Secure ● Organise ● Share…your Digital Lifetime

Slide 2 PutPlace – Nova UCD

Joe Drumgoole

http://joedrumgoole.com/bloghttp://putplace.com/blog

• Graduated TCD ’86 (BA Computer Science)• Generics• DEC• SilverPlatter• Nomura• CR2• Cape Clear• LeCayla• Bank of Ireland• Oracle• PutPlace

Slide 3 PutPlace – Nova UCD

Getting Started

• Scratching my own itch• Sick of Enterprise Plays• Going slightly stir crazy in Oracle• Lucky Friends – Brian Caulfield• Incubator Programs – HotHouse• CORD Funding• Getting into bed with Enterprise Ireland

Slide 4 PutPlace – Nova UCD

Turning into a real company

• Seed Funding-BES

Revenue Approval RICT Raising Money

• First Product Release- Reception was not ecstatic

• R&D Funding – EI- The DA Dance- Form Fun- Approval- External Matching

• Bigger Board – Michael O’Callaghan, Pat Lynch

Slide 5 PutPlace – Nova UCD

Shipping a Product

• Do it sooner with less• The Ratios- 1000 Invites- 350 Registrations- 80 active users

• Lots of good feedback- I like it- It doesn’t work with

My proxy server My ISP My character set My W2K PCMy IBM CDP Product

- Give me more control

Slide 6 PutPlace – Nova UCD

Promotion

• Startup Conferences- Le Web 3- The Next Web- Essential Web

• EI Events- 3GSM- Paddys Valley- Local Promotions

• The Press• Local Radio• Talks/Conferences – here, IWTC etc.

Slide 7 PutPlace – Nova UCD

What’s Next?

•More Fund Raising•Partner Ships•Viral marketing•Global Domination