MOVE WEEK 2012

MOVE Week 1 - 7 October

– Activities all over Europe

– New activities and existing

activities

– Organised primarily by ISCA

members and their clubs and

partners

– 23 countries , 118 events and

activities, 140000 participants

Now We Move presentation 2013

HIGHTÆIGHTS FOR for 2012

Move Week Kickoff MeetingBerlin, June 2012

The Coca Cola FoundationAgreement

Now We Movewebsite

Now We Move presentation 2013

MULTI SECTOR CHALLENGE

Now We Move Campaign

– We need cross-sector

collaboration

– A multi-sector challenge with

multi-sector benefits.

– Sport and physical activity will

work together with education,

health and prevention,

transport and urban planning,

media, government and

private sector

Now We Move presentation 2013

CAMPAIGN ELEMENTS

Now We Move presentation 2013

EUROSPORT PARTNERSHIP

Now We Move Campaign

– Agreement for 2012

– NOWWEMOVE.COM website

– TV spot on website and Eurosport TV

(September – October)

– TV production during the event for

future promotion

Now We Move presentation 2013

NOW WE MOVE WEBSITE

Now We Move Campaign

– NOWWEMOVE.COM website

– 3 languages

– 3 elements on website (Advice, Move Week and ”I did it”)

– Log in – and upload activities, pictures etc.

Now We Move presentation 2013

NOWWEMOVE.COM

Now We Move presentation 2013

COMMUNICATION

Communication activities

– NOWWEMOVE.COM

website

– Printed materials (T-shirts,

banners, posters, bracelets

etc. )

– Toolkits to download from

the website

– Press and media package

Now We Move presentation 2013

COMMUNICATIONS

Now We Move presentation 2013

MOVE WEEK 2012 STATUS

Now We Move presentation 2013

Eurosport TV program

Video produced illustrating

the vision of Move week

Presented all over Europe in

different languages

Highlights the importance of

being physical active

ISCA Move Week Video

Now We Move presentation 2013

NEXT STEP

Upcoming activities 2013 – Developing the concept for

2013 – Growing and up scaling Now

We Move– Integrating to other ISCA

projects – Agreement on funds and

corporate partners– Communication strategy

Now We Move presentation 2013

DEVELOPING AND UP SCALING NOW WE MOVE

• New partners involved• Reaching out to other sectors• Kick off meeting with members

and their network• Up scaling the

Advocacy Capacity building Awards Move week activities

Now We Move presentation 2013

INTEGRATION IN TO OTHER ISCA PROJECTS

• Active Network (SFA associations and municipalities)

• Youth training• Volunteer programmes • Move project• Good Governance projects

Now We Move presentation 2013

COMMUNICATION STRATEGY

• Website, social media etc.• Marketing materials on

European and national level• Media partnerships e.g. with

Eurosport• Media and press package for

partners• Events

Now We Move presentation 2013

Move week is good fun and a lot of hard work !

Now We Move presentation 2013