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CMS Roundtable: Which Solution is Right for You?CMS Roundtable: CMS Roundtable: Which Solution is Right for You?
Introduction
Michael Weiss – CEO/Partner, imagisticInternet strategy, marketing, and development More than a decade of experience implementing and
consulting on Web sites and content management systems
Why do you want a CMS?
You no longer want to be dependent on IT staffor other contractors to make your site changes.
You want the ability to have anyone make content changes anytime, and from anywhere.
You want control over who can create, edit and publish content on certain pages / sections.
You want a solution that ensures all pages have consistent layouts.
You want a solution that grows with your business.
There are a lot of considerations.
Such as, CONTENT:
How much do you have?
Do you need to change your content often?
There are a lot of considerations.
TECHNICAL ASPECTS:
Do you have preferred platforms, operating environments, hardware, or other requirements?
Do you need to comply with government or accessibility requirements?
Do you have resources to implement and maintain the CMS?
Do you need search, social media, or other applications?
And then there’s time and money.
What’s your current budget?
What’s your timeline?
Does your timeline correspond with a concurrent event, such as a marketing campaign or product launch?
Do you have everything you need to get started?
The Bottom‐Line Benefits of a CMS
More expedient updates to site content.
Web access to make changes and publish directly to a site or staging server.
No need to know HTML to publish content.
Authoring, editing, publishing, and other workflow roles can be assigned to specific pages or sections.
Version control allows any edits made in error to be easily backed out.
Basic CMS FeaturesA typical CMS has features such as:
WYSIWYG tools
Content and layout templates
Auto‐generated navigational elements
Workflow structures
Version control
Repository publishing
Easily installable plug‐ins
Support for videos, galleries, etc.
Which CMS is right for you?
There are four types of content management systems to choose from:
Open Source
Commercial (SaaS)
Commercial (installed)
Custom
Open Source – Is it really FREE?
Why it’s good: No license fees for source code
BUT, you’ll need a vendor to help for:Customizing, integrating, programming, testing, and launching your site
Hosting and maintenance services
What it entails:
Cost: $20K plus range
Timing: 2‐4 months
Open Source – Is it really FREE?
NOT suitable for those who:
Have small scale implementations
Possess no internal IT staff to maintain site
Are not willing to pay extra for support, training, and documentation
Want totally secure and robust platform
Have big customization needs
Commercial ‐ SaaSWhy it’s popular:
No internal IT needed
Lower costs, as no installed hardware, software or infrastructure are required
Faster deployment, as all done by vendor
Dedicated support/easy upgrades
Low risk, as no assets are purchased
What it entails:
Cost: In the thousands, with setup, monthly fees, and supportTiming – Days to weeks
Commercial ‐ SaaS
NOT a good choice for those concerned with:
Having control over their site/dependence on external team
Security, as applications and data live outside of firewall
When the Internet is down, so is your site
Commercial ‐ Installed
Good for those who want:
Established, high‐security applications
Wide range of core functionality
Can plug into existing systems
What it entails:
Cost: $50K range, plus annual license fee (8‐10% of initial license fee)
Timing: 4‐8 months
Commercial ‐ Installed
NOT good due to:
High costs due to hardware, software, and license fees
Requires vendor to push site live and maintain
Dependence on internal IT staff
Features can be overkill for smaller/simpler installations
Custom
Why you’ll like it:
You can build it to do whatever you want it to do
Includes well‐defined documentation
No installed hardware
What it entails:
Cost: $50K on up, plus software license fees
Timeline: 4‐8 months
Custom NOT good due to:
Longer development cycles
Vendor turnover can leave you out in the cold
Drain on internal tech team
Tough to upgrade and not scalable
Must pay for further customization/integration expenses
The four CMS solutions/providers we are discussing today (in order of discussion, not personal preference):
The CMS Solutions Roundtable
You may be asking at this point—what, no
OR
?????
Joomla is more about usability than features. It’s used by MTV and Harvard, but is less feature‐rich and flexible than Drupal.
Plone is a complex system; it is among the top 2% of all open source projects worldwide.
WordPress is, by far, the easiest CMS to manage, but the least robust.
Drupal
The #1 open source Web content management system on the planet.
