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fonts:fonts: “Showcard Gothic,”“Showcard Gothic,” “Ravie,”“Ravie,” “Chiller”“Chiller” and and “Verdana”“Verdana”

Master/Master/Excellence. Always./Excellence. Always./

part part THREETHREE (of 7) (of 7)

upup,, up, up, up,up, upup … …the value added ladderthe value added ladder (solutions-experiences-dreams-lovemarks)(solutions-experiences-dreams-lovemarks)

141414 January 200814 January 2008

EXCELLENCE.EXCELLENCE.

SYSTEMS. SYSTEMS. DESIGN. K.I.S.S.DESIGN. K.I.S.S.

BEAUTY.BEAUTY.

450/8450/8

““I wanted GE to operate with I wanted GE to operate with the speed, informality, and the speed, informality, and open communication of a open communication of a

corner store. Corner stores corner store. Corner stores often have strategy right. often have strategy right.

With their limited resources, With their limited resources, they have to rely on laser-like they have to rely on laser-like focus on doing one thing very focus on doing one thing very

well.”well.” —Jack Welch/—Jack Welch/FortuneFortune/04.05/04.05

Grunge Removal 101

Ellie Ellie MaeMae

Great design Great design == OneOne-page -page

business planbusiness plan (Jim Horan)(Jim Horan)

Lisbon/New Biz:Lisbon/New Biz:

WeeksWeeks to …to …

Minutes Minutes (!!!!)(!!!!)

Lee’s Rule: Run It off a

Blackberry!

First Steps: First Steps: “Beauty Contest”!“Beauty Contest”!

1. Select one form/document: invoice, 1. Select one form/document: invoice, airbill, sick leave policy, customer airbill, sick leave policy, customer returns claim form.returns claim form.

2.2. Rate the selected doc on a scale of 1 to Rate the selected doc on a scale of 1 to 10 [1 = Bureaucratica Obscuranta/Sucks; 10 [1 = Bureaucratica Obscuranta/Sucks; 10 = Work of Art] on four dimensions:10 = Work of Art] on four dimensions:

BeautBeauty. y. GraceGrace. . ClaritClarity. y. SimplicitSimplicity.y.3. Re-invent!3. Re-invent!4.4. Repeat, with a new selection,Repeat, with a new selection, every 15 working days.every 15 working days.

ExerciseExercise: : Take a Take a complex financial complex financial analysis you are analysis you are presenting—and presenting—and convert it into a convert it into a

number-less story.number-less story.**

*Shell’s (et al.) “scenario planning”*Shell’s (et al.) “scenario planning”

“One bank is currently One bank is currently claiming to … claiming to …

‘leverage its global footprint to provide effective financial solutions for its customers by providing a

gateway to diverse markets.’”

——Charles HandyCharles Handy

“I assume that it is I assume that it is just saying that it isjust saying that it is

there tothere to ‘‘helhelpp its its customers customers

wherever thewherever theyy are’are’.”.”

—Charles Handy

““Seek honest, minimalist management. Seek honest, minimalist management. Look for companies run by a team that Look for companies run by a team that explains things clearly and briefly. … explains things clearly and briefly. …

You can tell a lot about the firm by You can tell a lot about the firm by

reading an annual report or two. reading an annual report or two. If If manamanaggement can’t exement can’t expplain the lain the business in business in pplain English, move lain English, move

on to another firmon to another firm.. If you see If you see phrases like ‘creating knowledge-based phrases like ‘creating knowledge-based value in emerging markets’ … someone value in emerging markets’ … someone is trying to pull the wool over your eyes, is trying to pull the wool over your eyes, you lazy Fool. Run.” you lazy Fool. Run.” —Seth Jayson, “Stocks for the —Seth Jayson, “Stocks for the

Lazy Investor,” Lazy Investor,” The Motley FoolThe Motley Fool

WasWas

“Deposits may be made by a “Deposits may be made by a minor and withdrawals thereof minor and withdrawals thereof

may be made by a minor may be made by a minor without the consent of a parent without the consent of a parent or guardian, neither of whom, or guardian, neither of whom, in that capacity, shall have any in that capacity, shall have any

right to attach or interfere in right to attach or interfere in any manner with such deposits any manner with such deposits

or withdrawals.”or withdrawals.”

IsIs

“Minors may make deposits and “Minors may make deposits and withdrawals from their accounts withdrawals from their accounts

without the consent or without the consent or interference of a parent or interference of a parent or

guardian.”guardian.”

““With ISO 9000 you can still have terrible With ISO 9000 you can still have terrible processes and products. processes and products. You can certify a You can certify a manufacturer that makes life jackets from manufacturer that makes life jackets from

concrete, as long as those jackets are concrete, as long as those jackets are made according to the documented made according to the documented

procedures and the company provides next procedures and the company provides next of kin with instructions on how to complain of kin with instructions on how to complain

about defects.about defects. That’s absurd.” That’s absurd.” —Richard —Richard Buetow, former Director of Corporate Quality for Business Buetow, former Director of Corporate Quality for Business

Systems, MotorolaSystems, Motorola

Master the Master the intricacies of the intricacies of the systemsystem —Tom DeLay (Al Smith, LBJ)—Tom DeLay (Al Smith, LBJ)

K.I.S.S.K.I.S.S.

450/8/BStone450/8/BStone200/3/LBossidy200/3/LBossidy

3/REnrico3/REnrico3/RHaass3/RHaass1p/JHoran1p/JHoran

Months-minutes/LisbonMonths-minutes/LisbonBlackberry/ScottBlackberry/ScottRepeat/GerstnerRepeat/GerstnerBillboards/CreechBillboards/Creech

Plain English/HandyPlain English/Handy

““The art of war does not The art of war does not require complicated require complicated

maneuvers; the simplest are maneuvers; the simplest are the best, and common sense the best, and common sense is fundamental. is fundamental. From which From which one might wonder how it is one might wonder how it is

generals make blunders; it is generals make blunders; it is because they try to be because they try to be

clever.”clever.” —Napoleon on Simplicity, from —Napoleon on Simplicity, from Napoleon on Project ManagementNapoleon on Project Management by Jerry Manas. by Jerry Manas.