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Coca-Cola Opens Happiness

For Consumers and Retailers

Sponsored by

COCA-COLA OPENS HAPPINESSFor Retailers and Consumers

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VIDEO:LET’S GO CRAZY :60

Vid 1

HAPPINESS

SHARED VALUE

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BRANDS

500500

COUNTRIES

207207

SERVINGS / DAY1.8BILLION

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Shared Value Extends To Customers

Solutions To Help Retailers Grow

Shared Value … Customer Collaboration

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VIDEOTWINS :60

Shared Value … Customer Collaboration

Shared Value … Customer Collaboration

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VIDEOHOME SHOPPING NETWORK :30

Vid 2

Value for Consumers … Through Choices

18

clear and prominent calorie information

nutrition education

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19

c h i l d r e n w h o p a r t i c i p a t e d i n T r i p l e P l a y w e r e m o r e p h y s i c a l l ya c t i v e a n d h a d a b e t t e r u n d e r s t a n d i n g o f n u t r i t i o n

20

America is your park

16,000 parks across 50 states participatedin 2012

Parks receive grantsto help restore, rebuild and enhance recreational spaces

Shared Value for the World

SALESEQUIPMENTMANUFACTURING

FLEET/TRANSPORTATION

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22

Water Stewardship, Recyling, Climate Protection

Strong Brands Share Value With All

VIDEO:  Where Will Happiness Strike 

Next 1:15 (Brazil)

THIS ROLL CUT!!!!

Vid 3

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THE MARKET IS

MORETHAN CONSUMERS

CONSUMERSASSOCIATES

SHOPPERSSTAKEHOLDERS

CUSTOMERSBOTTLERS

Open Sourced

Collaborative

SharedDynamic

Two-Way

All ContentAll Connections

All Brands

Co-Created

Always On Constantly

Evolving

Shifting

Connected & Linked

Fluid

Changing Every Second of Every Day

Scaled & Customized

Global & Local

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Our World Is More Digitally Connected

6.5BMobile Phones

1.8BSmart Phones

1.8BComputers “Online”

1.5BTelevision Sets

Sourced: Portfolio Research Mobile Factobook, Computer History Almanac 2011, Morgan Stanley, Wireless Intelligence Report, Computer Industry Almanac

Our World Is More Digitally Connected

80.7MTablets

Marketers Don’t Own the BRAND…

the MARKET does!

STORIESContent, Experiences, Conversations

SPREADLiquid (with or without us)

VALUELinked

LIQUID AND LINKEDThe Cultivation of Purposeful Stories that Scale and Spread

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Stories as the

New CurrencySpreading Content with Scale in

Real TimeBuilding a

Network AdvantageProviding

Cultural Leadership

Doing

Happiness

Creating

Shared Value

32

Creating Shared Value by Building Consumer Engagement

VIDEO:  Super Bowl Second Screen 

Activation ~ 1:52Vid 4

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34

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Creating Shared Value through Networked Advantage

VIDEO:  EKO‐CYCLE ~ 60 secs

Vid 5

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40

Video: CC_Camaritas_90_eng

Vid 5b

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Creating Shared Value by Doing Happiness

VIDEO:  Singapore Hug Me Machine

~ 58 secsVid 6

Join Our Journey to Create Shared Value

Engage the Market

Spread Stories with Scale

BuildNetwork Advantage

Provide Cultural Leadership

Deliver Shared Value to Open Happiness

Our Timeless Promise Remains Relevant & Fresh

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Thank you!

Sponsored by

e

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