Released in 2001; free software package
Cost: Although free, customization/implementation can run anywhere from $15K‐$100K+
Timing: Ranges from days to 3‐9 months, depending upon customization
Tens of thousands of users and orgs; large developer community; multi‐industry
Portals, discussion sites, corporate Web sites, Intranet apps, e‐commerce apps, social networking
Core Features
Content Management System
Blogs
Collaborative authoring environments
Forums
Social networking
Newsletters
Podcasting
Picture galleries
File uploads and downloads
Key Differentiators
Free software
Up and running in minutes
Easy‐to‐use Web installer
Built‐in functionality
Dozens of free plug‐ins (forums, podcasting, blogs, social networking)
Ease of management/customization
Sites implemented with Drupal
The Onion
http://www.theonion.com/
American Recovery and Reinvestment Act
http://www.recovery.gov/
First 5 LA
http://www.first5la.org
MTV ‐ UK
http://www.mtv.co.uk/
Front End ViewFront End View
Admin ViewAdmin View
Market leader in on‐demand Web site software
Serves small to global‐sized enterprises
California‐based; founded in 2001
Cost: $15‐50K (depends on site size,
implementation and support)
Timing: 6‐12 weeks on average for development
100+ customers; 500+ Web sites;
multi‐industry
Core Features
WYSIWYG editing
Free templates
Management of content in multiple languages and sites
Blogs, multimedia and slideshows
Versioning of content and digital assets with rollback
Real‐time auditing and reporting
Email/CRM integration capabilities
Workflow and approval processes
Web analytics
Key Differentiators
No software to install, no hardware to manage
Empowers business users
Manage web content cost‐efficiently
Usability – no need for a developer
SaaS model – Software as a Service
Customized solution
Competitively priced
Fast time to implement
Sites implemented with CrownPeak CMS
ACLUhttp://www.aclu.org
Population Action
http://www.populationaction.org/
Defenders of Wildlife
http://www.defenders.org/
Medicare
http://www.medicare.com
Front End ViewFront End View
Admin ViewAdmin View
Mid‐market vendor in the largest CMS category
Massachusetts‐based; founded in 1993;
CommonSpot debuted in 1998
Cost: $20K‐$85K
Timing: Ranges from 5 days to six weeks
300 implementations worldwide; industries:
Non Profit, Corp, Education, Government,
Life Sciences
Core Features
WYSIWYG editing
Template‐driven/XML capabilities
Management of content in multiple languages and sites
Blogs, wikis, calendars, RSS, Podcasting
Content scheduling/expiration
Real‐time auditing and reporting
Workflow/approval/collaborative authoring
Metadata support
Key Differentiators
Template‐driven architecture and more than 50 standard elements
Robust, mature product
Highly customizable
Open, extensible architecture allows for the seamless integration of custom applications
Built on ColdFusion
Designed for non‐technical users
Sites implemented with CommonSpot by PaperThin
Sir Speedy
http://www.sirspeedy.com/
Kent State University
http://www.kent.edu
United Way of America
http://www.liveunited.org/
Mayo Clinic
http://mayoresearch.mayo.edu
Front End ViewFront End View
Admin ViewAdmin View
Global leader in scalable, flexible, and affordable WCM and software
New‐Hampshire‐based; founded in 1998
Cost: $5K‐$70K
Timing: From weeks to 3‐4 months
20K implementations; multi‐industry
Serves small to global‐sized enterprises
Core Features
Sophisticated content management (check in/check out, versioning, audit trails)
Out of the box RSS
Native search abilities
Web‐based authoring environment
Customizable workflow and task assignment
Key Differentiators
Longevity: 10 years
Easy user interface (Outlook folder structure)
Touts world’s leading browser‐based HTML editor (very much like Word)
eSync – new product that features whole site synching with a click of amouse
New Web authoring, blogs, Wiki, forums, discussions, message boards, RSS feeds, other social networking tools
Sites implemented with Ektron CMS
Fuller Theological Seminary
http://www.fuller.edu
BMW
http://www.bmwusfactory.com/
Ticketmaster
http://www.ticketmaster.com/
Ringling Brothers
http://www.ringling.com
Front End ViewFront End View
Admin ViewAdmin View
Any more questions? Let’s discuss them!
(Email your question to [email protected]!)
It’s Q & A time. It’s Q & A time.
1. Set up a time to talk with me. [email protected](or [email protected])818.706.9100
2. Contact us to set up a product demo with any of our vendors.
3. Review our “Speaking the Vocabulary of Vendors” guide and Tech Glossary and email/call us with questions.
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