northwestern technologies & social media
DESCRIPTION
School projectTRANSCRIPT
Social MediaNorthwestern Technologies
Agenda
• Social Media Defined• History• Impact
– National– Corporate– IT
• Benefits– Marketing– Reputation– Customer Service– Competitiveness
• Summary
What Is Social Media?
• Online community• Share:– Text– Images– Videos– Audio– Ideas– Lives
The Cyber Frontier
• 1978 – BBS• 2002 – Friendster• 2003 – MySpace• 2004 – Flikr• 2005 – YouTube • 2006 – Facebook• 2006 – Twitter
What’s the Big Deal?• Massive marketplace• 91% on SM• >20% time on SM• In top 10 sites
Social Media & Corporations• 34% Blogging• 70% Facebooking• 77% Tweeting
Social Media & IT Industry
• 59% Growth in SM in 2014
Marketing Online
• Bigger market• Targeted marketing• Greater ROI• Less Expensive
Reputation Management• Current reputation• Find problems• Fix problems• Shape public opinion• Case study: Dell
Customer Service
• On same level• Less stuffy• Faster response• Friendlier• Improved service
Staying Competitive
• New ideas• New products• New leads• Check out competition• Analytics
Summary
• Huge market• Efficient marketing• Help public image• Enhance customer service• Remain competitive
BibliographyBarker, Barker, Bormann, & Neher. (2012). Social Media Marketing: A Strategic Approach (1 st ed.). Cengage
Learning. Available from http://wow.coursesmart.com/9780538480871/firstsection#X2ludGVybmFsX0J2ZGVwRmxhc2hSZWFkZXI/eG1saWQ9OTc4MDUzODQ4MDg3MS8yMA
Curtis, A. Dr. (2013). The Brief History of Social Media. University of North Carolina at Pembroke. Retrieved from
http://www2.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html Fan, W. & Gordon, M. D. The Power of Social Media Analytics. Communications of the ACM, 57(6), 74-81.
doi:10.1145/2602574. Gesenhues, A. (2013). Social Media Use Growing Among Fortune 500 List With 77% Tweeting & 70% On
Facebook. Marketing Land. Retrieved from http://marketingland.com/fortune-500-companys-social-media-use-on-the-rise-52726 Goble, G. (2012). The History of Social Networking. Digital Trends. Retrieved from http://www.digitaltrends.com/features/the-history-of-social-networking/#!bmfPSR Hassan, C. (2014). Many Employers Plan To Hire During the Final Months of 2014. U.S. News University
Directory. Retrieved from http://www.usnewsuniversitydirectory.com/articles/many-employers-plan-to-hire-during-the-final-month_14192.aspx#.U9L3IbHSQ2M Mills-Winkler, S. (2014). Social Media Customer Service: The Good the Bad & the Ugly. Dynamic Designworks
Inc. Retrieved from http://www.ddw.us.com/social-media-customer-service-the-good-the-bad-the-ugly/