Dead TV

Or Not-Dead ideas from Mammoths-Not-Dead

TOP-5 ideas rejected

Why am I doing it at all? You know – ideas are like people: they stay alive until at least someone remembers them, knows about them. During the time of working as a copywriter and an ideas generator in advertising I have collected a pretty damned pull of ideas, which were cruelly slain by clients. But I don’t want let them die. They keep on living in my heart. So I decided to share them with the rest of the world.I didn’t rank them. They are too different to be compared with each other. So it’s not a chart – just my “Majestic 5”. I deliberately changed the names of brands and companies for you-know-why. Enjoy! I would be thankful for any opinion.

Fasten your belts: here we go!

Stay cool

So if we’ve started talking about killing let this idea be the first. We see a firing squad, everybody is ready to pull a trigger. We hear a fragments of commands and drumming and so on. We understand clearly: somebody will be executed now…

Then we finally see 2 prisoners. One of them is trembling with fear. But the other one – absolutely calm and looks even happy. At the last moment before firing he puts so called “horns” on his mate’s head, as if they were in front of photo-camera instead of guns. The Narrator: “X-sedative” from “A-medical”. Keeps you cool wherever you are. / Pack shot.

What the color?

Preamble: it was the idea for an insurance company. These guys had a nice colorful logo and a motto: “Color of your calmness”. So the color became a central character of our campaign.

We see a picturesque green meadow on the bank of a river. 2 friends came here for a fishing.

One of them stands on the bank with a fishing rod, while another one starts teasing a cow, which was grazing at the pasture nearby.

The first one bears up his friend by yelling and laughing...

Finally the cow got pissed off enough.

Suddenly she starts running after her offender and strikes the car of the fisherman.

The cow strikes again and again making deep dents in the car.

The fisherman seeing his car crashed became pissed off as well.

He yells angrily at his friend: “Hey! What the color have you done, asshole?!!”

Pack shot.The Narrator: Bright Insurance company. Color of your calmness.

The karate kid

We see a training process in a dojo. One guy strikes the other’s belly with punches. The other one accepts the punches, trying to keep his abs tight.

We see these strikes punch after punch. Then the narrator comes.

The Narrator: We know much better way to kill the worms in your stomach.

/ Pack shot.

The Narrator: “Wormex”. Kill all the helminthes at once!

Antelope

Preamble: one famous juice manufacturer (let’s call him “The Juice Company”) decided to make a promo campaign focused on a taste. He wanted to say that his juices are the most delicious in a category. See what happened next.

So, during all the TV-spot we see a man dressed like an antelope which find himself in a very curious and stupid situations: supermarkets guards throws him out, people on the streets call for police when see him, his boss fires him when he comes to office and so on. While we see all these curious situations we hear a voiceover of his son.

Voiceover: First time I didn’t understand my father like everybody around. His behavior seemed so weird. I kept on asking myself – why did he do all this, wearing this strange antelope suit?But one day he came to me with a pack of “The Juice” and said: Taste it, son. I did. Then he said: “Can you imagine, son – antelopes have 16 times more taste receptors than humans do?” At this moment everything became so clear to me…

We see the father and son, both are dressed in antelope’s suites jumping together in slow-motion in front of a beautiful sunset.

Surprise

We see a ladies party. They are chilling out, having fun, drinking and so on. Suddenly the doorbell rings. One of the ladies hurries up to open the door. We see a tall nice striper. Ladies are hailing him cheerfully. He comes in, carrying a pole and a big suitcase. He starts to dance undressing himself. Ladies are on the edge of happiness…

Suddenly the suitcase opens up and we see another stripper.

He looks like a small copy of the first stripper. He starts to dance too, undressing himself little by little.

Ladies look a bit shocked.

The Narrator: Surprise from “Technomax stores”: buy any piece of large home appliances – get something from small home appliances as a gift!

/Packshot

Technomax – maximum for your comfort!

So, this is it! Hope you like them! If you would like to buy any of these ideas or just want to say “Hi”,

find me on twitter: @MammothsNotDead

or LinkedIn: http://www.linkedin.com/pub/dmytro-mammoths-not-dead/39/a30/152

Thanks for watching!And sorry for an awful

design – I’m just a copywriter.