welcomes new corporate partners

NORTH BOUNDEDITOR Ivan Anthony Henares ASSOCIATE EDITOR Robby Benson Torres EDITORIAL & PRODUCTION PICO Integrated Marketing Agency PHOTO CONTRIBUTORS Abel Baldemor, Sol Racelis, Melchor G. Labagala III, Oggie Ramos, Michael Alison R. Alviar, Vazir Querol, Rommel Diaz, Third Gonzales, Farlet Vale, Jerry Chan, Jericson Valle, Gina K. Dycaico CONTRIBUTING WRITERS Christa de la Cruz, Sol Racelis, Kristy Ann Texon, Constantine Agustine, Jerome Baluyut MARKETING DIRECTOR Michelle Bautista ADVERTISING EXECUTIVES Joan Cyril Mallari, Joanna Montoya, Malvin Romero, Anne Chavez, Carla Tolentino, Bobby Buenaflor, Lorena Castro, Cha Fernandez, John Almeda, Rommel Bobiles, Cai Cena, Chee EstanislaoPublished quarterly by the North Philippines Visitors Bureau in partnership with PICO Integrated Marketing Agency NORTH PHILIPPINES VISITORS BUREAU 291 St. Joseph Street, Oranbo Drive Pasig City, Metro Manila, Philippines Tel: (632) 637 6798 Fax: (632) 631 1674 Email: northbound@northphilippines.org www.northphilippines.org PICO INTEGRATED MARKETING AGENCY 3/F MDCC Building, 3328 Matanzas Street Palanan, Makati City, Philippines Tel: (632) 970 0318/ 994 0564 Telefax: (632) 832 2067 Email: picomanila@gmail.com www.picomanila.com Opinions expressed here are solely of the writers and not necessarily endorsed by NPVB or PICO. Reproduction of photos in full or in part is prohibited, unless permission is secured from the Editor and the publishers. Every effort has been made to ensure the accuracy of the information contained in this publication. However, NPVB and PICO cannot accept legal responsibility for any error or omission.

SEPTEMBER - NOVEMBER Festivities Calendar

NORTH BOUNDDear Friends, Welcome to North Philippines! I invite you to explore the exciting events and destinations that make north Philippines a great place to visit anytime of the year. In order to help our visitors, the North Philippines Visitor Bureau (NPVB), a private sector tourism organization that aims to boost tourism in the Ilocos Region, Cagayan Valley, the Cordilleras and Central Luzon through meetings, incentives, conventions and exhibitions (MICE), comes out with its third issue of Northbound Magazine, a free quarterly visitors guide to the region. The third issue of Northbound features the La Union Convention and Visitors Bureau (LUCVB), the Cagayan North Visitors Bureau (CNCVB), and various adventure destinations and activities in North Philippines including white water rafting, kayaking, surfing, trekking and spelunking. The magazine also features destinations and activities in other provinces of north Philippines such as the Singkaban Festival in Bulacan. This third issue is also special as the NPVB welcomes Victory Liner, Inc. and Robinsons Land Corporation as partners in the promotion of tourism in north Philippines. To Victory Liner and Robinsons Land, NPVB and its network of Conventions and Visitors Bureaus give you its heartfelt thanks. We look forward to a fruitful year for north Philippines tourism. We are sure you will enjoy this third issue of Northbound Magazine. Once again, welcome to north Philippines, where we invite you to enjoy the natural and cultural heritage, lively and colorful festivals, and exceptional recreation opportunities youll find throughout the region.

7 6 48 54

NPVB Welcome Note Northbound Staff Directory North Luzon Map

VINCE ARANETA Executive Director

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NORTHBOUND | ISSUE 2 3

NORTHBOUND | ISSUE 2 3

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NORTH BOUNDKudos to your article about the beaches of Zambales and the rest of Northwest Luzon! Being an avid mountain climber, I would like to suggest however that you feature another natural feature that the North is very famous for - its mountains. The Cordillera region has a lot of mountains that can easily rank among the most fascinating in Southeast Asia. We have Mt. Pulag, with its unique summit covered with dwarf bamboo groves, as well as cross-country trails amid the temperate breeze of pine forests. Going back to Zambales, its open, grassy mountains are excellent spots to view its famed beaches. We have Mt. Balingkilat and Mt. Cinco Picos that overlooks Anawangin, Silanguin, and Nagsasa Cove, and even Capones Island. There are trails connecting these peaks straight to the beach! And of course there are many more awaiting discovery. We look forward to reading more issues of Northbound Magazine. Reading about all these beautiful places is as refreshing as cool Cordillera mountain breeze.GIDEON LASCO

Thanks you very much for providing us a copy of issue No. 2 of NORTHBOUND MAGAZINE. Congratulations for coming up with such a beautiful magazine. The features and photos are vivid and enticing, surely anyone who reads it will be enticed to go roadtripping towards the Norths jewel destinations.LILIA B. DE LIMA

Director General Philippine Economic Zone Authority

PinoyMountaineer.com

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NORTHBOUND | ISSUE 3

NORTHBOUND | ISSUE 3

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CRUISE CONTROL

EXTREME TRAVELThe emergence of extreme sports in the country has now made a lot of adventure-seeking Pinoys spoilt for choice. Most of these sports are offered outside the metro, but quite a handful of people think that traveling just to get to such sites is well worth the trip.For some, traveling may as well be an extreme sport, because it takes you out of your comfort zone. Like an extreme sport, it can be fun, but also challenging. Below are some tips for conquering the feat that is traveling. Always carry a bottle of water with you. Traveling can tire you out, and water will keep you from being dehydrated. Water will also prime you for whatever sport youll try. Bring extra plastic bags for wet clothes. A number of extreme sports will get you wet, and plastic bags make bringing home wet clothes so much easier. Pack a first-aid kit. Youll never know whats in store for you out there, so it would be best if you come prepared for emergencies. Before you embark on a trip, take an anti-dizziness tablet. The ride to the site may be bumpy, and youd want to save your energy for the sport thats waiting for you.

QUICK TIPS

FOR

Motion sickness can strike anyone. Anytime.

COLD SWEAT

FATIGUE & DIZZINESS

RAPID BREATHING

NAUSEA & VOMITING

TakeIf symptoms persist, consult your doctor.

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ASC Ref. No. U080P052709D

NORTHBOUND | ISSUE 2 3

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ADVERTISING FEATURE

SOUTHEAST ASIAS

SUPERSTORE

BIGGEST OUTDOOR

ROX (RECREATIONAL OUTDOOR EXCHANGE) IS THE BIGGEST OUTDOOR SPORTS AND RECREATION HUB IN ASIA. AND ITS HERE IN THE PHILIPPINES!

Top-of-the-line outdoor sporting brands fill-up the 1,800 square meters of retail area.

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NORTHBOUND | ISSUE 3

NORTHBOUND | ISSUE 3

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CENTERSTAGE CENTERSTAGE

Like an underdog suddenly and silently gaining advantage, the tourism industry in La Union has picked up in the recent years.It was back in 2007 when a group of hotel managers, owners, and businessmen decided to establish the La Union Convention and Visitors Bureau