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VP BRANDS INTERANTIONAL-NPD and Packaging Projects-

2Peshterska Grozdova – Redesign

Redesign Goals:• Introduce more contemporary design to make the

brand more appealing to New Category Buyers

rejecting the brand due to its elder personality

• Refresh Brand Identity to increase quality and image

perception

• Keep brand Visual Identity signposts

Agency: Bloom

Brand Manager: Kiril Ivanov

3Kaylashka Grozdova Redesign

Redesign Goals:• Reposition the brand from outdated traditional

Rakia for elder consumer base to more “crafted”

quality appeal for the New Rakia connoisseur

• Increase Quality Perception to support Core+

positioning

• Increase Brand Shelf Visibility

Agency: Zieberhead / Front Room

Brand Manager: Kiril Ivanov

4Vodka Flirt – IBIZA Limited edition

www.vodkaalaska.com

Redesign Goals:• Support Campaign Idea and increase LDA Penetration and

brand relevance

• Develop limited edition design to transfer the “Ibiza spirit” into

the most contemporary party vodka of Bulgaria

• Keep Key brand Identity assets to ensure brand Recognition

and smooth transition into the concept design

Agency: FrontRoom

Brand Manager: Slavi Toskov, Bilyana Micheva

5Alaska Vodka – New Line Extension “Purity”

www.vodkaalaska.com

Redesign Goals:• Introduce the ultimate VFM offer for Vodka Connoisseurs

giving them Global Quality Benchmark level on Local Price

• Up-trading line extension supporting the Brand Overall

Quality Credentials and Vodka making expertise

• Develop product story and product truths as RTB for the

“ultimate quality” claim rationalizing the higher price index

Agency: Bloom

Brand Manager: Borislav Mladenov

6Black Ram Whisky to Gold Ram Export Redesign

Redesign Goals:• Introduce Scotch Design codes and cues to ensure

category credibility and points-of-parity to establish

category membership

• Develop and introduce product story to trigger higher

quality perception for VFM proposition for export “CORE –“

positioning compared than regular local blended whiskies

• Increase Brand Shelf stand out

Agency: Bloom

Brand Manager: Vesela Zareva

7Sixth Sense Gin - Redesign

Redesign Goals:• Introduce GIN Design codes and cues to ensure

category credibility and points-of-parity to establish

category membership

• Increase Brand Shelf stand out

• Build further London Origin design cues and Quality

Credentials

Agency: Front Room

Brand Manager: Borislav Mladenov

8Villa Yambol Wines Redesign

Redesign Goals:• Increase brand Overall quality perception

• Increase shelf stand out

• Introduce Classical wine design code to make the

packaging proposition relevant for wider audience

Agency: Jordan Zhelev ( The labelMaker)

Brand Manager: Rayna Nikolova

9PIXELS Wines- New Brand Development

Redesign Goals:• Pack and Brand Identity design

supporting the “Modern World Wine

Positioning”

• Ensure Design system allowing

greater variety of sorts, but overall

consistent brand block.

Agency: Jordan Zhelev ( The LabelMaker)

Brand Manager: Rayna Nikolova

10Domaine Peshtera Wines -Redesign

Redesign Goals:• Solve overall brand visibility issue and

lack of shelf stand out

• Give more classical appeal having

greater consumer resonance.

Agency: Jordan Zhelev ( The LabelMaker)

Brand Manager: Rayna Nikolova

11F2F –New Brand Development