N O R T H E R N D I M E N S I O N PA R T N E R S H I P O N C U LT U R E

C U LT- C R E AT E P R O J E C T O P E N I N G C O N F E R E N C E ,

R I G A , N O V E M B E R 1 3

The Northern Dimension Partnership on Culture

Established in 2010 as the fourth Partnership in the Northern Dimension Policy.

Members

The European Commission,

Ministries responsible for culture in:

Denmark, Estonia, Finland, Germany, Iceland, Latvia, Lithuania, Norway, Poland, the Russian Federation and Sweden

Collaboration based on Memorandum of Understanding (2010;2015)

And a legally binding agreement on Establishment of International Secretariat signed by six partner countries , May 28. 2018: Finland, Latvia, Norway, Poland, Russian Federation, Sweden.

The Northern Dimension Partnership on Culture

qNew work strategy developed for 2017 – 2020.

qVision

Culture and creativity is a driving force in regional and international sustainable development and a cornerstone for cooperation in the ND area, setting a collaboration framework in wide spheres of society and facilitating social inclusion through means of culture and creativity.

qMission

The mission of the NDPC is to contribute to social and economic sustainable development, and innovation and diversity in the ND area by focusing on the operating conditions for cultural and creative industries (CCIs).

Picture: Workshop of NDPC at Danish Cultural Institute, St. Petersburg, April 4, 2018

The Northern Dimension Partnership on Culture Key words:Collaboration-

Networking-

Creating synergies-

Studies and research of CCI-

Exchange of information-

Developing knowledge based policies-

In order to further develop culture and creative sector in the ND area as an economic and social growth instrument.Picture: ND Business Forum, NDPC Round Table/ workshop St. Petersburg

Current and future focus

qThe recent events organized by NDPC - workon seeking touching points, CCI cross-fertilization with other businesses, looking for case studies and examples of best policies; incentives for new policies.

qFocus on digital contents and accessibility of culture; on cultural tourism; on regional development; on design thinking; on digitization of cultural heritage; as well as creative gastronomy as potential driving force for regional development.Picture: International Seminar within Latvian creativity week Radi!

NDPC’s Commissioned studies, reports 2015 -2016:One of NDPC’s line of activities

qStudy on CCI policies in the NDPC area: 11 Dimensions : Cultural and Creative Industry policy development and practices within the area of the Northern Dimension Partnership on Culture, by Northern Dimension Institute - a very successful example of collaboration and insight into CCI policies.

qIn 2016: MAPPING EXERCISE: HOW COULD CREATIVE INDUSTRIES FOSTER INNOVATION IN TOURISM IN THE NORTHERN DIMENSION AREA? by Proman, an intenational consulting company of development collaboration, research financed by EU.

q Reports available on www.ndpculture.org.

qNew ideas for CCI studies are developed together with with NDPC partners, in collaboration with NDI and CCI experts.

Study: Many questions, many challenges and recommendationsvFragmented, dynamic

vDominated by SMSs and microbusinesses

vOften chaotic

vNot many «meeting» points or common language

vNot coordinated between themselves/ issue of «ownership» on governmental level

vHOWEVER IN BOTH SECTORS

vSteady growth and growing economic impact

vRecognised by governments& often prioritised

vCreativity & potential

CCIs and Tourism& Regional Development: where CCIs can give contribution to Contents

vSoftware and digitisation

vDesign & graphic design

vMusic for place branding

vAdvertising and broadcasting

vFilm/ Cinema/ A/V

vFestivals

vCrafts

vArchitecture

vPublishing

vFashion

vGaming, AVR, VR (used by bigger agencies already, f.ex Thomas Cook

vFood, local products, gastro tourism, ETC, ETC, ETC

Where CCIs can help tourism – importance of Storytelling in any place or mediumTelling your story – challenge your traditional perceptions:v Stories as messages on values, identities, things common

vLook for unique things & unique identity

vIdentifying& branding of the special values of the place important

vInvolvement of stakeholders, communities

vSupport& communication with municipalities

vGraphic image important, ways of communication should be focused

vPresentation slide: Andris Klepers, Vidzemes Augstskola@ Workshop in Madona

NDPC: Workshop Madona, Latvia, August 2018 CREA DIGI TOURISM project on How to Tell a Local Story

NDPC: Workshop Madona, Latvia, August 2018 CREA DIGI TOURISM project on How to Tell a Local Story

LET’S JOIN FORCES AND LOOK FOR SYNERGIES! CULTURE & CREATIVES & TOURISM

vSuccess stories

vNetwork Building

vDeveloping local intiatives

vDeveloping nation-wide and European policy intiatives

vBuilding bridges & creative travelling!

vAnd other...

THANK YOU!NDPCllze Gailite HolmbergMarijas iela 13/3, Riga, Latviandpc@norden.lvwww.ndpculture.orgFacebook: https://www.facebook.com/NDPCpage/+371 29 35 37 86