Sachin.kelkar@ Intel@sachinkelkar

FROM THOUGHT TO ACTION

Today you will…

• Learn what “design thinking” is• Learn how it has been successfully used in various industries• Learn to put D Thinking in Practice

Intel Confidential

Intel Confidential

Intel Confidential

..design thinking..‘a human centered, creative, iterative and

practical approach to finding the best ideasand ultimate solutions’

Source: Stanford University d.school, Creative Common License

Flare

Focus

Build to Learn, Create and Iterate

Intel Confidential

Examples

Intel Confidential

Jane Chen

Nagunand Murty

Razmig Hovaghimian

Linus Liang

Rahul Panicker

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20,000,000Premature &

Low Birth Weight Babies

Intel Confidential 13$25,000

User Empathy & “Aha” moments.Intel Confidential

Intel Confidential

Ideation and low resolution prototypes

Test & Iteration

Intel Confidential

The EMBRACE Infant Warmer

Less than 1% the cost Thousands of lives saved

Intel Confidential

Akshay KothariAnkit Gupta

“Let’s build an

app!”

Apple’s App Store “Hall of Fame”TIME magazine top 50 iPhone app

Intel Confidential

Doug Dietz , innovation architect, GE Healthcared.thinking coach @ Stanford

Intel Confidential

Fantastic technology

Intel Confidential

Fantastic technology

Intel Confidential

But more than 80% of children must be sedated before use.

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Studied users. Prototyped and iterated.

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Now..Less than 10% of children are sedated

New problem: Kids want to do it again !*http://www.cnn.com/2012/07/15/opinion/kelley-creativity/index.html

Empathize Ideate

Prototype

Test

Define

17 Focus Areas Investigated2600+ Ideas Generated70+ Usages Validated

6+ PoC/Apps Developed3+ Patent Disclosures Filed

Intel Confidential

Design Thinking @ our group

User-Focused App Innovation

Intel Confidential

Source: Stanford University. Creative Common License, Attribution-NonCommercial-ShareAlike 3.0 Unported.

Flare

Focus

d.thinking tools

Be more human centered. Understand

user’s needs

Prototype everything!

Test early. Test often

Collaborate. Innovation is a team sport

Have a bias toward action

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Take-aways

• Identify who your user is. Talk with them.• Establish a problem statement worth solving• Step away from powerpoint. Generate ideas

in collaborative group settings• Be like Edison: Prototype cheaply, quickly,

and often• Test your ideas early with users and iterate

Additional Design Thinking resourcesThere are many books and videos available for anyone who wishes to learn more about Design Thinking. Below are a few pointers to get you started, but we encourage you to explore on your own to find out what’s out there.

Stanford’s d.school:• Stanford’s “Virtual Crash Course in Design Thinking”: http://dschool.stanford.edu/dgift/

 (includes participant and facilitator guide for the gift giving exercise)

Books:• Designing for Growth: A Design Thinking Toolkit for Managers, by Jeanne Liedtka & Tim

Ogilvie• The Design of Business: Why Design Thinking is the Next Competitive Advantage by Roger

L. Martin• Change by Design: How Design Thinking Transforms Organizations and Inspires

Innovation by Tim Brown

TED Talks (Google TED Talk, speaker’s name, and name of video)• Tim Brown, “A Call for Design Thinking”• Doug Dietz, “Transforming Healthcare for Children and Their Families”• Jane Chen, “Jane Chen: A warm embrace that saves lives”